Search Conferences

Type in any word, words or author name. This searchs through the abstract title, keywords and abstract text and authors. You may search all conferences or just select one conference.

 All Conferences
 EMAC 2019 Annual Conference
 EMAC 2020 Annual Conference
 EMAC 2020 Regional Conference
 EMAC 2021 Annual Conference
 EMAC 2021 Regional Conference
 EMAC 2022 Annual
 EMAC 2022 Regional Conference
 EMAC 2023 Annual
 EMAC 2023 Regional Conference

EMAC 2023 Annual

The Effect of Motivation Towards Environmental Protection on Menstrual Hygiene: A Study on Reusable and Disposable Methods

Published: May 24, 2023


Alice Zalaf, FGV-EAESP; Mariana Mendes, FGV-EAESP; Carlos Lourenco, Fundacao Getulio Vargas


We discussed the effect of motivation towards environmental protection on menstrual hygiene methods (MHM). Based on 439 responses, we aimed to understand psychological and demographic factors related to intentions and purchase habits of disposable (e.g., pads, tampons) and reusable (e.g., cloth pads, menstrual cups, absorbent underwear) especially when it comes to sustainable solutions. Using the Theory of Planned Behaviour, we identified consumers’ profile for reusable MHMs (RMHM). Safety, comfort, and ease of use of the method are the main drivers for MHMs consumption and sustainability concerns affects the purchase of MHMs. Using multivariate regression, we confirmed awareness, easy of use, social normative, positive attitude towards MHM and menstruation itself affect RMHM consumption. Surprisingly, motivation for sustainability was not significant. This study brings empirical evidence for the void on awareness about RMHM to increase safety and health benefits and decrease waste.