Search Conferences

Type in any word, words or author name. This searchs through the abstract title, keywords and abstract text and authors. You may search all conferences or just select one conference.


 All Conferences
 EMAC 2019 Annual Conference
 EMAC 2020 Annual Conference
 EMAC 2020 Regional Conference
 EMAC 2021 Annual Conference
 EMAC 2021 Regional Conference
 EMAC 2022 Annual
 EMAC 2022 Regional Conference
 EMAC 2023 Annual
 EMAC 2023 Regional Conference

EMAC 2021 Annual Conference


PERSONAL VS. COMMERCIAL PEER SERVICE PROVIDERS
(A2021-94525)

Published: May 25, 2021

AUTHORS

Saleh Shuqair, NOVA Information Management School; Diego Costa Pinto, NOVA Information Management School; Anna Mattila, School of Hospitality Management, Pennsylvania State University, University Park, Pennsylvania, USA

ABSTRACT

The focus of the sharing economy in tourism (Airbnb) has shifted recently from personal peer providers (i.e., individuals that rent a room) to commercial peer providers (i.e., companies that manage several Airbnb lodgings). While prior research encourages peer service providers (Airbnb hosts) to focus on social interactions, the literature remains silent on how consumers respond to the social dimension across the two peer provider types (personal versus commercial provider). Two experimental studies (n=600) reveal that consumers exhibit higher loyalty towards personal providers when they focus on communal norms and this effect is driven via empathy. Study 2 examines the moderating effect of perceived warmth. We reveal that this effect backfires when personal (commercial) peers are not social. That is, the social aspect of Airbnb providers critically depends on relationship norms (personal versus commercial host).