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EMAC 2021 Annual Conference


How Mobile Money Adoption Changes the Consumption Basket
(A2021-93646)

Published: May 25, 2021

AUTHORS

Otto Afiuc, Universidad Carlos III de Madrid; Mercedes Esteban-Bravo, Universidad Carlos III de Madrid; Jose Vidal-Sanz, Universidad Carlos III de Madrid

ABSTRACT

Payments innovations are critical for retailers in emerging markets, and with the growth of smartphones and mobile applications, mobile payments methods seem a strategic tool to engage customers. Using household quasi-experimental data, we study how the adoption of a mobile money service innovation impacts the consumption basket of consumers in emerging economies via their consumption expenditure. Applying the nearest-neighbor matching method, we found that mobile money adoption has a significant effect on households’ aggregate consumption expenditure and to a large extend their consumption baskets and consumption patterns.