Gifts That Bind Relationships: A Qualitative Exploration of Meaning in Self, Interpersonal, and Business Gifting
(A2026-132339)

AUTHORS

Yu-Tse Lin, Fu Jen Catholic University (Depat. of Business Administration); Irene Hsia, Chunghwa Association of Public Affairs Communication Development

ABSTRACT

This study examines gifting behavior across self-gifting, interpersonal gifting, and business gifting to understand how gifting functions in relationship building and maintenance. Through in-depth interviews with 25 participants, the research explores how individuals make sense of gifting as both givers and receivers. Findings show that self-gifting involves internal negotiation and self-affirmation, interpersonal gifting highlights intentionality and relational meaning, and business gifting requires managing cost while signaling attentiveness. Across contexts, the perceived meaning of a gift is more important than its monetary value. The study proposes an integrated model that summarizes key psychological mechanisms and relational outcomes, offering a comprehensive foundation for understanding gifting as a symbolic social practice.