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EMAC 2022 Annual


Elaboration of an Idea towards New Product Success in User Innovation
(A2022-106956)

Published: May 24, 2022

AUTHORS

Suyun Mah, Singapore Management University

ABSTRACT

User innovation has become a significant economic and social phenomenon where the numbers of users and projects are rapidly growing, and no cost is involved in manufacturing ideas. Considering the freedom of participation in user innovation, this research investigates how collective expertise and variance in users’ attributes are related with commercial success and technical success. My findings show that collective expertise is positively related with commercial success and technical success. Additionally, variance in users’ expertise in developing a project strengthens the relationship between collective expertise and commercial success, while it weakens the relationship between collective expertise and technical success. Overall, this research suggests managers to attract more users to engage in user innovation platforms to enhance collective expertise in the projects and to value the range of users’ attributes differently based on the objectives of user innovation projects.