Search Conferences

Type in any word, words or author name. This searchs through the abstract title, keywords and abstract text and authors. You may search all conferences or just select one conference.


 All Conferences
 EMAC 2019 Annual Conference
 EMAC 2020 Annual Conference
 EMAC 2020 Regional Conference

EMAC 2020 Annual Conference


Digital Nomads as Post-Tourists: Ordinary vs. Extraordinary Consumer Experiences in Tourism
(A2020-64508)

Published: May 27, 2020

AUTHORS

Kimberley Marr, Modul University Vienna ; Astrid Dickinger, MODUL University Vienna; Jaume Guia, Universitat de Girona

KEYWORDS

digital nomad; consumer experience; mobilities

ABSTRACT

Digital Nomadism is a growing niche form of tourism mobilities in which location independent workers choose to travel and engage in both tourism and remote work. Building on existing research, the phenomenon is examined through the lens of post-tourism, specifically blending the experiences of ordinary and extraordinary. Through qualitative interviews with self-identified digital nomads in Spain & Portugal and an inductive thematic analysis, a conceptual model is developed identifying push and pull motivation factors as well as nomadic strategies including ordinary work routines and extraordinary tourism experiences and how digital nomad practices balance them both. The consumption behavior and motivators indicated serve as a platform for further research as well as valuable insight in a growing tourism market segment for destinations