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EMAC 2021 Annual Conference


INFLUENCE FACTORS ON BRAZILIAN BOX-OFFICE
(A2021-94738)

Published: May 25, 2021

AUTHORS

Maria Fernanda Mello, Universidade de São Paulo; Guilherme Shiraishi, Universidade de São Paulo; Daniel Reed Bergmann, Universidade de São Paulo

ABSTRACT

The Brazilian film industry is currently experiencing an opportunity for growth; more and more people in the country are going to the cinemas to watch both national and international films that are on display. Based on this potential for expansion and because of its economic importance, we sought to understand how a Brazilian film stands out to obtain the expected financial return in terms of the box office. To do so, we proposed the conception of a regression model, which verified the relations between the revenue of a film in theaters and the independent variables listed. Finally, the model presented six variables capable of explaining the film revenue: Screens, Popularity, Star Power, Distributor, Youtube Views and Twitter.