Search Conferences

Type in any word, words or author name. This searchs through the abstract title, keywords and abstract text and authors. You may search all conferences or just select one conference.

 All Conferences
 EMAC 2019 Annual Conference
 EMAC 2020 Annual Conference
 EMAC 2020 Regional Conference
 EMAC 2021 Annual Conference
 EMAC 2021 Regional Conference
 EMAC 2022 Annual
 EMAC 2022 Regional Conference
 EMAC 2023 Annual
 EMAC 2023 Regional Conference

EMAC 2023 Annual

Sustainable Consumption Decisions in Dilemma Situations: An Interdisciplinary Investigation of Moral Judgment in Consumption

Published: May 24, 2023


Anna-Lena Sager, Kiel University (Christian-Albrechts-Universität zu Kiel), Faculty of Business, Economics and Social Sciences, Institute of Business Administration, Department of Marketing; Sebastian Müller, Center for Life Ethics, Uni Bonn; Nils Hoffmann, Kiel University; Stefan Hoffmann, Kiel University; Ludger Heidbrink, Kiel University


Many studies concerning ethical consumer behavior show that consumers do have an aware-ness of sustainable consumption, but are unable or unwilling to translate it into everyday be-havior. However, research regarding the attitude-behavior gap could be contained by applying the Defining-Issues-Test (DIT), a method based on Kohlberg’s stages of moral development which allows empirical statements about individuals’ moral judgment. This article describes the approach of the DIT and shows that a transfer of the method, which has so far mainly been used in psychology and educational science, to business research has great potential. The study follows the call for research on factors influencing consumers’ understanding of com-plex moral propositions in dilemmas and contributes to literature by adding the normative judgment scores P- and N2 score to consumer research. There are positive influences of age, education, need for cognition and sustainability attitude on the ethical judgment ability.