Search Conferences

Type in any word, words or author name. This searchs through the abstract title, keywords and abstract text and authors. You may search all conferences or just select one conference.


 All Conferences
 EMAC 2019 Annual Conference
 EMAC 2020 Annual Conference
 EMAC 2020 Regional Conference
 EMAC 2021 Annual Conference
 EMAC 2021 Regional Conference
 EMAC 2022 Annual
 EMAC 2022 Regional Conference
 EMAC 2023 Annual
 EMAC 2023 Regional Conference
 EMAC 2024 Annual
 EMAC 2024 Regional Conference

EMAC 2022 Annual


Olfactory priming in consumer research: Bibliometric literature review
(A2022-107503)

Published: May 24, 2022

AUTHORS

Marianna Halinen, University of Eastern Finland; Nino Ruusunen, University of Eastern Finland; Heli Hallikainen, University of Eastern Finland; Tommi Laukkanen, University of Eastern Finland

ABSTRACT

Our literature review shows a rising trend in olfactory priming studies from 2010 onwards and finds different conceptual structures within olfactory priming research field. Increasing acceptance of scents in marketing is partly due to their ease of use with other senses. Olfaction is the only sense that has virtually a direct path to emotional and memory-related systems and can affect consumers in unconscious ways. This study systematizes the knowledge generated by 51 olfactory studies in Web of Science database. It makes use of bibliometric analysis, emphasizing the importance of using quantitative methods when conducting a literature review. We find that humans associate odors in different contexts, such as, shopping, cleanliness, and mating. Moreover, scent priming can even enhance word processing. Behaviorally, scent priming can influence on consumers’ purchase behavior, food choices, cleaning behavior and alcohol consumption.