Search Conferences

Type in any word, words or author name. This searchs through the abstract title, keywords and abstract text and authors. You may search all conferences or just select one conference.

 All Conferences
 EMAC 2019 Annual Conference
 EMAC 2020 Annual Conference
 EMAC 2020 Regional Conference
 EMAC 2021 Annual Conference
 EMAC 2021 Regional Conference
 EMAC 2022 Annual
 EMAC 2022 Regional Conference
 EMAC 2023 Annual
 EMAC 2023 Regional Conference

EMAC 2023 Annual

Do Service Robots Impair Consumer Fairness Perceptions of a Price Increase?

Published: May 24, 2023


Sven Feurer, Bern University of Applied Sciences; Stefan Rose, Bern Univeristy of Applied Sciences; Jonas Berger, Bern University of Applied Sciences; Miriam Fux, Bern University of Applied Sciences; Livia Graf, Bern University of Applied Sciences; Roman Schaad, Bern University of Applied Sciences; Janick Scheidegger, Bern University of Applied Sciences; Fabian Zbinden, Bern University of Applied Sciences


Service robots are increasingly employed by service providers to greet customers, deliver food, or mix cocktails. While extant research has accumulated some insights on drivers of consumer acceptance, this study adopts a behavioral pricing perspective on the topic. The result of a randomized experiment indicates that consumers perceive a restaurant`s unexpected price increase as less fair if a service robot is present (vs. absent). In contrast to expectations, this effect did not depend on the positioning of the restaurant as price-leader or quality-leader. Price fairness mediated the effect of robot on repurchase intentions, suggesting important implications for pricing.