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EMAC 2021 Annual Conference


Tourism in Times of Scarcity: Traveling During the Pandemic
(A2021-93891)

Published: May 25, 2021

AUTHORS

Ana Castagna, Universidade Nova de Lisboa; Yasmina El Fassi, NOVA IMS; Diego Costa Pinto, NOVA Information Management School; Anna Mattila, School of Hospitality Management, Pennsylvania State University, University Park, Pennsylvania, USA; Leonardo Vanneschi, NOVA IMS

ABSTRACT

The financial and health limitations imposed by the COVID-19 pandemic require extensive changes in people’s lives, specifically regarding travel. But might consumers use travel as an emotional regulation tool or a reward during pandemic times? The present work sheds light on how COVID-19 activates unexpected travel behaviors and how consumers’ views on traveling shift depending on the scarcity mindset (high vs. low mutability). Paradoxically, results from three studies (N = 889) show that monetary scarcity can increase consumers’ predisposition to travel post-COVID as a way to restore well-being (Study 1). Studies 2 and 3 further investigate this unexpected downstream effect by showing that pandemic effects on travel behavior depend on the way consumers construe scarcity (low vs. high mutability). When consumers frame the pandemic as an external threat with low (vs. high) mutability, they have a more positive attitude to travel during the pandemic and perceive traveling as less risky.

REFERENCES

This work was supported by Fundação para a Ciência e a Tecnologia (FCT) [DSAIPA/DS/0113/2019].