Search Conferences

Type in any word, words or author name. This searchs through the abstract title, keywords and abstract text and authors. You may search all conferences or just select one conference.


 All Conferences
 EMAC 2019 Annual Conference
 EMAC 2020 Annual Conference
 EMAC 2020 Regional Conference
 EMAC 2021 Annual Conference

EMAC 2021 Annual Conference


The impact of lockdown measures during the COVID-19 pandemic on personal stress and false news sharing on social media
(A2021-94622)

Published: May 25, 2021

AUTHORS

Lina Oechsner, University of Münster; Raoul Kübler, Marketing Center Münster; koen pauwels, Northeastern university

ABSTRACT

Lockdowns are hotly debated, as some consider them necessary to contain the spread of COVID-19, while others claim they cause an even greater damage to public health. To quantify the effect of lockdown measures on stress, fear, anxiety, and dis-information spread, we analyze more than 52 million tweets from 52 US cities during the first stage of the pandemic including data on local lockdown measures and socio-economic data to account for contingent effects arising from local heterogeneity. Using a linear mixed-effects model, we find that lockdowns increase stress only in cities with a low number of COVID-19 cases. Similar results are found for anger, fear and dis-information spread. Also, lockdowns reduce the spread of dis-information in cities with a high number of COVID-19 cases. Our results deliver crucial insights for marketing and public-policy scholars, as well as administrative bodies and social media platforms.