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EMAC 2019 Annual Conference


Possible selves Theory: For a better understanding of consumption during liminal periods.
(A2019-8999)

Published: May 28, 2019

AUTHORS

Corinne Faure, TSM; Malas Ziad, Toulouse 3

KEYWORDS

possible selves; future time perspective; consumer behaviour

ABSTRACT

Increasing our knowledge about the self is crucial for a better understanding of consumer choice. The possible selves theory gives the opportunity to combine what we know about the self, through the malleability self and the concept of time perceptive, to predict how an individual will act in the future.