Sustainability approaches of European contemporary art museums based on their mission statements
(A2022-107330)

AUTHORS

Zsuzsanna Fehér, Corvinus University of Budapest, Institute of Marketing ; Katalin Ásványi, Corvinus University of Budapest

ABSTRACT

Museums and researchers require knowledge of how museums think about and practice sustainability to understand how they stand in relation to this issue, and how sustainability considerations can further be incorporated and institutionalized into museum practice. The aim of the research is to examine what sustainability approaches are typical for European contemporary art museums based on their mission statements? Using the method of qualitative discourse analysis, we analyzed what social roles are thematized, what role sets and discursive procedures are used by European contemporary art museums in their mission statements. Three types of museums were identified: democratic, community and sustainable. The existence and level of the four pillars of sustainability reflect the viability of museums and the importance of their role in society, so it is particularly important in their operation to relate to the environment that surrounds them and without which they cannot be sustainable. Track: Social Responsibility and Ethics