Search Conferences

Type in any word, words or author name. This searchs through the abstract title, keywords and abstract text and authors. You may search all conferences or just select one conference.


 All Conferences
 EMAC 2019 Annual Conference
 EMAC 2020 Annual Conference
 EMAC 2020 Regional Conference
 EMAC 2021 Annual Conference
 EMAC 2021 Regional Conference
 EMAC 2022 Annual

EMAC 2022 Annual


Does price reduction on suboptimal food increase food waste at home? Analysis of the subsequent perceived value
(A2022-106928)

Published: May 24, 2022

AUTHORS

Louise Dumont, UCLouvain; Karine Charry, UClouvain; Valérie Swaen, UCLouvain

ABSTRACT

Offering a price reduction for close-to-expiration-date products (CED) is a common practice for retailers to reduce their waste. Yet, the consequences of the practice on consumers’ food waste at home are unclear. This study investigates the relationship between a reduced price for CED products, their perceived value (i.e. hedonic, social, altruistic, economic, price and performance risk) and the impact on food waste at home. Challenging previous results on price-waste relationships, our experiment shows that the price reduction increases men’s perceived social value of the CED product, while it does not impact women’s perceptions of value. Additionally, perceptions of higher social and economic values decrease food waste, while a perception of higher performance risk increases it. With this research, we contribute to food waste literature and practice showing the process that explains why a price reduction on CED products is a relevant strategy to reduce global food waste.