Search Conferences

Type in any word, words or author name. This searchs through the abstract title, keywords and abstract text and authors. You may search all conferences or just select one conference.

 All Conferences
 EMAC 2019 Annual Conference
 EMAC 2020 Annual Conference
 EMAC 2020 Regional Conference
 EMAC 2021 Annual Conference
 EMAC 2021 Regional Conference
 EMAC 2022 Annual
 EMAC 2022 Regional Conference
 EMAC 2023 Annual
 EMAC 2023 Regional Conference

EMAC 2023 Annual

The Influence of State Mindfulness and Processing Fluency on Consumer Judgments

Published: May 24, 2023


Svenja Winkler, Goethe University Frankfurt


Mainly consistent findings show that processing fluency influences evaluative judgments, like aesthetic pleasure or credibility. Yet, little research has investigated whether increased attention and awareness affect this relationship. In this light, this research examines whether increased state mindfulness elicited by a brief mindful meditation and manipulated fluency can affect judgments, and whether mindfulness impacts fluency perceptions differently. Within three experimental tasks, the effects involving various consumer judgment and decision-making contexts were tested. Processing fluency was manipulated by hard/easy-to-read font colors (task 1), (a)typical car designs (task 2), and (un)ease of pronunciation (task 3). Participants with higher state mindfulness levels perceived subjective fluency as stronger than the control group. The three experimental studies present mixed results on the effect of state mindfulness via processing fluency on judgments of truth, liking, and risk.