Search Conferences

Type in any word, words or author name. This searchs through the abstract title, keywords and abstract text and authors. You may search all conferences or just select one conference.


 All Conferences
 EMAC 2019 Annual Conference
 EMAC 2020 Annual Conference
 EMAC 2020 Regional Conference
 EMAC 2021 Annual Conference

EMAC 2019 Annual Conference


Blessing or Curse: The Paradoxical Impact of Mobile Health Applications on the Consumer
(A2019-10166)

Published: May 28, 2019

AUTHORS

Vera Blazevic, Radboud University Nijmegen; Lisa Klintwort, Radboud University Nijmegen, Institute for Management Research

KEYWORDS

digital consumer experience; paradox theory; coping strategies

ABSTRACT

Smart devices, such as mobile health apps, have become increasingly popular. Users try to increase their self-control via the help of technology to achieve goals, such as sporting and healthy eating. However, the question remains whether the usage of these apps unequivocally results in consumer well-being, as there might also be negative consequences. Hence, the aim of this article is to identify the paradoxical tensions elicited by mHealth apps and their impact on consumers. We conducted a qualitative research in form of a diary study, the sentence completion method and semi-structured interviews. As a result, three different phases of mHealth use were identified. First, respondents were initially motivated to use mHealth apps to gain support by receiving factual self-tracking information. Second, five predominant paradoxes were identified, resulting in the tensions of privacy concerns, obsession and ambivalence. Paradoxical tensions often elicited negative conflicting emotions. Thus, users applied coping strategies in order to manage these tensions. Overall, we provide a more balanced view on the impact of smart devices on consumer well-being.