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EMAC 2020 Annual Conference


An Overview of Hungary's Accredited Innovation Clusters as regards Cooperation and Communication
(A2020-63404)

Published: May 27, 2020

AUTHORS

István Kovács, Budapest University of Technology and Economics; Ildikó Petruska, Budapest University of Technology and Economics

KEYWORDS

accredited innovation clusters; cooperation; communication

ABSTRACT

Hungarian and international research on sectoral and regional clusters typically explores the engines, characteristics and advantages of cluster organisation within a single sector or region. The aim of our study is to explore throughout all accredited innovation clusters in Hungary what innovation and market advantages can be gained from cluster membership, and what solutions managements use to ensure they are realised, with particular attention to information flow and communication. Our research confirmed that Hungarian entrepreneurial attitudes are still characterised by a reluctance to share information and knowledge, which has a constraining effect particularly on the relations of competing members within a cluster. Our study highlights managerial solutions, which promote and support the development of cooperation within innovation clusters, and also analyses and introduces what communication tools and strategies can be used to reach the target groups of the clusters.