Search Conferences

Type in any word, words or author name. This searchs through the abstract title, keywords and abstract text and authors. You may search all conferences or just select one conference.


 All Conferences
 EMAC 2019 Annual Conference
 EMAC 2020 Annual Conference
 EMAC 2020 Regional Conference
 EMAC 2021 Annual Conference

EMAC 2019 Annual Conference


Corporate social responsibility and hypocrisy: A stereotype content model perspective
(A2019-2755)

Published: May 28, 2019

AUTHORS

Haiming Hang, University of Bath, U.K.; Zhifeng Chen, University of Bedfordshire

KEYWORDS

CSR; CSI; hypocrisy

ABSTRACT

When firms have both corporate social responsibility (CSR) and corporate social irresponsibility (CSI), it can lead to perceived corporate hypocrisy. This study argues the essence of corporate hypocrisy is the behavioral inconsistency performed in bad faith (an ulterior motive). Guided by Stereotype content model (SCM), our two experiments demonstrate firms with superior CSR performance can lead to higher perception of warmth after a CSI event, mitigating a perception of an ulterior motive. This, in turn, leads to a reduced likelihood of perceived corporate hypocrisy and greater consumer shopping intention. However, our results also suggest this is only evident among consumers who hold strong CSR beliefs, and when CSR and CSI are in different domains.