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EMAC 2021 Annual Conference


Constructing the structural model of the five-area model of sport consumption
(A2021-94603)

Published: May 25, 2021

AUTHORS

Mária Tör?csik, Hungary / University of Pécs / Faculty of Business and Economics; László Csóka, Hungary / University of Pécs / Faculty of Business and Economics

ABSTRACT

The aim of our study is to explore the relationship between different types of sport consumption using the five-area model of sport consumption. Our research was based on a representative sample for the Hungarian population which contains 2000 paper and pencil interviews. On our sample, we examined the relationship between active sport participation, professional sport, online and offline sport experience consumption, and the consumption of sport products and services with the help of a partial least squares structural equation modeling. By constructing the structural model, we proved that active sport participation has a positive effect on offline sport experience consumption and on the consumption of sport products and services. It also turned out that offline sport experience consumption has a positive effect on online sport experience consumption and professional sport has a positive effect on most of the sport consumption areas except on sport products and services consumption.

REFERENCES

This research was supported by the EFOP-3.6.1-16-2016-00004 Programme and the HEIE Programme, within the framework of the 4th thematic programme Enhancing the Role of Domestic Companies in the Reindustrialization of Hungary of the University of Pécs.