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EMAC 2020 Annual Conference


Digital Healthcare: How does it Shape New Ways of Value Co-Creation?
(A2020-64535)

Published: May 27, 2020

AUTHORS

Agne Gadeikiene, Kaunas University of Technology; Asta Pundziene, Kaunas University of Technology

KEYWORDS

digital healthcare; value co-creation; stakeholders

ABSTRACT

Healthcare industry is under the process of transformations which are influenced by digital innovations, especially in the field of remote patient management, and patient-centric service approach. The rise of digital healthcare is evident worldwide, as it provides very broad opportunities to create added value for stakeholders of healthcare ecosystem. This paper aims to introduce an integrative framework of digital healthcare empowered added value, created for different stakeholders, and distinguish barriers of value creation and technology adoption. The paper adopts value in exchange and value in use approaches as being applicable in telehealth case. Based on the qualitative research results, the paper structures perceived digital healthcare value in use for different stakeholders.

REFERENCES

The research benefits from the grant of European Social Fund under the Global Grant measure.