Search Conferences

Type in any word, words or author name. This searchs through the abstract title, keywords and abstract text and authors. You may search all conferences or just select one conference.


 All Conferences
 EMAC 2019 Annual Conference
 EMAC 2020 Annual Conference
 EMAC 2020 Regional Conference

EMAC 2020 Annual Conference


Examining the relationship between place attachment and pro-environmental behaviour in the context of national parks
(A2020-64751)

Published: May 27, 2020

AUTHORS

Kata Kasza-Kelemen, Marketing Insitute / Corvinus University of Budapest

KEYWORDS

place attachment; pro-environmental behaviour; SEM

ABSTRACT

A promising way to understand the process of commitment to pro-environmental behaviour is to examine how the relationship between the individual and the place is establishing. Beyond emotional bonding, the thorough knowledge of the place (destination) increases the probability that the individual will demonstrate a protecting behaviour regarding the aforementioned place (Kals, Schumacher and Montada, 1999). The positive effect of place attachment on pro-environmental behaviour, including the context of leisure activities has been proven by several studies (Halpenny, 2010; Ramkissoon, Weiler and Smith, 2013). At the same time, knowledge of the spillover effect of such changes in behaviour remains limited. The aim of this study is to contribute to filling the research gap by further examining this field. The results confirmed the positive effect of place attachment on pro-environmental behaviour. By differentiating high- and low-effort behavioural patterns, place attachment was confirmed to have a stronger effect on high-effort behavioural intentions.