Search Conferences

Type in any word, words or author name. This searchs through the abstract title, keywords and abstract text and authors. You may search all conferences or just select one conference.

 All Conferences
 EMAC 2019 Annual Conference
 EMAC 2020 Annual Conference
 EMAC 2020 Regional Conference

EMAC 2020 Annual Conference

Using Task Context to Manage Boredom: The Impact of Time Pressure

Published: May 27, 2020


Maximilian Gaerth, University of Mannheim; Minju Han, Yale University; Ravi Dhar, Yale University; Florian Kraus, University of Mannheim


boredom; time pressure; mind-wandering


This research investigates how the context in which a boring task is embedded can affect consumers’ experience of boredom. Across three studies, we find that, all else being equal, manipulating a contextual element—time pressure—can significantly change the experience of boredom. We further demonstrate that the effect of task context on boredom can be attributed to a significant shift in mind-wandering. The same effect does not hold for tasks in which mind-wandering is inherently low (e.g., interesting tasks). Taken together, we demonstrate that, holding the core features constant, manipulating contextual elements can independently reduce how boring a focal task is perceived to be.