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A contemporary framework for sponsorship effectiveness evaluation: A multigenerational approach (A2019-9149)
Konstantinos Koronios, University of Peloponnese - Sport Management Department; Athanasios Kriemadis, University of Peloponnese - Sport Management Department; Andreas Papadopoulos, University of Peloponnese - Sport Management Department
Birds of a Feather Flock Together: Distinguishing Social Influence from Shared Personality Traits (A2019-9959)
Jeroen van den Ochtend, University of Zürich; Raluca Gui, University of Zürich; Markus Meierer, University of Zürich
Customer behavior in Fitness Club: Relationship between frequency of use, usage level, social embeddedness and retention (A2019-8849)
Salla Niskanen, University of Vaasa; Paula Mejia, The Technical University of Munich (TUM)
Parasocial Relationships and Instagram Celebrities (A2019-8411)
Sarah Dodds, Massey University; Alexandra Hess, Massey University; Nadia Rahman, Massey University
"Please Rate Your Experience": The Effect of Calls to Action on Website User Conversion (A2019-7766)
Dikla Perez, Bar Ilan University; Lior Zalmanson, Hifa University ; Gal Oestreicher - Singer, Tel-Aviv University
(In)consistent shopping behaviors: The different hurdles of sustainable consumption patterns (A2019-9380)
Robert Mai, Grenoble Ecole de Management; Ingo Balderjahn, Universität Potsdam; Stefan Hoffmann, Kiel University
A Behavioral Conceptualization of Willingness to Pay (A2019-7922)
Sebastian Tillmanns, ETH Zuerich; Jonas Schmidt, Chair of Marketing Management, University of Muenster
A chatbot or not? Effects of hiding service employee’s true identity on customer satisfaction in technology-enabled service recovery (A2019-9107)
Eeva-Liisa Oikarinen, University of Oulu; Magnus Söderlund, Stockholm School of Economics; Jari Salo, University of Helsinki; Mirja Väänänen, University of Oulu
A comparative, exploratory study of the emotional nature of love across different contexts (A2019-8636)
DIMITRA MARGIETA LYKOUDI, UNIVERSITY OF PIRAEUS; Georgia Zouni, University of Piraeus; MARKOS TSOGAS, University of Piraeus
A Cross-Validity Comparison of Likelihood Methods for Distributions with Intractable Normalizing Constants (A2019-9824)
Tetyana Kosyakova, Frankfurt School of Finance & Management
A Customer Loyalty Conceptual Framework: A Grounded Theory Review Approach (A2019-4394)
Kathleen Desveaud, Toulouse School of Management, Capitole University
A double-edged sword? The role of consumer advocate television shows (CATS) in enhancing consumer performance and biasing brand attitudes (A2019-9758)
Anja Spilski, Saarland University; Lara Boesen, Saarland University; Andrea Gröppel-Klein, Saarland University, Institute for Consumer & Behavioral Research
A Framework for Market Growth in Bottom-of-the-Pyramid (BOP) Markets (A2019-9383)
May Nagy, The British University in Egypt; Dag Bennett, London South Bank University; Charles Graham, London South Bank University
A Framework of Unsupervised Machine Learning Algorithms for User Profiling (A2019-10235)
Erik Kuiper, University of Twente; Efthymios Constantinides, University of Twente; Sjoerd de Vries, University of Twente; Robert Marinescu-Muster, University of Twente; Floris Metzner, University of Twente
A fresh insight into the management of the servicescapes (A2019-4664)
Spiros Gounaris, Universtiy of Strathclyde; Kalypso Karantinou, Athens University of Economics & Business; Kalliopi Chatzipanagiotou, University of Glasgow; Christos Koritos, ALBA Graduate Business School - The American College of Greece
A Method to Measure Visual Similarity within a Brand Portfolio (A2019-9101)
Ella Ward, Ehrenberg-Bass Institute, University of South Australia; Virginia Beal, Ehrenberg-Bass Institute, University of South Australia; John Dawes, University of South Australia; Giang Trinh, Ehrenberg-Bass Institute University of South Australia
A Model for Temporal Neural Word Embedding (A2019-9188)
Oliver Borchers, University of Mannheim; Daniel Ringel, University of North Carolina at Chapel Hill; Sabine Kuester, University of Mannheim
A Peep Into The Dark Side of The Consumer (A2019-9503)
Jagrook Dawra, IIM Raipur; Kanupriya Katyal, Goa Institute of Management
A quantitative case study of customer satisfaction for a bottled water home delivery service company (A2019-10223)
Carlos Lourenco, Fundacao Getulio Vargas; Jorge Levera, The University of Manchester
A Serial Mediation Model of Identity and Acculturation Antecedents of Market Mavenism among Chinese Immigrants (A2019-7124)
Mark Cleveland, University of Western Ontario; Boris Bartikowski, Kedge BS
A signalling theory approach to firms’ response strategies and their effect on customer relationship repair (A2019-6719)
Husni Kharouf, Coventry University ; Donald Lund , Louisiana State University ; Alexandra Abney, The University of Alabama at Birmingham; Chris Pullig , Baylor University
A Special Price Just for You: Effects of Personalized Pricing on Consumers’ Fairness Perceptions (A2019-9806)
Anna Priester, TU Kaiserslautern; Thomas Robbert, TU Kaiserslautern; Stefan Roth, Technische Universität Kaiserslautern
A systematic review of empirical studies on customer knowledge – insight from the leading marketing journals in 1997-2017 (A2019-9551)
Tamara Keszey, Corvinus University of Budapest; Silja Korhonen-Sande, NMBU School of Economics and Business, Norwegian University of Life Sciences
A win-win-win solution: The potential benefits of blockchain technology in digital advertising for users, marketers and society (A2019-9485)
Jan-Bernd Kröger, Bergische Universität Wuppertal; Ines Meyer, University of Capetown; Benedikt Hirschfelder, University of Cape Town
A Window to the Brand’s Soul: How Models’ Eyes Affect Consumers’ Attitudes (A2019-9719)
Maria Giulia Trupia, IESE Business School; Martina Cossu, Bocconi University; Zachary Estes, University of Bocconi
Acquiring Corporate Social Responsibility: Spillover of Social Responsibility Perceptions during Brand Acquisitions (A2019-6815)
Bianca Grohmann, Concordia University; Argiro Kliamenakis, Concordia University; H. Onur Bodur, Concordia University - Montreal
Adapting Sales Influence Tactics Based on Customer Expertise Levels (A2019-8810)
Yenee Kim, ESSEC Business School; Richard McFarland, ESSEC Business School
Adding effort can make green products more attractive to males: The moderating effect of gender identity strength (A2019-8618)
Constanze Gathen , Universität der Bundeswehr München ; Sandra Praxmarer-Carus, Universität der Bundeswehr München
Advertising and Targeting: Who to Target When, Where and With What? (A2019-8933)
Evert de Haan, University of Groningen; Rene Laub, Goethe University Frankfurt
Affiliate Marketing on YouTube (A2019-8252)
Anthony Galluzzo, Université de Saint Etienne; Julien Cloarec, TSM-Research, Université Toulouse Capitole, CNRS
Against the IoT: a multi-method examination of the barriers to the adoption of smart objects (A2019-9725)
Ilaria Querci, Sapienza University of Rome; Simona Romani, Luiss University; Camilla Barbarossa, Toulouse Business School; Francesco Ricotta, Full Professor, Sapienza University of Rome
Aiming at one’s best self – Wellness as a new means for self-branding (A2019-9968)
Ulla Hakala, Turku School of Economics, University of Turku; Miia Grénman, Jyväskylä School of Business and Economics; Barbara Mueller, San Diego State University
All Equal Online? Effects of Demographics in Search Engine Advertising (A2019-9542)
Carsten Schultz, University of Hagen
All that glitters is not gold – value co-destruction in higher education (A2019-8684)
Katarzyna Dziewanowska, University of Warsaw
ALL WE NEED IS LOVE. DO WE? How and why a Family Firm Brand Affects the Consumer Perception and Behavior (A2019-8903)
Natalie Rauschendorfer, Zeppelin University; Maximilian Lude, Zeppelin University; Reinhard Prügl, Zeppelin University
An Empirical Examination of Event Attendance Motives, Host City Evaluation, and Behavioral Intentions at Rio 2016 (A2019-9683)
Yangyang Jiang, The University of Nottingham Ningbo China; Ning (Chris) Chen, University of Canterbury
An Experimental Analysis of the Effectiveness of Joint Multiscreen Advertising (A2019-9125)
Lena Hoeck, Ludwig-Maximilians-Universität München; Martin Spann, Ludwig-Maximilians-Universität München
An Experimental Paradigm for Studying Exposure to Fake News (A2019-9779)
Jason Roos, Erasmus University; Alina Ferecatu, Rotterdam School of Management, Erasmus University; Martina Pocchiari, Rotterdam School of Management, Erasmus University
An Exploration of Customers’ Online Service Recovery Expectations (A2019-9026)
Zonaib Tahir, IAE Lyon School of Management ; Kiane Goudarzi, IAE Lyon School of Management
An explorative analysis of salespeople’s emotions and their effect on the selling situation perceived by the buyer (A2019-9176)
Ilona Pezenka, FHWien der WKW University of Applied Sciences for Management & Communication
An interpretive enquiry into the creation of a CEO personal brand and stakeholder engagement via social media (A2019-8333)
Krista Kajewski, Educated Change Ltd.; Sharifah Faridah Syed Alwi, Brunel University London; Khanyapuss Punjaisri, Mahidol University
An investigation of the role of conspicuous consumption orientation and brand prominence in luxury brands’ communication (A2019-4181)
Matteo De Angelis, Luiss University; Cesare Amatulli, University of Bari; Carmela Donato, Luiss University
An Investigation of the Technology-Infused Frontline Employee Service (A2019-9869)
Theresia Mennekes, University of Siegen; Tobias Roeding, University of Siegen; Gerhard Wagner, University of Siegen; Sascha Steinmann, University of Siegen; Hanna Schramm-Klein, University of Siegen
Analyzing double jeopardy pattern among fresh fruits and vegetables (A2019-5735)
Kristin Jürkenbeck, University of Goettingen, Department of Agricultural Economics and Rural Development, Marketing of Food and Agricultural Products; Zachary Anesbury, Ehrenberg-Bass Institute, Business School, University of South Australia; Tim Bogomolov, School of Information Technology and Mathematical Sciences, University of South Australia; Svetlana Bogomolova, Ehrenberg-Bass Institute, Business School, University of South Australia
And what about water? Consumer’s preferences and willingness to pay for a water label on coffee. (A2019-5927)
Amelie Griesoph, Department of Marketing at Kiel University
Antecedents and outcomes of Brand Experience and Brand Personality (A2019-8615)
Cristela Bairrada, Faculdade de Economia da Universidade de Coimbra / Centre for Business and Economics Research ; Filipe Coelho, University of Coimbra, CeBER, Faculty of Economics; Arnaldo Coelho, Faculdade de Economia da Universidade de Coimbra / Centre for Business and Economics Research
Antecedents and outcomes of consumers' intentions to buy organic goods: A meta-analysis (A2019-10196)
Anna-Maria Christofi, University of Cyprus; Pantelitsa Eteokleous, University of Cyprus; Leonidas Leonidou, University of Cyprus; Nikolaos Korfiatis, Norwich Business School - University of East Anglia
Architectural Capabilities and Market Orientations: The Case of Exporting Ventures (A2019-8639)
Vasilis Theoharakis, University of Sheffield; Yannis Angelis, Elval Colour
Are All Multi-Item Promotion Frames Created Equal? (A2019-9638)
Tim Sadler, University of Hamburg; Sonja Spürkmann, REWE Digital GmbH; Karen Gedenk, University of Hamburg; Michael Knaf, DB Systel GmbH
Are Cheaper Products Considered Less Ethical by Consumers? Exploring the Role of Price as an Inferential Cue of Ethicality (A2019-8498)
Anna-Lisa Olf, Europa-Universität Viadrina; Katja H. Brunk, Europa-Universität Viadrina
Are current measures of B2B sales performance outcomes appropriate for modern B2B selling? A systematic review and taxonomy (A2019-8507)
Per Ivar Seljeseth, Nord University Business School; Tor Korneliussen, Nord University Business School, Bodø; Michael Greenacre, Universitat Pompeu Fabra, Barcelona Graduate School of Economics
Are Entrepreneurs Suffering from FOMO (Fear of Missing Out)? Qualitative Evidence from the Emerging Markets (A2019-9626)
Ceren Hayran, Assistant Prof/Ozyegin University; Xiaohan Wen, Assistant Prof/Ozyegin University
Are they sisters? Using text mining approach to understand perceptions about Madeira and Bermuda (A2019-8120)
Sandra Maria Correia Loureiro, Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL); Lisbon, Portugal; Ricardo Godinho Bilro, Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL);; Tiago Ferro, INSTITUTO UNIVERSITARIO DE LISBOA (ISCTE-IUL) and Business Research Unit (BRU/IUL)
Are you hiding behind the keyboard? A study on the antecedents of online aggressive behavior towards celebrities (A2019-9923)
JIAYUN JING, The University of Nottingham, Ningbo,China; Jun Luo, University of Nottingham Ningbo China; Zi WANG, University of Nottingham Ningbo China
Art & Business: A 30-Year-Long-Relationship on Art-based Management (A2019-7919)
Stefania Masè, Ipag Business School; Elena Cedrola, Macerata University; Genevieve Cohen-Cheminet, Sorbonne University; Piyush Sharma, Curtin University
Artificial Intelligence and Brand Anthropomorphisation: The Role of Voice Assistants (A2019-5615)
Maria Vernuccio, Sapienza University of Rome; Michela Patrizi, Sapienza University of Rome; Alberto Pastore, Sapienza University of Rome
Assessing feeling in textual data extracted from the Internet using a neural network and emojis (A2019-9248)
Alice Crépin, University of Paris Dauphine ; Paul Valentin Ngobo, University of Paris Dauphine/ PSL
Assessing the state of economy influence upon customer financial behavior (A2019-4412)
SAMY MANSOURI, Université Paris Dauphine, PSL Research University
Attributions of message authenticity in CSR communication (A2019-1889)
Andrea Pérez, University of Cantabria; María del Mar García de los Salmones, University of Cantabria
Authenticity and the Innovation of Traditional Products (A2019-9023)
Bora Qesja, University of Adelaide; Roberta Crouch, Flinders University; Pascale Quester, The University of Adelaide
Awareness for Sponsors of a Global Mega Event: Measurement Matters (A2019-8870)
T. Cornwell, Unviersity of Oregon; Steffen Jahn, University of Goettingen; Michael Humphreys, University of Queensland
Bail Out On The Bundle? A Study Of Factors Impacting Post Purchase Bundle Consumption (A2019-9419)
Arpita Pandey, Indian Institute of Management Ahmedabad
Banding Together: Examining Effects of a Joint Stakeholder External Service Recovery (A2019-9443)
Karin Weber, Hong Kong Polytechnic University ; Cathy Hsu, Hong Kong Polytechnic University
Beauty is in the eye of the beholder: The role of construal level in reducing the "beauty-is-good" bias contributing to food waste reduction (A2019-8231)
Ana Castagna, Universidade Nova de Lisboa; Diego Costa Pinto, NOVA Information Management School; Marcia De Barcellos, Universidade Federal do Rio Grande do Sul / PPGA
Being moved by beauty (A2019-8180)
Natalie Faust, NOVA School of Business and Economics; George Christopoulos, Nanyang Technological University; Anjan Chatterjee, Perelman School of Medicine, University of Pennsylvania
Being Transformed by Luxury Fashion Brands' Art Foundations (A2019-8093)
Alessia Grassi, University of Huddersfield
Beneficial for Whom? Customer Motive Attribution in Coproduction Contexts and its Consequences for Maintaining Successful Customer Relationships (A2019-8279)
Till Haumann, University of Bochum; Pascal Güntürkün, Vienna University of Economics and Business; Laura Marie Edinger-Schons, University of Mannheim; Jan Wieseke, University of Bochum
Beyond Nudging: Anchoring Boosting in the Service-Dominant Logic (A2019-9668)
Martin Bieler, University of St. Gallen, Institute of Insurance Economics
Beyond valence: a meta-analysis of discrete emotions in firm-customer encounters (A2019-8402)
Anne-Madeleine Kranzbühler, Delft University of Technology; Alfred Zerres, University of Amsterdam; Mirella Kleijnen, Vrije Universiteit Amsterdam; Peeter Verlegh, Vrije Universiteit Amsterdam, School of business and Economics
Biases in the perception of food products induced by the depiction of ingredients on front-of-pack (A2019-9899)
Fanny THOMAS, Groupe de Recherche ANgevine en Economie et Management, GRANEM, EA 7456, SFR Confluences, University of Angers; Sonia CAPELLI, University Lyon3, IAE lyon, Magellan, Lyon
Big Star Undercover: The Eclipsing Effect of Celebrity Endorsers’ Faces on Consumer’s Brand Recall (A2019-5777)
Yongdan LIU, University of Macau; Ting Chi LIU, University of Macau, Faculty of Business Administration; Andrea Pérez, University of Cantabria
Blessing or Curse: The Paradoxical Impact of Mobile Health Applications on the Consumer (A2019-10166)
Vera Blazevic, Radboud University Nijmegen; Lisa Klintwort, Radboud University Nijmegen, Institute for Management Research
Boosting mobile promotion. Exploring the platform effectiveness on in-store promotion. (A2019-8078)
Valentina Pitardi, KEDGE BS ; Giulia Miniero, Assistant professor, Franklin University Switzerland; Francesco Ricotta, Full Professor, Sapienza University of Rome
Born to win. Using heuristic cues for maximizing e-WOM on Twitter (A2019-8564)
Eva Lahuerta-Otero, University of Salamanca; Rebeca Cordero-Gutiérrez, Pontifical University of Salamanca
Brand Activism: Does Courting Controversy Help or Hurt a Brand? (A2019-9494)
Sourjo Mukherjee, Audencia Business School; Niek Althuizen, Independent Researcher
Brand Attachment: From profit to non-profit sector (A2019-8783)
Magali Trelohan, South Champagne Business School (ESC Troyes)
Brand Equity and Corporate Value: Evidence from a Quasi-Natural Experiment in an Emergent Market (A2019-9488)
Marta de Oliveira, PPGA/DCA/CCSH/UFSM; Igor Sonza, PPGA/DCA/CCSH/UFSM; Tamires da Silva, CCSH/UFSM
Brand heritage and brand nostalgia – Merely two sides of the same coin? (A2019-8447)
Stefanie Jensen, Hochschule für Technik und Wirtschaft des Saarlandes; Martin Ohlwein, International School of Management; Sebastian Burczyk, International School of Management
Brand Identification and Relationship Quality through Self-expansion: the case of Millennials and Luxury Brand Experience (A2019-10193)
Gwarlann De Kerviler, IESEG SCHOOL OF MANAGEMENT LEM-CNRS (UMR 9221); Carlos Rodriguez, Delaware State University
Brand trust in the hotel industry – How online customer reviews affect tourist behavior (A2019-9614)
Christina Mayr, MCI Management Center Innsbruck; Bernd Frederik Reitsamer, MCI Management Center Innsbruck
Brick-and-mortar shopping experience: a review and research agenda (A2019-9341)
Danielle Lecointre-Erickson, Groupe de recherche angevin en économie et management, GRANEM, UNIV Angers, Université Bretagne Loire; Bruno Daucé, Groupe de recherche angevin en économie et management, GRANEM, UNIV Angers, Université Bretagne Loire; Patrick Legohérel, University of Angers
Business networking and sensing market opportunities and threats: Evidence from China (A2019-8300)
Herbert Endres, University of Regensburg; Dayuan Li, Central South University; Roland Helm, University of Regensburg
Can Being Similar in Product Category a Liability for Cross-gender Brand Extension? (A2019-8432)
Tsunwai Wesley Yuen, Lincoln International Business School, University of Lincoln, UK; Marzena Nieroda, Alliance Manchester Business School, The University of Manchester; Hongwei He, Alliance Manchester Business School, The University of Manchester; Yunseul Park, Alliance Manchester Business School, The University of Manchester
Can collaboration help base of the pyramid firms offer affordable products? (A2019-8024)
Aron O'Cass, Macquarie University; Hailu Getnet, Macquarie University; Vida Siahtiri, Macquarie University; Hormoz Ahmadi, Australian Catholic University
Can robotic solutions favor the Ageing Well of the elderly with loss of autonomy? (A2019-8123)
Denis Guiot, University Paris-Dauphine; Eloïse Sengès, University of Paris-Dauphine; Marie Kerekes, University of Paris-Dauphine; Laura Fiorini, Scuola Superiore Sant 'Anna; Isabelle Fabbricotti, ERASMUS UNIVERSITEIT ROTTERDAM; Marleen de Mul, ERASMUS UNIVERSITEIT ROTTERDAM
Can small traditional businesses build strong employer brands? A means-ends analysis on talent attraction (A2019-3989)
Lorena Ronda, Universidad Pontificia Comillas ; Carmen Valor, Universidad Pontificia Comillas; Carmen Abril, Universidad Complutense de Madrid
Can We Provide Access to Ownership? How Ownership Inferences Threaten Product Reconfiguration Services (A2019-8972)
Janina Garbas, University of Passau; Sebastian Schubach, University of Passau; Jan Schumann, University of Passau; Martin Mende, Florida State University; Maura Scott, Florida State University
Capturing Calendar Time Events in Latent Attrition Models: The Case of Seasonality (A2019-9767)
Jost Adler, University of Duisburg-Essen
Carbon Footprinting (A2019-8021)
Daniel Halbheer, HEC Paris
Carbon labels as warning labels. An inductive analysis of consumers discourses in the food industry (A2019-9092)
Estela Díaz, Comillas Pontifical University; Isabel Carrero, Universidad Pontificia Comillas; Carmen Valor, Universidad Pontificia Comillas; Victoria Labajo, Comillas Pontifical University
Card versus Cash donations: An investigation of donors' evaluations (A2019-9560)
Antonella Buonomo, LUISS Guido Carli University; Matteo De Angelis, Luiss University
Carpe Diem! Hedonic Experiences Reduce the Consideration of Sunk Costs (A2019-9713)
Daniela Cristian, Cass Business School; Bob Fennis, University of Groningen; Luk Warlop, BI Norwegian Business School
Ceiling and Negative Feedback Effects in Brand Alliances (A2019-8804)
Marion Garaus, MODUL University Vienna; Arnd Florack, University of Vienna
Co-creating sustainability: Understanding the role of marketing practice, brands and consumers (A2019-8225)
Sarah Dodds, Massey University; Nitha Palakshappa, Massey University
Color Me Morally: White and Black Products Influence Prosocial Behaviors (A2019-2776)
Jing Wan, University of Groningen; Eugene Chan, Monash University
Common local, unique global? - The motivation to choose between local and global products (A2019-10226)
Tamás Gyulavári, Corvinus University of Budapest; Jhanghiz Syahrivar, Corvinus University of Budapest
Comparing Engagement Effects of Online and Offline Media Consumption Processes (A2019-9179)
Lisa-Charlotte Wolter, Head of Brand & Consumer Research/ HMS (Hamburg Media School); Sylvia Chan-Olmsted, Director of Media Consumer Research/ University of Florida/ College of Journalism and Communications
Comparing Product Policy’s Effectiveness for E-Commerce Companies (A2019-4769)
Maximilian Groh, University of Minho; Cláudia Simões, University of Minho
Comparison of Consumer preferences for Imported Organic Food Products in a Developed and Developing Economy (A2019-9707)
Susanne Pedersen, Aarhus University; Jessica Aschemann-Witzel, Aarhus University; John Thøgersen, Aarhus University
Compatibility and Antithesis of the Brand Associations in the Industrial Markets (A2019-8390)
Marina Kovalchuk, University of Eastern Finland; Mika Gabrielsson, University of Eastern Finland; Minna Rollins, University of West Georgia
Competitive Advantage through Collaborative Marketing Capability (A2019-9566)
Patrícia Boaventura, Fundação Getúlio Vargas - FGV/EAESP; Eliane Brito, Fundação Getúlio Vargas - FGV/EAESP
Complement or Compensate? Interaction of IQ and Job Experience with Emotional Intelligence in explaining Sales Negotiation Performance. (A2019-9365)
Andreas Zehetner, University of Applied Sciences Upper Austria; Daniela Zehetner, Johannes Kepler Universität Linz; Maria Neuner, University of Applied Sciences Upper Austria
Complex Organizational Buying and Actor Bounded Reliability: Effects on Procurement Performance (A2019-3292)
Daniel Prior, School of Management, Cranfield University; H M Lakshi Karunarathne, School of Business UNSW Canberra, University of New South Wales
Conceptual Framework of SCRM Capabilities and Performance Dimensions: From Dynamic Capabilities Perspective (A2019-9062)
Viphany Sihalath, Kobe University, Graduate School of Business Administration; Chieko Minami, Kobe University, Graduate School of Business Administration
Conceptualization and development of a multi-item experiential value measurement scale for experiential marketing. (A2019-9128)
Patrick Weretecki, University of Twente; Goetz Greve, HSBA Hamburg School of Business Administration; Jörg Henseler, University of Twente
Conceptualization of actor roles in business model innovation (A2019-5072)
Sophie Mentges, TU Kaiserslautern; Stefan Roth, Technische Universität Kaiserslautern; Thomas Robbert, TU Kaiserslautern
Condom usage in men – direction for marketing strategy (A2019-7907)
Alexandra Hutanu, Universitatea Alexandru Ioan Cuza Iasi, Romania
Confiding in able brands with good intentions: how brand stereotypes affect brand trust (A2019-8528)
Petar Gidaković, Faculty of Economics, University of Ljubljana; Vesna Zabkar, Faculty of Economics, University of Ljubljana
Configuring Projects for Innovation (A2019-9011)
Elham Ghazimatin, University of Stavanger; Erik Mooi, The University of Melbourne; Jan Heide, Wisconsin-Madison
Conscious and Unconscious Customer Reactions to Drip Pricing (A2019-4235)
Dirk Totzek, University of Passau; Gabriel Jurgensen, Baden-Wuerttemberg Cooperative State University
Consistency or Balancing? Category Spill-over Effects of Purchasing Food with Nutrition Claims (A2019-9398)
Gökhan Sürmeli, Istanbul Technical University; Ossama Elshiewy, University of Goettingen; Burc Ulengin, Istanbul Technical University
Consistent designs: How formal and symbolic design consistency affects brand and product line recognition (A2019-10037)
Sarah Johann, Technische Universität Berlin; Katrin Talke, TU Berlin
Consumer Adoption of Smart Services: The Role of Service Technology Autonomy (A2019-4202)
Stefanie Sohn, Technische Universität Braunschweig
Consumer attitudes towards private labels and national brand promotions: Effects of price and personality-related variables (A2019-1879)
Maria Sarmento, Nova School of Business and Economics; M. MERCEDES GALAN - LADERO, UNIVERSITY OF EXTREMADURA; Susana Marques, University of Aveiro
Consumer Effects of Front-Of-Package Nutrition Labeling: An Interdisciplinary Meta-Analysis (A2019-8948)
Iina Ikonen, Vrije Universiteit Amsterdam; Aylin Aydinli, Vrije Universiteit Amsterdam, School of Business and Economics; Francesca Sotgiu, Vrije Universiteit Amsterdam, School of Business and Economics; Peeter Verlegh, Vrije Universiteit Amsterdam, School of business and Economics
Consumer Empowerment in the context of the Internet of things: How feelings of betrayal influence consumer behavior toward smart connected objects (A2019-7997)
Elodie ATTIÉ, Toulouse School of Management; Thao BUI-NGUYEN, Toulouse Jean-Jaurès University
Consumer generosity, tipping policy and service quality signaling (A2019-9185)
Hongyan Shi, Nanyang Business School, Nanyang Technological University; Yunchuan Liu, University of Illinois at Urbana Champaign
Consumer Reactions to Automated Products: Two Experiments on the Role of Task Hedonism and Consumer Nostalgia (A2019-7553)
Patrick Kremer, Goethe-Universität Frankfurt; Sven Feurer, Karlsruhe Institute of Technology; Ju-Young Kim, Goethe-Universität Frankfurt
Consumer reactions to conflict management in non-profit online communities (A2019-6023)
Denitsa Dineva, Aberystwyth University; Jan Breitsohl, University of Kent; Brian Garrod, Swansea University; Phil Megicks, University of Plymouth
Consumer Reactions to Olfactory Congruence with Brand Image (A2019-9500)
Karim ERRAJAA, Paris School of Business; Bruno Daucé, Groupe de recherche angevin en économie et management, GRANEM, UNIV Angers, Université Bretagne Loire; Patrick Legohérel, University of Angers
Consumer Satisfaction with Resisting vs. Indulging Temptation (A2019-8612)
Michail Kokkoris, WU Vienna University of Economics and Business; Erik Hoelzl, University of Cologne; Carlos Alós-Ferrer, University of Zurich
Consumer Trust and Confidence in the Food Chain (A2019-8258)
Anna Macready, University of Reading; Klaus Grunert, Aarhus University, MAPP Centre, Department of Management; Sophie Hieke, European Food Information Council; Magdalena Klimczuk-Kochańska, University of Warsaw; Szymon Szumiał, University of Warsaw Faculty of Management; Liesbet Vranken, Catholic University of Leuven
Consumers Avoid Subsidizing Marketing Because They Perceive it as Wasteful (A2019-9572)
Benjamin Serfas, University of Duisburg-Essen; Bram Van den Bergh, Erasmus University Rotterdam; Christopher Sax, University of Vienna
Consumers' Acceptance of Servitized Pricing Schemes (A2019-9875)
Christopher Pütz, TU Kaiserslautern; Thomas Robbert, TU Kaiserslautern; Stefan Roth, Technische Universität Kaiserslautern
Consumers` Perceptions of Weight Loss Food Programs (A2019-9110)
Sukriye Atakan, Siena College; Alison Shields, Ithaca College
Consumers´ Perceptions of CSR Communication: A Four-Country Comparison (A2019-9287)
Verena Batt, Leuphana University Lueneburg; Paula Bögel, Leuphana University Lueneburg; Sigrid Bekmeier-Feuerhahn, Leuphana University Lueneburg; Valentina Cotton-Chan, The Hong Kong Polytechnic University
Consumers’ attitudes towards Fashion sustainability: an exploration by age group (A2019-9527)
Belén Rodríguez Cánovas, Complutense University; R. Lorena Carrillo Barbosa, Corporación Asturias
Consumers’ Attribution of Mind to Possessions as an Impediment to Sharing (A2019-8216)
Chi Hoang, BI Norwegian Business School; Klemens Knoferle, BI Norwegian Business School; Luk Warlop, BI Norwegian Business School; Aradhna Krishna, University of Michigan
Consumers’ inconsistence about hypocrisy: Revisiting the concept of corporate hypocrisy (A2019-7985)
Marijke Leliveld, University of Groningen; Susanne Tauber, University of Groningen; Bob Fennis, University of Groningen
Consumers’ Reactions to Imperfect Fruits and Vegetables: a Multi-Faceted Phenomenon (A2019-9308)
Ada Maria Barone, Aarhus University; Simona Romani, Luiss University; Silvia Grappi, Department of Communication and Economics - University of Modena and Reggio Emilia; Richard Bagozzi, University of Michigan
Consumer’s Decisions under Voice Shopping Characteristics (A2019-8105)
Ingo Halbauer, Karlsruhe Institute of Technology (KIT); Martin Klarmann, Karlsruhe Institute of Technology (KIT)
Consumption Process of Preventive mHealth Services based on Life Events (A2019-8420)
Sang Hyun Jo, KAIST; Euehun Lee, KAIST; George Moschis, Georgia State University
Control Variable Use in Cross-Sectional Marketing Research: (What) Can We Do Better? (A2019-9788)
Anika Honold, Karlsruhe Institute of Technology ; Sven Feurer, Karlsruhe Institute of Technology
COO-based Strategies - a Proposition of a Contextual Analysis (A2019-9014)
Katarzyna Gawlik, Kozminski University
Cookie notifications and the perceived fairness of price discrimination (A2019-9539)
Rico Bornschein, HHL Leipzig Graduate School of Management; Lennard Schmidt, HHL - Leipzig Graduate School of Management; Erik Maier, HHL Leipzig Graduate School of Management
Coping Citizenism: When the Literate Citizen Rescue the Irresponsible Consumer (A2019-9998)
David MARTIN, Novancia Business School Paris
Corporate brand equity and financial performance: proposal of a three-dimensional measurement scale (A2019-8534)
Rafael Porto, University of Brasilia (UnB); Débora Barbosa, University of Brasilia (UnB); Julietty Christielle Laurentino dos Santos, University of Brasilia (UnB)
Corporate social responsibility and hypocrisy: A stereotype content model perspective (A2019-2755)
Haiming Hang, University of Bath, U.K.; Zhifeng Chen, University of Bedfordshire
Countersignaling and Counterdominance – How Consumer Signals can Successfully Ward Off Status Attacks (A2019-9599)
Robert Kreuzbauer, University of Surrey; Huy Nguyen, University of Sussex
Country and Brand Stereotypes as Drivers of Brand Evaluations (A2019-8462)
Ilona Szőcs, University of Vienna; Adamantios Diamantopoulos , University of Vienna; Arnd Florack, University of Vienna; Martin Egger, University of Vienna; Živa Kolbl, University of Vienna
Country Image and Consumer Evaluation of an Imported Organic Food Product (A2019-4088)
John Thøgersen, Aarhus University; Jessica Aschemann-Witzel, Aarhus University; Susanne Pedersen, Aarhus University
Country-Related Emotions as Mediators of the Relationship between Country Stereotype Dimensions and Intensions to Visit a Country (A2019-8108)
Milena Micevski, University of Vienna; Jennifer Erdbrügger , University of Vienna; Adamantios Diamantopoulos , University of Vienna
Creating Trust and Commitment in B2B Services (A2019-8834)
Silvia Boßow-Thies, FOM - University of Applied Science, ifes Institute; Oliver Gansser, FOM - University of Applied Science, ifes Institute; Bianca Krol, FOM - University of Applied Science, ifes Institute
Cross-Functional Capabilities and Export Marketing Strategy Implementation of Emerging Market Firms (A2019-9002)
Shahin Assadinia, University of East Anglia ; Vita Kadile, University of Leeds; Matthew Robson, Cardiff University
Crowdsourcing Ideas for Innovations: Participation or Productivity (A2019-8270)
Christian Pescher, FAU Erlangen-Nürnberg; Gerard Tellis, University of Southern California; Johann Füller, University of Innsbruck
Cultural Differences in Trait Inferences of Brand Personality (A2019-4004)
Satoko Suzuki, Hitotsubashi University Business School; Satoshi Akutsu, Hitotsubashi University Business School
Cultural entrepreneurship as a tool of international business and marketing (A2019-7622)
Nivedita Bhanja, Indian Institute of Management Calcutta
CULTURALLY MOTIVATED PRICING: CONSIDERING THE MICRO AND MACRO LEVEL FORCES THAT IMPACT GLOBAL PRICING (A2019-3670)
Preethika Sainam, Thunderbird School of Global Management at ASU
Curing the Negative Effect of Emotional Labor on Employees’ Work-Life Balance and Well-Being: The Role of Internal Marketing in the Healthcare Industry (A2019-9158)
Verena Hofmann, Innsbruck, School of Management; Nicola E. Stokburger-Sauer, Innsbruck, School of Management; Juliane Schuerer, Innsbruck, School of Management
Customer and Employee Satisfaction Effects on Cross-buying (A2019-3940)
Albert Valenti, IESE Business School; Gokhan Yildirim, Imperial College London; Shuba Srinivasan, Boston University, Questrom School of Business
Customer Engagement and the True Value of a Lost Customer (A2019-9446)
Robin-Christopher Ruhnau, University of Mannheim; Nathalie Harz, University of Mannheim
Customer Referral Programs: The Impact of Demographic Similarity, Product Category Sensitivity and Communication Modality on Successful Referral Likelihood (A2019-9461)
Andreas Musiol, Friedrich-Alexander-Universität Erlangen-Nürnberg; Martina Steul-Fischer, Friedrich-Alexander-Universität Erlangen-Nürnberg; Christian Pescher, FAU Erlangen-Nürnberg
Customer-firm affiliation matters: The impact of social distance on consumers’ moral judgments of performance and immorality (A2019-5816)
Carolyn Lo, Monash University; Yelena Tsarenko, Monash University; Dewi Tojib, Monash University
Customer-salesperson interaction technologies: Are robo-advisors replacing personal selling? (A2019-8807)
Frederike Meyer, Sparkasse Harburg Buxtehude; Goetz Greve, HSBA Hamburg School of Business Administration
Customers and their smartphones are becoming shopping companions (A2019-8348)
Philipp Hübner, Jade University of Applied Sciences; Stephan Kull, Jade University of Applied Sciences
Cute on the outside, sweet on the inside: The effects of cute packaging on expected sweetness and sugar content of food products (A2019-8906)
Raphaela Bruckdorfer, University of Duisburg-Essen; Oliver Büttner, University of Duisburg-Essen
Dark Side Characteristics in B2B and B2G Buyer-Manufacturer Relationships – An Empirical Study of European Cases (A2019-7994)
Maximilian Froch, University of Kassel; Christine Falkenreck, Hof University; Ralf Wagner, University of Kassel
Dark side effect contagion of business relationships (A2019-9983)
Yumeng Zhang, Queen Mary University of London; Stephan Henneberg, Queen Mary University of London; Alexander Leischnig, Queen Mary University of London; Nima Heirati, Queen Mary University of London
Data Disclosure in Business Network Data Exchange Settings: Introducing a Dual Processing Model to Privacy Calculus Theory (A2019-9212)
Margarita Bidler, University of Passau; Jan Schumann, University of Passau; Thomas Widjaja, Universtity of Passau
Data-driven discovery of digital channels for detecting sales prospects in emerging markets (A2019-9464)
Lili Aunimo, Haaga-Helia University of Applied Sciences; Heli Hallikainen, University of Eastern Finland
Decision-Making in CBC Studies: A Matter of Context? (A2019-4361)
Verena Wackershauser, Otto-von-Guericke University Magdeburg; Marcel Lichters, Otto-von-Guericke-University Magdeburg; Marko Sarstedt, Otto-von-Guericke-University Magdeburg; Bodo Vogt, Otto-von-Guericke-University Magdeburg
Deep in the relationships between intentions and behaviors with regard to HIV/AIDS social marketing interventions (A2019-8246)
LUTETE CHRISTIAN AYIKWA, TSHWANE UNIVERSITY OF TECHNOLOGY; JOHAN W DE JAGER, TSHWANE UNIVERSITY OF TECHNOLOGY; DION VAN ZYL, TSHWANE UNIVERSITY OF TECHNOLOGY
Delaying the Resolution of Uncertainty: The Role of Discomfort and Excitement in Consumer Decision Making (A2019-8345)
Arash Talebi, PhD Candidate, ESSEC Business School; Sonja Prokopec, Associate Professor and LVMH Chaired Professor of Marketing, ESSEC Business School; Ayse ONCULER, Professor, Marketing Department, ESSEC Business School
Denomination Choice: An Investigation of How Price Information Affects Spending Behaviour (A2019-9947)
Jeremiah Iyamabo, IESE Business School; Elena Reutskaja, IESE Business School; Priya Raghubir, New York University; Íñigo Gallo, IESE Business School
Destination competitiveness revisited – What it takes for being successful (A2019-8438)
Janosch Untersteiner, MCI Management Center Innsbruck; Bernd Frederik Reitsamer, MCI Management Center Innsbruck
Destination Identification: A Unifying Conceptualization and Operationalization (A2019-8837)
Astrid Nørfelt , Royal Melbourne Institute of Technology; Florian Kock, Copenhagen Business School; Alexander Josiassen, Copenhagen Business School
Detecting, Preventing, and Mitigating Online Firestorms in Brand Communities (A2019-4154)
Stephan Ludwig, The University of Melbourne; Dennis Herhausen, KEDGE Business School; Dhruv Grewal, Babson College; Jochen Wulf, University of St.Gallen; Marcus Schoegel, University of St.Gallen
Developing Analytical Capabilities in Marketing: Challenges Associated with Usage of Unstructured Data (A2019-9992)
Valeriia Chernikova, Hanken School of Economics; Johanna Frösén, Hanken School of Economics
Development of a Technology Acceptance Model for Mobile Augmented Reality Technologies (A2019-9524)
Carolin Siepmann, University of Duisburg-Essen; Pascal Kowalczuk, University of Duisburg-Essen
Did you watch it on TV or did you retweet it? The influence of knowledge and information sources on healthy eating (A2019-9272)
Isabel Carrero, Universidad Pontificia Comillas; Estela Díaz, Comillas Pontifical University; Raquel Redondo, Universidad Pontificia Comillas de Madrid
Different Behavior on User-Generated Content Networks (A2019-8048)
Andreas Lanz, HEC Paris
Different strategies for the use of quality labels among engineering higher education institutions in France (A2019-8027)
Teresa Sanchez Chaparro, Universidad Politécnica de Madrid; Óscar González- Benito, Universidad de Salamanca; Víctor Gómez-Frías, Universidad Politécnica de Madrid; Yilsy Núñez, Universidad Politécnica de Madrid
Differential Framing Effects from Valence and Time-Differentiated Message Requests on Donation Behaviour (A2019-9119)
Nursafwah Tugiman, University of New South Wales (UNSW); Gary Gregory, University of New South Wales; Rahul Govind, University of New South Wales
Digital Business Capability and its Effects on Firm Performance (A2019-9536)
Dominik Wielgos, University of Mannheim; Christina Kuehnl, Reutlingen University
Digital Calibration: The Effect of Mobile Phone Tracking on User Behaviour (A2019-10058)
Laura Zimmermann, IE University School of Human Sciences and Technology
Digital Transformation and Marketing Performance Measurement – How the “Old” Market Share-Performance Relationship Does not Hold Anymore (A2019-8177)
Felix Anton Sklenarz, Kühne Logistics University; Alexander Himme, Kühne Logistics University; Alexander Edeling, University of Cologne
Digitization of Customer Experience in Luxury (A2019-9695)
Daria Erkhova, University of Bern; Elena Ehrensperger, University of Bern; Harley Krohmer, University of Bern
Disclosing personal data to unfamiliar apps (A2019-9632)
Carla Freitas Silveira Netto, UFRGS; Simoni Rohden, Unisinos / UFRGS; Marina Lugoch, Unisinos / UFRGS; Natália Englert, UFRGS; Valentina Ubal, UNIPAMPA / UFRGS
Disclosure of Pricing Information in Earnings Calls - An Empirical Investigation (A2019-9311)
Alexander Edeling, University of Cologne; Alexander Himme, Kühne Logistics University; Shuba Srinivasan, Boston University, Questrom School of Business
DISCOVERING INSTITUTIONAL LOGICS IN MUSEUMS. A LATENT CLASS ANALYSIS (A2019-9833)
María Redondo, University of Valladolid; Carmen Camarero, University of Valladolid; María José Garrido, University of Valladolid; Eva Vicente, University of Valladolid
Distributors’ Downstream Demand Creation under Upstream Suppliers’ Direct Market Access (A2019-9089)
Meng Wang, The Hong Kong Polytechnic University; Flora Gu, The Hong Kong Polytechnic University, Department of management & marketing
Do Ads Harm News Consumption? (A2019-8591)
Shunyao Yan, Goethe University Frankfurt; Klaus Miller, Goethe University Frankfurt; Bernd Skiera, Goethe-University Frankfurt, Germany
Do clothes make the men?The moderating role of self-monitoring (A2019-8360)
Behnoush Kangarlou, University of Barcelona; Rubén Huertas-Garcia, University of Barcelona – UB; M.Luisa Sole-Moro, University of Barcelona; M.Pilar Lopez-Jurado, University of Barcelona
Do Consumers Overlook Usage Frequency? (A2019-8873)
Mauricio Mittelman, Universidad Adolfo Ibáñez; Dilney Gonçalves, IE Business School – IE University; Eduardo B. Andrade, Brazilian School of Public and Business Administration at FGV
Do Consumers Read Prices From Left to Right? Negative Evidence from Eye-Tracking Analysis (A2019-9266)
Gilles Laurent, ESSEC Business School; Marc Vanhuele, HEC Paris
Do customers become loyal to the loyalty programs or to the brand? (A2019-8978)
Latifa Ayoubi, Université Paris sud
Do you want to enrich the customer experience? Let customers negotiate (A2019-9944)
Maria Ramon-Jeronimo, Universidad Pablo de Olavide; Katerina Makri, Institute for International Marketing Management Vienna University of Business and Economics; Barbara Stöttinger, Institute for International Marketing Management, Vienna University of Economics and Business; Brock Smith, University of Victoria
Does Curiosity Make Consumers Less Critical? Effects of Ad-Induced Curiosity on Persuasion Knowledge and Counterarguing (A2019-8597)
Verena Hüttl-Maack, University of Hohenheim; Jana Daume, University of Hohenheim
Does Customer Support Can Reduce the Negative Outcomes of Frontline Employees’ Emotional Labor? (A2019-10136)
Qurat-ul-ain Talpur, University of Lyon, UJML3, iaelyon School of Management, Magellan; Kiane Goudarzi, IAE Lyon School of Management ; Ghulam Murtaza, Université de Pau & des Pays de l’Adour
DOES DIGITAL TRANSFORMATION MEAN THE END OF MARKETING? (A2019-9254)
ISABELLE AIME, IPAG Business school; Fabienne Berger-Remy, IAE Paris - Sorbonne Business School; Marie-Eve Laporte, IAE Paris 1 Panthéon-Sorbonne (Sorbonne Business School), laboratoire GREGOR
Does Humor Enable or Backfire Identity Expressiveness? (A2019-8912)
Lukman Aroean, University of East Anglia; Nina Michaelidou, Loughborough University
Does Mobile Payment Make You Spend More? (A2019-10070)
Xingya Zhang, Shanghaitech University; Lifeng Yang, Shanghaitech University
Drivers of autonomous cars – a brand extension perspective (A2019-8858)
Felix Eggers, University of Groningen; Fabian Eggers, Menlo College, Department of Marketing
Duration of Restrictions Influences Information Processing: The Role of Perception of Control (A2019-6077)
Sadaf Mokarram Dorri, Bocconi University; Aulona Ulqinaku, Leeds University Business School; Gülen Sarial-Abi, Bocconi University
DYNAMICS IN ADVERTISING & PROMOTIONS (A2019-9689)
Kay Peters, University of Hamburg
Dynamics of female best friendship dyads: implications for consumption practices (A2019-4493)
Eszter Gedeon, IGR-IAE University of Rennes1; Philippe Robert-Demontrond, IGR-IAE University of Rennes1
Effectiveness of Mobile Social Media Advertising on Online and Offline Sales and Moderating Roles of Store Characteristics (A2019-9470)
Sha Zhang, University of Chinese Academy of Sciences; Yi-Chun Ou, University of Leeds
Effects of Real-time Sharing of Service Experience on Subsequent Satisfaction, Recall and Referral Behaviours (A2019-9914)
melisa mete, Lecturer in Marketing, Keele Management School; Adrian Palmer, Professor in Marketing, Henley Business School, University of Reading; Xia Zhu, Lecturer in Marketing, Faculty of Business and Law, The Open University
Effects of the Qualification of Potentially Misleading Claims about Production Characteristics on Buying Intention (A2019-10004)
Tino Bech-Larsen, Aarhus, Denmark; Klaus Grunert, Aarhus University, MAPP Centre, Department of Management; George Tsalis, Aarhus University
Electronic Medical Records Breaches in the US Healthcare Ecosystem (A2019-9353)
Nour Alrabie, TSM-Research, Université Toulouse Capitole, CNRS; Julien Cloarec, TSM-Research, Université Toulouse Capitole, CNRS
Emotional Intelligence and Materialism: Mediating Effect of Subjective Well-being (A2019-9134)
Beata Šeinauskienė, Kaunas University of Technology; Aušra Rūtelionė, Kaunas University of Technology; Rosita Lekavičienė, Kaunas university of technology; Ligita Jakštė, Kaunas university of technology
Employees’ Social Media Activity: Should Employers Promote or Restrict it? (A2019-8885)
Hendrik Halbe, University of Lausanne; Markus Christen, University of Lausanne
Engaging on Instagram to Grow: The Role of Hashtags (A2019-8336)
Shan Chen, Politecnico di Milano, School of Management; Lucio Lamberti, Politecnico di Milano, School of Management
Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey (A2019-9716)
Lena Steinhoff, University of Rostock; Marcellis Zondag, Western Michigan University
Enhancing Luxury Brand Love: The Mediating Role of Product Design Perception (A2019-8921)
Aurélie HEMONNET, Aix Marseille University - IAE Graduate School; Pierre VALETTE-FLORENCE, Université Grenoble Alpes - IAE
Ensuring global protein supply by sustainable fish farming: Broad representative empirical analysis to reveal consumers attitudes regarding sustainability, environmentalism, health awareness (A2019-8744)
Nicole Schwarz, htw saar ; Frank Hälsig, htw saar; Stefan Selle, htw saar; Katharina Hary, htw saar ; Stefanie Cramer von Clausbruch, htw saar ; Carolin Ackermann, htw saar
Entertainment Science, Episode 2: The Movies! (A2019-8966)
Mark Houston, Texas Christian University; Thorsten Hennig-Thurau, University of Münster
Entertainment Science, Episode One: Music & Art & Trash (A2019-8855)
Thorsten Hennig-Thurau, University of Münster; Mark Houston, Texas Christian University
Estimating Preference and Willingness-to-Pay for Fair Trade Products using Household Panel Data (A2019-9773)
Mahmoud Ahmed, University of Göttingen; Ossama Elshiewy, University of Goettingen; Yasemin Boztug, University of Goettingen
Ethical Dilemma of Buying or Not Buying Vegan Food Products:An Exploration of Jones Issue-Contingent Model (A2019-9920)
Gelareh Salehi, PhD student at Universidad Pontificia Comillas; Estela Díaz, Comillas Pontifical University
Evaluating Museum Service Experience Through Mobile Ethnography in The Perception of Generation Z (A2019-9647)
Dini Sirad, Universitas Prasetiya Mulya; Christiana Tercia, Universitas Prasetiya Mulya; Thorsten Teichert, Hamburg Universtiy
Evaluating the Firm Brand Exploitation Strategy: A Value-based Approach (A2019-7898)
Marc Fischer, University of Cologne; Max Backhaus, University of Cologne; Tobias Hornig, Siemens Industry Software GmbH
Everybody Lies: Consequences of Opportunistic Behaviours in Failure and Recovery (A2019-9218)
Bengu Oflac, Izmir University of Economics; Cansu Yildirim, Izmr Dokuz Eylul University
Examining the Effect of Company-Owned Versus Third-Party Website Reviews in An Emerging Market (A2019-8981)
Lin Yang, University of Tasmania; Sanjeev Kumar, Graphic Era (Deemed to be University); Rajesh Rajaguru, University of Tasmania
Examining the relationship between co-creation and brand equity ?in the context of services brands (A2019-8645)
Stefan Markovic, Copenhagen Business School; Oriol Iglesias, ESADE Business School; Yuqian Qiu, ESADE Business School; Mehdi Bagherzadeh, NEOMA Business School
Experiments on the effectiveness of marketing communications tactics to support ‘unappealing’ animals (A2019-9980)
Jie Meng, Loughborough University; Emily Cooper, Oxford Brookes University ; Yan Sun, Oxford Brookes University
Explaining organic product features in print ads – An examination of actual purchase behavior and spill-over effects (A2019-8312)
Phillip Frank, University of Rostock; Christian Brock, University of Rostock
Explaining social media engagement on partaking collective intelligence (A2019-8723)
Carmen Perez-Cabañero, Universitat de Valencia; Enrique Bigne, Universitat de Valencia; Luisa Andreu, University of Valencia; Maxx Jackson, Universitat de Valencia
Exploring consumer’s interest in buying behavior at social commerce platforms: Amidst ethical concerns (A2019-4502)
Waqar Nadeem, Oulu Business School; Nick Hajli, Swansea University
Exploring shoppable ads opportunities: the role of personalization and privacy concern (A2019-9005)
Jorge Serrano-Malebrán, Universidad Católica del Norte; Jorge Arenas-Gaitán, Universidad de Sevilla
Exploring sustainability liability/asset effects: The role of product category and type of green attribute (A2019-9962)
Siv Skard, Norwegian School of Economics; Herbjørn Nysveen, Norwegian School of Economics; Lars Jacob Pedersen, Norwegian School of Economics; Sveinung Jørgensen, Norwegian School of Economics
Export Market Orientation: An Integrative Review of the Empirical Research (A2019-6152)
İlayda İpek, Dokuz Eylül University; Nilay Bıçakcıoğlu, Dokuz Eylül University / Faculty of Business
Export venture sustainability strategies: An examination of their knowledge-based drivers, boundary conditions and export performance consequences (A2019-9368)
Arinze Nwoba, Leeds University Business School, University of Leeds ; Nilay Bıçakcıoğlu, Dokuz Eylül University / Faculty of Business
Extending the Customer Equity Framework: A Manufacturer–Service Retailer Perspective (A2019-8693)
David Woisetschläger, Technische Universität Braunschweig; Markus Blut, Aston University; Christof Backhaus, Aston Business School
Extrinsic Rewards and Service Quality: Analysing Mediating and Moderating Mechanisms (A2019-9905)
Neeru Malhotra, n.malhotra@essex.ac.uk; Sunil Sahadev, University of Salford; Avinandan Mukherjee, Lewis College of Business Marshall University, 1 John Marshall Drive Huntington, WV 25755 USA
Failure to replicate the credit card effect and failure to extend it to mobile payment (A2019-4940)
Yunxin Liu, KU Leuven; Siegfried Dewitte, KU Leuven
Fallible Human Brands and Consumer Identity-Related Responses (A2019-9041)
Kimberley Preiksaitis, Siena College
Fear Appeals – Relevance and Consequences for Relationship Marketing (A2019-8381)
Marie-Christin Papen, TU Dresden; Alexander Boldt, TU Dresden; Janine Göttling, TU Dresden; Florian Siems, TU Dresden
Finding NeWOM: Consumer attention to valenced eWOM about protective and “feel-good” products (A2019-9938)
Maria Hellenthal, University of Applied Sciences Saarbrücken; Tatjana König, HTW Saar; Ramiro Joly-Mascheroni, City, University of London
Flying Under the Radar vs. CSR Walk or Talk: CSR Engagement in the Fashion Industry (A2019-8657)
Mariachiara Colucci, University of Bologna; Annamaria Tuan, University of Pisa; Marco Visentin, University of Bologna
Food waste as the consequence of competing motivations, insufficient abilities and lacking opportunities (A2019-10091)
Lisanne Geffen, Wagenigen UR; Erica van Herpen, Wagenigen UR; Hans Trijp, Wageningen University; Siet Sijtsema, Wagenigen UR
Fostering Ethical Consumption: How Construal Level Minimizes Ingroup Bias in Ethical Decisions (A2019-4490)
Diego Costa Pinto, NOVA Information Management School; Adilson Borges, NEOMA Business School; Marcia Maurer Herter, Universidade Europeia
Friends forgive the little things: different types of employee-brand relationships and their impact on employee brand endorsement (A2019-9371)
Matthias Holzer, ZF Friedrichshafen AG; Verena Batt, Leuphana University Lueneburg; Maximilian Palmié, University of St. Gallen
Friends in Low Places: The Impact of Shared Location on Diffusing Digital Products (A2019-8756)
Hans Risselada, University of Groningen; Fabian Eggers, Menlo College, Department of Marketing; Thomas Niemand, Clausthal University of Technology, Institute of Management and Economics, Department of Market Research; Sebastian Robledo, Universidad Católica Luis Amigó, Faculty of Management Science, Program of Management
From a Commodity to a Green Gold Brand: Exploring Innovative Marketing Strategies in the Digital Era (A2019-9116)
Silvia Cacho-Elizondo, IPADE Business School; Martha Rivera Pesquera, IPADE Business School
From Darknets to Light: Understanding the Consequences of Law Enforcement Busts on Illegal Darknet Marketplaces (A2019-9911)
Prasad Vana, Dartmouth College; Pradeep Pachigolla, Dartmouth College
From Lab to In-store: Key determinants of consumers attention and choice as evidenced by eye tracking (A2019-8459)
Svetlana Bialkova, Utrecht University; Klaus Grunert, Aarhus University, MAPP Centre, Department of Management; Jörg Königstorfer, Technical University of Munich; Andrea Gröppel-Klein, Saarland University, Institute for Consumer & Behavioral Research; Hans Trijp, Wageningen University
From Omnichannel Retailing to "Diachronic Retailing": Blending Digital Technologies with Traditional Marketing Strategies and Practices (A2019-8750)
Adam Vrechopoulos, Athens University of Economics and Business, School of Business, Department of Management Science and Technology; Chris Lazaris, Athens University of Economics and Business, School of Business, Department of Management Science and Technology; Georgios Doukidis, Athens University of Economics and Business, School of Business, Department of Management Science and Technology
Functional and Experiential Routes to Brand Loyalty (A2019-9770)
Soulaima Mouawad, University of Roehampton, London; Mohammed Rafiq, University of Roehampton, London; Lia Zarantonello, University of Roehampton, London
Fundraising for the Self or Others: The Impact of Fundraising Recipient in Online Fundraising Platforms (A2019-8960)
Amir Sepehri, Western University; Rod Duclos, Western University; Kirk Kristofferson, Western University; Hamid Elahi, Western University
Gaining More with Less: Investigating the Effects of Sales Promotional Strategies in the Freemium Context through Field Experiments (A2019-8033)
Yashar Bashirzadeh, Rennes School of Business; J. Andrew Petersen, Pennsylvania State University; Corinne Faure, Grenoble Ecole de Management
Gamification in marketing: reality or fiction? (A2019-8315)
Sandra Tobon, Universidad Complutense de Madrid; Jesus Garcia-Madariaga, Complutense University; José Ruiz.-Alba, University of Westminster
Gamification Principles to Enhance Customer Engagement and Stimulate Purchase: More than Mere Compulsion (A2019-4304)
Andreas Eisingerich, Imperial College Business School; Andre Marchand, University of Cologne; Martin Fritze, University of Cologne; Lin Dong, Imperial College Business School
Gear Manufacturers as Contestants in Sport Championships: Breeding and Branding Effects (A2019-8936)
Yvonne Everdingen, Associate Professor of Marketing, RSM Erasmus University; Vijay Hariharan, Associate Professor, Erasmus School of Economics, Erasmus University; Stefan Stremersch, Professor, Erasmus School of Economics, Erasmus University Rotterdam
Gender Stereotypes in print advertising: historical view from Brazil (A2019-10013)
Andres Veloso, University of Sao Paulo; Lealis Lopes, University of Sao Paulo; Lara Victorino, University of Sao Paulo
Habits in Channel Choices and their Impact on Purchase Behavior (A2019-7805)
Iguácel Melero Polo, University of Zaragoza; jesus cambra fierro, Pablo de Olavide; F. Javier Sese, University of Zaragoza; Lia Patricio, University of Porto
Happier with the Internet thanks to Social Networking Sites: An Affective and Cognitive Framework (A2019-8696)
Andreas Munzel, Toulouse School of Management Research-CNRS University Toulouse 1 Capitole ; Julien Cloarec, TSM-Research, Université Toulouse Capitole, CNRS; Lars Meyer-Waarden, Toulouse School of Management Research -CNRS University Toulouse 1 Capitole
Happiness as a Driver of Social Exchanges (A2019-8327)
Lars Meyer-Waarden, Toulouse School of Management Research -CNRS University Toulouse 1 Capitole; Julien Cloarec, TSM-Research, Université Toulouse Capitole, CNRS; Andreas Munzel, Toulouse School of Management Research-CNRS University Toulouse 1 Capitole
Harnessing the “Wisdom of Employees” from Online Reviews (A2019-8186)
Panagiotis Stamolampros, University of East Anglia; Nikolaos Korfiatis, Norwich Business School - University of East Anglia; Konstantinos Chalvatzis, University of East Anglia; Dimitrios Buhalis, Bournemouth University
Have it repaired! How does pre-purchase product reparability information influence consumers’ attitude? (A2019-9665)
Pauline Munten, Louvain School of Management/UCLouvain/LouRim ; Joelle Vanhamme, EDHEC Business School
Here today, gone tomorrow: The role of store ephemerality in consumer spending in experiential stores (A2019-8486)
Laura Henkel, University of Goettingen; Steffen Jahn, University of Goettingen; Waldemar Toporowski, University of Goettingen
Heterogeneous Salespeople Turnover and Differential Compensation (A2019-10049)
Alireza Keshavarz, University College Dublin
Hi Alexa! Robotic word-of-mouth and motives to talk with a conversational agent (A2019-8537)
Vito Tassiello, Liverpool Business School, John Moores University; Matteo De Angelis, Luiss University; Cesare Amatulli, University of Bari
How Do Consumers Perceive the Morality of Retailers: Scale Development and Validation (A2019-9587)
diletta acuti, University of Portsmouth; Gabriele Pizzi, University of Bologna; Marco Visentin, University of Bologna
How do Customers Value the Use of Inner City Shopping? An Empirical Analysis (A2019-9530)
Stephanie Schwipper, University of Duisburg-Essen; Severine Peche, University of Duisburg-Essen; Gertrud Schmitz, University of Duisburg-Essen
How do firms ask for consumers’ data permission? And how do customers react? (A2019-9878)
Caterina D'Assergio, University of Bologna; Sara Valentini, University of Bologna; Elisa Montaguti , University of Bologna
How Exposure of “Social Others” Influences Consumers’ Online Repayment Behavior: Evidence from a Chinese Online Lending Company (A2019-9473)
Zeng Wang , Peking University; Xiaodan Zhang, Peking University; Guoqun Fu, Peking University
How Freemium Pricing Affects User Activity (A2019-9575)
Simon Stolz, WHU - Otto Beisheim School of Management; Christian Schlereth, WHU - Otto Beisheim School of Management; Christina Hofmann-Stölting, HAW Hamburg
How Helpful Are Emoticons? The Moderating Roles of Review Valence and Review Format (A2019-8228)
Guei-Hua Huang, National Sun Yat-sen University; Chun-Tuan Chang, National Sun Yat-sen University
HOW INFORMAL INSTITUTIONS FACILITATE THE TRANSFORMATION OF ENTREPRENEURIAL CAPABILITIES INTO INTERNATIONAL BUSINESS PERFORMANCE: A TWO-COUNTRY COMPARISON USING CONFIGURATION APPROACH (A2019-8909)
Gabor Nagy, Inseec Business School; Zeynep Bilgin Wührer, FH Joanneum, Graz, Austria; Houcine Akrout, Inseec Business School; József Berács, Corvinus University of Budapest; Katharina Hofer, Johannes Kepler University Linz; Gerhard Wührer, Johannes Kepler University Linz
How is online advertising scheduled across a year?? Documenting patterns in online display advertising. (A2019-9491)
Kelly Vaughan, University of South Australia; Rachel Kennedy, University of South Australia; Nicole Hartnett, University of South Australia; Carl Driesener, University of South Australia; Virginia Beal, Ehrenberg-Bass Institute, University of South Australia
How is Value Co-Created within Service Triads? An Empirical Study in the Context of Services for Vulnerable Customers (A2019-6299)
Jennifer Hendricks , University of Duisburg-Essen ; Gertrud Schmitz, University of Duisburg-Essen
How Label Format and Thinking Style Impact the Processing of Food Cues (A2019-8324)
Steffen Jahn, University of Goettingen; Daniel Guhl, HU Berlin; Setareh Sanjari, University of Goettingen; Yasemin Boztug, University of Goettingen
How Non-Profit Marketing Can Use the Self-Protection Motive to Induce Sustainable Behavior (A2019-8579)
Tobias Hinze, University of Cologne; Magdalena Bekk, University of Cologne; Franziska Völckner, University of Cologne; Valentyna Melnyk, Massey University
How Perceived Brand Globalness Determines Consumer Behaviour Across Nations (A2019-9671)
Carolina Sinning, Trier University; Bernhard Swoboda, Trier University
How product intelligence and brand affect consumption value and intended usage: Evidence from a smart washing machine (A2019-9749)
Maria Kaldewei, Bielefeld University; Christian Stummer, Bielefeld University
How Television and Print Advertising, Digital Banners, and Firm-Created Word-of-Mouth Support Different Stages in the Path to Adoption (A2019-5681)
Florian Dost, Lancaster University Management School; Ulrike Phieler, Technische Universität Berlin
How to Be Proactive? High-Performing Configurations of Proactivity and Market Strategies (A2019-9275)
Harald Brege, Department of Management and Engineering; Daniel Kindström, Department of Management and Engineering, Linköping University
Hurting Visual Attention but Enhancing Buying Intentions: Co-creation as a Paradox for Companies (A2019-5273)
Wagner Ladeira, Unisinos; Vinícius Nardi, Unisinos University; Diego Costa Pinto, NOVA Information Management School; Márcia Herter, Universidade Europeia, Lisboa
I "Like" It: Testing the Impact of Firm-Generated Social Media Content on Customer Engagement Behaviours (A2019-9086)
Rebecca Achen, Illinois State University; Ashley Stadler Blank, University of St. Thomas; David Harman, University of St. Thomas; William Sutton, University of South Florida
I am not human after all. The negative impact of human-like robots on customers' attitude (A2019-9791)
Giampaolo Viglia, University of Portsmouth; Laura Grazzini, University of Florence; Sebastian Molinillo, University of Malaga; Dimitrios Buhalis, Bournemouth University
I Don't Own It But It’s Mine: The Impact of Materialism on Acquisition Modes for Luxury Products (A2019-9323)
Goedele Krekels, IESEG; Bruno Kocher, University of Lausanne; Sandor Czellar, University of Lausanne; Brigitte Müller, University of Toulon, IAE, Cergam
Identification of Factors Influencing the Content Engagement Effect in Social Media Communication (A2019-7199)
Melanie Schreiner, University of Applied Sciences Upper Austria; René Riedl, Johannes Kepler University Linz
Identifying and Understanding Sales Patterns of Fashion Products (A2019-9227)
Daniela Mast, University of Tübingen; Dominik Papies, University of Tübingen
If Content is King then Context is God. The effects of rich contextual product displays on consumer value perception. (A2019-9095)
Jan-Hinrich Meyer, Tec De Monterrey; Eva González Hernández, Tec de Monterrey; María de la Paz Toldos Romero, Tec de Monterrey
imagefluency: Image Fluency Scores in R (A2019-9410)
Stefan Mayer, University of Tübingen
Impact of online reviews on product sales: the role of review visibility (A2019-8975)
Miriam Alzate, Universidad Publica de Navarra; Javier Cebollada, Universidad Publica de Navarra; Marta Arce, Universidad Publica de Navarra
Impacts of product quality cues on travelers’ demand of peer-to-peer transportation sharing (A2019-8081)
Seongsoo (Simon) Jang, Cardiff University; Farajallah Mehdi, Rennes School of Business
Implicit cognitions in the experience economy: Anticipation of desired travel experiences (A2019-9077)
Christiana Tercia, Universitas Prasetiya Mulya; Thorsten Teichert, Hamburg Universtiy; Dini Sirad, Universitas Prasetiya Mulya
Importance of selecting specific behaviors when developing environmental social marketing strategies (A2019-4778)
Carla Rodriguez-Sanchez, University of Alicante; Luis V. Casaló, University of Zaragoza; José-Julián Escario, University of Zaragoza
Improving consumer decisions by reducing the sense of connectedness with the past self: Low past-self continuity can attenuate sunk cost bias (A2019-9917)
Nazli Gurdamar Okutur, London Business School; Anja Schanbacher, Duke University; David Faro, London Business School
In fair markets, there is no unfair business! And no ethical consumption? (A2019-9386)
Anna Jasinenko, HHL - Leipzig Graduate School of Management; Fabian Christandl, Fresenius University of Applied Sciences; Timo Meynhardt, HHL - Leipzig Graduate School of Management
In p we trust (too much). Simulations of typical p-value and effect size behavior in advertising research (A2019-9521)
Tim Smits, Institute for Media Studies, KU Leuven; Ben Van Calster, KU Leuven
Incidental influence of new purchase price on perception of trade-in offer (A2019-8987)
Tom Kim, NEOMA Business School; Joydeep Srivastava, Temple University
Incidental Use of Promotional Merchandise and Its Benefits for Unfamiliar Brands (A2019-9440)
Eva Marckhgott, WU Vienna University of Economics and Business; Bernadette Kamleitner, WU Vienna
Incorporating frequency estimation on discrete choice (A2019-8654)
Aku-Ville Lehtimäki, Aalto University School of Business; Outi Somervuori, Aalto University School of Business & DT Helsinki Oy
Incorporating Group-Level Uncovered Structural Patterns in Estimation of Individual-Level Preferences (A2019-8759)
Mohammad Ghaderi, Pompeu Fabra University (UPF); Miłosz Kadziński, Institute of Computing Science, Pozna? University of Technology
Independent convenience stores and the local economy (A2019-9422)
Maria Rybaczewska, University of Stirling; Leigh Sparks, University of Stirling
Individuals’ adherence to recommendations for the treatment of diseases depending on medical doctors’ use of artificial intelligence (A2019-9662)
Michaela Soellner, Technical University Munich; Jörg Königstorfer, Technical University of Munich
Influence of social self-identification on sustainable consumption: Moderating role of future self-continuity (A2019-9104)
Hyerin Ryu, Sungkyunkwan University; Sunkyu Jun, Sungkyunkwan University
Influencer Marketing in China: Examining the Psychological Mechanism of Processing Branded Content in Social Media (A2019-4352)
Kuan-Ju Chen, National Chengchi University; Jhih-Syuan Lin, National Chengchi University; Yan Shan, California Polytechnic State University
Influencing Factors and Strategies regarding B2B Customer’s Data Disclosure Behavior for Smart Services: A Qualitative Approach (A2019-9206)
Corinna Winkler, University of Passau; Curd-Georg Eggert, University of Passau; Jan Schumann, University of Passau
Influencing factors to use mobile payments (A2019-8321)
Josep Rialp, Universitat Autònoma de Barcelona; Mª Pilar López, Universitat Autònoma de Barcelona; Jingfei Chen, Universitat Autònoma de Barcelona
Informal Organizational Controls: A Typology and Measurement Model (A2019-8510)
Stacey Malek, Grenoble Ecole de Management; Shikhar Sarin, The University of Waikato; Bernard Jaworski, Claremont Granduate University
Initiate it – Proactivity as a means to overcome unwanted effects of customer participation in service recovery? (A2019-9170)
Nicola Bilstein, Bielefeld University; Jens Hogreve , Katholische Universität Eichstätt-Ingolstadt
Innovation contest organized by a Cooperative Bank: The Influence of the perception of the winner selection rule (A2019-10130)
Alice FALCHI, iaelyon School of Management; Sonia CAPELLI, University Lyon3, IAE lyon, Magellan, Lyon; William SABADIE, iaelyon School of Management
Innovation Late Adoption in a Digital Age (A2019-8882)
Sara Jahanmir, Neoma Business School; Graça Miranda Silva, ADVANCE/CSG, ISEG, Lisbon School of Economics & Management; Luis Lages, Nova School of Business and Economics, Lisbon; Jérémy Küper, Nordakademie Graduate School, Hamburg
Innovative marketing services in business practice (A2019-8876)
Katarzyna Bachnik, Hult International Business School; Robert Nowacki, University of Finance and Management in Warsaw
Insights into brand authenticity and customer engagement in a restaurant setting: a text mining approach (A2019-8573)
Filipa Pinto, Instituto Universitário de Lisboa (ISCTE-IUL) and Business Research Unit (UNIDE-IUL); Sandra Maria Correia Loureiro, Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL); Lisbon, Portugal; Ricardo Godinho Bilro, Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL);
Instagram paths to materialism in young people (A2019-5465)
Juan Francisco Dávila, Universidad de Piura; Mònica Casabayó, ESADE Business School
Integrating stakeholders for urban innovation implementation: The role of formal management methods and tools (A2019-9836)
Julia Kroh, Kiel University; Carsten Schultz, Kiel University
Intention to visit the store and buy: is it influenced by store flyers design? (A2019-7793)
Maciel Prediger, Business School, University of Barcelona – UB; Rubén Huertas-Garcia, University of Barcelona – UB; Juan Carlos Gázquez-Abad, Dep. of Economics and Business, University of Almería – UA
Interactive Special Session: Teaching Internet Solutions with Wix (A2019-2323)
Mark Rosenbaum, University of South Carolina; Ohad Bolotin, Wix; Karen Edwards, University of South Carolina
Internal and External Reference Price Response in Brand Choice Models - A Semi-parametric Hierarchical Bayesian Approach (A2019-9584)
Ossama Elshiewy, University of Goettingen; Anne Peschel, Aarhus University
Internal City Branding (A2019-8798)
Rico Piehler, University of Bremen; Michael Schade, University of Bremen; Ayla Rößler, University of Bremen; Christoph Burmann, University of Bremen
International Expansion Scope and Timing: A Modeling Approach (A2019-9434)
Marina Kyriakou, University of Piraeus; MARKOS TSOGAS, University of Piraeus; Dimitrios Georgakellos, University of Piraeus
Interpersonal Trust Formation in Social Commerce in Spain: An Empirical Study (A2019-4808)
Li Qin, Fairleigh Dickinson University; Maria De-Juan-Vigaray, University of Alicante
Interplay of Global Corporate and Product Brands: Analysing their Importance for Consumers Across Nations (A2019-9701)
Magdalena Klar, Trier University; Bernhard Swoboda, Trier University
Intertemporal Consumption in Reward-Based Crowdfunding: The Influence of Psychological Distance on Backers’ Mental Construal of Proposed Products (A2019-8342)
Stefan Rose, Chair of Marketing - TIME Research Area, RWTH Aachen University; Daniel Wentzel, Chair of Marketing, RWTH Aachen University
Intrinsic or extrinsic motivators - what drives consumer to share the mobile coupons in social networking sites? (A2019-9167)
Ayushi Sharma, Indian Institute of Foreign Trade; Rakesh Joshi, Indian Institute of Foreign Trade
Investigating Consumers’ Engagement on Social Media using Image and Text Mining: Evidence from Facebook (A2019-8651)
Iman Ahmadi, Warwick Business School, the University of Warwick; Christian Janze, Independent Researcher; Adrian Waltenrath, Goethe University Frankfurt, Faculty of Economics and Business Administration
Investigating impact of perceived help-seeking benefits on behavioural intentions in compulsive consumption context: The moderating role of self-efficacy (A2019-9848)
Svetlana De Vos, Australian Institute of Business; Pascale Quester, The University of Adelaide; Jasmina Ilicic, Monash University; Roberta Crouch, Flinders University
Investigating the impact of tourist-perceived emotional convergence with tour leader on tourist’s shared frontline experience and unplanned purchase behavior (A2019-9425)
Wei-Bo Huang, Yuan Ze University; Cindy Chou, Yuan Ze University; Tseng-Lung Huang, Yuan Ze University
Investigating the Role of Interpersonal Relationship on the Effectiveness of Online Reviews on WeChat: Evidence from China (A2019-9053)
Hao Zhang, Northeastern University; Xiaoning Liang, Trinity Business School, Trinity College Dublin, the University of Dublin
Is aesthetic liking more influential for weak or for strong brands? It depends.. (A2019-9590)
Mariëlle Creusen, Delft University of Technology; Ruth Mugge, Delft University of Technology; Jan Schoormans, Delft University of Technology
Is Augmented Reality an effective Tool in Brand Management? (A2019-9305)
Philipp Rauschnabel, Digital Marketing and Media Innovation; Reto Felix, University of Texas Rio Grande Valley; Chris Hinsch, Grand Valley State University
Is this product return legitimate? A cross-national investigation on product return behavior (A2019-5942)
Jana Gäthke, Catholic University of Eichstätt-Ingolstadt; Katja Gelbrich, Catholic University of Eichstätt-Ingolstadt; Shan Chen, Politecnico di Milano, School of Management
It is Time to Scale it Up: From Seed Social Ventures to Non-profit Organizations (A2019-9056)
Gil Peleg, Ben-Gurion University; Oded Lowengart, Ben-Gurion University; Gal Gutman, Ben-Gurion University; Merav Weiss-Sidi, Ben-Gurion University
Jobs-To-Be-Done for Enhancing Value Co-Creation: Empirical Findings in Retailing (A2019-9935)
Franziska Kullak, University of Bayreuth; Herbert Woratschek, University of Bayreuth
Judgement and decision-making: Forecasting under emotional uncertainty (A2019-7001)
Athanasios Polyportis, Athens University of Economics and Business
Keep or fire? Cost of customer abandonment and optimal abandonment decisions (A2019-8087)
Rutger van Oest, BI Norwegian Business School; George Knox, Tilburg University
Know your Limits: Minimal Requirements for Pareto/NBD Distributed Data Sets (A2019-8372)
Lydia Simon, University of Duisburg-Essen; Jost Adler, University of Duisburg-Essen
Leave a rating: Towards principles for the design of market feedback systems (A2019-9863)
Gary Bolton, University of Texas at Dallas; Alina Ferecatu, Rotterdam School of Management, Erasmus University; David Kusterer, University of Cologne
Lethal versus reproductive disease appeals in preventive health ads: The moderating effects of life history strategy and message framing (A2019-4730)
Lachezar Ivanov, European University Viadrina; Martin Eisend, European University Viadrina; Sandra Diehl, Alpen-Adria-University Klagenfurt
Liquid Consumption on Social Media: A Research on the Motivations to Continue Using Instagram Stories (A2019-9941)
İbrahim Kırcova, Yıldız Technical University; Fatih Pınarbaşı, İstanbul Medipol University; Şirin Gizem Köse, Yıldız Technical University
Living in a Branded Look-A-Like World: Measuring and predicting brand preferences in social networks (A2019-10040)
Willem Smit, Asia School of Business in collaboration with MIT Sloan; Daphne Leent, Deloitte
Looking for the gentle and looking for the strong: When and how precise vs. round green product claims influence consumer perceptions and preferences for green products. (A2019-10061)
Artemis Panigyraki, Imperial College Business School; Sven Mikolon, Imperial College Business School
Looking for transparency in data and digital marketing practices: an empirical investigation on the roles of consumer digital literacy and privacy concerns (A2019-8864)
Audrey PORTES, MRM Marketing; Gilles N'Goala, Institut Montpellier Management ; Anne-Sophie Cases, IAE Montpellier
Love it or Leave it - An Investigation into the Determinants of Brand Sticking vs. Brand Switching (A2019-9479)
Andreas Plank, Privatuniversität Schloss Seeburg ; Oliver Koll, University of Innsbruck
Loving ‘it’ - Explaining the Motivation for Horror Movie Consumption (A2019-9755)
Sarah Jung, Universität Duisburg-Essen
Luxury brand consumption and associated values, with need for cross cultural validation. (A2019-8003)
Abdul Zahid, “Institut d’Administration des Entreprises” (IAE), Aix-Marseille Graduate School of Management-AMGSM,
Luxury Brand Experience in Social Media: An Exploration and Comparison with High-Street Retail Brands (A2019-9887)
Doa'a Hajawi, Durham university ; Sarah Xiao, Durham University ; Gopalkrishnan Iyer, Florida Atlantic University, 777 Glades Road Boca Raton, FL 33431, United States
Making Retailing Future Proof (A2019-9455)
Jonne Guyt, University of Amsterdam Business School; Kristopher Keller, UNC at Chapel Hill
Managing Customers’ Imagination: Antecedents and Effects of Anticipated Surprises (A2019-9956)
Severin Bischof, University of St.Gallen, Institute of Retail Management; Tim Boettger, IÉSEG School of Management; Thomas Rudolph, University of St. Gallen, Institute of Retail Management
Managing for the Long-Term (A2019-9359)
Arnd Vomberg, University of Groningen; Simone Wies, Goethe University Frankfurt; Lena Steinhoff, University of Rostock
Mandatory Calorie Disclosure: Does it Work and How to Make it More Effective (A2019-8888)
Youngju Kim, Neoma Business School; Neeraj Arora, University of Wisconsin, Madison; LIN BOLDT, University of Central Florida
Market Evolution Mapping (A2019-9230)
Maximilian Matthe, Goethe-University Frankfurt; Daniel Ringel, University of North Carolina at Chapel Hill; Bernd Skiera, Goethe-University Frankfurt, Germany
Market response to advertising allowances, offline advertising and online advertising (A2019-8831)
Cord Otten, University of Hamburg, Germany; Michel Clement, University of Hamburg, Germany
Marketing - Operations Alignment: Scale Development and Validation (A2019-3559)
Kedwadee Sombultawee, Thammasat University; Sakun Boon-itt, Thammasat business school
Marketing capabilities and innovation outcomes as mediators of the relationship between innovativeness and SME performance (A2019-9074)
Lucas Finoti, Federal University of Parana; Simone Didonet, Federal University of Paraná; Ana Maria Toaldo, Federal University of Parana
Marketing Strategy and Startup Performance (A2019-9020)
Zhuoer Qiu, Goethe University Frankfurt; Simone Wies, Goethe University Frankfurt
Marketing to Children: A Customer Journey Analysis Using the Example of a Toy Manufacturer (A2019-9737)
Vanessa Schwertfeger, Hamburg School of Business Administration; Inga Schmidt-Ross, Hamburg School of Business Administration
May you be happy and well. Meditation and pro-environmental choice. (A2019-8330)
Carlos Martínez de Ibarreta, Universidad Pontificia Comillas de Madrid; Carmen Valor, Universidad Pontificia Comillas; Isabel Carrero, Universidad Pontificia Comillas; Amparo Merino, Universidad Pontificia Comillas de Madrid; Raquel Redondo, Universidad Pontificia Comillas de Madrid; Ana Gómez, Universidad Pontificia Comillas de Madrid
Measuring eWOM on Instagram: A new methodological approach (A2019-9161)
Matthias Platzer, Deparment of Human Geography; Marina Leban, ESCP Europe
Measuring Marketing Capabilities from Textual Data (A2019-9629)
SARITA UNIYAL, INDIAN INSTITUTE OF MANAGEMENT UDAIPUR; Ashish Galande, Indian Institute of Management, Udaipur
Measuring the Customer Experience: Developing a Textual and Graphical Scale (A2019-8825)
Markus Gahler, University of Augsburg; Michael Paul, University of Augsburg; Jan Klein, Tilburg University
Media Food Marketing and Nutrition Outcomes among Adolescents (A2019-9404)
Yara Qutteina, Institute for Media Studies, KU Leuven; Charlotte De Backer, University of Antwerp; Tim Smits, Institute for Media Studies, KU Leuven
Migrant Customers’ Acculturation and Participation in Host Country Services (A2019-8405)
Christina Sichtmann, University of Vienna; Vasileios Davvetas, University of Leeds; Andriana Romanyuk, University of Vienna; Johanna Bleich, FH Burgenland/AMS Austria
Millionaire Micro-Celebrities Personal Branding Strategies on Instagram (A2019-4379)
Marina Leban, ESCP Europe; Benjamin Voyer, ESCP Europe
Mind or Heart? What Matters Most When Consumers Value Brands (A2019-8969)
Alexander Witmaier, Ludwig-Maximilians-Universität München
Mindful claims: the relationship between nutritional claims and consumer’s mindfulness state (A2019-8249)
Rachel Rodriguez, EGADE Business School; Claudia Quintanilla, EGADE Business School; Edgardo Ayala, Tecnológico de Monterrey; Raquel Castaño, EGADE Business School
Mix-and-Match vs. Head-to-Toe: How Brand Combinations Affect Observer Inferences and Trust (A2019-9932)
Isabelle Engeler, IESE Business School; Kate Barasz, Harvard University
Mobile App holiday marketing (A2019-10076)
Christine (Eunyoung) Sung, Montana State University
Mobile viewport tracking as means to measure (incidental) ad exposure (A2019-8453)
Lennard Schmidt, HHL - Leipzig Graduate School of Management; Erik Maier, HHL Leipzig Graduate School of Management
Moderating effect of age and gender on the relationship between socio-psychological factors and Romanian consumer ethnocentrism (A2019-8594)
Cristina Fleseriu, Babes-Bolyai University, Faculty of Business, Cluj-Napoca; Smaranda Cosma, Babes-Bolyai University, Faculty of Business, Cluj-Napoca; Umar Burki, University of South-Eastern Norway
Moral Accounting: How Consumers Spend Guilt-Tainted Money (A2019-10127)
Hyun Young Park, China Europe International Business School; Tom Meyvis, New York University
Motivational Drivers and Moderating Information Communicator Effects in Co-Creation (A2019-8018)
Lina Jacobsen, MAPP-Centre, Aarhus University; Ana Tudoran, MAPP-Centre, Aarhus University
MOTIVATIONS BEHIND SOCIAL MEDIA USE BY ELDERLY PEOPLE (A2019-8588)
EDA ?ENCEYLAN, Boğaziçi University; Aysegul Toker, Bogazici University
Movie Consumption and Brand Placement Preferences of Young Adults (A2019-8276)
SUJO THOMAS, Ahmedabad University ; Sonal Kureshi, Indian Institute of Management Ahmedabad ; Vandana Sood, Lead Researcher - CRI Advisory and Research
Music Timbre and Regulatory Fit (A2019-7958)
Tsutomu Sunaga, School of Business Administration, Kwansei Gakuin University; Xuhong Zhuang, Graduate School of Management, Kyoto University; Yan Meng, Grenoble Ecole de Management
Narrative Advertising and Implicit Persuasion: The Loss of Persuasive Potential (A2019-8600)
Matthias Glaser, University of Vienna; Heribert Reisinger, University of Vienna
Negative Word of Mouth about Luxury Goods: An Empirical Investigation of the Role of Guilt Feelings (A2019-5252)
Cesare Amatulli, University of Bari; Matteo De Angelis, Luiss University; Giovanni Pino, University of Portsmouth; Gianluigi Guido, University of Salento
New Insights from Behavioral Pricing: Implications for Marketing Strategy (A2019-8135)
Jochen Reiner, Goethe University Frankfurt; Lucas Stich, Ludwig-Maximilians-Universität München
New Insights into Customer Management I (A2019-9146)
Michael Haenlein, ESCP Europe
New Insights into Customer Management II (A2019-9728)
Peter Verhoef, University of Groningen
New Product Development in the Apparel Industry, a B2B Perspective (A2019-9050)
Fabio Sandes, EAESP, Fundacao Getulio Vargas, FGV/SP
New Product Introductions in the Brand “Echoverse”: Owned, Earned, and Paid Media Communications Effectiveness Pre- and Post- Product Launch (A2019-9203)
Olga Ungureanu, BI Norwegian Business School; Rutger van Oest, BI Norwegian Business School; koen pauwels, Northeastern university
News consumption on social media: When do we actually read the news that we like? (A2019-9782)
Andrea Bublitz, University of Zurich; Anne Scherer, University of Zurich; René Algesheimer, University of Zurich
Not All Bad Apples Spoil the Bunch: Group Members Labeled “First” Appear Diagnostic of the Group (A2019-6275)
Janina Steinmetz, Cass Business School; Maferima Toure-Tillery, Kellogg School of Management at Northwestern University; Ayelet Fishbach, University of Chicago Booth School of Business
Omni-channel approach: a utopia for companies? (A2019-8000)
Susana Silva, Universidade Católica Portuguesa; Joanna Radomska, Strategic Management Department, Wroclaw University of Economics and Business; Monika Hajdas, Marketing Management Department, Wroclaw University of Economics and Business
On Belief- and Biology-Based Accounts of Consumer Responses to Price Promotion and In-Store Display for Healthy and Unhealthy Food (A2019-7973)
Alice Labban, Pepperdine University; Laurette Dube, McGill University; Yu Ma, McGill University
On the Ethics of Personalized Pricing: Habermasian Account of Transparency and Participation in Price Discrimination (A2019-9545)
Melanie Clegg, University of Lucerne; Reto Hofstetter, University of Lucerne; Peter Seele, Università della Svizzera italiana
ONLINE ADVERTISING AND PRIVACY PROTECTION (A2019-9197)
Bernd Skiera, Goethe-University Frankfurt, Germany; Klaus Miller, Goethe University Frankfurt
Online Business-to-Business Communication and Online Relationship: The Mediator Role of Trust (A2019-9059)
Catarina Marques, Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL), Lisboa, Portugal; Ana Filipa Vilas-Boas, Instituto Universitário de Lisboa (ISCTE-IUL), Lisboa, Portugal; João Guerreiro, Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL); Lisbon, Portugal
Online Display Advertising for CPG brands: (When) Does It Work? (A2019-9257)
Astrid Stubbe, Tilburg University; Marnik Dekimpe, Tilburg University; Els Gijsbrechts, Tilburg University
Online Grocery Shopping: Is It Really an “Experience”? (A2019-9320)
Reema Singh, Stockholm School of Economics; Magnus Söderlund, Stockholm School of Economics
Online Product Ratings in Context?How Contextual Rating Information Affects Consumers’ Product Beliefs and Preferences (A2019-9476)
Julia Reinhard, University of Cologne; Hernán Bruno, University of Cologne
Online product testing programs – Bright and dark sides of rejecting potential product testers (A2019-9785)
Kira Küpper, University of Wuppertal; Ina Garnefeld, University of Wuppertal; Ann-Kathrin Grötschel, University of Wuppertal
Pareto shares for retailers and product categories and the relationship with purchase frequency (A2019-9038)
Magda Nenycz-Thiel, University of South Australia/Ehrenberg-Bass Institute; John Dawes, University of South Australia; Philip Stern, University of Exeter Business School & Ehrenberg-Bass Institute University of South Australia; Jaap Wieringa, University of Groningen
Pathways explaining patterns of CSR engagement: A novel configuration-based approach (A2019-8558)
Charalampos Saridakis, University of Leeds, Leeds University Business School; Sofia Angelidou, University of Liverpool Management School, University of Liverpool
Pathways of Offline-Online and Online-Offline Channel Integration in Omni-channel Retailing (A2019-9578)
Amelie Winters, Trier University; Bernhard Swoboda, Trier University
Patient behaviour and social support – whether the health literacy can influence the adherence of patients (A2019-10034)
Judit Simon, Corvinus University of Budapest; Zsuzsanna Kun, Corvinus University of Budapest
Patient engagement in online community: a mediation path (A2019-9884)
Giuseppe Cappiello, Università di Bologna; Marco Visentin, University of Bologna
Payment account settings matter: A further investigation of the mobile-premium effect on spending (A2019-8156)
Rufina Gafeeva, Independent researcher; Simon McNair, University of Leeds, Centre for Decision Research, Leeds University Business School
Perceived value of customer citizenship behavior (A2019-9602)
Sofia Ferraz, ESPM; Andres Veloso, University of Sao Paulo
Performing moral identity: a hermeneutic study of sustainable consumers (A2019-5600)
Carmen Valor, Universidad Pontificia Comillas
Personality Analysis of Sharing Economy Consumers: An Application of Text Mining (A2019-8813)
Murat Acar, Bogazici University; Aysegul Toker, Bogazici University
Pink knights for all? Perception, categorization and preferences for toys (A2019-9350)
Özlem Teckert, Osnabrück University of Applied Sciences; Thorsten Litfin , Osnabrück University of Applied Sciences
Planning Seeded Marketing Campaigns that Drive Firm-created Word-of-Mouth and Sales (A2019-6128)
Ulrike Phieler, Technische Universität Berlin; Florian Dost, Lancaster University Management School
Political Ideology and Intertemporal Choice (A2019-2239)
Eugene Chan, Monash University; Leona Tam, University of Technology Sydney
Political Skill Dimensions and Salesperson’s Obtainment of Internal Support – A Qualitative Study (A2019-7925)
Achim Kießig, Chemnitz University of Technology; Cornelia Zanger, Chemnitz University of Technology
Portal keys to and bleed from intensely-lived narrative brand extension (A2019-4160)
Tom van Laer, Cass Business School, City University of London; Davide Orazi, Monash Business School, Monash University
Predicting Two Period G.P. Prescribing (A2019-8375)
Giang Trinh, Ehrenberg-Bass Institute University of South Australia; Philip Stern, University of Exeter Business School & Ehrenberg-Bass Institute University of South Australia
Pricing Behavior of Consumer Innovators (A2019-9986)
Tobias Ebbing, Technical University Hamburg; Christian Lüthje, Technical University Hamburg
Priming the consumer’s locus of control in an online shop to increase consumers’ willingness to buy (A2019-9815)
Xisi Yang, HHL Leipzig Graduate School of Management/Chair of Marketing Management; Anja Weber, HHL Leipzig Graduate School of Management; Anna-Katharina Jäger, HHL Leipzig Graduate School of Management/Chair of Marketing Management
Private transport platforms and sustainability behavior: relation and impacts on urban mobility (A2019-8984)
Kavita Hamza, University of Sao Paulo; Natalia Isepi, University of Sao Paulo
Probably a Good Choice: How Probabilistic Decoy Goods Affect the Choice of Transparent Goods (A2019-9710)
Wiebke Klingemann, Karlsruhe Institute of Technology ; Ju-Young Kim, Goethe-Universität Frankfurt
Producing Authenticity – How Production Procedures Affect the Value of Authentic Products (A2019-9299)
Robert Kreuzbauer, University of Surrey; Huy Nguyen, University of Sussex
Product Aesthetics: How Brand Recognition, Brand Confusion, and Brand Cluelessness Affect Product Sales (A2019-10001)
Florian Waldner, TU Berlin; Katrin Talke, TU Berlin; Sebastian Müller, Datalogue GmbH
Product Search in Crowded Displays: Location Based Effects (A2019-9950)
Ana Scekic, HEC Paris; Selin Atalay, Frankfurt School of Finance and Management; Cathy Yang, HEC Paris; Peter Ebbes, HEC Paris
Proud to limit the damage: Negatively framed eco-ratings motivate green intentions through anticipated pride (A2019-9209)
Karen Gorissen, Vrije Universiteit Amsterdam; Bert Weijters, Ghent University; Hans Baumgartner, Penn State Smeal College of Business
Proximal Depiction Effect: Influencing Consumption Behavior through the Product’s Spatial Distance within Food Advertisements (A2019-8738)
Sumit Malik, IE Business School, IE University, Spain; Eda Sayin, IE Business School; Kriti Jain, IE Business School, IE University
Purchasing Manager Online Information Behavior: Insights from Repertory Grid Interviews (A2019-9704)
Maximilian Lüders, Karlsruhe Institute of Technology (KIT); Martin Klarmann, Karlsruhe Institute of Technology (KIT)
Ratings, Reviews, and Recessions: How Business Cycles Shape Online Opinion (A2019-9803)
Thomas Scholdra, University of Cologne
Reaching Higher: Sacrifices and Brand Loyalty (A2019-9650)
Nora Alafaleg, University of Nottingham; Robert Cluley, University of Nottingham; Anastasios Pagiaslis, University of Nottingham
Real-Time Strategies in Digital Markets (A2019-9722)
Siham El Kihal, Frankfurt School of Finance & Management ; Alexander Bleier, Frankfurt School of Finance & Management
Reconciling Our Differences: Making Partnerships for Sustainability-Oriented Innovation Work (A2019-10007)
Rosina Watson, Cranfield School of Management; Hugh Wilson, Warwick Business School; Emma Macdonald, University of Warwick
Regulatory Focus and Investment Adviser’s Recommending Behavior (A2019-8255)
Soo Yeong Ewe, University of Monash Malaysia; Christina Kwai Choi Lee, Federation University of Australia
Regulatory Focus and Pro-Environmental Behaviours: A Mediated Model (A2019-9362)
Filipe Coelho, University of Coimbra, CeBER, Faculty of Economics; Maria Pereira, Faculdade de Economia da Universidade de Coimbra, Center for Business and Economics Research; Paula Simões, Polytechnic Institute of Leiria / Center for Business and Economics Research; Luis Cruz, Faculdade de Economia da Universidade de Coimbra, Center for Business and Economics Research; Eduardo Barata, Faculdade de Economia da Universidade de Coimbra, Center for Business and Economics Research
Relative Importance of Visual Design Dimensions on Product Choice (A2019-9764)
Thomas Schreiner, University of Hamburg; Alexander Selker, University of Hamburg
Relaying to customer empowerment strategies to develop new products? Yes… But for what brand type? (A2019-9851)
Hajer Bachouche, South Champagne Business School - ESC Troyes; Ouidade Sabri, Sorbonne Business School
Repurchasing, but only with those like me: Similarity with others moderates the effect of human density on repurchase behavior (A2019-9332)
Ernesto Cardamone, University of Calabria; Gaetano Miceli, University of Calabria; Maria Antonietta Raimondo, University of Calabria
Resistance to counterfeiting and purchase of luxury brands: Any Role of Brand Experience? (A2019-9734)
Siham Mourad, ISCAE Group; Pierre VALETTE-FLORENCE, Grenoble IAE
Retail Education from the Student to the Store and Beyond: How New Teaching Formats and Methods Influence Students’ Transformative Learning Process (A2019-9356)
Kristina Kleinlercher, Institute of Retail Management, University of St.Gallen; Marc Linzmajer, University of St. Gallen/ Institute of Retail Management; Thomas Rudolph, University of St. Gallen, Institute of Retail Management
Rethinking Imitation Strategy (A2019-9047)
Suyun Mah, Indiana University Bloomington; Neil Morgan, Indiana University
Revealing the Backbone of Shareable Brand Content on Twitter: A Fusion of a Systematic Literature Review and a Thematic Analysis (A2019-9659)
Maria-Eleni Kapiri, Alliance Manchester Business School; Hongwei He, Alliance Manchester Business School, The University of Manchester; Yu-wang Chen, Alliance Manchester Business School
Revisiting Trust in a Collaborative Consumption Platform: Conceptualization of an Alternative Composite Hierarchical Index of Trust in the Context of Sharing Economy (A2019-7982)
stéphane salgado, Toulouse School of Management - Université Toulouse 1 Capitole; Fabienne Chameroy, Aix Marseille Univ, CERGAM, Aix-en-Provence, France
Riding on the tailwinds of quality: Product quality as moderator on the effect of brand-consumer congruence on consumers’ recommendation behavior (A2019-9743)
Thomas Steiner, Seeburg Castle University; Magdalena Bekk, University of Cologne; Thomas Öhler, Seeburg Castle University; Matthias Spörrle, Seeburg Castle University
Rural Place Branding Processes: Dimensions and Contextual Factors (A2019-9965)
Barbora Gulisova, University of Southern Denmark; Chris Horbel, University of Southern Denmark; Egon Noe, University of Southern Denmark
Salesforce agility: The case of insurance services (A2019-9794)
MARKOS TSOGAS, University of Piraeus; Gerasimos Bogris, University of Piraeus; Marina Kyriakou, University of Piraeus
Salespeople's Customer Orientation and Price Negotiations (A2019-7991)
Roland Kassemeier, University of Bochum; Sascha Alavi, University of Bochum; Johannes Habel, European School of Management and Technology; Christian Schmitz, University of Bochum
Say it Concrete! A Construal Level Approach to Increase Sustainable Consumption (A2019-9563)
Anna-Katharina Jäger, HHL Leipzig Graduate School of Management/Chair of Marketing Management; Anja Weber, HHL Leipzig Graduate School of Management; Xisi Yang, HHL Leipzig Graduate School of Management/Chair of Marketing Management
Scientific approach on fashion website using eye tracker (A2019-9098)
Seunghee Lee, Sookmyung Women's University
Scoring Touchdowns with Super Bowl Advertising – The Impact of Uniqueness and Consistency on Buzz (A2019-8552)
Alexander Mafael, Freie Universität Berlin; Sascha Raithel, Freie Universität Berlin; Charles Taylor, Villanova University; David Stewart, Loyola Marymount University
Seeing the Good in the Bad – Leveraging Customer Complaints for New Product Development (A2019-8429)
Andreas Polthier, University of Mannheim; Sergej von Janda, University of Mannheim; Sabine Kuester, University of Mannheim
Segmentation of experiential consumer types and investigation of differences in sensory preferences, value perception and consumer behavior (A2019-9452)
Franziska Labenz, Leibniz University of Hannover, Institute of Marketing and Management; Janina Haase, Institute of Marketing and Management, Leibniz University of Hannover; Klaus-Peter Wiedmann, Institute of Marketing and Management, Leibniz University of Hannover
Sequencing of Sales Channels in Customer Purchase Processes. How Different Interaction Modes affect Customer Perceptions. (A2019-9596)
Martin Haupt, Justus-Liebig-Universität Giessen; Melanie Bowen, Justus-Liebig-Universität Giessen; Alexander Haas, Justus-Liebig-Universität Giessen; Jan Freidank, Technische Hochschule Mittelhessen
Service Brand Experience: A Qualitative Research Approach (A2019-8939)
Constanze Schaarschmidt, EBS Universität für Wirtschaft und Recht
Service Categories and Customer Benefit Expectations: Empirical Insights from China (A2019-9776)
Michael Wüst, University of Technology Ilmenau; Anja Geigenmüller, TU Ilmenau
Service Employee Creativity: The Role of Job Relational Characteristics (A2019-8918)
Luis Miguel Machado, Universidade de Coimbra - Faculdade de Economia da Universidade de Coimbra ; Filipe Coelho, University of Coimbra, CeBER, Faculty of Economics; Miguel Cunha, Nova School of Business & Economics
Service Recovery in Collaborative Consumption Settings (A2019-4355)
Saleh Shuqair, NOVA Information Management School; Diego Costa Pinto, NOVA Information Management School
Service-Dominant Logic in the Digital Age—Are Actors still Co-Designers and Creators of Value? (A2019-4037)
Christine Falkenreck, Hof University; Ralf Wagner, University of Kassel
Sex sells the belief that price signals quality (A2019-8297)
Fabian Christandl, Fresenius University of Applied Sciences; Mario Pandelaere, Virginia Tech; Sebastian Berger, Universität Bern
Sharing Economy and Sustainability: Why do consumers wear someone else’s clothes? A study using structural equation modelling to identify influencing factors for consumers’ sharing intention (A2019-8879)
Frank Hälsig, htw saar; Noreen Rach, Saarland University; Carolin Ackermann, htw saar ; Katharina Hary, htw saar ; Nicole Schwarz, htw saar ; Stefan Selle, htw saar
Should Manufacturers Use Food Labels? The Case of Chocolate (A2019-8396)
Verena Berger, ZHAW Zurich University of Applied Sciences; Steffen Müller, ZHAW School of Management and Law; Roger Seiler, Zurich University of Applied Sciences (ZHAW)
Silver Linings on Darkened Endorsers: The Ironic Effect of Culpability in Celebrity Scandals (A2019-8237)
Geetanjali Saluja, University of Technology Sydney; Jiewen Hong, Hong Kong University of Science and Technology; Anirban Mukhopadhyay, Hong Kong University of Science and Technology
Skincare, Selfies, Self-esteem and Masculinity (A2019-6608)
Angela Byrne, Manchester Metropolitan University
Smartphone users’ adoption of mobile banking – the role of hedonic motivation and perceived enjoyment (A2019-8051)
Magdalini Soureli, Piraeus Bank; Ioannis Chaniotakis, Piraeus Bank; Dimitra Papadopoulou , Athens University of Economics and Business
Smile Please! Toward an Understanding of Selfie Campaigns (A2019-9497)
Elisabeth Wolfsteiner, University of Vienna ; Marion Garaus, MODUL University Vienna; Udo Wagner, University of Vienna
Social Engagement Mechanisms: Twitter Hashtags and their Impact on Driving Brand Engagement (A2019-8609)
Beth Lloyd, Pricewaterhousecoopers; Tahir Nisar, Southampton Business School, University of Southampton
Social Exclusion and Social Sharing about Past versus Future Experiences (A2019-8351)
Melis Ceylan, Bilkent University; Ezgi Akpinar, Koç University; Selin Atalay, Frankfurt School of Finance and Management
Social marketing: The missing element in the battle against overweight and obesity (A2019-9449)
Audur Hermannsdottir, University of Iceland; Arnar Buason, University of Iceland
Social Media Site User Autoethnography (A2019-8840)
Brendan Canavan, University of Huddersfield ; Robin Robin, University of Huddersfield
Socialwashing vs. Greenwashing: Explaining variation in investment intention as reactions to corporate irresponsibility (A2019-9347)
Marta Pizzetti, Università della Svizzera italiana; Lucia Gatti, Università della Svizzera italiana
Solution Business Fitness: Measuring and Managing Across Business Logics and Functions (A2019-7934)
Michael Kleinaltenkamp, Freie Universität Berlin; Suvi Nenonen, University of Auckland Business School; Sascha Raithel, Freie Universität Berlin; Kaj Storbacka, University of Auckland Business School
Spillover effects from context attractiveness on product evaluation in retailing: The role of thinking style and visual attention (A2019-9482)
Oliver Büttner, University of Duisburg-Essen; Benjamin Serfas, University of Duisburg-Essen; Mathias Streicher, University of Innsbruck
Sport Sponsorship as an Engagement Platform - Micro-Foundations through Empirical Findings (A2019-9263)
Herbert Woratschek, University of Bayreuth; Markus Buser, University of Bayreuth; Jan Schoenberner, University of Bayreuth
Stereotype Content Model (SCM) and Chatbots / Conversational Interfaces – an experiment comparing trust, competence and warmth dimensions (A2019-8468)
Roger Seiler, Zurich University of Applied Sciences (ZHAW); Steffen Müller, ZHAW School of Management and Law; Markus Beinert, Hochschule Weihenstephan-Triesdorf
Stimulating the drive to drive green: A longitudinal experiment on socially comparative vs. individual digital eco-driving feedback (A2019-9314)
Pieter Vanpaemel, Vlerick Business School; Bert Weijters, Ghent University; Frank Goedertier, Vlerick Business School
Storification of Status Consumption, the Effect on Perceived Awareness and willingness to pay (A2019-10052)
Reza Movarrei, Hanken School of Economics; Jaakko Aspara, Hanken School of Economics; Lobna Hassan, Hanken School of Economics
Successfully Implementing Big Data Analytics in Marketing (A2019-8444)
Devon Johnson, Montclair State University; Debika Sihi, Southwestern University; Laurent Muzellec, Trinity College Dublin
Supply Chain Digitization: New Opportunities for Leveraging Relationships with Small Buyer Firms (A2019-8585)
Franziska Bongers, University of Passau; Jan Schumann, University of Passau
Sustainable Consumption Behavior: The Influence of Reference Groups on the Impact of Social Norms (A2019-10469)
Ann-Catrin Pristl, University of Kassel; Andreas Mann, University of Kassel
Sweet Efforts are Better than Sweet Words - An Empirical Investigation into the Mediating and Moderating Factors of Sugar Taxation (A2019-8423)
Marius Claudy, University College Dublin; Marija Grishin, University College Dublin; James O'Connor, University College Dublin; Gerardine Doyle, University College Dublin
Synergy between health claims and sustainability labels: a “co-labelling” approach (A2019-8525)
Andrea Gröppel-Klein, Saarland University, Institute for Consumer & Behavioral Research; Claudia Franke, Saarland University, Institute for Consumer & Behavioral Research; Anja Spilski, Saarland University
Synthesizing and expanding research on social media marketing strategies (A2019-8288)
Fang Fang Li, University of Vaasa; Jorma Larimo, University of Vaasa; Leonidas Leonidou, University of Cyprus
Taking Advice from Your Popular Friend – The Influence of Parasocial Interaction and Number of Followers on Brand Attitude and Brand Purchase Intentions on Instagram (A2019-8387)
Anja Collenberg, ZHAW School of Management and Law ; Pia Furchheim, ZHAW School of Management and Law; Bettina Beurer-Züllig , ZHAW School of Management and Law
Tariff Wars: Opportunities and Threats for Firms (A2019-9143)
Mushegh Harutyunyan, Nazarbayev University GSB
Technology-Infused Frontline Interactions – Would You Rather Forgive Susi than Siri in Case of a Service Failure? (A2019-8009)
Camila Back, Ludwig-Maximilians-Universität München; Martin Spann, Ludwig-Maximilians-Universität München
Testing a Model of Consumer Receptivity Toward Foreign Brands and Products (A2019-8501)
Sophia Mueller, San Diego State University ; George Belch, San Diego State University; Heather Honea, San Diego State University
Testing the Ability of Advertisement Background to serve as a Retrieval Cue for Brand Memory (A2019-9740)
Nicolas Noack, University of Duisburg-Essen; Benjamin Serfas, University of Duisburg-Essen; Oliver Büttner, University of Duisburg-Essen
The (potential) dark side to self-efficacy: Does it always enhance performance? (A2019-10133)
dayle childs, loughborough; Nick Lee, The University of Warwick; John Cadogan, Loughborough University; Belinda Dewsnap, Loughborough University
The 3-S Framework of CSR in China: Stakeholder Partnerships, Shared Value and Sales (A2019-1963)
Ramendra Singh, IIM Calcutta; Joseph Sy-Changco, University of Macau; Junsong Chen, Emlyon Business School
The 5 W’s and 1 H of TSR: A Literature Review of Transformative Service Research (A2019-8369)
Suzana Battistella-Lima, Sao Paulo School of Business Administration, Fundação Getulio Vargas (FGV EAESP); Tania Veludo-de-Oliveira, Sao Paulo School of Business Administration, Fundação Getulio Vargas (FGV EAESP)
The Attitude towards Ads in Tight Cultures: An Experimental Study (A2019-7988)
Ulun Akturan, Galatasaray University
The Best of Both Worlds: How Digital Technologies Can Shape Experiences in Retail Agglomerations (A2019-8891)
Amela Dizdarevic, Aston Business School; Heiner Evanschitzky, Aston University; Christof Backhaus, Aston Business School; Christoph Teller, University of Surrey
The Champion of Images: Understanding the role of images in the decision-making process of online hotel bookings. (A2019-9518)
Gijs Overgoor, University of Amsterdam; Bill Rand, North Carolina State University; Willemijn Van Dolen, University of Amsterdam
The Cloud and Its Silver Lining: Negative and Positive Spillovers from Product Recalls (A2019-3910)
Verdiana Giannetti, Leeds University Business School; Raji Srinivasan, Red McCombs School of Business, University of Texas at Austin; Gaia Rubera, Bocconi University
The commercial value added chain of Content Marketing response (A2019-8996)
Benedikt Hirschfelder, University of Cape Town; Joel Chigada , University of Cape Town
The consumer attitude towards the third party organization (TPO) endorsement – an empirical investigation in the child products category (A2019-9065)
Jolanta Tkaczyk, Kozminski University; Aleksandra Świeboda, Kozminski University
The Curvilinear Effect of TMT-FE Interaction on Frontline Employee Perceptions (A2019-8357)
Kemefasu Ifie, Loughborough University
The Dark Side of Aligning Sales Force Compensation Plans with Company Goals: The Role of Compensation Plan Complexity (A2019-8828)
Luisa Kuschke, University of St. Gallen/M.A. Strategy and International Management; Christian Schmitz, University of Bochum; You-Cheong Lee, University of St.Gallen/Institute of Marketing
The dark side of customer-brand relationships: Revenge following customer satisfaction (A2019-8309)
Wolfgang Weitzl, University of Vienna; Clemens Hutzinger, Seeburg Castle University, Department of Management; Sabine Einwiller, University of Vienna
The Development of Persuasion Knowledge through Influencer Marketing (A2019-9974)
Roland Kretzschmar, Justus-Liebig-University Giessen; Melanie Bowen, Justus-Liebig-Universität Giessen; Stephanie Wannow, Technische Hochschule Mittelhessen
The Effect of Brand Experience on Brand Credibility: An Analysis through Online Destination Platforms (A2019-8993)
Jano Jimenez Barreto, Autonomous University of Madrid; Natalia Rubio, Autonomous University of Madrid; Sara Campo, Universidad Autónoma de Madrid; Sebastian Molinillo, University of Malaga
The effect of communication channels and innovation behaviour on trust and customer retention in personal selling (A2019-10238)
Mirkó Gáti, Corvinus University of Budapest; András Bauer, Corvinus University of Budapest; Ariel Mitev, Corvinus University of Budapest
The effect of communication styles on customer attitudes: a comparison of human-chatbot versus human-human interactions (A2019-8393)
Giulia Pavone, Toulouse School of Management Research-UMR 5303 CNRS University Toulouse 1 Capitole; Lars Meyer-Waarden, Toulouse School of Management Research -CNRS University Toulouse 1 Capitole; Andreas Munzel, Toulouse School of Management Research-CNRS University Toulouse 1 Capitole
The Effect of Context-Awareness on New Product Diffusions (A2019-8285)
Yusuf Oc, Bogazici University; Aysegul Toker, Bogazici University
The Effect of Ethical Labels on Customer Product Perception (A2019-9761)
Vanessa Steppuhn, University of Münster, Chair of Marketing Management
The effect of Goal-Setting Strategy on Goal Pursuit: Why “I will weigh 150 pounds” is more effective than “I will lose 20 pounds?’ (A2019-8264)
Sanyoung Hwang, School of Business, Korea University; Kwanho Suk, School of Business, Korea University
The Effect of Negativity Bias on Trust in the Adoption of Innovations: A Longitudinal Study. (A2019-9902)
Darius-Aurel Frank, Aarhus University; Polymeros Chrysochou, Aarhus University; Panagiotis Mitkidis, Aarhus University
The Effect of Order Kiosks on Purchase Behavior (A2019-9593)
Kai Widdecke, University of Hamburg; Karen Gedenk, University of Hamburg
The Effect of Processing Fluency on Health Risk Perception (A2019-8456)
Yunjoo Jeong, Korea University; Kwanho Suk, School of Business, Korea University
The Effect of Scented Advertising on Perceived Proximity and Product Appeal (A2019-9605)
Ruta Ruzeviciute, University of Amsterdam; Bernadette Kamleitner, WU Vienna; Dipayan Biswas, University of South Florida
THE EFFECT OF SUSTAINABLE PACKAGES ON CONSUMERS' ATTITUDE TOWARDS HEALTHY FOODS (A2019-9428)
Carmela Donato, Luiss University; Ada Maria Barone, Aarhus University; Simona Romani, Luiss University
The Effectiveness of Mobile Applications to Drive In-Store Sales (A2019-10181)
Khadija Vakeel, Northwestern University; Vijay Viswanathan, Northwestern University; Mototaka Sakashita, Keio University
The Effects of Background Music on Sport Leisure Consumption Experience: the Case of a Bouldering Center. (A2019-8075)
Lucie Loustaunau, Toulouse 1 Capitole University / TSM Research; Aline Degore, Aix-Marseille University / CERGAM; Jean-Philippe Galan, IAE de Bordeaux / IRGO / TSM Research
The effects of re-targeting on purchase incidence, channel choice and purchase quantity (A2019-8648)
Tanya Mark, University of Guelph; Peter Verhoef, University of Groningen; Katherine Lemon, Boston College; Tirtha Dhar, University of Guelph
The Effects on Marketing and Financial Performance of Online Marketing Techniques in an Emerging Economy (A2019-9908)
Mihai Orzan, Bucharest University of Economic Studies; Octav Macovei, Bucharest University of Economic Studies; Iacob Catoiu, Bucharest University of Economic Studies
The Emotional Fallacy: How Positive Emotions Bias Experts’ Implementation Decisions in Crowdsourcing Ideas (A2019-9752)
Johanna Brunneder, Edhec Business School; Oguz Acar, City University of London
The factors influencing fashion adoption amongst Emerging Black Middle-Class consumers in South Africa: The Fashion Awareness-Adoption Model (A2019-9644)
Tendai Mbumbwa , University of Cape Town; Ozayr Mathews , University of Cape Town
The Fighter and the Caregiver: Brands that Help Individuals with Self-Esteem and Social Exclusion Threats (A2019-3694)
Aulona Ulqinaku, Leeds University Business School; Gülen Sarial-Abi, Bocconi University; Jeffrey Inman, University of Pittsburgh
The Future of Big data in the Tourism context (A2019-8681)
Nikolaos Stylos, University of Bristol; Jeremy Zwiegelaar, University of Bristol; Dimitrios Buhalis, Bournemouth University
The Future of the Retailing Landscape (A2019-8846)
Marleen Hermans, KU Leuven; Mirja Kroschke, University of Muenster; Els Breugelmans, KU Leuven
The Horn Effect in Relationship Marketing: A Systematic Literature Review (A2019-8378)
Marie-Sophie Schönitz, TU Dresden
The Horns Effect of a Moral Brand Scandal on Perceived Product Quality (A2019-7943)
Julia Kick, Copenhagen Business School; Florian Kock, Copenhagen Business School
The impact of a country’s image on consumers’ buying intentions at foreign online stores: Extending trust-based models to cross-border e-commerce. (A2019-8546)
Sjoukje Goldman, Vrije Universiteit Amsterdam; Hester van Herk, Vrije Universiteit Amsterdam; Tibert Verhagen, Amsterdam University of Applied Sciences; Jesse Weltevreden, Amsterdam University of Applied Sciences
The Impact of Academic Marketing Research on Practice (A2019-3691)
Werner Reinartz, University of Cologne
The Impact of Conceptual (vs. Perceptual) Product Categorization on Consumer Shopping Experience (A2019-8642)
Arezou Ghiassaleh, University of Lausanne; Bruno Kocher, University of Lausanne; Basilio Noris, Pomelo Sàrl; Pierrick Maire, Pomelo Sàrl; Gabriel Borduas, Pomelo Sàrl
The Impact of Consumers’ Functional Goals on Referral Effectiveness (A2019-9221)
Henning Kreis, SRH Hochschule Berlin; Till Dannewald, Wiesbaden Business School; Alexander Mafael, Freie Universität Berlin
The impact of culture on humorous ads (A2019-10199)
DRAGANA MEDIC, TOULOUSE CAPITOLE UNIVERSITY; JEAN MARC DECAUDIN, TOULOUSE CAPITOLE UNIVERSITY
The impact of customer orientation within sales on a firm’s performance: The moderating role of decision-making logic (A2019-9437)
Saara Julkunen, Univerisity of Eastern Finland; Timo Tammi, University of Eastern Finland; Mika Gabrielsson, University of Eastern Finland; Jonna Koponen, University of Eastern Finland
The Impact of Different Touchpoints on Consumer Offline Word-of-Mouth Incidence and Valence (A2019-9953)
Shane Baxendale, Cranfield University; Emma Macdonald, University of Warwick; Hugh Wilson, University of Warwick
The impact of digital innovations on grocery retail performance (A2019-9617)
Zombor Berezvai, Corvinus University of Budapest; Agardi Irma, Corvinus University of Budapest; Judit Szabolcsné Orosz, Corvinus University of Budapest
The Impact of Discounter Presence on Store Satisfaction and Store Loyalty (A2019-5387)
Auke Hunneman, BI Norwegian Business School; Peter Verhoef, University of Groningen; Laurens Sloot, University of Groningen
The Impact of Facial Expressions and Emotion Incongruence in Advertising Attention and Intention (A2019-8621)
João Guerreiro, Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL); Lisbon, Portugal; Gonçalo Mendes, ISCTE-IUL; Sandra Maria Correia Loureiro, Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL); Lisbon, Portugal
The Impact of Foreign Language on Endowment Effect (A2019-10154)
MUSTAFA KARATAŞ, Nazarbayev University
The Impact Of Frequency And Spacing Of Brand-Generated Content On The Dynamics Of Consumer Interaction On Brands’ Facebook Pages (A2019-10142)
Abhishek Nayak, University of Amsterdam; Evaldas Jankauskas, University of Amsterdam
The Impact of Lay Beliefs about Artificial Intelligence on Behavioral Intentions towards Robo-advice (A2019-7901)
Benjamin von Walter, FHS St.Gallen University of Applied Sciences; Dietmar Kremmel, FHS St.Gallen University of Applied Sciences
The impact of Massclusivity campaigns on perceptions and brand love of Gucci online brand communities’ members (A2019-8111)
Ricardo Godinho Bilro, Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL);; Sandra Maria Correia Loureiro, Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL); Lisbon, Portugal; Joana Fonseca dos Santos, Instituto Universitário de Lisboa (ISCTE-IUL)
The impact of native advertising on the intention to share: evidences from a sample of Chinese Sina Weibo users. (A2019-10484)
Kaouther Kooli, Faculty of Management, Bournemouth University
The impact of on-package celebrities endorsement: a comparison between national brands and private labels (A2019-10109)
Rita Coelho do Vale, Catolica Lisbon- School of Business and Economics; Pedro Verga Matos, ISEG, Universidade de Lisboa
The impact of organic private label on retailer perceptions and recommendation and shopping intent towards a retailer. (A2019-9302)
Charlotte Massa, EM Strasbourg Business School; Laurent Busca, University of Montpellier; Gauthier Casteran, Universiy of Limoges; Daria Plotkina, EM Strasbourg, University of Strasbourg
The Impact of Previews on the Enjoyment of Multicomponent Multimedia Experiences (A2019-5894)
Jayson Jia, Faculty of Business and Economics, University of Hong Kong; Baba Shiv, Stanford University
The Impact of Rural and Urban Advertising Context and Brands on the Attitude towards the Brand (A2019-9674)
Anne Fota, University of Siegen; Sascha Steinmann, University of Siegen; Hanna Schramm-Klein, University of Siegen
The Impact of Self-disclosure by Social Media Influencers on Consumer Behavior (A2019-9812)
Sara AlRabiah, University of Edinburgh; Ben Marder, University of Edinburgh; David Marshall, University of Edinburgh
The Impact of Visual Advertising Complexity on Consumer’s Attention, Implicit and Explicit Attitudes (A2019-8282)
Jesus Garcia-Madariaga, Complutense University; Maria-Francisca Blasco Lopez, Complutense University; Ingrit Moya Burgos, Complutense University; Nuria Recuero Virto, Complutense University
The Importance of Consumer Environmental Identity in Marketing Contexts (A2019-8861)
Sandor Czellar, University of Lausanne; Leila Rahmani, University of Lausanne; Christian Martin, Maynooth University; Valentina Clergue, University of Lausanne
The Influence of Online Complaints on Third-Party Consumers (A2019-9260)
Sascha Raithel, Freie Universität Berlin; Alexander Mafael, Freie Universität Berlin; Maximilian Hausmann, Ludwig-Maximilians-Universität in Munich; Antje Niemann, Ludwig-Maximilians-Universität in Munich; Manfred Schwaiger, Ludwig-Maximilians-Universität in Munich
The Influence of Organizational Legitimacy on Store Loyalty (A2019-8306)
Aijing Song, Yunnan Normal University
The Influence of Religiosity on Chinese Vice Product Consumption (A2019-7910)
Kathy I Man Mok, University of Macau; Desmond Lam, University of Macau
The influence of shame on status consumption in China: responding restoratively to fix the damaged self (A2019-9317)
Yanyan CHEN, Toulouse Business School; Dirk Moosmayer, University of Nottingham Ningbo China
The Influence of The Volume and The Valence of Online Reviews: A Dynamic Panel Data Analysis (A2019-8066)
Murat KANTAR, Pamukkale University; Ahmet BARDAKCI, Pamukkale University
The influence of time, effort, and brand on perception of a convenience product healthfulness (A2019-9071)
Marcin Awdziej, Kozminski University; Jolanta Tkaczyk, Kozminski University; Dariusz Włodarek, Warsaw University of Life Science – SGGW; Katarzyna Piotrowska, Kozminski University
The influencing chain of perceived organisational justice on patient satisfaction: The case of service encounters with the primary care physician (A2019-8441)
Sonja Bidmon, Alpen-Adria-Universitaet Klagenfurt; Matthias Angerer, Alpen-Adria-Universitaet Klagenfurt
The Interactive Effect of Type and Framing of Discounts on Consumers’ Preference (A2019-9581)
Amin Attari, NEOMA Business School; Promothesh Chatterjee, University of Utah; Surendra Singh, University of Kansas
The interplay of endorsers’ emotion display and ad appeal in social media posts: Does consumer’s self-construal matter? (A2019-9392)
Lisa Marie Schwayer, Innsbruck, School of Management; Nicola E. Stokburger-Sauer, Innsbruck, School of Management; Verena Hofmann, Innsbruck, School of Management
The measurement of journalists’ brand power and the influence on success (A2019-8957)
Nina Klaß, University of Hamburg; Christian-Mathias Wellbrock, University of Cologne
The Modest Marketer: When Skeptical Consumers Infer Products To Be Longer-Lasting Than Marketers Claim (A2019-9290)
Elisa Konya-Baumbach, University of Mannheim; Mathew Isaac, Seattle University
The perils of ignoring the budget constraint in single-unit demand models (A2019-9677)
Max Pachali, Goethe University; Peter Kurz, bms marketing research + strategy; Thomas Otter, Goethe University
The Pleasure of a Battle: How Competitive Advertising Increases the Perceived Hedonic Value of Products (A2019-8582)
Shirin Gatter, University of Hohenheim; Verena Hüttl-Maack, University of Hohenheim
The Power of Context: How Marketers Can Upend Harmful Implicit Intuitions in Consumers’ Minds Leading to Healthier Shopping Patterns (A2019-8702)
Olivier Trendel, Grenoble Ecole de Management; Robert Mai, Grenoble Ecole de Management; Carolina Werle, Grenoble Ecole de Management; Amanda Pruski Yamim, Grenoble Ecole de Management
The Psychological Impact of Annuities: Can Pension Payout Choice Influence Health Behavior? (A2019-9893)
Anja Schanbacher, Duke University; David Faro, London Business School; Simona Botti, London Business School; Shlomo Benartzi, UCLA Anderson School of Management
The reasons that have led to the de-internationalization of Brazilian retailers (A2019-8099)
Adriana Madeira, University Presbyterian Mackenzie
The relationship between marketing control mechanisms and firm performance (A2019-8495)
Paola Ortiz-Rendón, Institución Universitaria Esumer; Luz Montoya Restrepo, Universidad Nacional de Colombia; José Munuera-Alemán, Universidad de Murcia
The relationship between retail price promotions and household-level food waste – Busting the myth with actual food waste and deal share data? (A2019-9896)
George Tsalis, Aarhus University; Birger Boutrup Jensen, Aarhus University; Jessica Aschemann-Witzel, Aarhus University
The Relationship Between the Holiday Planning and Booking Process and WOM Intention: A Comparison Across Three Countries (A2019-9641)
Cecilie Andersen, University of Agder; Ellen Nyhus, University of Agder; Marit Engeset, University of South-Eastern Norway
The Rise of Online Grocery Shopping: Which Brands Will Benefit? (A2019-10073)
bernadette van ewijk, university of amsterdam business school; Els Gijsbrechts, Tilburg University; Jan-Benedict E.M. Steenkamp, University of North Carolina at Chapel Hill
The Role of Age in New Product Adoption (A2019-8354)
Dominik Hettich, Goethe University Frankfurt; Stefan Hattula, Goethe University Frankfurt; Torsten Bornemann, Goethe University Frankfurt
The role of Content Marketing in the vehicle insurance industry (A2019-8669)
Thuso Gcabashe, University of Cape Town; Benedikt Hirschfelder, University of Cape Town
The Role of COO in Advertising: A Developed-World Perspective (A2019-9338)
Katharina Zeugner-Roth, IESEG School of Management; Fabian Bartsch, Ieseg School of Management
The role of CSR in foreign entry mode choice: Are local and global pressures important? (A2019-9278)
FRANCO SANCHO-ESPER, Department of Marketing, University of Alicante (Spain); Carla Rodriguez-Sanchez, University of Alicante; Francisco Mas-Ruiz, University of Alicante; Esther de Quevedo-Puente, University of Burgos
The Role of Digital Applications in the Channel Integration of Retailers (A2019-9800)
Agardi Irma, Corvinus University of Budapest; Zombor Berezvai, Corvinus University of Budapest; Judit Szabolcsné Orosz, Corvinus University of Budapest
The Role of Gender in Consumer Responses to the Preventative Communication (A2019-7736)
Moon-Yong Kim, Hankuk University of Foreign Studies
The Role of Institutional Trust and Social Gratifications on Multifarious Information Disclosure (A2019-8951)
Robin Robin, University of Huddersfield; Brendan Canavan, University of Huddersfield
THE ROLE OF INTERNET OF THINGS IN MOBILE SHOPPING AND RETAILING (A2019-10940)
khalida alkenane , Swansea University
The Role of Relational Capabilities in Technological Breakthroughs (A2019-10097)
Kyriakos Kyriakopoulos, ALBA GBS; Matt Hughes, School of Business and Economics / Loughborough University; Paul Hughes, Leicester Castle Business School
The role of self-expansion theory in tourist’s fandom and behavioral intentions (A2019-8042)
LanLung Chiang, Yuan Ze University; YanJie Yang, Yuan Ze University
The role of stress in mall experience: Differences by shopping motivation and frequency (A2019-8030)
Raul Perez-Lopez, Universidad de Zaragoza; Laura Lucia-Palacios, University of Zaragoza; Yolanda Polo-Redondo, University of Zaragoza
The Role of Transaction Cost in Consumer Decision Making: An Empirical Study on the Bottom of the Pyramid in India (A2019-6308)
Nanda Choudhury, IIT Kharagpur; Srabanti Mukherjee, srabanti@vgsom.iitkgp.ernet.in; Biplab Datta, bd@vgsom.iitkgp.ernet.in
The Seductive Scent of Coffee: Effects of Caffeine Placebos in a Real-World Shopping Scenario (A2019-8741)
Florentine Frentz, University of Siegen; Hanna Schramm-Klein, University of Siegen; Florian Neus, University of Siegen; Gunnar Mau, Privatuniversität Schloss Seeburg; Paul Marx, University of Siegen
The Self-Dehumanizing Effect of Self-Tracking Technology (A2019-9797)
Kateryna Maltseva, BI Norwegian Business School; Klemens Knoferle, BI Norwegian Business School; Christian Fieseler, BI Norwegian Business School
The Unspeakable Dark Side of Status: Low Color-Value Signals Status, Unless You Mention It (A2019-9866)
Susan Calderon Urbina, University College Dublin; Antonios Stamatogiannakis, IE Business School - IE University
The Upcycling Effect (A2019-8690)
Michael Schulz, University of Cologne; Franziska Völckner, University of Cologne; Monika Imschloss, University of Cologne
The Upside of Imagining Unattainable Purchases (A2019-9533)
Sofia Kousi, Nova School of Business and Economics; Kimberley Preiksaitis, Siena College
The User Perspective – Acceptance and Barriers of Ethnography as a Research Tool for Product Innovations for SMEs in B2B Markets (A2019-8705)
Thorsten Autmaring, TU Dortmund University; Hartmut Holzmueller, TU Dortmund University
The Work and Family Balance and Extended Internal Market Orientation (A2019-9032)
xini hu, canterbury christ church university; Qionglei Yu, University of Kent
The “Indie” Premium: How Independent Firms Create Product Value across Cultures (A2019-6008)
Alessandro Biraglia, Leeds University Business School; Vasileios Davvetas, University of Leeds
The “Smoking Keeps you Slim” Lay Belief: Effects on Smokers’ Intentions and Behaviors (A2019-7904)
Mohamad saif, NEOMA business school ; Pierrick Gomez, NEOMA business school
Thumbs up to transparency or dangerously thin ice? Consumers’ evaluation of sustainability communication. (A2019-9242)
Anne Peschel, Aarhus University; Jessica Aschemann-Witzel, Aarhus University
Thumbs up? : An assessment of clicking-on-thumb-button behavior as a measure of attitudes (A2019-8561)
Carl-Philip Ahlbom, Stockholm School of Economics; Magnus Söderlund, Stockholm School of Economics; Reema Singh, Stockholm School of Economics
Till Debt Do Us Apart: Marketing Induced Debt and the Firm Risk-Return Tradeoff (A2019-3892)
Abhi Bhattacharya, University of Groningen
Tipping Points of Content and Design Interaction: A Conceptual Framework to Understand Sales Through Content and Design (A2019-9881)
Lea Püchel, University of Cologne; Christian-Mathias Wellbrock, University of Cologne
To app or not to app? Investigation of the impact of non-commercial mobile application on luxury brand identity. (A2019-9017)
Daria Plotkina, EM Strasbourg, University of Strasbourg; Landisoa Rabeson, EM Strasbourg, University of Strasbourg
To host or not to host. Understanding the factors affecting the intent to participate as Airbnb hosts. (A2019-9989)
Yioula Melanthiou, UNIVERSITY OF NICOSIA; Paraskevi Dekoulou, UNIVERSITY OF NICOSIA; Ioanna Papasolomou, UNIVERSITY OF NICOSIA
To post or not to post – Understanding differences in online review posting behavior (A2019-9245)
Sabrina Gottschalk, Cass Business School, City, University of London; Alexander Mafael, Freie Universität Berlin; Jana Möller, Freie Universität Berlin
Too Much for Your Own Good: The Effects of Abundance on Temporal Discounting (A2019-8318)
Gergely Nyilasy, University of Melbourne
Top Down, Side Up: Effects of Food Architecture on Consumption of Hedonic and Healthy Foods (A2019-9137)
Suresh Ramanathan, Texas A&M University; Nina Belei, Radboud University, Nijmegen; Scott Davis, University of Houston Downtown; Claudia Jasmand, Flensberg University of Applied Sciences; Preetha Menon, Symbiosis Institute of Business Management, Pune
Toward a better understanding of gift-giving’s meanings (A2019-8045)
Eva Cerio, Université Paris-Est / Marne-la-Vallée
Toward Conceptualizing Episodic Branding: An Empirical Study for Identifying Owned and Given Episodes (A2019-9080)
Hiroharu OCHIHARA, Oriental Land Co.,Ltd.; Katsue EDO, Prefectural University of Hiroshima, Hiroshima Business and Management School; Toshihiko MIURA, Chuo University, Department of Commerce
Towards a better understanding of dispossession practices: a cultural approach based on TV framing (A2019-8114)
Ben Kemoun Nathan, Université Paris Dauphine- PSL Research University-DRM CNRS, UMR (7088); Lucie Brice, CREDOC; Caitucoli Paul-Mathieu, Université Paris Dauphine- PSL Research University, DRM CNRS, UMR (7088); Valérie Guillard, Paris-Dauphine University; Hoibian Sandra, CREDOC; Rezoug Nacer, CREDOC
Towards a conceptual framework for the empirical anchoring of contribution to Enterprise Social Networks as a conversion process to Love (A2019-9821)
ANDREA MICHEAUX, RIME - Lab (EA 7396); Valentina Stan, ESSCA School of Management; Annabel Martin-Salerno, LEM – UMR 9221, University of Lille
Training program furthering SMEs’ e-tailing activity (A2019-7928)
Heli Aaltonen, South-Eastern Finland University of Applied Sciences
Transformational Leadership Effects on Salespeople’s Attitudes, Striving, and Performance (A2019-5690)
William Murphy, University of Saskatchewan Edwards School of Business; Ronnie (Chuang Rang) Gao, Trinity Western University
Trust and Risk in Robot-Services: A Comparative Study of Denmark and Britain (A2019-9251)
Thomas Robinson, Cass Business School; Ana Babic Rosario, University of Denver; Caroline Wiertz, Cass Business School, City, University of London
Trust in Private Label (PL) Online Retailing: A Qualitative Analysis Focused on the Home Furnishing Sector (A2019-9296)
Kokho Sit, University of Portsmouth; Andreia Daemon De Miranda Gonçalves, Beyond Retail; Giovanni Pino, University of Portsmouth; Juliet Memery, Bournemouth University
Tweeting CSR: a double mediation study on customer engagement with hotels (A2019-8747)
Alberto Badenes-Rocha, University of Valencia; Enrique Bigne, Universitat de Valencia; Carla Ruiz-Mafé, Universitat de Valencia
Two sides of the coin: Verbal sensory information and its impact on consumer responses – a meta-analysis covering positive as well as backfiring effects of verbal sensory information (A2019-9995)
Elisabeth Steiner, Austrian Marketing University of Applied Sciences, Campus Wieselburg der Fachhochschule Wiener Neustadt GmbH; Udo Wagner, University of Vienna
UBER AND TINDER: IMPACT OF SOCIAL PRESENCE ON PRIVACY INTRUSINVENESS IN GEOMATCHING APPS (A2019-8435)
Catherine Lejealle, ISC Paris ; Zhenzhen Zhao, ISC Paris ; Damien Renard, Université Catholique de Louvain
Uncommon Beauty: Physically-Disabled Models in Ads Positively Affect Consumers’ Responses and Choices (A2019-9395)
Martina Cossu, Bocconi University; Zachary Estes, University of Bocconi; Joachim Vosgerau, Bocconi
Understanding Consumer Internet of Things Appropriation: A hierarchical component modelling approach (A2019-8012)
Zeling ZHONG, LITEM, Univ Evry, IMT-BS, University of Paris-Saclay, 91025, Evry, France.; Christine BALAGUE , LITEM, Univ Evry, IMT-BS, University of Paris-Saclay, 91025, Evry, France.
Understanding Consumer Responses to Augmented Reality in e-Commerce: A Comparative Study (A2019-9746)
Pascal Kowalczuk, University of Duisburg-Essen; Carolin Siepmann, University of Duisburg-Essen
Understanding news consumption preference from a dual-system perspective (A2019-9608)
Dunia Harajli, Lebanese American University; Imad Bou-Hamad, American University of Beirut
Understanding Personalized Lifestyle Marketing: An Experimental Approach (A2019-10106)
Tim Boettger, IÉSEG School of Management; Oliver Emrich, Johannes Gutenberg-Universität Mainz; Dennis Herhausen, KEDGE Business School; Leonard Lee, NUS Business School, National University of Singapore
Understanding Retail Preferences for Premium Product Purchase: Insights from Emerging Markets (A2019-9401)
Rituparna Basu, International Management institute, Kolkata
Understanding the role of brand mascots using consumer neuroscience research methods (A2019-9200)
Svetlana Berezka, National Research University Higher School of Economics; Marina Sheresheva, Lomonosov Moscow State University; Natalia Galkina, Neurotrend; Daria Zhigulskaya , Lomonosov Moscow State University, Neurotrend; Anastasia Gorbunova, Neurotrend
Unpacking The Mystique of Mobile Digital Content and Its Consumers: Insights for Consumer-Brand Relationships (A2019-9413)
Elif Karaosmanoglu, Istanbul Technical University; Meltem Kiygi-Calli, Management Faculty, Department of Business Administration, Kadir Has University
User-Designed Products – Are they Beneficial to New Venture Success? (A2019-8672)
Miriam Lohrmann, German Graduate School of Management and Law; Tomás Bayón, German Graduate School of Management and Law
Using competitor tracking to improve television advertising effectiveness (A2019-9515)
Sarah Gelper, Eindhoven University of Technology; Ivan Guitart, EM-Lyon Business School; Guillaume Hervet, Grenoble Ecole de Management
Using Your Sixth Sense for Food Evaluations: Vestibular Sensations Associated with Sitting versus Standing Postures, Physical Stress, and Taste (A2019-2047)
Courtney Szocs, Louisiana State University; Dipayan Biswas, University of South Florida; Annika Abell, University of South Florida
Validating Conceptual Critiques - Methodological Issues with Net Promoter Score (NPS) Studies (A2019-6107)
Sven Baehre, University of Limerick; Michele O'Dwyer, University of Limerick; Lisa O'Malley, University of Limerick
Validation of the Need for Smell Scale (A2019-9512)
Monika Koller, WU Vienna; Thomas Salzberger, WU Vienna; Arne Floh, University of Surrey; Alexander Zauner, WU Vienna; Rick Schifferstein, Delft University of Technology; Maria Sääksjärvi, Delft University of Technology
VALUE CREATION OF BUSINESS INTELLIGENCE & ANALYTICS IN RETAILING (A2019-8450)
ANIKET SENGUPTA, NEOMA BUSINESS SCHOOL; LANLAN CAO, NEOMA BUSINESS SCHOOL
Value Development During the Customization Process: A Longitudinal Analysis (A2019-8273)
Franziska Metz, EBS University; Nikolaus Franke, WU University ; Page Moreau, University of Wisconsin Madison
Value of corporate heritage brand as a national heritage: Influence on the firm’s financial value (A2019-9122)
Sunkyu Jun, Sungkyunkwan University; Hyerin Ryu, Sungkyunkwan University
Value-in-use management - Measures and Effects in Solution Business (A2019-9458)
Katharina Prohl, Freie Universität Berlin; Michael Kleinaltenkamp, Freie Universität Berlin
Variety Seeking Accelerates and Decelerates New Brand Adoption (A2019-4055)
Ohjin Kwon, John Molson School of Business, Concordia University; SunAh Kim, John Molson School of Business, Concordia University; Tanya Singh, John Molson School of Business, Concordia University
Vintage in average consumers’ eyes: authenticity, and symbolism (A2019-8942)
Tianqi Chen, Boston University; Remi Trudel, Boston University
Virtual Reality Marketing: Optimizing Opportunities (A2019-8549)
Svetlana Bialkova, Utrecht University; Enrique Bigne, Universitat de Valencia
Virtual Technologies: what uses for which experiences? (A2019-9194)
Philippine Loupiac, Université Paris Dauphine - PSL
Visitor characteristics matter: How the positive impact of visit duration on visitor satisfaction at visitor attractions is moderated (A2019-4967)
Lea Faerber, HSBA Hamburg School of Business Administration gGmbH; Dennis Ahrholdt, HSBA Hamburg School of Business Administration gGmbH; Oliver Schnittka, University of Southern Denmark
Voluntary hysteresis in food consumption and in the mobilisation of power – When Jay Z and Beyoncé went vegan (A2019-9284)
Outi Lundahl, University of Groningen ; Thomas Robinson, Cass Business School
Vouchers Cloud The Mind: Consumer’s Mental Accounting for Discounted Gift Vouchers (A2019-9830)
Gianluca Scheidegger, University of St.Gallen, Institute of Retail Management; Thomas Rudolph, University of St. Gallen, Institute of Retail Management; Marc Linzmajer, University of St. Gallen/ Institute of Retail Management; Severin Bischof, University of St.Gallen, Institute of Retail Management
Waste prevention in practice: Confronting public discourses about reusing, reducing, and recycling with consumers’ perceptions of wasting material possessions (A2019-6278)
Dominique Roux, University of Reims Champagne-Ardenne, Laboratoire REGARDS EA 6292; Marie Schill, University of Reims Champagne-Ardenne, Laboratoire REGARDS EA 6292
What are perceptual and behavioral changes arising from consumer empowerment strategies launched by brands? (A2019-9293)
Ouidade Sabri, Sorbonne Business School; Hajer Bachouche, South Champagne Business School - ESC Troyes
What cues influence the perceived usefulness and credibility on an online review? A conjoint analysis (A2019-8426)
Ana Isabel Lopes, University of Antwerp; Nathalie Dens, University of Antwerp; Patrick De Pelsmacker, University of Antwerpen; Freya De Keyzer, University of Antwerp
What Drives B2B Customers to Pay Higher Prices to their Suppliers? (A2019-9509)
Despina Karayanni, University of Patras; Spiros Gounaris, Universtiy of Strathclyde; Christine Georgi, University of Patras
What Drives Consumers to Defend Your Brand Against Criticism? Egoistic versus Altruistic Motives (A2019-9698)
Clemens Ammann, University of Bern; Andrea Kähr, University of Bern; Bettina Nyffenegger, University of Bern; Harley Krohmer, University of Bern; Wayne Hoyer, University of Texas at Austin
What Drives Customer Inspiration in Retailing? (A2019-8090)
Heiner Evanschitzky, Aston University; Christof Backhaus, Aston Business School; Markus Blut, Aston University; Marc Linzmajer, University of St. Gallen/ Institute of Retail Management; Thomas Rudolph, University of St. Gallen, Institute of Retail Management
What influences the success of visitor attractions? A meta-analytic review of visitor satisfaction drivers (A2019-9890)
Julian Hofmann, Normandie Business School; Lea Faerber, HSBA Hamburg School of Business Administration gGmbH; Oliver Schnittka, University of Southern Denmark; Dennis Ahrholdt, HSBA Hamburg School of Business Administration gGmbH
What is the Perceived Value of Cross-Border Online Shopping? A Comparison between China and Germany (A2019-9839)
Gerhard Wagner, University of Siegen; Anne Fota, University of Siegen; Hanna Schramm-Klein, University of Siegen; Frank Hälsig, htw saar
What makes a Premium Brand? Antecedents and Consequences of Premiums (A2019-7556)
Aybike Güler Turan, Bahcesehir University; Asli Kuscu, Yeditepe University
WHAT SHAPES WOM AND SWITCHING BEHAVIOR OF MOBILE BANKING USERS? (A2019-8219)
Maja Arslanagic-Kalajdzic, University of Sarajevo; Vesna Babic-Hodovic, University of Sarajevo
What’s yours is (not) mine: Interdependent privacy and the role of social value orientation in sharing others’ data (A2019-9548)
Joris Demmers, Monash University; Andrea Weihrauch, University of Amsterdam; Frauke Mattison Thompson, University of Amsterdam
When cosmopolitans go for local brands: Using adaptation cues as identity inferences (A2019-9620)
Dario Miocevic, University of Split, Faculty of Economics, Business and Tourism; Ruzica Brecic, University of Zagreb, Faculty of Economics and Business; Srdan Zdravkovic, Bryant University, Department of Marketing
When country competence backfires: Stereotype-driven emotions and the dark side of envy (A2019-4364)
Georgios Halkias, University of Vienna; Adamantios Diamantopoulos , University of Vienna; Arnd Florack, University of Vienna
When Does a Virtual Brand Community Matter? The Effect of Regulatory Focus on Customer Citizenship Behavior (A2019-7979)
Li Wang, Tongji University; Mototaka Sakashita, Keio University
When Does Using Green Products Enhances the Enjoyment of Consumption Experiences? (A2019-8990)
Ali Tezer, HEC Montreal; H. Onur Bodur, Concordia University - Montreal
When Positive Affect Felt During Consumption Increases Psychological Ownership for Brands (A2019-9236)
Carina Thürridl, WU Vienna; Bernadette Kamleitner, WU Vienna; Ruta Ruzeviciute, University of Amsterdam; Sophie Süssenbach, WU Vienna; Stephan Dickert, Queen Mary University of London
When Risk Rules Price Negotiations: The Effects of Goods versus Services on Customers in Personal Selling (A2019-8843)
Marco Schwenke, University of Applied Sciences Europe; Johannes Habel, European School of Management and Technology; Sascha Alavi, University of Bochum; Christian Schmitz, University of Bochum
Which SMM practices hurt luxury brands the most? Empirical evidence from the cosmetics industry (A2019-9971)
Daniil Muravskii, Graduate School of Management, Saint-Petersburg State University; IBS-Moscow, RANEPA; Snezhana Muravskaia, Graduate School of Management, Saint-Petersburg State University; Daria Alexandrova, Norwegian School of Economics (NHH)
Who Gains From Greater Market Power (A2019-8240)
Steven Shugan, University of Florida; Haibing Gao, Renmin University
Who is guided by the Stars? Is Online-Review Influence a Question of Personality, Age, and/or Nationality? (A2019-9872)
Tatjana König, HTW Saar; Maria Hellenthal, University of Applied Sciences Saarbrücken
Who is in Control? Building Hierarchy in the Dynamics of Marketing Mix Variables (A2019-9857)
Keyvan Dehmamy, University of Groningen; Jaap Wieringa, University of Groningen
Who is more likely to stay after service elimination? The analysis of customer reactions and service subscriptions preferences (A2019-10472)
Ágnes Somosi, John von Neumann University; Krisztina Kolos, Corvinus University of Budapest
Who is to blame? The Attribution of Negative Touchpoints and its Impact on Overall Customer Satisfaction (A2019-10145)
Lola C. Duque, Universidad Carlos III de Madrid; Vladimir Melnyk, Universidad Carlos III de Madrid; Eline L.E. De Vries, Universidad Carlos III de Madrid
Who's more Brand Loyal - Women or Men? (A2019-9044)
John Dawes, University of South Australia; Philip Stern, University of Exeter Business School & Ehrenberg-Bass Institute University of South Australia; Magda Nenycz-Thiel, University of South Australia/Ehrenberg-Bass Institute; Jaap Wieringa, University of Groningen
Why Practicing Sports Increases Sales Success (A2019-8069)
Franziska Weis, University of Applied Sciences St.Gallen; Benjamin von Walter, FHS St.Gallen University of Applied Sciences
Will you give when you have lost? How resource scarcity impacts prosocial behaviour (A2019-9467)
Puneet Bhargava, Indian Institute of Management Ahmedabad; Priya Narayanan, Indian Institute of Management Ahmedabad; Aruna Tatavarthy, Indian Institute of Management Ahmedabad
Willingness to disclose sensitive data in different shopping environments (A2019-8513)
Markus Freichel, Saarland University, Institute for Consumer & Behavioral Research; Andrea Gröppel-Klein, Saarland University, Institute for Consumer & Behavioral Research
Women, men and loyalty programs (A2019-9389)
Sonia Vilches-Montero, University of Newcastle; Renzo Bravo-Olavarria, University of Newcastle
Worth the detour? The effect of marketplace sales on a retailer’s own channels (A2019-4550)
Erik Maier, HHL Leipzig Graduate School of Management; Jaap Wieringa, University of Groningen
Yes, We Can! How Implicit Theories of Ability Affect Evaluations of Self-Production Kits (A2019-9569)
Nam-Chi Nguyen, RWTH Aachen University; Daniel Wentzel, Chair of Marketing, RWTH Aachen University
You Deserve to Help Others: Promoting Prosocial Behavior Among Entitled People (A2019-9686)
Martine van der Heide, University of Groningen; Bob Fennis, University of Groningen; Koert van Ittersum, University of Groningen
« WHEN RAMON TAFRAISE CRUSHES THE DOODLER! »: THE IMPACT OF BRAND PROMINENCE ON THE EFFECTIVENESS OF AN ADVERGAME BEFORE PLAYING (A2019-10214)
Amélie Joassard, Centre de Recherche Magellan/Université Jean Moulin Lyon 3/IAE Lyon; Sonia CAPELLI, University Lyon3, IAE lyon, Magellan, Lyon
‘Tell me now, how should I feel?’: Letting go or holding in emotions arising through art consumption experiences (A2019-9977)
Georgia Stavraki, Surrey Business School, University of Surrey; Ioanna Anninou, Surrey Business School
“Blending In vs. Sticking Out?” The Impact of Brand Buyer Stereotypes vs. Consumers’ Need for Uniqueness on Consumer-Brand Identification (A2019-8384)
Adamantios Diamantopoulos , University of Vienna; Živa Kolbl, University of Vienna; Selma Saracevic, University of Vienna
“Dear Monica, thank you for your review” – The Impact of Hotel Responses to Online Reviews (A2019-8072)
Pia Furchheim, ZHAW School of Management and Law; Steffen Müller, ZHAW School of Management and Law; Claudio Sponagel, JEFF Zürich GmbH; Anja Collenberg, ZHAW School of Management and Law
“Hello Again”: Reacquiring Customers in B2B Settings (A2019-9506)
Arnd Vomberg, University of Groningen; Olivia Gwinner, University of Mannheim; Christian Homburg, University of Mannheim
“Like a person that’s very close to me” – Building and retention of benevolence-based trust in smart technology (A2019-9416)
Jonas Föhr, University of Bayreuth; Claas Christian Germelmann, University of Bayreuth
“Social Food” video techniques: Their ambiguous role in making healthy food attractive (A2019-10079)
Nadia Steils, University of Lille (IAE Lille)
“There’s an app for that!” – How digitally provided information about regional products affect consumers’ retailer perception and purchasing (A2019-9623)
Vüsal Hasanzade, University of Goettingen; Ines Beeck, University of Goettingen; Waldemar Toporowski, University of Goettingen
“This product is ecological!” An examination of consumers’ reactions to unsubstantiated marketing claims (A2019-7352)
Magnus Söderlund, Stockholm School of Economics; Jan Mattsson, Roskilde University
“United We Brand”: The impact of internal brand orientation on performance and the moderating role of interdepartmental conflict (A2019-2137)
Lamprini Piha, University of Athens; Karolos Papadas, Coventry University; Vasileios Davvetas, University of Leeds
“What a pity, there are so many errors!” What mistakes really matter to consumers? (A2019-9344)
Brigitte Müller, University of Toulon, IAE, Cergam; Christelle Martin-Lacroux, Université Grenoble Alpes, Cerag; Alain Lacroux, Université Polytechnique Hauts-de-France, IAE
“Your value at my cost” Balancing value in the Sharing economy: lessons from Barcelona (A2019-8675)
Luisa Andreu, University of Valencia; Dimitrios Buhalis, Bournemouth University; Juergen Gnoth, University of Otago