Search Conferences

Type in any word, words or author name. This searchs through the abstract title, keywords and abstract text and authors. You may search all conferences or just select one conference.


 All Conferences
 EMAC 2019 Annual Conference
 EMAC 2020 Annual Conference
 EMAC 2020 Regional Conference
 EMAC 2021 Annual Conference

EMAC 2021 Annual Conference


Cat and Mouse: Optimal Competitive Product Release Timing
(A2021-94618)

Published: May 25, 2021

AUTHORS

Mahmood Pedram, Grenoble Ecole de Management

ABSTRACT

In this research, we set up a game-theoretic model to find out the optimal product release timing for competitors in a duopoly. The market is made up of loyal segments as well as a switcher segment. We also include variables that measure competitor strength, speed of innovation, as well as the attractiveness of new technology. We find that if competition is unbalanced, the stronger firm would find it optimal to delay their new product release while the weaker firm would find it optimal to hasten it. Current trends in the video gaming industry are used to support our findings.