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EMAC 2019 Annual Conference


Interactive Special Session: Teaching Internet Solutions with Wix
(A2019-2323)

Published: May 28, 2019

AUTHORS

Mark Rosenbaum, University of South Carolina; Ohad Bolotin, Wix; Karen Edwards, University of South Carolina

ABSTRACT

The goal of this proposed 90-minute interactive special session is to introduce Marketing academics, who have an interest in teaching Internet-based solutions tin their business-oriented courses, with Wix.  During the interactive special session, Dr. Rosenbaum, Department of Retailing Chair and Professor, at the University of South Carolina, along with Ohad Bolotin, Director of University Relations at Wix, and Karen Edwards, J.D., will show educators how to use Wix for Internet solutions, including the creation of online stores, blogs, bookings, and video/music promotion using online templates and artificial design intelligence.

Participants will have to bring their laptops to the interactive special session. Further, each participant will be given a code that they can offer students for one free of free access to Wix’s premium features, so that they can permit students to proceed from website creation through launch. Educators can encourage their students to become entrepreneurs during their class.