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EMAC 2021 Regional Conference


Ready to act and app for sustainable food behaviours? A study of the attitudes of Polish consumers
(R2021-104570)

Published: September 22, 2021

AUTHORS

Anna Rogala, Pozna? University of Economics and Business; Renata Nestorowicz, Pozna? University of Economics and Business; Ewa Jerzyk, Pozna? University of Economics and Business

KEYWORDS

sustainability; food ; mobile applications

ABSTRACT

The aim of this paper was to identify the relationship between the stage of change (SOC) regarding the sustainable eating behaviours of consumers and their intention to use mobile applications to assist them in this change. More than a half of the respondents have decided to change their eating behaviour, but they either delay taking real action on it, or are implementing it with some difficulty. They are also the ones most interested in using nutrition mobile apps. The majority of the respondents declaring they regularly used nutrition mobile apps had already implemented or were in the process of making changes. In contrast, those who used such apps occasionally or not at all were relatively more likely to say they were not ready yet to make changes. Nutrition mobile apps should facilitate consumers’ daily activities so as not to discourage them from making further efforts to move to a sustainable diet.

REFERENCES

The project was financed within the Regional Initiative for Excellence programme of the Minister of Science and Higher Education of Poland, years 2019-2022, grant no. 004/RID/2018/19, financing 3,000,000 PLN.