Search Conferences

Type in any word, words or author name. This searchs through the abstract title, keywords and abstract text and authors. You may search all conferences or just select one conference.


 All Conferences
 EMAC 2019 Annual Conference
 EMAC 2020 Annual Conference
 EMAC 2020 Regional Conference
 EMAC 2021 Annual Conference
 EMAC 2021 Regional Conference
 EMAC 2022 Annual

EMAC 2022 Annual


The Role of Emotions as Impression Management Device in the Sharing Economy
(A2022-107082)

Published: May 24, 2022

AUTHORS

Camille Lacan, IAE - University of Perpignan Via Domitia; Olga Goncalves, IAE - University of Perpignan Via Domitia

ABSTRACT

Host self-presentation strategy is key on digital platforms of the sharing economy and many hosts use their personal photo to shape their online impressions. Despite their importance, less is known for their influence on consumer decisions. This research fills the gap by examining how three emotional strategies (happiness, sadness and neutral) used by hosts in their profile picture influences the peer booking decision. Drawing on the impression management theory and a state-of-the-art deep learning model, this research reveals that hosts tend to display rather positive (happy face) and neutral emotions in their profile picture. However, the link between emotions and bookings is more complex than valence alone. Results indicate that there is a sadness penalty for female hosts and a happiness premium for male hosts, suggesting that gender is an important moderator of the emotional strategy. These findings offer guidance to manage its online self-presentation.