Search Conferences

Type in any word, words or author name. This searchs through the abstract title, keywords and abstract text and authors. You may search all conferences or just select one conference.


 All Conferences
 EMAC 2019 Annual Conference
 EMAC 2020 Annual Conference
 EMAC 2020 Regional Conference
 EMAC 2021 Annual Conference

EMAC 2021 Annual Conference


Developing Narrative Messages for the Promotion of Advance Care Planning: A Content-Based Approach
(A2021-94203)

Published: May 25, 2021

AUTHORS

Svenja Diegelmann, Alpen-Adria-Universität Klagenfurt; Sonja Bidmon, Alpen-Adria-Universitaet Klagenfurt; Ralf Terlutter, Alpen-Adria-Universitaet Klagenfurt; Markus Koestenberger, Department of Anaesthesiology and Intensive Care Medicine, Klinikum Klagenfurt am Wörthersee, Feschnigstrasse 11, 9020, Klagenfurt am Wörthersee, Austria; Rudolf Likar, Department of Anaesthesiology and Intensive Care Medicine, Klinikum Klagenfurt am Wörthersee, Feschnigstrasse 11, 9020, Klagenfurt am Wörthersee, Austria

ABSTRACT

Advance care planning allows people to clarify and communicate their wishes for future medical care at any age or stage in their lives. However, engaging people in advance care planning is challenging, as multiple barriers exist that prevent people from identifying their wishes for end-of-life care. By taking a health marketing approach, this research aimed to develop first-person, non-fictional narrative messages for the promotion of advance care planning. Drawing on 27 qualitative interviews and the taxonomy of patient narratives, we constructed real-life stories with different content types, i.e., experience-focused content, process-focused content, and outcome-focused content. Twelve narrative scripts were developed and pre-tested with a total of N = 17 participants. The research contributes to our knowledge on narrative health promotion and paves the way for subsequent experimental investigations of narrative effects on advance care planning attitudes, beliefs, and behaviours.