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EMAC 2023 Regional Conference

Trust in Formal Institutions in Times of Crisis and Behavioral Outcomes

Published: November 22, 2023


Ilona Szőcs, University of Vienna; Nina Michaelidou, Loughborough University; Milena Micevski, Copenhagen Business School; Živa Kolbl, University of Ljubljana, School of Economics and Business, Marketing Department; Selma Kadic-Maglajlic, Copenhagen Business School; Nemkova Ekaterina, IESEG; Marc Herz, Kleinundpläcking GmbH; Rodrigo Uribe, Universidad de Chile; Evgeniya Nadezhdina, National Research Institute - Higher School of Economics


Individuals’ trust in institutions shape compliance attitudes and behaviors in times of crises. Drawing on recreancy theory, we investigate the role that government-, medical system-, and media play in shaping consumers’ protective and irrational behavior when faced with a crisis. We argue that such a link is mediated through compliance attitude and that individual exhibit differences in compliance and subsequent behavior depending on the type of institutional and the type of governmental system. We compare two groups of countries: those with stricter versus those with looser crisis response stringency measures. We find that formal institutions impact compliance attitude differently across the countries and across the type of institution. Compliance in turn, impacts protective behavior and overbuying.