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EMAC 2022 Annual


Mapping the fashion research landscape: a bibliometric analysis
(A2022-107065)

Published: May 24, 2022

AUTHORS

Ana Büttner, Student/ESPM; Suzane Strehlau, ESPM

ABSTRACT

Fashion is a consequence of the l’esprit du temps, and its trends reveal the nature of one era. This paper aims to provide a bibliometric review of consumer behavior related to fashion by mapping the research landscape to identify key research clusters, publications, and journals that have relevance to this field. The sample of articles is composed of a combination of Web of Science and Scopus database. We used the Bibliometrix package on the R studio software to perform the data analysis of 686 papers. We identified four clusters #1 fashion and consumption, #2 consumer behavior and clothes retailing, #3 fashion business and sustainability, #4 materialism and fashion consciousness#1 fashion and consumption, #2 consumer behavior and clothes retailing, #3 fashion business and sustainability, #4 materialism and fashion consciousness, and sustainability stands out on two of them. Future research can be focused fashion industry, sustainability and on fashion retail accessories.