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EMAC 2021 Annual Conference


DELETERIOUS CONSUMER SOCIALIZATION: THE NEGATIVE IMPACTS OF THE SCHOOL ENVIRONMENT ON CHILDREN’S FOOD WELL-BEING
(A2021-94595)

Published: May 25, 2021

AUTHORS

Andres Veloso, University of Sao Paulo; Rodolfo Rocha, University of Sao Paulo; Roberto Falcao, UNIALFA; Daniel Chaim, University of Sao Paulo

ABSTRACT

The negative influence of the environment on children has been studied in some extreme contexts. Our research contemplates food, a less shocking context, but which influences the formation of children's eating habits and preferences, affecting their well-being for life. We focused on understanding how deleterious food socialization influences children's well-being within the school environment. We define deleterious food socialization as situations or environments in which the consumer socialization process negatively impacts one's well-being. The data collection (structured questionnaires with open and closed questions) took place in two private schools, and we collected 388 questionnaires from students between 10 and 14 years old. When comparing data on what children eat at school and what they usually eat at home, we found that the school environment tends to be more harmful to infant feeding than the domestic one. We call this phenomenon "deleterious consumer socialization."

REFERENCES

We thank CNPq for funding this research.