Search Conferences

Type in any word, words or author name. This searchs through the abstract title, keywords and abstract text and authors. You may search all conferences or just select one conference.


 All Conferences
 EMAC 2019 Annual Conference
 EMAC 2020 Annual Conference
 EMAC 2020 Regional Conference

EMAC 2019 Annual Conference


Digital Business Capability and its Effects on Firm Performance
(A2019-9536)

Published: May 28, 2019

AUTHORS

Dominik Wielgos, University of Mannheim; Christina Kuehnl, Reutlingen University

KEYWORDS

digital business transformation; dynamic capabilities; strategic marketing

ABSTRACT

Digital business transformation forces firms to develop distinctive digital capabilities to gain and sustain competitive advantage. However, despite considerable academic and managerial interest, little research has investigated the nature of a firm-level capability that reflects a superior digital business. Drawing on in-depth interviews and an interdisciplinary literature review, the authors introduce the digital business capability (DBC) concept. Based on survey and archival data, they examine the effects of DBC on firm performance. Remarkably, results reveal that DBC affects return on sales and return on assets directly and indirectly via innovation advantage. Furthermore, the authors investigate external dynamism and internal dynamism as important environmental boundary conditions of the relationship DBC-firm performance.