How Collectivism Shapes AI Receptivity: The Role of Mind Attribution
(A2026-134148)

AUTHORS

Maren Doemer, University of Leeds; Christina Papadopoulou, University of Leeds; Aristeidis Theotokis, University of Leeds; J. Jo�ko Brakus, University of Leeds

ABSTRACT

As AI becomes embedded in daily life, it is accepted differently across cultures. This research examines whether collectivism, a cultural orientation that emphasizes social connection and interdependence, leads to higher AI receptivity. Across six studies using deep learning, cross-national and state-level secondary data, large-scale surveys, and text analysis, we find that collectivism consistently predicts higher AI receptivity. This effect appears between and within countries and remains robust after controlling for economic, technological, and ideological factors. The results further show that this relationship is mediated by mind attribution; namely, ascribing more human-like mental capacities to artificial agents. Collectivists, driven by stronger sociality motivation, are more likely to perceive AI as having mind, which fosters acceptance and engagement. These findings demonstrate that cultural values systematically shape how consumers relate to intelligent technologies.