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EMAC 2020 Annual Conference


Which Scripts Are More Profitable?: A Topic Model Analysis for the Movie’s Green-lighting process
(A2020-62447)

Published: May 27, 2020

AUTHORS

Jongdae Kim, Seoul National University; Youseok Lee, Myongji University; Inseong Song, Seoul National University

KEYWORDS

New Product Development; Entertainment Industry; Latent Dirichlet Allocation

ABSTRACT

Starting a new movie production is risky. The budget is huge and the profitability of the box office varies largely across movies. Within the same context, although the process to decide which scripts are allowed to move forward to pre-production, known as the green-lighting process, is important for movie studios, this has a lot of difficulties because there are few empirical evidence so that they have to depend on experts’ experiences. In this paper, we develop an empirical approach based on text mining to evaluate movie scripts’ profitability. First, we use latent Dirichlet allocation to find latent topics from scripts and extract probabilities of scripts assigned to each topic as an explanatory variable. From the regression and the classification based on a movie’s return-on-investment, we find the effect of probabilities of specific topics are significant. We expect our model could help studios to make more profitable and systematic decisions in the green-lighting process.