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EMAC 2022 Annual


NOW, TAKE YOUR HANDS FROM THE STEERING WHEEL! HOW TRUST, WELL-BEING AND PRIVACY CONCERNS INFLUENCE INTENTION TO USE SEMI- AND FULLY AUTONOMOUS CARS
(A2022-107534)

Published: May 24, 2022

AUTHORS

Giulia Pavone, Toulouse School of Management Research-UMR 5303 CNRS University Toulouse 1 Capitole; Julien Cloarec, iaelyon School of Management, Université Jean Moulin Lyon 3, Magellan; Marc Kuhn, Baden-Wuerttemberg Cooperative State University Stuttgart; Lars Meyer-Waarden, Toulouse School of Management Research -CNRS University Toulouse 1 Capitole; Andreas Munzel, Université de Montpellier

ABSTRACT

In the last decades, the focus on the development of Autonomous Vehicles (AVs) has increased due to its many promised benefits like increased consumers’ well-being through improved safety. As autonomous functions will be progressively introduced into markets, consumers will have opportunities to gradually shape and form their beliefs. However, most studies still neglect how different levels of automation affect users’ perceptions of the technology. In this context, we conduct four studies: 1) an online survey on fully autonomous cars to test our model with a representative sample; 2) a replication study; 3) a field study with a semi-autonomous car of level 2; 4) a simulator study with a level 5 fully autonomous car. By implementing an innovative within-subject design, we investigate the evolution of consumers’ perceptions of fully autonomous cars across different levels of automation, in particular level 2 and level 4.