Search Conferences

Type in any word, words or author name. This searchs through the abstract title, keywords and abstract text and authors. You may search all conferences or just select one conference.


 All Conferences
 EMAC 2019 Annual Conference
 EMAC 2020 Annual Conference
 EMAC 2020 Regional Conference
 EMAC 2021 Annual Conference

EMAC 2020 Regional Conference


What drives m-banking clients to continue using m-banking services?
(R2020-85031)

Published: September 16, 2020

AUTHORS

Anita Ciunova-Shuleska, Ss. Cyril and Methodius University in Skopje, Faculty of Economics - Skopje; Nikolina Palamidovska-Sterjadovski, Ss Cyril and Methodius University in Skopje, Faculty of Economics; Jana Prodanova, Universidad de Burgos

KEYWORDS

m-banking; perceived value; intentions

ABSTRACT

The purpose of this study is to analyse the drivers of m-banking perceived value and its influence on clients’ intentions to continue using m-banking, based on the Elaboration Likelihood Model. A survey with 252 respondents was conducted, using PLS-SEM to test the model. The findings indicate that m-banking perceived value is significantly influenced by contact and communication (central route) and entertainment and gamification (peripheral route), enhancing the intentions to continue using m-banking. This is the first study in the m-banking context offering evidence-based insights on the incitements of m-banking perceived value and actual clients’ intentions to continue using m-banking.