Search Conferences

Type in any word, words or author name. This searchs through the abstract title, keywords and abstract text and authors. You may search all conferences or just select one conference.

 All Conferences
 EMAC 2019 Annual Conference
 EMAC 2020 Annual Conference
 EMAC 2020 Regional Conference
 EMAC 2021 Annual Conference
 EMAC 2021 Regional Conference
 EMAC 2022 Annual
 EMAC 2022 Regional Conference
 EMAC 2023 Annual
 EMAC 2023 Regional Conference

EMAC 2023 Regional Conference

Adapting to the new normal: a study on Chinese outbound tourists' travel behaviour in the post pandemic era

Published: November 22, 2023


EVANGELIA RAPTI, University of Piraeus; Georgia Zouni, University of Piraeus


The COVID-19 pandemic has had a significant impact on people's lives and habits worldwide, including their travel behaviour. This study examines the impact of COVID-19 on Chinese outbound tourists' behaviour by investigating changes in their travel habits, search and booking behaviour, factors for choosing destinations, travel intentions, and demographics. A primary quantitative survey was conducted using a self-administered questionnaire to collect data. The study's findings reveal interesting changes in Chinese travelers' behaviour, with health and safety being of utmost importance. By providing insightful information and practical implications, this study can assist governments, business associations, and travel companies in developing strategies for tourism recovery among Chinese outbound tourists.