Search Conferences

Type in any word, words or author name. This searchs through the abstract title, keywords and abstract text and authors. You may search all conferences or just select one conference.


 All Conferences
 EMAC 2019 Annual Conference
 EMAC 2020 Annual Conference
 EMAC 2020 Regional Conference

EMAC 2020 Annual Conference


Filter by Track


 
"Recyclable or Not?" Consumers Cognitive Mechanisms Involved in Recycling Household Waste (A2020-62720)
Elisa Monnot, University of Cergy-Pontoise Laboratoire THEMA; Fanny Reniou, IGR IAE Rennes - University of Rennes 1
#Ad is not enough: The Effects of Authenticity of Social Media Influencers on Persuasion Knowledge and Follower Engagement (A2020-63089)
Anouk Spekking, University of Amsterdam; Hsin-Hsuan Lee, ESCP Europe
A Classification of Technology-Infused PoS-Services (A2020-63329)
Gerhard Wagner, University of Siegen; Tobias Roeding, University of Siegen; Hanna Schramm-Klein, University of Siegen
A Demand-Side View of Incumbent Inertia and Performance (A2020-63212)
Jonathan Bohlmann, NC State University; Michael Stanko, NC State University; Jelena Spanjol, Ludwig-Maximilians-Universität (LMU) Munich
A Marketing Perspective on Crowdfunding as Promising Contemporary Digital Platform (A2020-59312)
Paulin Tchoualak, Tshwane University of Technology; Therese Roux, Tshwane University of Technology; JOHAN W DE JAGER, TSHWANE UNIVERSITY OF TECHNOLOGY
A Meta-Analysis of the Effects of Background Music on Customers of Tourism Services (A2020-63749)
Maria-Angeliki Trompeta, Athens University of Economics and Business; Kalypso Karantinou, Athens University of Economics & Business; Christos Koritos, ALBA Graduate Business School - The American College of Greece; Tammo Bijmolt, University of Groningen
A Meta-Analysis On the Effect of Visual Attention on Choice (A2020-63941)
Roopali Bhatnagar, Aarhus University School of Business and Social Science; Jacob Orquin, Aarhus University School of Business and Social Science
A psychometric study of Pro-Environmental Behaviour measurement methods (A2020-63818)
Berre Deltomme, Ghent University; Karen Gorissen, Vrije Universiteit Amsterdam; Bert Weijters, Ghent University
A Rare Species: Examining Frequent Online Review Posters and their Posting Behavior (A2020-63092)
Sabrina Gottschalk, Cass Business School, City, University of London; Alexander Mafael, Freie Universität Berlin; Jana Möller, Freie Universität Berlin
A RECURRENT NEURAL NETWORK WITH TRIPLET LOSS APPROACH FOR SIMILARITY MATCHING AND USER RE-IDENTIFICATION (A2020-64451)
Stefan Vamosi, WU Vienna University of Economics and Business; Thomas Reutterer, WU Vienna University of Economics and Business
A Thematic Analysis of Obesity and Marketing and an Agenda for Future Enquiry (A2020-64724)
Michael Christofi, University of Nicosia; Olga Kvasova, University of Central Lancashire Cyprus; Loukas Glyptis, University of Central Lancashire Cyprus; Demetris Vrontis, University of Nicosia; Alkis Thrassou, University of Nicosia
A Typology of Consumer Brand Defenders: When Egoists, Justice Fighters and Brand Fans Defend your Brand (A2020-63341)
Clemens Ammann, University of Bern; Andrea Giuffredi-Kähr, University of Zurich; Bettina Nyffenegger, University of Bern; Harley Krohmer, University of Bern; Wayne Hoyer, University of Texas at Austin
Acceptance of Augmented Reality Retail Apps: A Cross-Country Comparison (A2020-63707)
Carolin Siepmann, University of Duisburg-Essen; Pascal Kowalczuk, University of Duisburg-Essen
Acceptance of Voice Assistants to control Smart Home Services – Digital Natives vs. Digital Immigrants (A2020-63383)
Bianca Krol, FOM - University of Applied Science, ifes Institute; Sandra Schneider, University Kaposvár - Doctoral School Business and Management; Silvia Boßow-Thies, FOM - University of Applied Science, ifes Institute
Accommodate or Fight? Responding to Entry in the Movie Theater Industry (A2020-62504)
In Kyung Kim, Nazarbayev University; Mushegh Harutyunyan, Nazarbayev University GSB
Actions speak louder than words. The effect of brands’ political advertising on consumers’ negative e-WOM (A2020-63929)
Laura Grazzini, University of Florence; diletta acuti, University of Portsmouth; Luca Petruzzellis, University of Bari Aldo Moro; Daniel Korschun, Drexel University
Actor roles and role patterns influencing business model innovation in new ventures (A2020-63335)
Sophie Mentges, TU Kaiserslautern; Thomas Robbert, TU Kaiserslautern; Stefan Roth, Technische Universität Kaiserslautern
Ad-context Congruence Effects Revisited: The Interplay of Online Content, Contextual Targeting Ads, and Retargeting Ads (A2020-63188)
Anja Spilski, Saarland University; Andrea Gröppel-Klein, Saarland University, Institute for Consumer & Behavioral Research; Philipp Engbarth, Saarland University; Alisa Rau, Saarland University
Adaptive Choice-Based Conjoint Analysis of Marketing Master Student’s Job Preferences (A2020-64748)
Zsuzsanna Kun, Corvinus University of Budapest; Judit Simon, Corvinus University of Budapest; Tamás Pusztai, Corvinus University of Budapest
Adding a kick to virtual reality: Extending the acceptance model for VR hardware towards VR experiences (A2020-64343)
Eric Holdack, HHL Leipzig Graduate School of Management; Katja Lurie-Stoyanov, HHL Graduate School of Management
Adoption of wood-based eco-innovations: The influence of opinion leadership and consumer innovativeness (A2020-62477)
Pradipta Halder, University of Eastern Finland ; Tommi Laukkanen, University of Eastern Finland
Advertising effectiveness in TripAdvisor: a neurophysiological study (A2020-64181)
Enrique Bigne, Universitat de Valencia; Carla Ruiz-Mafé, Universitat de Valencia; Aline Simonetti, Universitat de Valencia; Shobhit Kakaria, Universitat de Valencia
Aesthetic consistency: How a product’s symbolic and formal consistency affects its sales performance (A2020-64352)
Sarah Johann, Technische Universität Berlin; Katrin Talke, TU Berlin
Age Stereotypes in Advertising: Examining the Effects of Using Non-Stereotyped Portrayals of Older Women in Advertising (A2020-63932)
Hanna Berg, Stockholm School of Economics; Karina Liljedal, Stockholm School of Economics
Agri-food firm’s digital transformation behaviors: a multiple case study (A2020-63182)
Moreno Frau, Corvinus University of Budapest; Tamara Keszey, Corvinus University of Budapest
AI Reactance: The Role of Autonomy Threat from Being Controlled by A Machine (A2020-64304)
Yue Wang, Singapore University of Social Sciences
Alliance portfolios and firm internationalization (A2020-60254)
Mariia Koval, Grenoble Ecole de Management; Viacheslav Iurkov, Grenoble Ecole de Management
An application of means-end and extended self theories to explore enablers and inhibitors of autonomous car adoption (A2020-62582)
Radu Dimitriu, Trinity Business School, Trinity College Dublin; Benedetta Crisafulli, Birkbeck University; Rodrigo Guesalaga, Pontificia Universidad Católica de Chile
An empirical study on influencers and their engagement factors: the YouTubers' perspective (A2020-63386)
Ricardo Godinho Bilro, Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL);; Sandra Maria Correia Loureiro, Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL); Lisbon, Portugal; João Guerreiro, Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL); Lisbon, Portugal; David Raposo, ISCTE-IUL
An Examination of the Retail Omnichannel Customer Journey: Understanding Customer Interaction and its influences on Customer Experience (A2020-63878)
Triana Hadiprawoto, University of Leeds; Charalampos Saridakis, University of Leeds, Leeds University Business School; Aristeidis Theotokis, University of Leeds
An Investigation of International Franchisors’ Co-Creation Practices (A2020-63233)
Nabil Ghantous, Qatar University; Ibrahim Alnawas, Qatar University
An Investigation of Source Credibility: Evaluating the role of the Macro and Micro Influencers (A2020-64433)
Noreen Siddiqui, Glasgow Caledonian University; Elaine Ritch, Glasgow Caledonian University ; Heather Bryson, Glasgow Caledonian University; Norman Peng, Glasgow Caledonian University
An Overview of Hungary's Accredited Innovation Clusters as regards Cooperation and Communication (A2020-63404)
István Kovács, Budapest University of Technology and Economics; Ildikó Petruska, Budapest University of Technology and Economics
Analysing the parent-child differences in evaluating the eating behaviour of primary school pupils (A2020-63800)
Dalma Peto, University of Szeged Faculty of Economics and Business Administration; Szabolcs Prónay, University of Szeged Faculty of Economics and Business Administration; Norbert Buzás, University of Szeged Faculty of Medicine; Lilla Lipták, University of Szeged Faculty of Economics and Business Administration
Analysis of brand personality as a moderator of advertising effectiveness (A2020-63356)
Felix Wasser, University of Southern Denmark; Goetz Greve, HSBA Hamburg School of Business Administration; Oliver Schnittka, University of Southern Denmark; Marius Johnen, University of Hamburg; Julian Hofmann, Normandie Business School
And then what happened? A longitudinal study of the long-term effects of adding an online channel to an offline hypermarket (A2020-63881)
Emelie Fröberg, Stockholm School of Economics; Sara Rosengren, Stockholm School of Economics
Anger in a box: Online shoppers’ reactions to excessive delivery packaging (A2020-64121)
Simon Elschenbroich, University of Innsbruck; Benedikt Schnurr, TUM School of Management, Technical University of Munich; Nicola E. Stokburger-Sauer, Innsbruck, School of Management
Antecedents and Consequences of Leveraging Customer Complaints in New Product Development (A2020-62525)
Andreas Polthier, University of Mannheim; Sabine Kuester, University of Mannheim; Sergej von Janda, University of Mannheim
Antecedents of customer participation in service recovery (A2020-63284)
Isabella Maggioni, ESCP Business School; Yelena Tsarenko, Monash University; Cheryl Leo, Murdoch University
Application of Artificial Neural Networks in Pricing – Case Examples from the Automotive Industry (A2020-59723)
Deniz Rall, RWTH Aachen University; Stefan Raff, RWTH Aachen University, Department of Marketing
Are casual gamers more susceptible to environmental stimuli? The interaction between arousal and involvement (A2020-62729)
Arthur Sarcinelli, São Paulo School of Business Administration; MARCELO BRANDAO, Federal University of Espírito Santo; Evandro Lopes, Nove de Julho University and Federal University of São Paulo; Eliane Herrero, Nove de Julho University
Are consumers willing to reduce food waste? Understanding consumers’ willingness to buy abnormal fruits and vegetables (A2020-63899)
Louise Dumont, Université catholique de Louvain / LouRIM; Christophe Descamps, Université catholique de Louvain; Virginie Bruneau, Université Libre de Bruxelles, Solvay Brussels School Economics & Management; Valérie Swaen, UCLouvain
Are More Foreign Sales of Chinese Firms Better for Firm Value? Moderating Roles of Institutions, Competition, and Advertising Intensity (A2020-63587)
Qun Tan, Xiamen University; Kui Wang, Shenzhen University; Kevin Zheng Zhou, the University of Hong Kong; Zhaoyang Guo, Xiamen University
Are Shopping Malls Accessible to Everyone? An Empirical Study (A2020-63671)
Işık Özge Yumurtacı Hüseyinoğlu, Izmir University of Economics ; Bengu Oflac, Izmir University of Economics; Kübra Göksu Köstepen, Manisa Celal Bayar University
Are You an Expert or Do You Just Enjoy It? The Impact of Enjoyment on Self-Perceptions of Expertise (A2020-64445)
Jake Teeny, Ohio State University; Daniel Zane, University of Miami; Anna Paley, Tilburg University; Robert Smith, Tilburg University
Artificial Creativity and Music: Exploring How Different Levels of Automation During Composition Process Impact Listeners’ Value Perception. (A2020-64391)
Francisco Tigre Moura, IUBH University of Applied Sciences; Charlotte Maw, IUBH; Chiara Castrucci, IUBH
Aspects of Life-quality among International and Native Students (A2020-64202)
Annamária Sasné Grósz, University of Pannonia; Dehua Xia, University of Pannonia; Letícia Anikó Lang, University of Pannonia
Authenticity and the Internationalization of Cultural Products (A2020-64277)
Mariana Porto-da-Rocha, ESPM; Vivian Strehlau, ESPM
Before or After: Optimal Competitive Product Release Timing (A2020-61973)
Mahmood Pedram, Grenoble Ecole de Management
Being green for the sake of me or others? The moderating role of private/public self-consciousness on the effectiveness of normative information on consumers’ green choices (A2020-58811)
Yuanyuan Zhou, University of Strathclyde; Juliette Wilson, University of Strathclyde; Maria Karampela, University of Strathclyde
Being sustainable is so, oh so hard! Why ethically minded consumers consume when having decided otherwise? (A2020-64355)
Eleni Papaoikonomou, University Rovira and Virgili; Matias Ginieis, University Rovira and Virgili
Belt and Road Initiative – Challenges and Opportunities for Europe (A2020-64301)
Piyush Sharma, Curtin University; Tak Yan Leung, The Open University of Hong Kong; Nebojsa Davcik, Iscte Portugal; Silvio Cardinali, UNIVPM; Liane Lee, THEi
Beyond Customer Value: An Interdisciplinary Review of Societal Value Creation in For-Profit Firms and Directions for Future Research (A2020-64424)
Marcelo de la Cruz Jara, Ludwig-Maximilians-Universität München; Jelena Spanjol, Ludwig-Maximilians-Universität (LMU) Munich
Beyond “Diversity”: Employment of Persons with Disabilities as a Sustainable Strategy (A2020-64619)
Jayant Nasa, Indian Institute of Management Udaipur; Arti Srivastava, Indian Institute of Management Udaipur; Prakash Satyavageeswaran, Indian Institute of Management Udaipur; Sundar Bharadwaj, Terry College of Business, University of Georgia
Bidirectional agency relationships in solution selling: The impact on customers’ acceptance of performance-based pricing (A2020-60278)
Eva Kropp, University of Passau; Gloria Kinateder, University of Passau; Dirk Totzek, University of Passau
Black-Box Emotion Detection: On the Variability and Predictive Accuracy of Automated Emotion Detection Algorithms (A2020-64028)
Francesc Busquet, University of St Gallen; Christian Hildebrand, University of St. Gallen
Brand Activism- A Way to Engage Customer and Society with the Brand (A2020-64757)
Shaphali Gupta, MICA, Ahmedabad; Suresh Malodia, MICA, Ahmedabad
Brand Community as an Antecedent to Behavioural Brand Engagement (A2020-63764)
Mark Mills, University of Leeds; magnus Hultman, University of Leeds; Aristeidis Theotokis, University of Leeds
Brand competition on social media: investigating direct and indirect effects of FGC on sales (A2020-63713)
Annamaria Tuan, University of Bologna; Ashish Kumar, RMIT University - Department of Economics, Finance and Marketing; Daniele Dalli, Department of Economics and Management - University of Pisa ; Peter S.H. Leeflang, University of Groningen
Brand Purpose as the Next Marketing Paradigm (A2020-63716)
Belén Derqui, IQS Universitat Ramon Llull; Teresa Fayos, Instituto de Economía Internacional/University of Valencia
Branding the Story: Avoiding Ad-Product Detachment in Narrative Ads (A2020-53492)
Matthias Glaser, University of Vienna; Heribert Reisinger, University of Vienna
Brands on social media: A meta-synthesis on the social media value chain (A2020-62141)
Georgia Liadeli, Vrije Universiteit Amsterdam; Francesca Sotgiu, Vrije Universiteit Amsterdam, School of Business and Economics; Peeter Verlegh, Vrije Universiteit Amsterdam, School of business and Economics
Bug Appétit: Manipulating the emotional response to entomophagy (A2020-64466)
Pernille Videbaek, Department of Management, Aarhus University; Klaus Grunert, Aarhus University, MAPP Centre, Department of Management
Building Theory Using Theories-in-Use Methods: A Journal of Marketing Workshop (A2020-62489)
KAPIL TULI, SINGAPORE MANAGEMENT UNIVERSITY; Christine Moorman, Duke University
Can Big Data Analytics Support Innovation? (A2020-61157)
Nick Hajli, Swansea University; Farid Shirazi, Associate Professor, Ryerson University; Olu Adegbite , University of Wales Trinity Saint David; Saeed Rouhani, Assisstant Professor, University of Tehran; Mina Tajvidi, Lecturer in Digital Marketing/Newcastle University ; Farzad Khani, Azad University
Can co-creation increase demand for green products? (A2020-64406)
Claudia Costa, Catolica Lisbon School of Business and Economics; Rita Coelho do Vale, Catolica Lisbon- School of Business and Economics
Can social media influence trust in e-commerce? (A2020-63632)
Mohana Shanmugam, Uniten; Nick Hajli, Swansea University; Mina Tajvidi, Lecturer in Digital Marketing/Newcastle University
Can the Marketing Function Benefit from Socially Responsible Marketing? (A2020-64376)
Peren Ozturan, Özyeğin University; Amir Grinstein, Northeastern University
Can We Provide Access to Ownership? How Norm Violations Threaten Product Upgrading Services (A2020-63845)
Janina Garbas, University of Passau; Jan Schumann, University of Passau; Sebastian Schubach, University of Passau; Martin Mende, Florida State University; Maura Scott, Florida State University
Can you near me: perceived proximity and the intention to use mobile applications to consume local products. (A2020-62453)
Gauthier Casteran, Universiy of Limoges; Daria Plotkina, EM Strasbourg, University of Strasbourg
Carbon Footprinting and Pricing Under Climate Concerns (A2020-62615)
Marco Bertini, ESADE -- Ramon Llull University; Stefan Buehler, School of Economics and Political Science, University of St. Gallen; Daniel Halbheer, HEC Paris; Donald Lehmann, Columbia Business School
Challenges and dilemmas: the organizational aspects of social media marketing (A2020-62726)
József Hubert, Corvinus University of Budapest; András Bauer, Corvinus University of Budapest
Challenges in Omnichannel Business (A2020-59732)
Maarten Gijsenberg, University of Groningen
Challenging the Location Pardigm: Parsimoniously Predicting Store Performance with Urban Scaling (A2020-64184)
Lennard Schmidt, HHL - Leipzig Graduate School of Management; Erik Maier, HHL Leipzig Graduate School of Management; Florian Dost, University of Manchester
Changes in Strategic Emphasis across Product Markets – Drivers and Firm Performance Implications (A2020-64280)
Anusha Gondi, Indian School of Business; sudhir voleti, Indian School of Business (ISB)
Charity Advertisements: Do Sad-Looking Endorsers Work? The Role of Endorsers’ Emotions, Brand Awareness and Consumer’s Empathy (A2020-63659)
Verena Hofmann, University of Innsbruck, Department of Strategic Management, Marketing and Tourism; Lisa Schoner-Schatz, University of Innsbruck, Department of Strategic Management, Marketing and Tourism; Nicola E. Stokburger-Sauer, Innsbruck, School of Management
Chatbots in Marketing - A morphology of literature (A2020-64187)
Aishwarya Ramesh, Indian Institute of Technology, Madras ; Vaibhav Chawla, Indian Institute of Technology, Madras
CHILDREN'S FOOD WELL-BEING: THE INFLUENCE OF PARENTS AND SCHOOL ON FOOD LITERACY (A2020-63752)
Andres Veloso, University of Sao Paulo; Rodolfo Rocha, University of Sao Paulo; Roberto Falcao, UNIALFA; Daniel Chaim, University of Sao Paulo
Choose as many as you wish: Consumer satisfaction and purchase rate increase when choice from large assortments is “flexible” as opposed to “constrained” (A2020-63965)
Elena Reutskaja, IESE Business School; Barbara Fasolo, London School Of Economics and Political Science; Raffaella Misuraca, University of Palermo
Classic vs. Modern Disney adaptations: examining the power of nostalgia in marketing (A2020-63458)
Akos Varga, Corvinus University of Budapest; Aliz Sebestyén, Corvinus University of Budapest; Norbert Griszbacher, Corvinus University of Budapest
Closely distant: how luxury brand-consumer engagement on social media influences consumer perception and loyalty (A2020-63422)
Ali GHASEMI BAGHABRISHAMI, University of Lorraine; Nathalie Fleck, Le Mans University; Hélène Yildiz, University of Lorraine
Collaborative Consumption platforms: Modeling the Antecedents and Effects of the Three Dimensions of Trust. (A2020-62606)
Fabienne Chameroy, Aix Marseille Univ, CERGAM, Aix-en-Provence, France; stéphane salgado, Toulouse School of Management - Université Toulouse 1 Capitole
Collecting travelling experiences: A new travelling mindset and the role of ICT (A2020-55223)
Ioannis Kostopoulos, Liverpool John Moores University; Solon Magrizos, University of Birmingham
Communal consumer-fashion brand relationship norms among Indian consumers (A2020-62414)
Juhi Sarkar, Assistant Professor; Abhigyan Sarkar, Institute of Management Technology Ghaziabad; Sreejesh S., Indian Institute of Management Kozhikode
Communication Modality in AI vs. Human Interactions (A2020-63623)
Claudia Iglesias, Lazaridis School of Business and Economics, Wilfrid Laurier University
Communication style, personal characteristics and business performance in the sharing economy – an empirical study in the context of Airbnb (A2020-62486)
Samantha Looi, Monash University; Bhoomija Ranjan, Monash University; Junzhao Ma, Monash University
Communication through visual contents: Instagram use in the wineries’ strategies (A2020-64505)
Elena Bellio, Management Department - Ca' Foscari University, Venice; Francesca Checchinato, Management Department - Ca' Foscari University, Venice; Christine Mauracher, Management Department - Ca' Foscari University, Venice
Companions’ co-creation with healthcare service providers, influence on patients’ satisfaction (A2020-62933)
Ana Suárez Vázquez, University of Oviedo; Leticia Suárez-Álvarez, University of Oviedo; Ana Del Río Lanza, University of Oviedo; Víctor Iglesias Argüelles, University of Oviedo
Competition in markets and product survival (A2020-62051)
Fernando Campayo-Sánchez, University of Alicante; Francisco Mas-Ruiz, University of Alicante; JUAN LUIS NICOLAU, Virginia Tech University
Complementarity Networks and Service Disruption (A2020-63296)
Jack Cadeaux, University of New South Wales; Pei-Yu Chien, University of New South Wales
Conceptualisation of Emotional Responses to Cause-Related Marketing: From Moral Praise to Condemnation (A2020-62018)
Ahmadreza Rahimi, Alliance Manchester Business School, The University of Manchester; Hongwei He, Alliance Manchester Business School, The University of Manchester
Conceptualising Online Marketplace Service Quality and Investigating Its Relevance for Customer Loyalty (A2020-64067)
Bastian Popp, Saarland University; Florian Weyerhäuser, Saarland University
Conflicting Goals; Calorie Attentiveness and Food Bundle Choice (A2020-63431)
Oladunni Omebere-Iyari, University of Manchester; Hongwei He, Alliance Manchester Business School, The University of Manchester; Panagiotis Sarantopoulos, Alliance Manchester Business School, The University of Manchester
Conscious Consumers or Unconcerned Fashionistas: Barriers to Ethical Fashion Consumption (A2020-63554)
Julianna Faludi, Corvinus University of Budapest; János Márton, Corvinus University of Budapest
Consequences of employees' CSR perceptions in a developing country: Beyond organizational benefits (A2020-63206)
Sonja Grabner-Kräuter, Alpen-Adria-Universität Klagenfurt; Robert Breitenecker, Johannes Kepler University Linz; Festim Tafolli, University Ukshin Hoti Prizren
Consequences of Food Waste: The Role of Internal Attribution and Guilt (A2020-62963)
Ada Maria Barone, Aarhus University; Matteo De Angelis, Luiss University
Consequences of Remuneration Policies of Aggregators for Service Providers (A2020-63278)
Janek Meyn, Kühne Logistics University; Michael Kandziora, University of Hamburg; Sönke Albers, Kühne Logistics University; Michel Clement, University of Hamburg, Germany
Construing Brand Love through Consumer Self-Goals (A2020-63962)
TAI ANH KIEU, University of Economics and Finance Ho Chi Minh City; VIET DUNG TRINH, International University - Vietnam National University HCMC
Consumer acceptance of self-service checkouts in Estonian retail market (A2020-63005)
Katri Kerem, Estonian Business School; Sirli Saar, Estonian Business School
Consumer Agency and Obligatory Consumption (A2020-64607)
Maria Rejowicz-Quaid, University of Edinburgh
Consumer Altruism in Evaluation of Package Holidays: Lessons for Tour Operators (A2020-64598)
Carmela Bosangit, Cardiff University; Stephanie Slater , Cardiff University
Consumer Attitudes towards Collaborative Consumption in an Emerging Market: The Case of Egypt (A2020-51335)
Soha Abutaleb, German University in Cairo; Noha ElBassiouny, German University in Cairo; Sara Hamed, German University in Cairo
Consumer Behavior in the World of the Inauthentic Goods (A2020-55034)
Eleonora Axelova, LUISS Business School
Consumer Coproduction Journeys and Crafting in Expert Services (A2020-64754)
Jelena Spanjol, Ludwig-Maximilians-Universität (LMU) Munich; Courtney Nations, University of North Florida; Laurel Anderson, Arizona State University; Martin Mende, Florida State University; Hilary Downey, Queen’s University Belfast ; Josephine Go Jefferies, Newcastle University ; Amy Ostrom, Arizona State University
Consumer Decision to Upgrade Smart Phones: The Mediating Effects of the Fear of Product Obsolescence (A2020-63647)
YUYING ZHENG, National Chengchi University; CHIEN-WEI CHEN, National Chengchi University
Consumer Engagement and the Change to a Sustainable Transport Consumption Pattern (A2020-63269)
John Thøgersen, Aarhus University; Ting Zhang, Sun Yat-sen University, Business School
Consumer food waste: The role of individual tendencies and self-identities (A2020-63446)
Violeta Stancu, Aarhus University, Denmark; Liisa Lähteenmäki, Aarhus University, Denmark
Consumer reactions to social media brand blunders (A2020-62483)
Ceren Hayran, Assistant Prof/Ozyegin University; Melis Ceylan, Bilkent University
Consumer Response to Dehumanization of Frontline Employees: The Role of Political Ideology (A2020-63914)
Hung Dao, University of Leeds; Aristeidis Theotokis, University of Leeds; J. Joško Brakus, University of Leeds
Consumer responses to packaging information and product choice through neuromarketing techniques (A2020-64058)
Ana Martinez-Levy, Dept. of Communication and Social Science, Sapienza University of Rome -   BrainSigns Srl, Rome, Italy; Dario Rossi, Department of Business and Management, LUISS, Rome, Italy; Patrizia Cherubino, Department of Molecular Medicine, Sapienza University of Rome, Rome, Italy -   BrainSigns Srl, Rome, Italy; Arianna Trettel, BrainSigns Srl, Rome, Italy; Fabio Babiloni, Department of Molecular Medicine, Sapienza University of Rome, Rome, Italy / College of Computer Science and Technology, University Hangzhou Dianzi, Hangzhou, China / BrainSigns Srl, Rome, Italy
Consumers as Naive Physicists: How Visual Entropy Cues Shift Temporal Focus and Influence Product Evaluations (A2020-63593)
Gunes Biliciler-Unal, The University of Texas at Austin; Rajagopal Raghunathan, The University of Texas at Austin; Adrian Ward, The University of Texas at Austin
Consumers Reactions to Admirable or Reprehensible Corporate Behavior (A2020-59060)
Richard Bagozzi, University of Michigan ; Silvia Grappi, Department of Communication and Economics - University of Modena and Reggio Emilia; Simona Romani, Luiss University
Consumers Value Manufacturer Sincerity: The Effect of Central Eco-Friendly Attributes on Luxury Product Evaluations (A2020-62888)
Dikla Perez, Bar Ilan University; Inbal Stockheim, College of Law an Business, Israel ; Danna Tevet, Interdisciplinary Center Herzliya; Matan Rubin, Interdisciplinary Center Herzliya
Consumers’ Reliance on Artificial Intelligence versus Human Experts (A2020-64574)
Negin Latifi, ESSEC Business School; Niek Althuizen, Independent Researcher
Corporate Social Responsibility and Financial Performance: Does the Chief Marketing Officer Matter? (A2020-63539)
Dionne Nickerson, Indiana University; Atanas Nikolov, Appalachian State University
Corporate Social Responsibility Information Dilutes Brand Positioning (A2020-63146)
Tarje Gaustad, Kristiania University College; Jakob Utgård, Kristiania University College
Corporate tax avoidance, firm performance, and the role of media attention (A2020-63872)
David Gremminger, University of Tübingen; Dominik Papies, University of Tübingen
CREATING BRAND LOVE AND BRAND EQUITY THROUGH THE EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES ON BRAND ENGAGEMENT AND BRAND INTIMACY (A2020-64463)
Alper OZER, Ankara University; İrem Buran, Ankara University Graduate School of Social Sciences; Akin Kocak, Ankara ; Mehmet OZER, Ankara University
Creative Contribution, Psychological Ownership, and Willingness to Invest (A2020-64703)
Joshua Mahaney, Grenoble Ecole de Management; Fiona Schweitzer, Grenoble Ecole de Management; Thomas Gillier, Grenoble Ecole de Management
Creativity and Innovation as an Employer Brand Value in Tourism and Hospitality (A2020-63911)
Maria Ek Styven, Luleå University of Technology; Marcello Mariani, Henley Business School, University of Reading; Anna Näppä, Luleå University of Technology
Cross-cultural differences in career planning capabilities of students: Learnings for recruitment marketing and employer branding. (A2020-63989)
Andreas Zehetner, University of Applied Sciences Upper Austria; Tetyana Blyznyuk, Simon Kuznets Kharkiv National University of Economics; Olga Myronova, Simon Kuznets Kharkiv National University of Economics; Daniela Zehetner , Simon Kuznets Kharkiv National Univerisity of Economics
Crossing the Line between Cool and Creepy – Non-Linearity of Personalization in Online Retailing (A2020-63392)
Alena Bermes, Heinrich-Heine-Universität Düsseldorf; Maximilian Hartmann, Heinrich-Heine-Universität Düsseldorf; Sebastian Danckwerts, Heinrich-Heine-Universität Düsseldorf
Culture shock and consumer acculturation – double filter, interdisciplinary approach (A2020-63896)
Eszter Bogáromi, Corvinus University of Budapest; Erzsebet Malota, Associate Professor, Corvinus University Budapest
Current Trends in Digital Marketing (A2020-62468)
Edlira Shehu, Copenhagen Business School; Nadia Abou Nabout, WU Vienna
Customer attraction through digital marketing techniques: Evolution and joint dynamics across firms (A2020-63938)
José Ponzoa, ESIC Business and Marketing School; Anett Erdmann, ESIC Business and Marketing School
Customer dissatisfaction: Not always a necessity or curse for online complaining (A2020-63134)
Wolfgang Weitzl, Seeburg Castle University; Clemens Hutzinger, Seeburg Castle University, Department of Management
Customer Emotional Labor (A2020-64412)
Delphine Caruelle, Kristiania University College; Line Lervik-Olsen, BI Norwegian Business School; Anders Gustafsson, BI Norwegian Business School
Customer Engagement Formation During Acquisition (A2020-62684)
David Harman, University of St. Thomas; Mike Porter, University of St. Thomas
Customer Experience Innovation and Design Thinking: A Systematic Literature Review (A2020-62000)
Farah Arkadan, American University in Dubai; Niloofar Kazemargi, LUISS Guido Carli University
Customer Forgiveness Following Service Failure and Recovery (A2020-57752)
Wenting Zhang, University College London; Cheng Wang, Xi’an Jiaotong-Liverpool University
Customer relationships capabilities, product development capabilities and export performance (A2020-54077)
Min Li, University of St Andrews; Xinming He, Durham University; Carlos Sousa, Molde University College
Customer Segmentation in a severe economic crisis (A2020-63782)
Evi Chatzopoulou, University of Patras ; MARKOS TSOGAS, University of Piraeus
Customers perceptions about robots and employees in the frontline: attributions of responsibility and stability after service success and failure (A2020-64088)
Daniel Belanche, University of Zaragoza; Luis V. Casaló, University of Zaragoza; Carlos Flavián, Universidad de Zaragoza; Jeroen Schepers, Eindhoven University of Technology
Dancing with the Giant: Small and Large Enterprises Relationship Dynamics and Implications (A2020-54545)
Setiadi Umar, King Fahd University of Petroleum and Minerals; Nelson Ndubisi, Qatar University
De-marketing or Re-marketing? Managing ’Overtourism’ in Budapest (A2020-64019)
Zombor Berezvai, Corvinus University of Budapest; Ivett Pinke-Sziva, Corvinus University of Budapest; Melanie Kay Smith, Budapest Metropolitan University
Dealing with Customer Demands in Business-to-Business Markets: Leveraging the Alleviating Effects of Salesperson and Firm Sales Task Resources (A2020-63413)
You-Cheong Lee, University of St.Gallen/Institute of Marketing; Bruno Lussier, HEC Montréal; Maximilian Dax, Ruhr University Bochum; Christian Schmitz, University of Bochum
Decision Support for Sequential Distribution of Entertainment Products (A2020-63686)
Cord Otten, University of Hamburg, Germany; Sönke Albers, Kühne Logistics University; Michel Clement, University of Hamburg, Germany
Deep Choice: A Deep Learning Approach to Consumer Choice (A2020-64268)
Gijs Overgoor, University of Amsterdam; Bill Rand, North Carolina State University; Willemijn Van Dolen, University of Amsterdam
Demystifying the Impact of Marketing Decisions on Market Share and Firm Value - A Chain-of-effects Perspective (A2020-63590)
Pattarin Adithipyangkul , Curtin University; Tak Yan Leung, The Open University of Hong Kong; Piyush Sharma, Curtin University
Deriving Early Warning Churn Signals from In-Store Social Media Use : The Role of Digital Duality. (A2020-64316)
syagnik banerjee, University of Michigan Flint; Fareena Sultan, Northeastern University
Destination events and campaign planning for Repositioning: Case of Rajasthan, India (A2020-64295)
Tinu Jain, IMI Kolkata; Gurpreet Kour, NMIMS
Destination love, brand love and interpersonal love; an exploratory, comparative study of love across different contexts (A2020-62921)
DIMITRA MARGIETA LYKOUDI, UNIVERSITY OF PIRAEUS; Georgia Zouni, University of Piraeus; MARKOS TSOGAS, University of Piraeus
Determinants of ambivalence to the purchase of counterfeit luxury goods (A2020-63407)
Marie-Cécile CERVELLON, EDHEC BUSINESS SCHOOL; Lindsey DRYLIE CAREY, Glasgow Caledonian University
Determinants of Digital Access-Permission for Unattended Home Delivery Services (A2020-63071)
Sascha Steinmann, University of Siegen; Tobias Roeding, University of Siegen; Anne Fota, University of Siegen; Hanna Schramm-Klein, University of Siegen
DETRIMENTAL TRUST IN AUTOMATION: HOW CONVERSATIONAL ROBO ADVISORS LEVERAGE TRUST AND MISCALIBRATED RISK TAKING (A2020-64337)
Christian Hildebrand, University of St. Gallen; Anouk Bergner, University of St. Gallen
Developing Analytical Capabilities in Marketing: Challenges of Using Unstructured Data (A2020-60047)
Valeriia Chernikova, Hanken School of Economics; Johanna Frösén, Hanken School of Economics
Developing and Testing a new Framework for Targeting Strategies: An Exploratory Research (A2020-64469)
Marina Kyriakou, University of Piraeus; MARKOS TSOGAS, University of Piraeus
Developing fashion products for plus size women (A2020-64076)
Ana Büttner, Student/ESPM; Suzane Strehlau, ESPM
Developing Managerial Contributions from Consumer Culture Theory Research (A2020-63530)
JULIEN CAYLA, NANYANG TECHNOLOGICAL UNIVERSITY; Giana Eckhardt, University of London
Did I Get a Worst Deal? How Social Class Comparison and Discrimination Perceptions Influence Responses of Consumers to Service Recovery (A2020-63527)
Simoni Rohden, Unisinos Business School; Cristiane Pizzutti, Federal University of Rio Grande do Sul (UFRGS)
Different Behavior on User-Generated Content Networks (A2020-59294)
Andreas Lanz, HEC Paris
Different value-trust impacts in e-commerce SEM models (A2020-63359)
Barbara Pethes, BCE; Bernschütz Mária, BUDAPEST UNIVERSITY OF TECHNOLOGY AND ECONOMICS
Digital Analytics: Opportunities and Challenges of Promoting Products Online (A2020-60302)
Evert de Haan, University of Groningen
Digital Healthcare: How does it Shape New Ways of Value Co-Creation? (A2020-64535)
Agne Gadeikiene, Kaunas University of Technology; Asta Pundziene, Kaunas University of Technology
Digital killed the small business star? How managerial perceptions and trust in marketing professionals affect digital channel utilisation in micro enterprises (A2020-64409)
Ágnes Buvár, ELTE Eötvös Lóránd University; Mirkó Gáti, Corvinus University of Budapest; Kiss Orhidea, ELTE Eötvös Lóránd University
Digital Nomads as Post-Tourists: Ordinary vs. Extraordinary Consumer Experiences in Tourism (A2020-64508)
Kimberley Marr, Modul University Vienna ; Astrid Dickinger, MODUL University Vienna; Jaume Guia, Universitat de Girona
Digital service consumption, blessing or curse? Exploring the effect of persuasive design features on mindfulness and consumer well-being (A2020-64154)
Dorothea Schaffner, School of Applied Psychology; Uta Juettner, Lucerne School of Business / Lucerne University of Applied Sciences and Arts; Marc-Philipp Wyss, University of Applied Sciences and Arts Northwestern Switzerland / School of Psychology; Anja Bruggmann, University of Applied Sciences Northwestern Switzerland / School of Psychology; Tobias Véron, University of Applied Sciences Northwestern Switzerland / School of Psychology; Linda Lingg, University of Applied Sciences and Arts Northwestern Switzerland / School of Psychology; Martina Bracher, University of Applied Sciences and Arts Northwestern Switzerland / School of Psychology
Digital Technologies in International Business and Marketing: A Systematic Quantitative Literature Review (A2020-60923)
Marcello Mariani, Henley Business School, University of Reading; Michela Matarazzo, Università degli Studi Guglielmo Marconi; Riccardo Resciniti, Università degli Studi del Sannio
Disconnected in a Digital World: How Receiving Digital versus Physical Goods Affects Interpersonal Closeness (A2020-62276)
Anne Wilson, Harvard Business School; Shelle Santana, Harvard Business School; Neeru Paharia, Georgetown University
Dispositional willingness to provide personal data online: antecedents and the mechanism (A2020-60890)
Vatroslav Skare, University of Zagreb, Faculty of Economics & Business; Sigitas Urbonavicius, Faculty of Economics and Business Administration, Vilnius University; Dalia Laurutyte, Faculty of Economics and Business Administration, Vilnius University; Ignas Zimaitis, Faculty of Economics and Business Administration, Vilnius University
Do customers evaluate competence of SME retailers and retail chains differently in context of online product presentations? (A2020-62555)
Theresia Mennekes, University of Siegen; Tobias Roeding, University of Siegen; Gerhard Wagner, University of Siegen; Hanna Schramm-Klein, University of Siegen
Do early adopters walk the opinion leadership talk? A meta-analysis (A2020-64373)
Sarit Moldovan, The Open University of Israel
Do generations differ in accepting mobile payment? (A2020-64520)
Agardi Irma, Corvinus University of Budapest; Monika Alt, Babeș-Bolyai University of Cluj-Napoca; Zombor Berezvai, Corvinus University of Budapest
Do not Go Where You Do not Belong: The Mis-Marketing Effect of Unnecessary tags (A2020-63491)
Amir Sepehri, Western University; SeyyedNasir HaghighiBardineh, Washington State University; Rod Duclos, Western University
Do Policies incentivising investment in early-stage start-ups really encourage investment? (A2020-64472)
Stav Rosenzweig, Ben-gurion University of the Negev; Eliran Solodoha, Ben-gurion University of the Negev; Shai Harel, The Hebrew University of Jerusalem
Do smart connected objects improve consumer well-being over time? (A2020-63224)
Elodie ATTIÉ, Toulouse School of Management; Lars Meyer-Waarden, Toulouse School of Management Research -CNRS University Toulouse 1 Capitole
Do store flyers trigger cross-category sales? The moderating role of categories’ relatedness (A2020-60251)
Saeid Vafainia, ESCP EUROPE; Els Breugelmans, KU Leuven; Tammo Bijmolt, University of Groningen
Do you agree to receive push notifications? The influence of framing Opt-in requests (A2020-62456)
DIANA GAVILAN, ESIC BUSINESS&MARKETING SCHOOL; Susana Fernández-Lores, ESIC, BUSINESS & MARKETING SCHOOL; Maria Avello, Univeridad Complutense de Madrid; Gema Martinez-Navarro, Univeridad Complutense de Madrid
Do you see what I am saying? Facial expressiveness and personal selling implications (A2020-64241)
Sandra Pauser, Post-doctoral researcher/University of Vienna/Chair of Marketing; Udo Wagner, University of Vienna
Does Adding Mobile Channels Cannibalize Offline Sales? The Role of Channel Breadth and Store Contexts (A2020-63317)
Sha Zhang, University of Chinese Academy of Sciences; Yi-Chun Ou, University of Leeds
Does digital innovation diminish consumers’ perceived brand authenticity? (A2020-63995)
Sayma MESSELMANI, IAE Aix-Marseille Université Graduate School of Managememt; Virginie de Barnier, IAE Aix-Marseille Université Graduate School of Management
Does Multitasking Change Consumers’ Behavior? (A2020-64577)
Diogo Hildebrand, Baruch College, CUNY; Dan Rubin, St John's University; Leandro Malloy-Diniz, Medical School Universidade Federal de Minas Gerais
Does the Similarity Pattern among Crowdfunding Projects Help Design a Winning Project? (A2020-58013)
Jihoon Hong, University of Southern California; Yanhao Wei, University of Southern California; Gerard Tellis, University of Southern California
Does Voice Up Pay off? The Impact of Brand Activism on Consumer Brand Advocacy (A2020-63077)
Sumin Kim, Alliance Manchester Business School, The University of Manchester; Amanda Wilcox, The University of Manchester; Hongwei He, Alliance Manchester Business School, The University of Manchester
Does your Cause Fit my Heart? Self-expansion, Self-Concept, and Brand Engagement in Cause Related Marketing (A2020-64292)
Carlos Rodriguez, College of Business Delaware State University; Shalini Bariar, VESIM Business School
Domestic Brand Transgressions: How, When, and Why Home Country Bias Backfires (A2020-57950)
Aulona Ulqinaku, Leeds University Business School; Vasileios Davvetas, University of Leeds
Donating Cash or Donating Objects? How Donation Type Determines Donation Likelihood (A2020-63617)
XIAOZHOU ZHOU, IE Business School; Dilney Gonçalves, IE Business School – IE University
Don’t Shoot the Messenger! The Effects of Customer Ratings on Relationships in Platform Markets (A2020-63902)
Sebastian Starke, University of Mannheim; Sergej von Janda, University of Mannheim; Sabine Kuester, University of Mannheim
Drivers of attitudes toward sport teams for fans and non-fans (A2020-64427)
Reinhard Grohs, Seeburg Castle University; Christof Backhaus, Aston Business School; Oliver Koll, University of Innsbruck; David Woisetschläger, Technische Universität Braunschweig
Drivers of resistance to and adoption of the Internet of Things (IoT) and its impact on the use behaviour in the banking sector (A2020-62795)
Rana AbdElMohsen , Cairo University ; Gamal AbdElAziz, Cairo University
Drivers of Student Enrolment Intention: Engagement and Co-creation for Meaningful Experiences at University Open Days (A2020-63776)
Suha Omar, De Montfort University; Nichola Phillips , De Montfort University; Georgios Tsimonis, De Montfort University; Tracy Harwood, Institute of Creative Technologies, De Montfort University
Dynamic capability and festival vendors: The role of human and technological capital (A2020-62678)
Ian Grant , Heriot Watt University; Martin Gannon, Edinburgh Napier University; Hossein Olya , Sheffield University ; Babak Taheri, Heriot Watt University
Dynamic changepoints re-revisited: A generalization of the evolving process model (A2020-63149)
Jost Adler, University of Duisburg-Essen
e-Sports Engagement: Motivational Antecedents and Marketing Outcomes (A2020-63368)
IREM EREN ERDOGMUS, MARMARA UNIVERSITY; GOKHAN ESEN, MARMARA UNIVERSITY
Eco-labeled food products: The relationships between sustainable consumption and consumer confidence (A2020-52133)
Clare D'Souza, La Trobe University; Mehdi Taghian, Deakin University; Vanessa Apaolaza Ibáñez , Profesora Titular Universidad de Comercialización e Investigación de Mercados Departamento de Economía de la Empresa y Comercialización (Economía Financiera II) Facultad de CC. Ec. y Empresariales Universidad del Pais Vasco / EHU; Patrick hartmann, Departamento de Economía de la Empresa y Comercialización (Economía Financiera II) Facultad de Economía y Empresa Universidad del País Vasco UPV/EHU
Effect of customer preparation on visitors’ experience, satisfaction and engagement (A2020-63797)
Carmen Perez-Cabañero, Universitat de Valencia; Luisa Andreu, University of Valencia; Enrique Bigne, Universitat de Valencia
Effectiveness of Temporary Loyalty Programs (A2020-63020)
Nick Bombaij, Tilburg University; Marnik Dekimpe, Tilburg University; Sarah Gelper, Eindhoven University of Technology
Effects of loyalty programs non-monetary benefits on customer gratitude, customer referral and customer purchase intent (A2020-63533)
Isabelle Garnier, ESG - UQAM; Anne Françoise Audrain, ESG -UQAM; Julien Claude Bernard François, ESG -UQAM
Effects of private-label supplier disclosure on the retailer (A2020-63980)
Samanta Pérez-Santamaría, University of Salamanca; Mercedes Martos-Partal, University of Salamanca
Embodiment, place and possessions in extraordinary experiences (A2020-64556)
Jannsen Santana, ESCP; Olivier Badot, ESCP
Emotional contagion and the spread of negative eWOM on SNS (A2020-63464)
sarah zaraket, Université Paris I Panthéon Sorbonne; Regine Vanheems, IAE Lyon
Emotive Appeals in Charitable Advertisements: Investigating Visual Attention and Donation Intentions (A2020-63479)
Arashdeep Sharma, Innovation, Science and Economic Development Canada; Bianca Grohmann, Concordia University; Aaron Johnson, Concordia University; H. Onur Bodur, Concordia University - Montreal
Empirical Generalizations in Marketing Performance Management (A2020-60950)
Alexander Edeling, University of Cologne; Tammo Bijmolt, University of Groningen
Employee Advocacy – How to use Employee’s Voice in Social Media (A2020-63395)
Silvia Boßow-Thies, FOM - University of Applied Science, ifes Institute; Frederike Schnalke, FOM - University of Applied Science, ifes Institute; Bianca Krol, FOM - University of Applied Science, ifes Institute
Employee Inspiration: Conceptualization and Identification of Drivers (A2020-64328)
Kathrin Neumueller, University of St.Gallen; Kristina Kleinlercher, Institute of Retail Management, University of St.Gallen; Heiner Evanschitzky, Aston University; Thomas Rudolph, University of St. Gallen, Institute of Retail Management
Employees’ Pricing Power and its Impact on Customers’ Acceptance of Dynamic Pricing (A2020-63947)
Julia Wamsler, University of Zurich; Martin Natter, University of Zurich, Deparment of Business Administration, Chair of Marketing ; René Algesheimer, University of Zurich
Employing Artificial Intelligence powered customer-analytics: A Case of Financial service sector (A2020-64562)
Pooja Mohanty, ESADE Business School, Barcelona; Nuria Agell, ESADE Business School, Barcelona; Mònica Casabayó, ESADE Business School; Marc Torrens, ESADE Business School, Barcelona
Enabling Healthy Lifestyle Changes (A2020-62444)
Julia Storch, University of Groningen
Engaging museumgoers through Instagram: A multigroup analysis of two superstar Spanish museums (A2020-58475)
Jesus Garcia-Madariaga, Complutense University; Nuria Recuero Virto, Complutense University; Maria-Francisca Blasco Lopez, Complutense University; Joaquín Aldas, Valencia University
Environmental anxiety: Towards a better understanding of the concept and its implications for marketing (A2020-64532)
Leila Elgaaied-Gambier, TBS Business School; Linda Hamdi-Kidar, TBS Business School; Mathieu Alemany Oliver, TBS Business School
Environmental identity effects in sustainable consumption (A2020-63380)
Sandor Czellar, University of Lausanne; Valentina Clergue, University of Lausanne; Christian Martin, Maynooth University
Ethical Perceptions of Social Marketing Campaigns in the Middle East: An Empirical Study of Demographics Differences (A2020-64238)
Dunia Harajli, Lebanese American University; Hiba Naccache, Lebanese American University
Ethical, but pitiful: Exploring consumers’ socio-evolutionary responses to stereotyped foods and their favorers (A2020-63650)
Harri Luomala, University of Vaasa, School of Marketing and Communication; Anne Matilainen, University of Helsinki, Ruralia Institute; Marjo Siltaoja, University of Jyväskylä; Lähdesmäki Merja, University of Helsinki, Ruralia Institute; Leena Viitaharju, University of Helsinki, Ruralia Institute; Sami Kurki, University of Helsinki, Ruralia Institute
Ethics in Service of Reputation and Value Creation (A2020-62993)
Ralitza Nikolaeva, University of St Andrews; Marco Visentin, University of Bologna; Stefano Mengoli, University of Bologna
Evaluation Mode Affects Choice of Healthy and Unhealthy Food (A2020-61253)
SADAF MOKARRAM DORRI, Bocconi University; Siegfried Dewitte, KU Leuven
Evolution and perspectives of ecotourism (A2020-63023)
Aida Caballer Fonollosa, Universitat Jaume I; Norat Roig-Tierno, ESIC Business & Marketing School; Alicia Mas-Tur, Universitat de València
Examining Consumers’ Processing of Brand Personification Strategies through the Lens of Anthropomorphism (A2020-59708)
Kuan-Ju Chen, National Chengchi University; Jhih-Syuan Lin, National Chengchi University
Examining the relationship between place attachment and pro-environmental behaviour in the context of national parks (A2020-64751)
Kata Kasza-Kelemen, Marketing Insitute / Corvinus University of Budapest
Experience Digital Marketing: The case of wine tourism (A2020-63773)
Ifigeneia Leri, University of Patras; Dimitrios Buhalis, Bournemouth University
Experiences with auxiliary services during a student’s customer journey (A2020-59483)
Patrick De Pelsmacker, University of Antwerpen; Liesbet Bonnarens, University of Antwerp; Ingrid Moons, University of Antwerp; Annouk Lievens, University of Antwerp - Faculty of Business and Economics; Koenraad Keignaert, University of Antwerp
Explaining the Future Growth Potential of Public Firms (A2020-64220)
Karlo Oehring, Marketing Center Münster; Thorsten Wiesel, WWU; Sonja Gensler, University of Münster
Exploring Extraordinary Experiences - Temple Festivals in India (A2020-63068)
Sridhar Samu, Great Lakes Institute of Management; Prakash Satyavageeswaran, Indian Institute of Management Udaipur; Rajesh Nanarpuzha, Indian Institute of Management Udaipur; Jossin Shaji, Indian Institute of Management Udaipur
Exploring the role of Feedback source and timing on the involvement of participants in crowdsourcing activities and platforms (A2020-63476)
chaima siala, University of Paris Est Creteil; Amine Abdelmajid, University of Paris Est Creteil; Kaouther Saied Ben Rached, University Of Tunis El Manar
Exploring the Role of Functions of Attitude toward Perceived Cultural Distance in Intercultural Service Encounters (ICSE) (A2020-59798)
Zahra Daneshfar, Curtin University; Piyush Sharma, Curtin University; Russel Kingshott, Curtin University
Eyes Wide Shut? Understanding and Managing Consumers’ Visual Processing of Country-of-Origin Cues (A2020-62498)
Georgios Halkias, University of Vienna; Adamantios Diamantopoulos , University of Vienna; Arnd Florack, University of Vienna; Johanna Palcu, Vienna University of Economics and Business
Facing Alexa, the powerful lower their guard: anthropomorphization of smart personal assistants decreases privacy concerns for people with high sense of power (A2020-64283)
Ertugrul Uysal, University of Neuchâtel; Valéry Bezençon, University of Neuchâtel; Sascha Alavi, University of Bochum
Factors Contributing to International Student Loyalty – Is It Satisfaction With The University Solely? (A2020-60908)
Anita Kéri, University of Szeged; Klára Kazár, University of Szeged; Balázs Révész, University of Szeged
Feeling free: the effect of a hotel self-perceived gay-friendliness on its intention to escape from online travel booking agents (A2020-63197)
Marco Visentin, University of Bologna; Annamaria Tuan, University of Bologna
FIGHTING CUSTOMER CHURN RATE: AN EXPLORATION OF CUSTOMER DEFECTION IN FINANCIAL SERVICES (A2020-62876)
FERNANDO FERREIRA, Fundacao Getulio Vargas; Carlos Lourenco, Fundacao Getulio Vargas
Following my heart or my head? Managing customer retention through customer experience and lock-in (A2020-63791)
Lily(Xuehui) Gao, University of Zaragoza; Evert de Haan, University of Groningen; Iguácel Melero Polo, University of Zaragoza; F. Javier Sese, University of Zaragoza
Food as Fuel: Performance goals increase consumption of high-calorie foods at the expense of good nutrition (A2020-62855)
Yann Cornil, University of British Columbia; Pierrick Gomez, NEOMA business school ; Dimitri Vasiljevic, NEOMA Business School
Food coop as the height of the « consumer governmentality continuum » : discussion and avenues for research (A2020-64760)
Jeanne Albouy, ENSFEA - University of Toulouse; Alexandre Lapeyre, LGCO - Université Toulouse 3; Malas Ziad, Toulouse 3 ; Nathalie Maumon, LGCO - Université Toulouse 3
Food, Faith and Forgiveness: An Exploration of Service Transgression in a Multi-Faith Context (A2020-62636)
Yit Sean Chong, Monash University Malaysia; Pervaiz Ahmed, Monash University Malaysia
Forecasting Long-Term Effect of Marketing Actions on the Basis of the Analysis of Incremental Retention of Gross Merchandise Volume (A2020-64385)
Tatiana Prokhorova, National Research University Higher School of Economics
Forgive or Vengeance: Employee response to customer incivility (A2020-64682)
M S Balaji, University of Nottingham Ningbo China; Yangyang Jiang, The University of Nottingham Ningbo China; Gurbir Singh, Indian Institute of Management Indore; Subhash Jha, College of Business in Purdue University Northwest
From consumer innovation to firm creation: Are fab labs effective in supporting end-user entrepreneurship? (A2020-63293)
stéphane salgado, Toulouse School of Management - Université Toulouse 1 Capitole; Vellera Cyrielle, Toulouse School of Management
From Hands-On to High-End: Advances in Customer Base Analysis (A2020-60350)
Jost Adler, University of Duisburg-Essen; Thomas Reutterer, WU Vienna University of Economics and Business
From Protection to Marketing: Packaging’s Contribution to Marketing (A2020-63113)
Bo Rundh, Karlstad University, Karlstad Business School
From Receiving to Giving: The role of Prosocial Signaling Interactions at Point-of-sales Donation (A2020-64538)
Soumya Singh, University of Hyderabad; Prakash Satyavageeswaran, Indian Institute of Management Udaipur
From Socialist Space to Capitalist Market Place: The Creation of China’s Real Estate Market (A2020-64223)
Shiqian Wang, Lancaster University; Xin Zhao, Lancaster University; Felix Moreno, Lancaster University
Front-end Marketing for Recycled Plastics: The Role of Experiential Material Evaluation (A2020-59072)
Lore Veelaert, University of Antwerp; Ingrid Moons, University of Antwerp; Els Du Bois, university of Antwerp; Patrick De Pelsmacker, University of Antwerpen
FRONTLINE EMPLOYEE NETWORKS AND SERVICE INNOVATIVENESS (A2020-64199)
Ozlem Ozkok, University of Melbourne; Simon J. Bell, University of Melbourne; Jagdip Singh, Case Western Reserve University; Kwanghui Lim, Melbourne Business School
Future mobility insights: a trend receiver approach (A2020-63110)
Beatrice Huegler, University of St. Gallen; Birte Manke, University of St. Gallen
Getting products in good shape: How geometric and organic decorative patterns influence product gender impressions (A2020-64652)
Manon Favier , University of Angers ; Jonathan Luffarelli, Montpellier Business School; Gaëlle Pantin-Sohier, université angers; Franck Celhay, Montpellier Business School
Globalization Orientations and Backlashes (A2020-59297)
Mark Cleveland, University of Western Ontario; Georgia McCutcheon, University of Western Ontario
Going organic, Fairtrade or both: what's best for vice and virtue products? (A2020-62633)
Thomas Ruspil, University of Tours; Gauthier Casteran, Universiy of Limoges
Good Buzz, Bad Buzz: Mobile Vibrations as Rewards and Modifiers of Consumer Choice (A2020-64727)
William Hampton, Institute of Marketing, University of St. Gallen ; Christian Hildebrand, University of St. Gallen
Greenwash versus green action – An evaluation of consumer commitment to pro-environmental behaviour (A2020-62702)
Caitlin Ferreira, University of Cape Town; Jeandri Robertson, University of Cape Town; Georgina Wood, Red & Yellow Creative School of Business; Debbie Ellis, University of KwaZulu-Natal
Grounding Tourism Experience Design in Experience Theory (A2020-63815)
Juergen Gnoth, University of Otago
Health Beneath The Wings: Angelic Symbols in Marketing (A2020-52883)
Jasmina Ilicic, Monash University; Stacey Baxter, The University of Sydney; Alicia Kulczynski, The University of Newcastle
Holidays in alpine areas without a car - the last mile from the point of view of our guests (A2020-64742)
Jens-Michael Kirchhof, FH Wiener Neustadt, Campus Wieselburg
HOMEYNESS SCALE: DEVELOPMENT OF A MEASURE (A2020-64490)
Ramazan Yavuz, Bogazici University; Aysegul Toker, Bogazici University
How (differently) are smart products perceived? – An empirical investigation (A2020-64109)
Antje Fricke, Technische Universität Braunschweig; Nadine Pieper, Technisch; David Woisetschläger, Technische Universität Braunschweig
How (in)congruity between the consumer brand and the employer brand determines job pursuit intentions (A2020-63191)
Sanne Ghielen, KU Leuven; Rein De Cooman, KU Leuven; Luc Sels, KU Leuven; Luk Warlop, BI Norwegian Business School
How and when the proportion of female top managers affects corporate social responsibility perceptions (A2020-54431)
Benedikt Schnurr, TUM School of Management, Technical University of Munich
How autonomy influences user’s experience: inhibitors and drivers (A2020-62465)
Laura Lucia-Palacios, University of Zaragoza; Raul Perez-Lopez, Universidad de Zaragoza
How branded drugs adjust their marketing support around generic entry (A2020-64064)
Ernst Osinga, Singapore Management University; Peter S.H. Leeflang, University of Groningen; Jaap Wieringa, University of Groningen
How Device Type Affects Product Returns in E-Commerce (A2020-63959)
Alisa Keller, University of Passau; Dirk Totzek, University of Passau
How Disclosing Algorithm Type Can Shape Consumers’ Adoption of Digital Technologies (A2020-64115)
Melanie Clegg, University of Lucerne; Reto Hofstetter, University of Lucerne; Emanuel De Bellis , University of St. Gallen; Jenny Zimmermann, University of St. Gallen; Bernd Schmitt , Columbia Business School
How does customer satisfaction with service elimination influence repatronage intention? (A2020-62879)
Ágnes Somosi, John von Neumann University; Krisztina Kolos, Corvinus University of Budapest
How Does Incongruity Perception Influence Product Evaluation? Examination of the Inverted U Shape Relation Predicted by Schema Congruity Theory (A2020-63302)
Xin Gao, Wageningen University; Ilona de Hooge, Wageningen University; Arnout Fischer, Wageningen University
How gamification in banner advertising affects attitude towards the ad, brand recall and purchase intention (A2020-63152)
Nadine Schröder, WU Wien; Nils Wlömert, Vienna University of Economics and Business
How organizations can promote customer centric experiences? (A2020-63086)
Patrícia Boaventura, Fundação Getúlio Vargas - FGV/EAESP; Eliane Brito, Fundação Getúlio Vargas - FGV/EAESP
How Pleasing is it? Understanding the Proximity to Hedonic Consumption (A2020-64613)
Faheem Ahmed, Université Grenoble Alpes; Pierre VALETTE-FLORENCE, Université Grenoble Alpes - IAE
How positive and negative experiences of freedom foster consumer happiness (A2020-63785)
Charlotte Gaston-Breton, ESCP Business School; Elin Sørensen, University of Southern Denmark; Thyra Thomsen, Copenhagen Business School
How product try-on impacts the quality of consumer purchase decisions (A2020-63083)
Philippine Loupiac, Université Paris Dauphine - PSL; Emmanuelle Le Nagard, ESSEC Business School
How providing personal information about the producer on food packaging affects consumer responses (A2020-64361)
Dennis Gawlik, University of Hohenheim; Verena Hüttl-Maack, University of Hohenheim
HOW THE FIT BETWEEN ADAPTIVE ANALYTICS AND ORGANIC CULTURE IMPACTS ORGANIZATIONAL PERFORMANCE (A2020-62831)
ALAMIR LOURO, Federal University of Espírito Santo (UFES); MARCELO BRANDAO, Federal University of Espírito Santo; Jurij Jaklič, University of Ljubljana
How Thinking about Donation Decreases Sellers’ Subsequent Willingness-to-Accept Price (A2020-64460)
XIAOZHOU ZHOU, IE Business School; Dilney Gonçalves, IE Business School – IE University
How to cope with ageism? A comparison of younger and older adults in Hungary (A2020-62585)
Krisztina Kolos, Corvinus University of Budapest; Zsofia Kenesei, Corvinus University Budapest
How to Motivate a Reviewer? Creating Best Practices to Implement a Successful Relationship Between a Journal and a Reviewer. (A2020-59567)
Victoria-Anne Schweigert, Karlsruhe Institute of Technology; Andreas Geyer-Schulz, Karlsruhe Institute of Technology
How to overcome negative effects of media multitasking on advertising effectiveness: The moderating role of advertising appeal (A2020-64226)
Marion Garaus, MODUL University Vienna; Elisabeth Wolfsteiner, University of Vienna
How to stimulate consumer orientation toward healthy foods using sugar tax (A2020-63779)
Anastasia Nedelko, Higher School of Economics; Olga Tretyak, Higher School of Economics
HOW WORLD HERITAGE SITE CONSUMPTION CONFORMS TO THE VALUE-SATISFACTION-LOYALTY CHAIN? (A2020-63338)
Martina Gallarza, University of Valencia; Laurent MAUBISSON, University of Tours; Arnaud Riviére, University of Tours
Humor in Service Failure Situations – A double-edged sword? (A2020-63167)
Sarah Kobel, Saarland University; Andrea Gröppel-Klein, Saarland University, Institute for Consumer & Behavioral Research
I Have a Bad Feeling About This: How the Law of Similarity Shapes Consumer Responses to Photo Customization (A2020-63710)
Freeman Wu, Vanderbilt University; Adriana Samper, Arizona State University; Andrea Morales, Arizona State University; Gavan Fitzsimons, Duke University
I like you, but don't remember you-Mere Exposure Effects in Videogames and e-Sports. (A2020-64052)
Michelle Gledhill, Manchester Metropolitan University; Paul Smith, Manchester Metropolitan University; Dominic Medway, Manchester Metropolitan University
Identifying brand deletion strategy configurations: Are different strategies equally successful? (A2020-64475)
Javier Rodríguez-Pinto, University of Valladolid; Víctor Temprano-García, University of Valladolid; Ana Rodriguez-Escudero, University of Valladolid
Impact of Cultural Constraints on Gender Effects: Luxury Brand Recall in Saudi Arabia and the United Arab Emirates (A2020-62612)
raphaelle pandraud, ESCP EUROPE; Gilles Laurent, ESSEC Business School; Jean-Louis Chandon, Inseec
Impact of Life Change Events on Consumer Demand for Financial Products (A2020-59417)
Hwang Kim, Chinese University of Hong Kong; Jialie Chen, University of Arkansas; Francisco Orlando Cisternas Vera, Chinese University of Hong Kong; Vithala Rao, Cornell University
IMPACT OF THE ENVIRONMENTAL VARIABLES ON ATTITUDES TOWARD SUSTAINABLE FASHION PRODUCTS THE ROLE OF SOCIAL MEDIA ENGAGEMENT (A2020-64151)
Esra Genç, Ankara University; Özge Dinçer, Ankara University, Graduate School of Social Sciences; Alper OZER, Ankara University
Implications of Ignoring the Budget Constraint in Menu-Based Choice (A2020-64073)
Tetyana Kosyakova, Frankfurt School of Finance & Management; Thomas Otter, Goethe University
In Defense of Happy Hedonism: Moving Beyond Materialism and its Negative Impact On Well-being (A2020-63920)
Rita Coelho do Vale, Catolica Lisbon- School of Business and Economics; Rik Pieters, Tilburg University
In Reviews We Trust: The Dark Side of Review Incentive Programs (A2020-63638)
Gabriela Alves Werb, Goethe University Frankfurt; Thomas Paul, Goethe University Frankfurt
In the Pursuit of Healthy Food Consumption: Consumers` Strategies of Control (A2020-64298)
Meltem Ture, Royal Holloway; Sukriye Atakan, Siena College
Incidental Pride Shapes Decisions to Exert Self-Control through Construal Level (A2020-63704)
Melis Ceylan, Bilkent University; Selin Atalay, Frankfurt School of Finance and Management; Nilufer Aydinoglu, Koc University
Inclusion, Access Costs, and Market Orientation: A Story of Missed Opportunities and Far-Reaching Potential (A2020-64610)
Christian Schaefer, Goethe University Frankfurt; Dominik Hettich, Goethe University Frankfurt; Sebastian Schroth, Friedrich-Alexander-University Erlangen-Nurnberg
Increasing Customers’ Willingness to Pay for Digital Products: The Contingent Role of Price Communication (A2020-63926)
Benedikt Alberternst, University of Paderborn; Carina Witte, University of Paderborn; Andreas Eggert, University of Paderborn
Influence of haptic feedback on the perception of product placement in a Virtual Reality simulation (A2020-63482)
Marcin Awdziej, Kozminski University; Jolanta Tkaczyk, Kozminski University; Filip Grudzewski, Kozminski University
Influence of model’s body shape on consumer responses: online vs. print ads (A2020-64322)
Safaa Adil, ESSCA School of Management
Influence of national culture on complaint for personal data protection breach (A2020-62567)
Christelle Aubert Hassouni, emlyon business school; Sandrine Macé, ESCP Business School; Béatrice Parguel, CNRS
Information Technologies (IT) adoption by Small and Medium Enterprises (SMEs): a meta-analysis (A2020-64685)
Celso de Matos, Unisinos University, Unisinos Business School; Fernando Santini, Unisinos University, Unisinos Business School; William Jardim, Unisinos University, Unisinos Business School; Wagner Ladeira, Unisinos
Innovating Mass Customization with Strict Uniqueness (A2020-63047)
Pia Burghartz, University of St. Gallen; Emanuel De Bellis , University of St. Gallen; Franziska Krause, EBS University of Business and Law; Nikolaus Franke, WU University ; Ilse-Maria Klanner, Trommsdorff + Drüner GmbH; Gerald Häubl, University of Alberta
Insights on New Information Consumption: Evidence from an Online Video-Sharing Platform (A2020-63467)
Amir Sepehri, Western University; SeyyedNasir HaghighiBardineh, Washington State University; Rod Duclos, Western University
Inspiration in the Customer Journey (A2020-63683)
Dennis Herhausen, KEDGE Business School; Heiner Evanschitzky, Aston University; Tim Boettger, IÉSEG School of Management; Umut Konus, University of Amsterdam - Amsterdam Business School
Integrating Dynamic Segmentation and Portfolio Theories to Achieve Better Customer Portfolio Performance (A2020-62897)
Jean-Laurent VIVIANI, Meiji University; Ayuko Komura, Kanagawa University; Kenichi Suzuki, Meiji University
Intelligent Systems: Towards understanding the perceived responsibility for managerial decisions in marketing (A2020-64541)
Gioia Volkmar, University of St.Gallen/Institute of Marketing
Internal branding in the public sector: Internal communication, organisational practices, and affective outcomes (A2020-53690)
Ulrika Leijerholt, Umeå School of Business, Economics and Statistics, Umeå University; Galina Biedenbach, Umeå School of Business, Economics and Statistics, Umeå University; Peter Hultén, Umeå School of Business, Economics and Statistics, Umeå University
Internationalization & Innovations (A2020-64787)
Kay Peters, University of Hamburg
Investigating the Effect of Firm Strategy on the Profit Impact of Market Share and Firm Size (A2020-51170)
Abhi Bhattacharya, University of Groningen; Valerie Good, Michigan State University
Investigating the Effects of Discretionary Service Refusal on the Ground of Unfavorable Other Customer Perception (A2020-62423)
Abhigyan Sarkar, Institute of Management Technology Ghaziabad; Juhi Sarkar, Assistant Professor; M S Balaji, University of Nottingham Ningbo China
Investigating the Spillover in the Internet Diffusion: Does Distance matter? (A2020-64568)
Li ZHENG, Leeds Univeristy Business School
Is affective well-being important for self-service encounters? An empirical study considering the role of task complexity and knowledge (A2020-63002)
Aswathy Asokan Ajitha, Indian Institute of Technology Madras, India; Piyush Sharma, Curtin University; Arshinder Kaur, Indian Institute of Technology Madras; Russel Kingshott, Curtin University
Is an online retail offering more than a strategic defence? (A2020-56060)
Philip Stern, University of Exeter Business School & Ehrenberg-Bass Institute University of South Australia; Jaap Wieringa, University of Groningen ; Magda Nenycz-Thiel, University of South Australia/Ehrenberg-Bass Institute; John Dawes, University of South Australia
Is Creativity Purely Random? Testing Alternate Algorithms for Idea Screening in Crowdsourcing Contests (A2020-64643)
Christian Pescher, FAU Erlangen-Nürnberg; Gerard Tellis, University of Southern California; Jason Bell, University of Oxford
Is Fast Feminine?: The Effect of Speed of Observed Hand-Motor Actions on Consumer Judgment and Behaviors (A2020-64169)
Sumit Malik, IE Business School, IE University, Spain; Eda Sayin, IE Business School
Is social media peer-to-peer fundraising a curse or a blessing? Analysing the factors that affect the donation amount (A2020-62639)
Beatrice Martin, WHU - Otto Beisheim School of Management; Christian Schlereth, WHU - Otto Beisheim School of Management
Is the Hierarchy of Effects Dead or Alive? (A2020-63137)
Albert Valenti, IESE Business School; Gokhan Yildirim, Imperial College London; Marc Vanhuele, HEC Paris; Shuba Srinivasan, Boston University, Questrom School of Business; koen pauwels, Northeastern university
Is the Phenomenon of “Going Green to Be Seen” Still Measurable with Actual Consumption? (A2020-63140)
Andrea Schoendeling, University of Cologne; Andre Marchand, University of Cologne; Elena Gros, University of Cologne; David Schaeffer, University of Cologne; Sascha Kirsch, University of Cologne
It’s Not What You Do, It’s What You Think: The Science of Beliefs in the Marketplace (A2020-63428)
Nicole Mead, Schulich School of Business, York University
Joint Role of Digital Media and MNCs’ Communication Budgets for Corporate Brand Effects (A2020-62972)
Nadine Batton, Trier University; Bernhard Swoboda, Trier University; Katharina Freude, Trier University
Language Assertiveness and Individuals’ Construal of Charitable Giving (A2020-64421)
Antonella Buonomo, LUISS Guido Carli University; Matteo De Angelis, Luiss University
Legitimately Illegitimate? Migrants' Consumer Identity in Institutional Complexity (A2020-63725)
Sonja Kralj, University of Augsburg; Michael Paul, University of Augsburg
Less is more! The effect of sustainability information via mobile applications on sustainable food purchase decisions (A2020-63956)
Anna-Katharina Jäger, HHL Leipzig Graduate School of Management/Chair of Marketing Management; Anja Weber, HHL Leipzig Graduate School of Management
Let it go: The Effect of Stress on Anonymous Self-Disclosure (A2020-63857)
Sinem Acar-Burkay, USN Business School; Daniela Cristian, Cass Business School
Leveraging Brands to Overcome Resistance to Radical Innovation (A2020-57305)
Riza Casidy, Macquarie University; Marius Claudy, University College Dublin; Sven Heidenreich, Saarland University; Efe Camurdan, University College Dublin
Leveraging the resources of others: Social purpose organizations as engagement platforms (A2020-64130)
Franziska Kullak, University of Bayreuth; Jonathan Baker, Auckland University of Technology; Herbert Woratschek, University of Bayreuth
Limited edition package backlash: The role of emotional value and need for uniqueness (A2020-63161)
Krisztina Dörnyei, International Business School Budapest; Renaud Lunardo, Kedge Business School
Lingerie Customer Value in an Omnichannel Environment (A2020-64214)
Angela Yojo, Universidade de São Paulo; Ana Ikeda, Universidade de São Paulo; Fernanda Yoda, Universidade de São Paulo
Local food products as an entryway to responsible food purchases? (A2020-63581)
Francine Rodier, ESG UQAM; Caroline Boivin, Université de Sherbrooke; Myriam Ertz, Université du Québec à Chicoutimi
Looking Better by Making Others Look Worse: The Competitive Spillovers of Sustainability (A2020-64778)
Kristina Subrtova, Wageningen University; Ilona de Hooge, Wageningen University; Hans Trijp, Wageningen University; Ellen J. Loo, Wageningen University
Looking Good – Doing Good: The Effect of Physical Appearance Improvements on Prosocial Behavior (A2020-64031)
Natalia Kononov, Tel Aviv University; Danit Ein Gar, Tel Aviv University; Stefano Puntoni, Rotterdam School of Management, Erasmus University
Low Socio-economic Status and High Stress Suppress Consumer Creativity (A2020-64529)
Helen Duh, University of Witwatersrand; Angelos Stamos, Center for Behavioral Engineering Research (BEE) & Research Center Marketing; Siegfried Dewitte, KU Leuven
Machine Talk: How Conversational Interfaces Promote Brand Intimacy and Influence Consumer Choice (A2020-62903)
Anouk Bergner, University of St. Gallen; Christian Hildebrand, University of St. Gallen; Gerald Häubl, University of Alberta
Making it fit (A2020-64037)
Adrian Peretz, Oslo Metropolitan University; Lars Erling Olsen, BI Norwegian Business School
Making the World a Better Place: How Crowdfunding Shifts Consumer Preferences Toward Social-Good Products (A2020-62699)
Bonnie Simpson, Western University; Martin Schreier, WU Vienna; Sally Bitterl, WU Vienna; Katherine White, UBC Sauder School of Business
Man Up Son: Articulating the Conflict of Fatherhood and Skincare Advice (A2020-59225)
Angela Byrne, Manchester Metropolitan University
Management improvement in the early stages of the co-creation process (A2020-63107)
Kristien Daems, University of Antwerp; Ingrid Moons, University of Antwerp
Managerial response strategies to the marketing personalization-privacy paradox (A2020-64097)
Jie YU KERGUIGNAS, Université de Fribourg; Olivier Furrer, Université de Fribourg
Managing creativity in the age of data-driven marketing communication (A2020-64991)
Annette Kallevig, Kristiania University College/ Institute of Marketing
Managing Seasonal Congestion (A2020-62861)
Steven Shugan, University of Florida; Aydin Alptekinoğlu, Penn State University
Market orientation and relationship building as drivers of supply chain integration: Their impact on innovativeness and performance (A2020-64781)
Pantelitsa Eteokleous, University of Cyprus; Leonidas Leonidou, University of Cyprus; Dayananda Dayananda, University of Leeds; Stavroula Spyropoulou, Leeds University Business School
Market Performance Enhancement from Customer Referencing and the Moderating Effects of Firm Characteristics (A2020-59279)
Jing Jiao, Jinan University; Janus Zhang, The Hong Kong Polytechnic University; Jeffrey Ng, The Hong Kong Polytechnic University; Tuck Siong Chung, ESSEC Business School
Market shaping by BoPP organizations: A Qualitative Investigation (A2020-62909)
Ramendra Singh, IIM Calcutta; Sandeep Rawat, NMIMS; Prabhat Dwivedi, STEP-HBTI
Marketing and Bankruptcy Risk: The Role of Marketing Capabilities (A2020-64061)
Ashkan Faramarzi, HEC Paris; Abhi Bhattacharya, University of Groningen; Niket Jindal, Indiana University, Kelley School of Business; Joseph Johnson, University of Miami, Miami Business School
Marketing and Innovative Capabilities as Complementary to Drive Firm Performance (A2020-63512)
Simone Didonet, Federal University of Paraná; Ana Maria Toaldo, Federal University of Parana
Me and my brands: drivers and outcomes of ‘brand selfies’ (A2020-63842)
Laurence Borel, Birkbeck University of London; Anastasia Stathopoulou, International University of Monaco; George Christodoulides, American University of Sharjah
Measuring adherence of logo A “bottom up” approach (A2020-65000)
Tore Kristensen, marketing; Gorm Gabrielsen, Finance
Measuring eco-consumption tendency as a conjoint-based latent variable (A2020-62930)
Karen Gorissen, Vrije Universiteit Amsterdam; Bert Weijters, Ghent University; Hans Baumgartner, Penn State Smeal College of Business
MEDIATING ROLE OF TEACHER WELLBEING IN INTERNAL MARKETING AND ORGANIZATIONAL PERFORMANCE (A2020-63833)
Esther Pagán-Castaño, ESIC Business & Marketing School; Jose Gallego-Nichols, ESIC Business & Marketing School
Mediational role of mental imagery and situational generativity in the prosocial persuasive process toward the donation of placental blood'stem cells (A2020-63854)
CYNTHIA ASSAF, ESSCA School of Management ; Marie-Laure Gavard-Perret, Université Grenoble Alpes
Mental Imagery as a Moderator of the Unconscious Thought Effect (A2020-64676)
Malak El Halabi, Grenoble Ecole de Management; Olivier Trendel, Grenoble Ecole de Management
Men’s attitude toward female patronymic cross-gender brand extensions: The moderating role of brand name dissimilarity (A2020-57419)
ISABELLE AIME, IPAG Business school; isabelle ULRICH, Neoma Business School; Salim Azar, Université Saint-Joseph de Beyrouth.
Message framing in corporate green marketing communications: Effects on company trustworthiness and consumers’ responses (A2020-58937)
Giovanni Pino, University of Chieti-Pescara; Alessandro Peluso, University of Salento; Giampaolo Viglia, University of Portsmouth
Minority Fashion Contexts (A2020-64442)
Elaine Ritch, Glasgow Caledonian University ; Lindsey DRYLIE CAREY, Glasgow Caledonian University; Catherine Canning, Glasgow Caledonian University; Irene Garcia, Glasgow Caledonian University; Emine Akin, Glasgow Caledonian University; Jennifer Brown, Glasgow Caledonian University
Mirror, mirror on the wall: Which type of content has the most engagement of all? (A2020-63677)
Jana Gross, ETH Zurich; Florian von Wangenheim, ETH Zürich
Model of perceived private label authenticity (A2020-63041)
Sandra Horvat , University of Zagreb, Faculty of Economics & Business; Tanja Komarac, University of Zagreb, Faculty of Economics & Business; Durdana Ozretic-Dosen, University of Zagreb, Faculty of Economics & Business, Marketing Department
Modeling Attention in Choice (A2020-64163)
Arash Laghaie, Goethe Universität Frankfurt
Moments that matter: a neurophysiological perspective on film storytelling advertisements (A2020-62939)
Stefanie Kühn, Stellenbosch University; Christo Boshoff, stellenbosch University
Monetizing Marketing Assets and Customer Experiences in Digital Environments (A2020-63074)
Daniela Schmitt, University of Mannheim
More (beneficial) than intense competition: When and why perceived brand rivalry drives purchase intentions (A2020-63827)
Johannes Berendt, German Sport University; Sebastian Uhrich, German Sport University Cologne; Gavin Kilduff, Stern School of Business, New York University
Mothers’ Social Media Use and Impact on Children’s Education: An Investigation of Mothers in India and the United States (A2020-64634)
Meng-Hsien (Jenny) Lin, California State University Monterey Bay; Akshaya Vijayalakshmi, India Institute of Management Ahmedabad
Motivations for sharing experiences at music festivals (A2020-63974)
Tamás Iványi, Budapest University Of Technology and Economics
Multisensory Experiences in Virtual Environments; the role of sense of power, cognitive flexibility and personality traits (A2020-59843)
João Guerreiro, Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL); Lisbon, Portugal; Sandra Maria Correia Loureiro, Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL); Lisbon, Portugal; Ricardo Godinho Bilro, Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL);; Joana Villar, ISCTE-IUL
Negative consequences of gaining personal control: Would consumers prefer a conditional recycling reward in favour of the environment? (A2020-64232)
Xisi Yang, HHL Leipzig Graduate School of Management/Chair of Marketing Management; John Thøgersen, Aarhus University
New frontiers in neuromarketing research: Benefit and potential applications of GRAIL (A2020-62507)
Letizia Alvino, Nyenrode University ; Luigi Pavone, IRCCS NEUROMED - Mediterranean Neurological Institute; Henry Robben , Nyenrode Business Universiteit
New insights into mindful (or mindless) consumption (A2020-63698)
Mathias Streicher, University of Innsbruck
New insights of satisfaction prototypes for segmentation (A2020-64142)
Lola C. Duque, Universidad Carlos III de Madrid; Maria Carme Riera-Prunera, Universitat de Barcelona
Nudging people to change : A cross cultural study of the role of innovation in food behavior and conscious consumption (A2020-63641)
Soniya Billore, Linnaeus University; TOMIO Kobayashi, Faculty of Business, Aichi Institute of Technology
Oases of Deceleration: How Firms Shape Experience of Deceleration (A2020-64043)
Fabienne Berger-Remy, IAE Paris - Sorbonne Business School; Clément Dubreuil, IPAG Business School; Delphine Dion, ESSEC Business School; Elisabeth Albertini, IAE Paris - Sorbonne Business School
On the Evolution of Pre-Release Consumer Buzz and New Product Success (A2020-64430)
Carolin Haiduk, University of Hamburg; Thomas Schreiner, University of Hamburg; Timo Mandler, Toulouse Business School
On the use of balanced item parceling to counter acquiescence bias in structural equation models (A2020-62936)
Bert Weijters, Ghent University; Hans Baumgartner, Penn State Smeal College of Business
One size never fits all: Exploring sponsorship effectiveness in successive generations (A2020-63755)
Konstantinos Koronios, University of Peloponnese - Sport Management Department; Lazaros Ntasis, University of Peloponnese, Department of Economics; John Douvis, University of Peloponnese - Sport Management Department; Athanasios Kriemadis, University of Peloponnese - Sport Management Department; Panagiotis Dimitropoulos, University of Peloponnese - Sport Management Department
Online Consumer Behaviour in Social Media Post Types: A Data Mining Approach (A2020-63455)
Dimitrios Gkikas, University of Patras; Theodoros Theodoridis, University of Salford; Prokopis Theodoridis, University of Patras; Androniki Kavoura, Prof. University of West Attica
Online Self-presentation and the Manipulation of Impression Management Techniques (A2020-63185)
Tahir Nisar, Southampton Business School, University of Southampton; Isabel Taylor, Southampton Business School, University of Southampton
Online shopping behaviour of used products in a cross-cultural setting (A2020-59021)
Naser Valaei, Liverpool Business School, Liverpool John Moores University; Gregory Bressolles, KEDGE Business School; Azar Shahgholian, Liverpool Business School, Liverpool John Moores University; Hamid Reza Panjeh Fouladgaran, Liverpool Business School, Liverpool John Moores University
Open Education Resources & Marketing Classes (A2020-63164)
Joyce Zhou, Emporia State University
Operationalising Brand Addiction: A Proposed Conceptual Framework (A2020-64367)
Rituparna Basu, International Management institute, Kolkata; Neena Sondhi, International Management Institute- New Delhi
Organizing Assortments in Online Shops – The Role of Customer Inspiration and Customer Confusion (A2020-63290)
Laura Bertrandie, University of Wuppertal; Stephan Zielke, University of Wuppertal
Overcoming consumption barriers for conscious food products: The role of vivid sensory imagery (A2020-64790)
Elisabeth Steiner, Austrian Marketing University of Applied Sciences, Campus Wieselburg der Fachhochschule Wiener Neustadt GmbH; Thomas Poscher, Austrian Marketing University of Applied Sciences, Campus Wieselburg der FH Wiener Neustadt GmbH; Robert Fina, Austrian Marketing University of Applied Sciences, Campus Wieselburg der Fachhochschule Wiener Neustadt GmbH; Roswitha Steiner, Austrian Marketing University of Applied Sciences, Campus Wieselburg der Fachhochschule Wiener Neustadt GmbH; Kathrin Heim, Austrian Marketing University of Applied Sciences, Campus Wieselburg der Fachhochschule Wiener Neustadt GmbH; Udo Wagner, University of Vienna
Partitioned country of origin effect on consumers behavior: a meta-analytic review of the empirical evidence (A2020-64679)
Stephen Oduro, University of International Studies of Rome - UNINT; Alessandro De Nisco, University of International Studies of Rome - UNINT
Pay more to sell more. The importance of employee compensation in low-skilled retailing jobs to achieve sales growth. (A2020-62597)
Jan Meyer, IQS School of Management Barcelona; Eva González Hernández, Tec de Monterrey; Miguel López Lomelí, Tec de Monterrey
Perceived Similarity as a Lever to Develop the Modest Fashion Market in France (A2020-63176)
Alice Audrezet, ISG International Business School; Béatrice Parguel, CNRS
Perception of Innovation: How to attract non-early adopters to adopt earlier (A2020-63770)
Ruth Zwick, Ben-Gurion University of the Negev ; Sarit Moldovan, The Open University of Israel; Liat Hadar, Tel Aviv University
Perception of multiple country-of-brand origins and the effect of foreign sounding brand names on attitude (A2020-64175)
Even Lanseng, BI, Norwegian Business School; Erik Nes, BI, Norwegian Business School; Geir Gripsrud, BI, Norwegian Business School
Perceptual Standardization Gap: Antecedents and Consequences in an Emerging Country Context (A2020-63935)
Müge Güzel, Koç University; Ayşegül Özsomer, Koç University; Burcu Sezen, Universidad de los Andes
Perfectly Imperfect – The Moderating Role of Product Type and Power Distance Beliefs in Consumers’ Evaluation of Brands Using Atypical Endorsers (A2020-63644)
Svenja Hünies, Chair of Marketing, RWTH Aachen University; Daniel Wentzel, Chair of Marketing, RWTH Aachen University
Personal values as underlying motives of shopping at conventional fresh food markets in Budapest (A2020-63179)
Agnes Neulinger, Marketing Institute/ Corvinus University of Budapest; Tímea Bartha, Marketing Institute/ Corvinus University of Budapest
Personalities for sustainable brands: Derivations from personality traits of sustainable consumers (A2020-58064)
Friederike Paetz, Clausthal University of Technology
Physicians and Institutional Work: Unpacking the Black Box of Institutionalization at the Front Lines of Healthcare (A2020-63893)
Bettina Kriegl, University of Applied Sciences Ingolstadt; Herbert Woratschek, University of Bayreuth; Andrea Raab, University of Applied Sciences Ingolstadt
Pick your poison: Attribute trade-offs in unattractive consideration sets (A2020-62978)
Tatiana Sokolova, Tilburg University; Aradhna Krishna, University of Michigan
Pinch Points: Investigating the Effects of Multi-level Effort-reward Program Designs in the Freemium Game Context through a Field Experiment (A2020-63242)
Yashar Bashirzadeh, Rennes School of Business; J. Andrew Petersen, Pennsylvania State University; Ali Nadalizadeh, Turned On Digital
Pivotal Role of Customer Participation in Health Care Services A Proposed Framework for Chronic Illness Management (A2020-59963)
Muhammad JUNAID, Aix Marseille Graduate School of Management Sciences; Kiane Goudarzi, IAE Lyon School of Management
Population density and institutional and population characteristics of Brazilian cities and the location of fast food outlets: analysis of the evolution between 2015, 2016, and 2017 (A2020-62054)
Adriana Madeira, University Presbyterian Mackenzie; Viviana Giampaoli, University of Sao Paulo, Institute of Mathematics and Statistics; Lina Acosta, University of Sao Paulo, Institute of Mathematics and Statistics
Positive and negative consequences of Corporate Social Responsibility (CSR) Appeals: Examining Iceland’s controversial advertising campaign. (A2020-63098)
Judith Fletcher-Brown, University of Portsmouth; Sarah Turnbull, University of Portsmouth; Annamaria Tuan, University of Bologna
Pour me some coffee… in my reusable cup, please! (A2020-63500)
JUAN LUIS NICOLAU, Virginia Tech University; Luisa Andreu, University of Valencia; Katja Anna Stadlthanner, University of Valencia; Xavier Font, University of Surrey
Pre-trip and En-route Characteristics of Transformative Tourism Experiences (A2020-63944)
Andrea Insch, University of Otago; Nicky Richardson, International Office, University of Otago
Predicting Adoption Choices Using Choice Probability Elicitation (A2020-64649)
Keyvan Dehmamy, University of Groningen; Thomas Otter, Goethe University; Günter Hitsch, Full Professor of Marketing at University of Chicago; Peter Kurz, bms marketing research + strategy
Predicting Behavior of Current and Future Donors: Are Geographic Profiles an Alternative to Past Donations? (A2020-64517)
Shameek Sinha, IE Business School, IE University; Vijay Mahajan, Red McCombs School of Business, The University of Texas at Austin; Frenkel ter Hofstede, Red McCombs School of Business, The University of Texas at Austin; Sumit Malik, IE Business School, IE University, Spain
Predicting Consumer Engagement on Influencer Content (A2020-64010)
Jane Johne, Institute for Value-Based Marketing, University of Muenster; Sonja Gensler, University of Münster
Predicting digital engagement on Instagram (A2020-63299)
Lorenzo Vecchi, Pontifical Catholic University of Paraná, Curitiba Campus (PUCPR); Eliane Francisco-Maffezzolli, Pontifical Catholic University of Paraná, Curitiba Campus (PUCPR)
Preferred-customer model for industrial service markets: A taxonomy-based approach (A2020-58613)
Ming-Chih Tsai, Department of Marketing, National Chung Hsing University; Rico Merkert, The University of Sydney Business School; Shiau-Chi Lin, National Chung Hsing University ; Mei-Ting Tsai, Department of Business Administration, National Chung Hsing University
Premium Private Label Sourcing: Competition and Negotiation (A2020-63521)
S. Chan Choi, Rutgers Business School
Privacy Controls in the Attention Economy (A2020-62522)
Julien Cloarec, TSM-Research, Université Toulouse Capitole, CNRS
Privacy Management in Mobile Apps - The Way to Put Concerns Aside (A2020-64208)
Denis Weinecker, Justus-Liebig-University Gießen; Monika Schuhmacher, Justus-Liebig-University Gießen
Privacy: The Value of Customers’ Data Practices (A2020-64733)
Sara Valentini, University of Bologna; Elisa Montaguti , University of Bologna
Products as Consumption Companions: How Culture Influences Consumer Responses to Anthropomorphic Products (A2020-54230)
Sara Baskentli, Western Washington University; Rhonda Hadi, University of Oxford; Leonard Lee, NUS Business School, National University of Singapore
Promoting healthy behaviour: The effect of message framing and the presentation of health vs. social consequences on health risk perception (A2020-63761)
Franziska Unger, Friedrich-Alexander-Universität Erlangen-Nürnberg; Martina Steul-Fischer, Friedrich-Alexander-Universität Erlangen-Nürnberg
Psychological Ownership of Access-Based Services (A2020-58541)
Andre Marchand, University of Cologne; Martin Fritze, University of Cologne; Andreas Eisingerich, Imperial College Business School; Martin Benkenstein, University of Rostock
Psychological Rebound-Effects A Conceptualization and Research Directions (A2020-63050)
Hanna Reimers, Kiel University; Wassili Lasarov, Kiel University; Stefan Hoffmann, Kiel University
Public complaints: The influence of the context of simple and double deviation on customers’ motivations (A2020-64784)
Iris SIRET, Université de Lyon, Jean Moulin, iaelyon, Magellan; William SABADIE, iaelyon School of Management
Re-designing Internal Market Orientation and Its Impact on Employees’ Productivity (A2020-59372)
xini hu, canterbury christ church university; Qionglei Yu, University of Kent
Real or not, doesn’t matter, as long as you are hot- exploring the perceived credibility of an Instagram virtual influencer (A2020-64133)
Jolanta Tkaczyk, Kozminski University; Marcin Awdziej, Kozminski University; Dagmara Plata-Alf, Kozminski University
Reciprocal corporate brand identity co-creation (A2020-64454)
Yuqian Qiu, ESADE Business School; Oriol Iglesias, ESADE Business School; Stefan Markovic, Copenhagen Business School
Reciprocity and Commitment in the Sharing Economy (A2020-63416)
Dinara Davlembayeva, Newcastle University Business School; Savvas Papagiannidis, Newcastle University Business School; Eleftherios Alamanos, Newcastle University Business School
Redefining Price Promotions to decrease Food Waste – Sell them what they need not what they want (A2020-64340)
Sybilla Merian, University of Zurich; Petra Tipaldi, University of Zurich, Department of Marketing ; Klaus Fuchs, ETH Zurich; Martin Natter, University of Zurich, Deparment of Business Administration, Chair of Marketing
Reference price effects in vacation rental markets (A2020-59390)
Shrabastee Banerjee, Boston University; Anita Rao, University of Chicago; Giorgos Zervas, Boston University
Regulatory Focus and Customer Verbal Aggression (A2020-63230)
Filipe Coelho, University of Coimbra, CeBER, Faculty of Economics; João Costa, CeBER; Carlos Sousa, Molde University College; Graça Miranda Silva, ADVANCE/CSG, ISEG, Lisbon School of Economics & Management
Relationship between customer satisfaction and the recommendation and repurchase intention in online shopping environment (A2020-64118)
Krisztian Szucs, Faculty of Business and Economics, Univeristy of Pecs; Akos Nagy, University of Pécs Faculty of Business and Economics; Ildikó Kemény, Corvinus University of Budapest; Judit Simon, Corvinus University of Budapest
Releasing the brake: How disinhibition frees people and facilitates innovation diffusion (A2020-64211)
Hans Risselada, University of Groningen; Jan Willem Bolderdijk, University of Groningen; Zan Mlakar, University of Groningen; Bob Fennis, University of Groningen; Mengbin Ye, Faculty of Science and Engineering, University of Groningen; Lorenzo Zino, University of Groningen
Research Scotomata in Firm and Brand Internationalization (A2020-64289)
Willem Smit, Asia School of Business in collaboration with MIT Sloan
Responses to adblockers in online advertising (A2020-63986)
Gloria Aznar, CEU SAN PABLO; Ignacio Redondo, Universidad Autónoma de Madrid
Responsible Retailing: Stimulating Healthy Choices and Reducing Food Waste (A2020-63143)
Niels Holtrop, Maastricht University; Bram Foubert, Maastricht University
Reversibility: The effects of taste versus quality (A2020-63836)
Dionysius Ang, Leeds University Business School ; Yeyi Liu, Leeds University Business School ; Vasileios Davvetas, University of Leeds
Revisiting customer experience: a better understanding of its concepts, constructs, and outcomes (A2020-63917)
Amr Al Khateeb, De Montfort University; Khaled El Shamandi Ahmed, University of Reading
Robotic word-of-mouth (rWOM) (A2020-62942)
Vito Tassiello, Liverpool Business School, John Moores University; Matteo De Angelis, Luiss University; Cesare Amatulli, University of Bari
Robots are “alive”? Effect of loneliness on the intention to adopt social robots (A2020-64511)
Ngoc Bich Dang, Université Toulouse 1 Capitole, Toulouse School of Management; Laurent Bertrandias, Toulouse Business School
Role of uncertainties on trust and performance (A2020-60839)
AFM Jalal Ahamed, University of Skövde; Rodney L. Stump, College of Business and Economics, Towson University; Fabrizio Sanchez, USFQ Business School, Universidad San Francisco de Quito (USFQ)
Sales supporting function and salespeople’s attitude towards social media, and its effect on client retention (A2020-49175)
Mirkó Gáti, Corvinus University of Budapest; András Bauer, Corvinus University of Budapest; Ariel Mitev, Corvinus University of Budapest
Salesperson-reported versus Customer-perceived Sales Force Adoption of Industrial Innovations: Main and Moderating Effects (A2020-64457)
Herbert Endres, University of Regensburg; Christine Hofstetter, University of Regensburg ; Roland Helm, University of Regensburg
Sans Forgetica: Innovation for the consumption of educational materials (A2020-63542)
Janneke Blijlevens, RMIT University; Joanne Laban-Peryman, RMIT University; Stephen Banham, RMIT University
Saturate it till you make it. The combined role of color saturation and type of sustainable claims on purchasing behavior (A2020-64547)
Laura Grazzini, University of Florence; Giampaolo Viglia, University of Portsmouth; Franklin Velasco Vizcaíno, Universidad San Francisco de Quito USFQ, Diego de Robles SN, Circulo de Cumbayá Quito
Schools, TV and Children’s Implicit and Explicit Attitudes to Food (A2020-62885)
Ruzica Brecic, University of Zagreb, Faculty of Economics and Business; Dario Cvenček, University of Washington/ Institute for Learning and Brain Sciences; Matthew Gorton, Newcastle University Business School; Sun?ana Piri Rajh, Faculty of Economic and Business - University of Zagreb; Miroslav Mandi?, Faculty of Economic and Business - University of Zagreb; Irena Pandža Bajs, Faculty of Economics and Business - University of Zagreb; Tanja Komarac, University of Zagreb, Faculty of Economics & Business
Segmentation of traveller preferences for using digital technologies at airports (A2020-57611)
Nigel Halpern, Kristiania University College; Deodat Mwesiumo, Molde University College - Specialized University in Logistics; Pere Suau-Sanchez, Cranfield University; Thomas Budd, Cranfield University; Svein Bråthen, Molde University College - Specialized University in Logistics
SELF-EFFICACY AND PERCEIVED CONTROL AS MODERATORS OF BEHAVIORAL INTENTION: REVISION OF MODEL OF GOAL DIRECTED BEHAVIOR (A2020-62735)
Sukriye Atakan, Siena College; Richard Bagozzi, University of Michigan
Self-regulation of whale-watching practices: A case study. (A2020-64271)
Josée Laflamme, University of Quebec - Rimouski
Share My Failure, Not My Success: How People Make Ubiquity Judgments Based On Past Events (A2020-64484)
Mengmeng Niu, University of Mannheim; Maximilian Gaerth, University of Mannheim; Florian Kraus, University of Mannheim
Sharing Economy Business Models: Impacts on Regions, Municipalities and the Public (A2020-62741)
Doreén Pick, University of Applied Sciences Merseburg
Sharing through interacting: the role of interactivity in customer engagement with online sharing platform (A2020-57587)
Russa Yuan, University of Nottingham Ningbo China; Yanyan CHEN, Toulouse Business School
Shoppers' Mall Attractiveness: The case of Kuwait (A2020-62975)
Marsela Thanasi , American Univerity of the Middle East; Lasha Labadze, American University of the Middle East
SHOPPING BENEFITS OF THE DIGITALIZATION OF PHYSICAL STORES AND THE MODERATING ROLE OF PRODUCT TYPE (A2020-63971)
Gwarlann De Kerviler, IESEG SCHOOL OF MANAGEMENT LEM-CNRS (UMR 9221); Nathalie Demoulin , IESEG SCHOOL OF MANAGEMENT, LEM-CNRS (UMR 9221)
SHOULD MANAGERS CARE ABOUT INTRA-HOUSEHOLD HETEROGENEITY? (A2020-63824)
Nanda Kumar, The University of Texas at Dallas; Parneet Pahwa, The University of Texas at Dallas; B.P.S. Murthi, The University of Texas at Dallas
Should Marketing Assets Be on the Books? Unique Evidence of Capital Allocation Benefits for Marketing and the Firm (A2020-55352)
Peter Guenther, University of Liverpool; Miriam Guenther, University of Liverpool; Bryan Lukas, University of Manchester; Christian Homburg, University of Mannheim
Signals from Firm’s Mission & Vision on Market Level Resource Competition: Impact on Firm Performance (A2020-63848)
sudhir voleti, Indian School of Business (ISB); Prakash Satyavageeswaran, Indian Institute of Management Udaipur; Ashish Galande, Indian Institute of Management, Udaipur
Sleeping with strangers: Estimating the impact of Airbnb on the local economy (A2020-64673)
Yongseok Kim, The University of Texas at San Antonio; Davide Proserpio, University of Southern California; Suman Basuroy, The University of Texas at San Antonio
Small Device, Higher Price? Heterogeneous Product Category Valuations in Mobile Commerce (A2020-63767)
Nico Wiegand, VU Amsterdam; Hernán Bruno, University of Cologne; Werner Reinartz, University of Cologne
SME ICT Marketing Impact: A New Conceptual Model (A2020-58628)
Simone Kurtzke, Edinburgh Napier University; Justina Setkute, Coventry University
So close, yet so far? (A2020-64793)
Roswitha Steiner, Austrian Marketing University of Applied Sciences, Campus Wieselburg der Fachhochschule Wiener Neustadt GmbH; Robert Fina, Austrian Marketing University of Applied Sciences, Campus Wieselburg der Fachhochschule Wiener Neustadt GmbH; Kathrin Heim, Austrian Marketing University of Applied Sciences, Campus Wieselburg der Fachhochschule Wiener Neustadt GmbH; Elisabeth Steiner, Austrian Marketing University of Applied Sciences, Campus Wieselburg der Fachhochschule Wiener Neustadt GmbH
Social Capital and Knowledge Acquisition among New Product Development Teams (A2020-63194)
Kholoud Mohsen, University of Essex; Shahpar Abdollahi, Richmond University - The American University in London ; Vania Sena, University of Essex
Social Control Theory: Toward a Unifying Framework for Channel Governance (A2020-53273)
David Gilliland, Colorado State University
Social Dynamics on Online Platforms (A2020-59765)
Jing Niu, HEC Paris
Social Exclusion and CSR Brand Warmth – An Embodied Cognition Approach (A2020-65003)
Haiming Hang, University of Bath, U.K.; Zhifeng Chen, University of the West of England, Bristol
Social Influence for Customer Development: The Moderating Impact of Product Experience (A2020-63155)
Jeroen Ochtend, University of Zurich; Markus Meierer, University of Zürich; René Algesheimer, University of Zurich
Social Network Sites: a communication and trust generator low cost tool for exporting companies (A2020-64049)
Josep Rialp, Universitat Autònoma de Barcelona; Alex Rialp, Universitat Autònoma de Barcelona; María del Carmen Alarcón-del-Amo, Universidad de Murcia
Social robot acceptance in Entertainment and Hospitality Services (A2020-63377)
Rubén Huertas-Garcia, University of Barcelona – UB; Santiago Forgas-Coll , University of Barcelona; Antonio Andriella, Institut de Robòtica i Informàtica Industrial CSIC-UPC; Guillem Alenyà , Institut de Robòtica i Informàtica Industrial CSIC-UPC
Solicited Online Product Reviews (A2020-63584)
Nevena Koukova, Lehigh University; Rebecca Jen-Hui Wang, Lehigh University
Solving the Mystery about Mystery Deals – How the Creation and Resolution of Mystery Deals Impacts Consumers’ Purchase Motivation and Loyalty Intentions (A2020-64364)
Florian Brodschelm, University of Passau; Sebastian Schubach, University of Passau; Jan Schumann, University of Passau
STAKEHOLDER DYNAMICS IN FIRM INNOVATION MANAGEMENT (A2020-64523)
Christine Moorman, Duke University; Simone Wies, Goethe University Frankfurt
Stakeholder Engagement in Permissioned Blockchain Ecosystem (A2020-58358)
Teck Ming Tan, University of Oulu; Saila Saraniemi, University of Oulu
Stay Connected and Stay Healthy: Social Support Buffers the Negative Impact of Emotional Eating on BMI (A2020-64025)
Anish Nagpal, University of Melbourne; Deepa Chandrasekaran, University of Texas at San Antonio; Rajagopal Raghunathan, The University of Texas at Austin
Strategic consumer behavior in online hotel booking (A2020-63239)
Lorenzo Masiero , The Hong Kong Polytechnic University; Giampaolo Viglia, University of Portsmouth; Marta Nieto García, University of Portsmouth
Strategies to refrain reputation crisis during Online Firestorms in social media (A2020-64403)
Daniela Langaro, Instituto Universitário de Lisboa ISCTE-IUL, Businesss Researh Unit (BRU), Lisbon; Helder Neves, ISCTE IUL; Sandra Maria Correia Loureiro, Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL); Lisbon, Portugal
Striving for Cross-channel Synergy: A Study of SMEs in Transition Economy (A2020-64004)
Dragan Stojković, Faculty of Economics, University of Belgrade; Aleksa Dokić, Faculty of Economics, University of Belgrade; Susana Silva, Universidade Católica Portuguesa; Bozidar Vlacic, Católica Porto Business School, Universidade Católica Portuguesa
STUDY ABROAD and BACKPACKING DESTINATION ROLE FULFILLING INTRINSIC AND EXTRISIC MOTIVATIONS (A2020-63656)
Catherine Lejealle, ISC Paris ; Silvia Cacho-Elizondo, IPADE Business School; Jean-Michel Chapuis, Paris 1 Sorbonne
Subjective Knowledge and Individual Trust in the Acceptance of a Blockchain-Based Website (A2020-63236)
TAŞKIN DİRSEHAN, MARMARA UNIVERSITY/FACULTY OF BUSINESS ADMINISTRATION
Success Functionalities in Movie Review Websites. A Study with Comparative Qualitative Analysis (A2020-63461)
Susana Fernández-Lores, ESIC, BUSINESS & MARKETING SCHOOL; Gema Martinez-Navarro, Univeridad Complutense de Madrid; DIANA GAVILAN, ESIC BUSINESS&MARKETING SCHOOL; Maria Avello, Univeridad Complutense de Madrid
Symbolic Consumption of Hijab: A Case Study of Muslim Women in Indonesia (A2020-63983)
Jhanghiz Syahrivar, Corvinus University of Budapest; Isyana Arslan, President University; Tamás Gyulavári, Corvinus University of Budapest
Tactical Churn in Contractual Service Relationships: When Customers Break up Without Leaving (A2020-64127)
Mona Hagebölling, Technische Universität Braunschweig; Barbara Seegebarth, Technische Universität Braunschweig; David Woisetschläger, Technische Universität Braunschweig
That's Music to a Customer's Ears! Conversational Style Matching for Successful Customer-Agent Interactions (A2020-63734)
Sandro Arnet, ETH Zürich; Anne Scherer, University of Zurich; Florian von Wangenheim, ETH Zürich
The (im)possible Whopper Phenomenon: How Fringe Products Move to the Mainstream (A2020-63851)
Ivana Beveridge, University of Houston; Betsy Gelb, University of Houston
The Acceptance of Amazon Go: An Analysis based on the Technology Acceptance Model and Cultural Dimensions (A2020-62915)
Cansu Hattula, IUBH University of Applied Sciences; Melanie Buchmann, IUBH University of Applied Sciences; Francisco Tigre Moura, IUBH University of Applied Sciences
The added value for sponsors: A study of network and business partnership in soccer 2011-2018. (A2020-64628)
Morten Erichsen, BI Norwegian Business School; Trond Stiklestad, NTNU Business School; Tor Jakobsen, NTNU Business School; Marthe Holum, NTNU Department of Computer Science
The Advertiser’s Role In Perceiving Stigmatization In Social Appeals From Public And Private Sector (A2020-64625)
IULIA NITU, Jean Moulin Lyon 3 University; Sonia CAPELLI, University Lyon3, IAE lyon, Magellan, Lyon
The Antecedents of the Value Co-Destruction – A Holistic Perspective (A2020-64262)
Hao Zheng, University of Nottingham Ningbo China; Chenchen Weng, Nottingham University Business School China; Jun Luo, University of Nottingham Ningbo China; Martin Liu, University of Nottingham Ningbo China
The Black Friday Effect: The Moderating Impact of Event-Specific Promotions on the Relationship Between Deal Level and Deal Attractiveness (A2020-64415)
Gianluca Scheidegger, University of St.Gallen, Institute of Retail Management; Kristina Kleinlercher, Institute of Retail Management, University of St.Gallen; Marc Linzmajer, University of St. Gallen/ Institute of Retail Management; Elias Barth, University of St.Gallen, Institute of Retail Management; Thomas Rudolph, University of St. Gallen, Institute of Retail Management
The co-extension of food and tourism businesses models (A2020-59276)
Per Freytag, University of Southern Denmark, Department of Entrepreneurship and Relationship management ; Anne-Mette Hjalager, Univeristy of Southern Denmark
The Coherence Between the Eye Tracking and Survey Data of Consumers (A2020-63869)
Jose Mazzon, University of Sao Paulo; Thais Harume, University of Sao Paulo
The Coincidental Encounter Effect in Brand Biographies (A2020-58451)
Yimin Cheng, Monash Business School; Davide Orazi, Monash Business School, Monash University
The Course of Marketing (A2020-59717)
Berend Wierenga, Erasmus University Rotterdam
The cultural codes of retirement and their impact on brand associations (A2020-63287)
Monika Hajdas, Marketing Management Department, Wroclaw University of Economics and Business; Joanna Radomska, Strategic Management Department, Wroccaw University of Economics and Business; Susana Silva, Universidade Católica Portuguesa
The Cultural Worldview of the Natural Lifestyle Community and its Impact of Anti-Vaccination Decisions (A2020-63569)
Adina Robinson, University of Michigan-Flint; Scott Johnson, University of Michigan-Flint
The customer is often not right. The prevalence, types, drivers and timing of illegitimate complaining. (A2020-62654)
Herm Joosten, Institute for Management Research / Radboud University; Csilla Horvath, Institute for Management Research, Radboud University,The Netherlands
The dark side of consumer-smart object relationship: A non-user perspective (A2020-63281)
Luigi Monsurrò, Sapienza University of Rome; Ilaria Querci, Sapienza University of Rome; Paolo Peverini, Luiss University; Simona Romani, Luiss University
The difference between compulsive and non-compulsive buyers’ approach to and use of brands: an empirical investigation (A2020-62648)
Csilla Horvath, Institute for Management Research, Radboud University,The Netherlands; Herm Joosten, Institute for Management Research / Radboud University
The doctrines of good and meaningful life – Investigating a good everyday life among Gen Z consumers (A2020-64100)
Miia Grénman, Jyväskylä School of Business and Economics; Ulla Hakala, Turku School of Economics, University of Turku; Barbara Mueller, San Diego State University
The Effect of Adbusting on Busted Brands (A2020-60509)
Erik Maier, HHL Leipzig Graduate School of Management; Alexander Mafael, Freie Universität Berlin
The effect of complex visual stimuli and conceptual fluency on purchase intentions in the context of luxury fashion brand communication on social media (A2020-63323)
Polly Sokolova , University of Essex; Paurav Shukla, University of Southampton; Maged Ali, The University of Essex
The Effect of Interactional Fairness on Online Customers’ Trust after Recovery (A2020-63443)
Zonaib Tahir, IAE Lyon School of Management ; Kiane Goudarzi, IAE Lyon School of Management
The Effect of Prepayment and the Budgeting on Consumer Buying Behavior (A2020-62867)
Shinhye Kim, University of Missouri
The Effect of Price Promotion on Just Noticeable Difference in Multichannel Retailing (A2020-63545)
Majed Helmi, Durham University; Sarah Xiao, Durham University ; Mike Nicholson , Durham University
The Effect of Sentiment and Complexity on Consumer Engagement With Brand-Themed User-Generated Content (A2020-63560)
Eunhee Ko, Northwestern University; Douglas Bowman, Emory University
The effect of with-voice messages on attitude toward chatbot services (A2020-62846)
Jawoo Park, Musashi University; Hyo Jin Eom, Korea University
The effects of app adoption and adoption timing on customers' cross-buying behavior (A2020-62396)
Huan Liu, Business School, Nankai University; F. Javier Sese, University of Zaragoza
The Effects of Brand Endorsements in YouTube-videos on Young Viewers: The Role of Sponsorship Disclosure and Parental Mediation (A2020-64001)
Bianca Harms, University of Groningen; Tammo Bijmolt, University of Groningen; Janny Hoekstra, University of Groningen
The Effects of Household Life Transitions on Food Baskets (A2020-62432)
Fatima Madani, PhD Candidate; Satheesh Seenivasan, Senior Lecturer/Monash University; Felix Mavondo, Professor/Monash University
The Effects of Mindfulness Meditation on Fake News Credibility (A2020-59012)
Letícia Vedolin Sebastião, Copenhagen Business School; Cristiane Pizzutti, Federal University of Rio Grande do Sul (UFRGS)
The Effects of Prominent Brand Orientation and Digitization of Community Activities on Participation Intentions: Evidence from Meetup.com (A2020-64319)
Martina Pocchiari, Rotterdam School of Management, Erasmus University; Jason Roos, Erasmus University
The Emoji Sentiment Lexicon: Analysing Consumer Emotions in Social Media Communication (A2020-63029)
Lisa Holthoff, University of Duisburg-Essen
The ephemeral point of sale’s atmospheric dimensions. (A2020-53441)
Ghalia BOUSTANI, Paris 1 Panthéon sorbonne ; Jean-François LEMOINE, Paris 1 Panthéon sorbonne
The Filter Curve: Toward a Measure to Prevent p-Hacking (A2020-62792)
Florian Dost, University of Manchester; Lennard Schmidt, HHL - Leipzig Graduate School of Management; Erik Maier, HHL Leipzig Graduate School of Management
The Green Mate Appeal: Men’s Pro-Environmental Consumption is an Honest Signal of Commitment to Their Partner (A2020-64253)
Sylvie Borau, Toulouse Business School; Leila Elgaaied-Gambier, TBS Business School; Camilla Barbarossa, Toulouse Business School
The Impact of an Incentive on Customers’ Information Disclosure at the Physical Point of Sale (A2020-62033)
Tobias Roeding, University of Siegen; Sascha Steinmann, University of Siegen; Hanna Schramm-Klein, University of Siegen
The Impact of Background Scent on Consumer Attention and Arousal During a Binary Choice Task: A Neuromarketing Study (A2020-63743)
Athanasios Gkaintatzis, Athens University of Economics and Business ; Kalypso Karantinou, Athens University of Economics & Business; Efthymios Constantinides, University of Twente; Rob van der Lubbe, University of Twente
The impact of complementary and substitution effects of diet, physical activity and pharmaceutical treatment on health risk: The role of information (A2020-64526)
Eyal Ert, The Hebrew University of Jerusalem; Amir Heiman, The Hebrew university of Jerusalem
The Impact of Consumer Self-concept Clarity on Heuristics (A2020-63794)
Shiva Vaziri, Grenoble École de management; Yan Meng, Grenoble Ecole de Management
The Impact of Corporate Social Irresponsibility on the Consumer-Brand Relationship (A2020-57845)
ANDREA SANCHEZ, Université Clermont Auvergne; Jean-François TOTI, Université de Lille - IAE
The Impact of Electronic Service Quality on Repurchase Intention: The Moderating Role of Product Type And Mode of Fulfilment (A2020-64766)
Ildikó Kemény, Corvinus University of Budapest; Judit Simon, Corvinus University of Budapest; Akos Nagy, University of Pécs Faculty of Business and Economics; Krisztian Szucs, Faculty of Business and Economics, Univeristy of Pecs; Tamás Gyulavári, Corvinus University of Budapest
The impact of firm age on corporate social responsibility (A2020-62801)
HeaJeong Han, YonSei University; Youngchan Kim, YonSei University
The Impact of Food Embargo on Firm’s Brand Strategy: Evidence from the Russian Food Producers (A2020-64571)
Vera Rebiazina, National Research University Higher School of Economics; Alexander Krasnikov, Loyola University Chicago; Olga Kusraeva, NRU HSE
The impact of packaging transparency and product texture on perceived healthiness and product trust (A2020-64604)
SOFIA LARAICHI, université angers; Gaëlle Pantin-Sohier, université angers
The impact of product-related service systems on obsolescence: A conceptual approach (A2020-63053)
Pauline Munten, Louvain School of Management/UCLouvain/LouRim ; Joelle Vanhamme, EDHEC Business School; Valérie Swaen, UCLouvain
The Impact of the Technology-Enabled Value Co-Creation Process on Innovativeness in Business Networks (A2020-64709)
Mahmoud Zakarneh, University of Kent; Marian Garcia, University of Kent; Antonis Alexandridis, University of Kent
The impacts of assortment size and assortment type on perceived assortment variety: purely vs. mixed alignability (A2020-64034)
Richard Huaman-Ramirez, EM Strasbourg Business School; Victor Mejia, University Institute of Technology GRM (EA 4711), Côte d’Azur University
The Influence of Cultural Context on Value Co-Creation: A Cultural Models Approach (A2020-64055)
Satoko Suzuki, Hitotsubashi University Business School; Takeshi Matsui, Hitotsubashi University; Wataru Uehara, Hitotsubashi University; Yoshinori Fujikawa, Hitotsubashi University Business School
The influence of cultural trauma on customer experiences in retail – evidence from a post-transitional economy (A2020-59711)
Agnieszka Kacprzak, University of Warsaw; Katarzyna Dziewanowska, University of Warsaw
The Influence of Environmental Levies on Consumers Emotions and Product Preferences (A2020-64550)
Nils Hoffmann, Kiel University; Wassili Lasarov, Kiel University; Robert Mai, Grenoble Ecole de Management; Stefan Hoffmann, Kiel University
The Influence of Marketing Communications in Social Media on Electronic Word-of-Mouth (A2020-62984)
Anna Bianchi, University of Warsaw / Faculty of Management; Mariusz Trojanowski, University of Warsaw / Faculty of Management
The Influence of the Marketing Department on Business Performance in the Hotel Industry (A2020-62210)
Evangelia Katsikea, King's College, London; Marios Theodosiou, University of Cyprus; Andreas Andronikidis, University of Macedonia; Panagiota Kouri, National and Kapodistrian University of Athens, Jean Monnet Centre of Excellence.; Pascale Hardy, Maastricht School of Management
The influence of values in sustainable consumption among millennials (A2020-62450)
Andreas Falke, Regensburg University; Nadine Schröder, WU Wien; Claudia Hofmann, R-Tech GmbH
The influencing chain of flow: antecedents and consequences on brand placement in a jump’n’run video game (A2020-64502)
Sonja Bidmon, Alpen-Adria-Universitaet Klagenfurt; Ralf Terlutter, Alpen-Adria-Universitaet Klagenfurt; Johanna Roettl, Alpen-Adria-Universitaet Klagenfurt
The Interactive Effects of Anthropomorphic Style and Message Framing in Health Communication (A2020-64595)
You Lin, Cheng Shiu University; Chun-Tuan Chang, National Sun Yat-sen University; Ssu-I Wu, National Sun Yat-sen University
The Interplay of Perceived Brand Globalness, Localness and Consumer Cosmopolitanism: A Social Identity Complexity Perspective (A2020-62960)
Volkan Koçer, University of Passau; Dirk Totzek, University of Passau
The interplay of team identification and perceived sponsor sincerity on the sponsorship articulation-fit relationship (A2020-63209)
Nicolas Pontes, The University of Queensland ; Vivian Pontes, QUT Business School; Hyun Seung Jin, QUT Business School ; Chris Mahar, University of Akron
The Link between the Belief in a Just World and the Unhealthy = Tasty Intuition in Food Consumption (A2020-64334)
Sandra Laporte, TSM Toulouse School of Management; Barbara Briers, Vlerick Business School
The Mediating Effect of Risk on Trust and Behavioral Intention in Durable Products (A2020-63758)
Pervin Ersoy, Asst. Prof. Dr./Yasar University/Faculty of Business; Gülmüş Börühan, Asst. Prof. Dr./Yasar University/ Faculty of Business
The moderating effect of transactive memory systems on the relationship between team boundary spanning activity and product creativity (A2020-63227)
Pilar Carbonell, York University; Ana Rodriguez-Escudero, University of Valladolid; You-Ta Chuang, York University
The Neglected Victim Effect (A2020-63806)
Danit Ein-Gar, Tel-Aviv University; Liat Levontin, Technion - Israel Institute of Technology; Tehila Kogut, Ben-Gurion University
The Non-Intuitive Pattern of Eye Movements During Price Reading: Evidence from Eye-Tracking Analysis (A2020-63737)
Gilles Laurent, ESSEC Business School; Marc Vanhuele, HEC Paris
The not-yet-solved CSR puzzle in emerging countries: Exploring Vietnamese consumers’ perception in food sector (A2020-62621)
Yen LE, Le Mans University; Nathalie Fleck, Le Mans University
The Perceived Brand Risk Moderates the Impact of Brand Biographies (A2020-63515)
H. Onur Bodur, Concordia University - Montreal; Ali Tezer, HEC Montreal; Bianca Grohmann, Concordia University
The Performance Aspiration Effect of Dealer Award: Risk Taking, But with Opposing Strategic Actions (A2020-62996)
Maggie Chuoyan Dong, City University of Hong Kong; Peng Wang, City University of Hong Kong
The Phantom of the 'Responsible Consumer': Unmasking the Intention-Action Gap with Indirect Questioning Technique (A2020-64178)
Sven Kilian, University of Cassel, Department of Marketing; Andreas Mann, University of Kassel
The Psychology of Grocery Shopping by Car (A2020-63968)
John Magnus Roos, Chalmers University of Technology; Frances Sprei, Chalmers University of Technology ; Jonas Flodén, School of Business, Economics and Law, University of Gotenburg ; Ulrika Holmberg, School of Business, Economics and Law, University of Gothenburg
The Quality-Value-Satisfaction- Loyalty Chain in B2B: an empirical approach to Spanish Travel Agency Sector (A2020-63011)
Juan Granados, University of Cordoba; Leonor Pérez, Universidad de Córdoba; José A. Pedraza-Rodríguez, Universidad de Córdoba; Martina Gallarza, University of Valencia
The Quantification of Mobile Phone Usage: Does Screen Time Tracking Actually Help? (A2020-62966)
Laura Zimmermann, IE University School of Human Sciences and Technology
The Relationship between Loyalty Point Redemption Strategy and Response to Promotional Campaigns (A2020-63620)
Mariia Klein, NRU HSE-Perm; Dmitriy Potapov, NRU HSE-Perm; Irina Shafranskaya, NRU HSE-Perm
The Relationship between Service Staff Accents and Customer Participation: An Examination of Mediators (A2020-62609)
David Bourdin, FHWien der WKW; Christina Sichtmann, University of Vienna
The Resources and Capabilities for Frugal Innovation: An Exploratory Study (A2020-58004)
Sergej von Janda, University of Mannheim; Marieke Hertel, University of Mannheim; Sören Gress, Technical University of Munich
The role of Atypicality Perceptions in driving Consumers’ Responses towards Luxury Products (A2020-63419)
Carmela Donato, Luiss University; Cesare Amatulli, University of Bari; Matteo De Angelis, Luiss University
The Role of Customer Mind-Set Metrics in Optimal Advertising Decisions (A2020-63170)
Gokhan Yildirim, Imperial College London; Vardan Avagyan, Erasmus School of Economics; Esma Koca, Imperial College London; Shuba Srinivasan, Boston University, Questrom School of Business
The role of emotions on consumer responses to preferential treatment. (A2020-63173)
Vivian Pontes, QUT Business School; Nicolas Pontes, The University of Queensland
The Role of Gender on the Evaluation of Downward Line Extensions of Luxury Brands: A Cross-National Study (A2020-63635)
Jean Boisvert, American University of Sharjah; Nick Ashill, American University of Sharjah
The role of multiple self-identities in behaviours across the consumption cycle in food and apparel (A2020-64394)
Catalin Stancu, Aarhus University, Aarhus BSS, Department of Management, MAPP Research Center; Alice Grønhøj, Aarhus University; Liisa Lähteenmäki, Aarhus University, Denmark
The Role of Network Embeddedness Across Multiple Social Networks: Evidence from Mobile Social Network Games (A2020-63308)
Hwang Kim, Chinese University of Hong Kong; Vithala Rao, Cornell University
The role of origin of fame in social media influencer marketing (A2020-57518)
Michael Schade, University of Bremen; Rico Piehler, University of Bremen; Julia Sinnig, University of Bremen; Christoph Burmann, University of Bremen
The Role of Personal Data in Shaping Customer Loyalty (A2020-64544)
Iftakar Haji, Aston University ; David Dose, Aston Business School; Tim Eberhardt, Westfälische Hochschule ; Pablo Moreno, AMC Innova
The role of store attributes in the formation of consumers´ place attachment in offline and online retail stores (A2020-64022)
Julie Horáková, University of Jyväskylä; Outi Uusitalo, University of Jyväskylä; Juha Munnukka, University of Jyväskylä
The Role of Volition in Firms' Management of Product-harm Crisis (A2020-54329)
Peng Shen, Indiana University Bloomington; Vivek Astvansh, Indiana University
The Roles of Institutional Dependence and Slack Financial Resources: Implications for the Challenge–Hindrance Stressors Framework in Headquarters-Subsidiary Relationships (A2020-64553)
Chong Yu, University of Leeds; Zhaleh Najafi-Tavani, University of Leeds; Matthew Robson, Cardiff University; Ghasem Zaefarian, University of Leeds
The Scale Effect: How Rating Scales Affect Product Evaluation (A2020-64499)
Rahil Hosseini, Pompeu Fabra University; Gaël Le Mens, Pompeu Fabra University
The service robots have already arrived: Virtual agent features and behaviors that boost customer satisfaction in the service encounter (A2020-61832)
Magnus Söderlund, Stockholm School of Economics; Eeva-Liisa Oikarinen, University of Oulu; Teck Ming Tan, University of Oulu
The Startup Exaggeration Paradox (A2020-64139)
Martin Moosbrugger, Karlsruhe Institute of Technology; Martin Klarmann, Karlsruhe Institute of Technology (KIT)
The third person effect in perceptions of effectiveness of conspicuous consumption on perceived status (A2020-64016)
Samuel Franssens, Rennes School of Business; Siegfried Dewitte, KU Leuven
The Unresolved Uncertainty Effect: Do Brands Gain or Lose Stars When Consumers Have to Wait for Resolution of Brand-Led Uncertainty? (A2020-63311)
Arash Talebi, PhD Candidate, ESSEC Business School; Sonja Prokopec, Professor and LVMH Chaired Professor of Marketing; Ayse ONCULER, Professor, Marketing Department, ESSEC Business School
The Value of WoM vs. eWoM - A Conjoint Perspective on Corporate Sports Events (A2020-63884)
Tatjana König, HTW Saar; Serguel Bulut, Saarland Business School, htw saar; Laura Emmer, Saarland Business School, HTW; Nika Hein, Saarland Business School, htw saar; Sabrina Linnemann, Saarland Business School, htw saar; Katharina Nikiforow, Saarland Business School, htw saar; Olga Stern, Saarland Business School, htw saar
The Vanity behind Instagram: The hidden ‘likes’ to Narcissism and Histrionic Personality (A2020-62666)
Juan Francisco Dávila, Universidad de Piura; Mònica Casabayó, ESADE Business School
The “Healthy=light” Heuristic (A2020-63953)
Yi Li, Macquarie University; Nico Heuvinck, IESEG School of Management; Mario Pandelaere, Virginia Tech
Theorising Children Influence in Consumer Research: Towards an Integrative Model (A2020-62552)
Asheeabee Hosany, University of Surrey; Arne Floh, University of Surrey
This is what matters: The reactions of betrayed consumers to ethical brand crisis (A2020-63035)
Ilaria Baghi, University of Modena and Reggio Emilia; Veronica Gabrielli, University of Modena and Reggio Emilia
Threshold Determination Using Extensions of Best-Worst Scaling (A2020-59336)
Sven Beisecker, WHU - Otto Beisheim School of Management; Christian Schlereth, WHU - Otto Beisheim School of Management
Time Is Running! Should I Run Too? Time Metaphors Affect Consumer Response to the Perceived Speed of Time (A2020-61079)
Alican Mecit, HEC Paris; L. J. Shrum, HEC Paris; Tina Lowrey, HEC Paris
Time to Log off: Motivations to Take a Digital Detox Holiday (A2020-55349)
Yangyang Jiang, The University of Nottingham Ningbo China; M S Balaji, University of Nottingham Ningbo China
Tips are Welcome! Integrating Tips into Contractor Compensation (A2020-63125)
Mushegh Harutyunyan, Nazarbayev University GSB; Devavrat Purohit, Duke University
To bridge the unknowing-doing gap: The effect of task orientation and ad-context familiarity on attention and external search behaviour (A2020-62399)
Ser Zian Tan, Sunway University; Koon Huat Low, Monash University; Fandy Tjiptono, Victoria University of Wellington ; Lin Yang, University of Tasmania; Motoki Watabe, Monash University
To opt in or out? – The impact of perceived benefits and loyalty on GDPR consent to personal data collection and profiling in a retail chain store (A2020-61736)
Magdalini Soureli, Piraeus Bank; Ioannis Chaniotakis, Piraeus Bank; Maria Salamoura, University of the Aegean, Business School
To Punish or Not To Punish, That is the Question: Consumer Reactions to Different Levels of Brand Transgression Severity (A2020-62228)
Didem Isiksal, Istanbul Technical University; Elif Karaosmanoglu, Istanbul Technical University
To travel or not to travel if already experienced it virtually? (A2020-63701)
Akos Nagy, University of Pécs Faculty of Business and Economics; Viktoria Gerdesics, University of Pécs Faculty of Business and Economics
Too Ambitious to Succeed? Entrepreneurial Orientation and Internationalization Intention in Project Narratives and Crowdfunding Success (A2020-63740)
Melanie Bowen, Justus-Liebig-Universität Giessen; Xiaohan Wen, Assistant Prof/Ozyegin University; Shinhye Kim, University of Missouri
Too Close to Seek: Impact of Online Social Connections on Content Seeking in Social Media (A2020-62981)
Esther Kang, University of Cologne; Arun Lakshmanan, State University of New York at Buffalo
Too Much Information - Interaction Effects between WoM Valence and Other Sources of Social Information on Product Choice (A2020-64112)
Leonard Rackowitz, University of Hamburg; Michel Clement, University of Hamburg, Germany
Too Much of a Good Thing? Customer Participation and Supplier Commitment in a Project Business Context (A2020-64091)
Vishal Kashyap, University of Graz, Institute of Marketing; Stefan Hurtak, University of Graz, Institute of Marketing; Michael Ehret, Nottingham Trent University/ Nottinham Business School
Towards a Model for Building Trust and Acceptance of Artificial Intelligence Aided Medical Assessment Systems (A2020-64418)
Lennart Seitz, Leuphana University Lüneburg; Sigrid Bekmeier-Feuerhahn, Leuphana University Lueneburg; Florian Bontrup, Leuphana University Lueneburg; Justus Wildt, Docyet; Krutika Gohil, Docyet
Towards zero waste in online retail: The effects of packaging on consumer attitudes and possibilities for omitting it (A2020-60068)
Marijke Leliveld, University of Groningen; Ilona de Hooge, Wageningen University
Types of loyal customers in electronic commerce: A latent profile analysis in a cross-market sample (A2020-63506)
Nathalie Peña García, CESA School of Business; Mauricio Losada-Otálora, Pontificia Universidad Javeriana; Augusto Rodríguez-Orejuela, Universidad del Valle; Irene Gil-Saura, Universidad de Valencia; María Fuentes-Blasco, Universidad Pablo de Olavide
Understanding and managing the holistic patient experience for improving well-being and healthcare service delivery (A2020-63128)
Teresa Lopes, Minho University ; Cláudia Simões, University of Minho; Patrício Costa, University of Minho / Medical School; Joana César Machado, Universidade Católica do Porto
Understanding Drivers of Consumer Response to Climate Change Amelioration Policies (A2020-63830)
John Roberts, University of New South Wales; Gail Thomson, Reflections Research
Understanding the ‘Googling’ Customer – Online Service Delivery of Preventative Health Information and Digital Tools (A2020-60689)
Helen Bocking, Queensland University of Technology; Rebekah Russell-Bennett, Queensland University of Technology; Kate Letheren, Queensland University of Technology
Unraveling Sex Advertisements’ Effects by Considering Consumers’ Psychological Distance Level, Construal Level, and Gender (A2020-63605)
Ioannis Theodorakis, INSEEC Grand École INSEEC U.; Grigorios Painesis, Athens University of Economics and Business
Upside Potentials and Downside Risks of Product Innovations (A2020-64250)
Alexa Burmester, University of Hamburg; Michel Clement, University of Hamburg, Germany; Jan Becker, Kühne Logistics University
Using controversial values in CSR communication – analysing the Coca-Cola #loveislove campaign (A2020-64205)
Lilla Lipták, University of Szeged Faculty of Economics and Business Administration; Szabolcs Prónay, University of Szeged Faculty of Economics and Business Administration
Using identity theory and Zeitgeist effects to argue for the coexistence and longevity of design styles (A2020-64349)
Sabrina Fischenich, Technical University Berlin; Katrin Talke, TU Berlin
Using Task Context to Manage Boredom: The Impact of Time Pressure (A2020-64235)
Maximilian Gaerth, University of Mannheim; Minju Han, Yale University; Ravi Dhar, Yale University; Florian Kraus, University of Mannheim
Value Co-creation and Co-destruction Behaviour: Relationship with Basic Human Values (A2020-63425)
Olabode Ogunbodede, Newcastle University Business School; Savvas Papagiannidis, Newcastle University Business School; Eleftherios Alamanos, Newcastle University Business School
Volunteer emotions and motivations during mega events: the case of Rio 2016 Olympics (A2020-64274)
Marcos Silva, Faculdade Instituto de Administração; Andres Veloso, University of Sao Paulo; Marcelo Silva, University of São Paulo; Guilherme Shiraishi, Universidade de São Paulo
We need to talk about Consumer Online Browsing (A2020-63572)
Fabio Sandes, EAESP, Fundacao Getulio Vargas, FGV/SP; Yuliya Komarova Loureiro, Fordham University; Delane Botelho, EAESP, Fundacao Getulio Vargas, FGV/SP
We ‘Hope to’ vs We ‘Can’ Make a Difference: The Role of Verbal Framing in Consumers’ Evaluation of Companies’ Philanthropy. (A2020-63674)
Maria Lagomarsino, University of Neuchatel; Linda Lemarié, Audencia Business School
What Are You? Investigating the Importance of Human-likeness of Digital Voice Assistants through a Qualitative Approach (A2020-63200)
Hanna Schramm-Klein, University of Siegen; Katja Wagner, University of Siegen
What brand logo is more suitable: examining explicit and implicit consumer perceptions for dairy products (A2020-64772)
Ekaterina Nikolaeva, National Research University Higher School of Economics; Svetlana Berezka, National Research University Higher School of Economics; Marina Sheresheva, Lomonosov Moscow State University
What Explains Credit Card Delinquency: Mental Accounts or Rational Financial Planning? (A2020-64478)
Håvard Huse, BI Norwegian Business School; Auke Hunneman, BI Norwegian Business School; Sven Haugland, NHH Norwegian School of Economics
What if high is too high: role of regulations of emotions in sales interactions (A2020-64721)
Zoran Latinovic, MIT Sloan School of Management ; Milena Micevski, University of Vienna; Selma Kadic-Maglajlic, Copenhagen Business School
What is better for Consumers: Access or Ownership? Exploring Motivations and Barriers in the Apparel Market (A2020-63440)
Silvia Cacho-Elizondo, IPADE Business School; Coralie Damay, ISC Paris; Leïla Loussaïef, ISC Paris; isabelle ULRICH, Neoma Business School
What kind of Chatbot do Millennials prefer to interact with? (A2020-63095)
Susana Silva, Universidade Católica Portuguesa; Roberta De Cicco, University of Chieti-Pescara; Francesca Alparone, Francesca Romana Alparone is Full Professor of Social Psychology at the University of Chieti-Pescara. She conducts research on prejudice, attitudes and stereotype threat.
What Quality Attributes Do Wine Tourists Value More in a Winery Experience? eWOM in Spanish Wineries in the Wine Tourism (A2020-63314)
Mª Dolores Cortina Ureña, ESIC Business & Marketing School; María Guijarro-García, ESIC Business & Marketing School; Norat Roig-Tierno, ESIC Business & Marketing School
When customer gratitude does not work in business to business sales? (A2020-62147)
Konstantinos Rigopoulos, Nyenrode Business Universiteit; Henry Robben , Nyenrode Business Universiteit; Edward Groenland, Nyenrode Business Universiteit; Ed Peelen, Universiteit van Amsterdam
When Customers Take Initiative in Participation: Determinants, Consequences, and Boundary Conditions in the B2B Context (A2020-62510)
Yi-Chun Ou, University of Leeds; Ilias Vlachos, La Rochelle Business School, Excelia Group
When Discounts Become Predictable – An Analysis of Recurring Sale Promotions and Shopping Days on Consumers’ Purchase Decisions and Consequences for Retailers (A2020-64448)
Davina Weintz, Saarland University, Chair for Business Administration, in particular Retail Management; Regina Machleidt, Saarland University, Chair for Business Administration, in particular Retail Management; Bastian Popp, Saarland University
When Do Upward Product Line Extensions Help Overall Revenue? (A2020-63263)
Jihoon Cho, Kansas State University; Swinder Janda, Kansas State University
When does competitive intensity incentivize firms to improve customer relationships? A meta-analysis (A2020-64346)
Roelof Hars, University of Groningen; Hans Risselada, University of Groningen; Jaap Wieringa, University of Groningen
When Employees Show Care: The Effects of Customer Emotional Expressions on Service Recovery (A2020-63566)
Jia Luo, Southwestern University of Finance and Economics; Peeter Verlegh, Vrije Universiteit Amsterdam, School of business and Economics; Mirella Kleijnen, Vrije Universiteit Amsterdam; Yongqiang Li, Southwestern University of Finance and Economics
When Scarcity Mind-Set Promotes Prosocial Behaviours: A Waste Reduction Perspective (A2020-62945)
Xue Wang, Chinese University of Hong Kong; Xianchi Dai, CUHK Business School, Chinese University of Hong Kong, Hong Kong; Kao Si, University of Macau
When the First Is Not the Worst – How Personalized Starting Solutions Can Intensify the Default Effect (A2020-63860)
Philipp Dieckmann, RWTH Aachen University; Daniel Wentzel, Chair of Marketing, RWTH Aachen University; Michael Mendl-Heinisch, RWTH Aachen University
When the Like–Button is not Worth a Cent (A2020-64160)
Theo Lieven, Institute for Customer Insight; Nele Rietmann, Institute for Customer Insight, University of St. Gallen
When the whole is greater than the sum of its parts: chunking versus slicing product recall (A2020-59420)
Ljubomir Pupovac, The University of New South Wales; Francois Carrillat, University of Technology Sydney; Gary Lilien, Penn State University; David Michayluk, University of Technology Sydney
Which deal goes viral? The effect of persuasion heuristics on word-of-mouth toward promotional deals (A2020-62804)
Oanh Nguyen, UNSW Sydney; Liem Ngo, UNSW Sydney; Tania Bucic, UNSW Sydney
Which Scripts Are More Profitable?: A Topic Model Analysis for the Movie’s Green-lighting process (A2020-62447)
Jongdae Kim, Seoul National University; Youseok Lee, Myongji University; Inseong Song, Seoul National University
Who is Credible? Differences in Credibility of Micro- and Macro-Influencers (A2020-64592)
Carsten Schultz, University of Hagen
Who is happy? Building antecedent configurations identifying happy people across four European countries (A2020-64166)
Felix Ebert, Chair of Marketing and Innovation, University of Mannheim; Madeline Barth, University of Mannheim; Aleksandar Blečić, University of Mannheim; Arch Woodside, Yonsei University
Who’s more Brand Loyal – Women or Men? (A2020-63503)
John Dawes, University of South Australia; Philip Stern, University of Exeter Business School & Ehrenberg-Bass Institute University of South Australia; Magda Nenycz-Thiel, University of South Australia/Ehrenberg-Bass Institute; Jaap Wieringa, University of Groningen
Why do children join online brand communities? An exegesis of social, interpersonal and familial motivations (A2020-59246)
Robert Thomas, University of South Wales ; Gareth White , University of South Wales ; Anthony Samuel, Cardiff University
Why Do Shoppers Choose your Pack? The Impact of Product Package Design on Consumers’ Brand Stereotypes and Purchase Intention (A2020-63389)
Tsunwai Wesley Yuen, Lincoln International Business School, University of Lincoln, UK; Elle Perschke, Alliance Manchester Business School, The University of Manchester, UK; Hongwei He, Alliance Manchester Business School, The University of Manchester; Gary Davies, University of Chester, UK
Will IT Take Over the Role of Personal Encounters in Business Relationships? (A2020-64196)
Balázs Révész, University of Szeged; Erzsébet Hetesi, University of Szeged; Klára Kazár, University of Szeged
Win-Back Success beyond Purchases: The True Value of a Lost Customer (A2020-62543)
Robin-Christopher Ruhnau, University of Mannheim; Nathalie Harz, University of Mannheim
Within Touching Distances - Customers' Perceived Closeness in Mobile Marketing (A2020-64082)
Madeline Barth, University of Mannheim; Sabine Kuester, University of Mannheim; Elisa Konya-Baumbach, University of Mannheim
WOM and Loyalty: Differences Between Package-buyers and Self-packers (A2020-63362)
Cecilie Andersen, University of Agder; Marit Engeset, University of South-Eastern Norway; Ellen Nyhus, University of Agder
Word of mouth antecedents in non-profit preparatory schools: a structural equation modeling approach in the Brazilian educational context (A2020-63731)
Guilherme Shiraishi, Universidade de São Paulo; Isabelle Andreotti, Universidade de São Paulo
Work-Family Conflict, Burnout and Value Co-creation: The Specific case of Salesperson (A2020-64397)
Simão Machado, Universidade do Minho; José Pinho, Universidade do Minho; Gina Santos, Universidade do Minho
Wow, that’s great! The effect of phatic cues in chatbot conversations. (A2020-64370)
Anne Scherer, University of Zurich; Peter Fischer, University of St. Gallen; Bernd Schmitt , Columbia Business School; Julia Egli, University of St. Gallen
YOU ARE HOW YOU RATE: PERSONALITY AND ONLINE RATING BEHAVIOR (A2020-62459)
Li Eckart, TU Bergakademie Freiberg; Margit Enke, TU Bergakademie Freiberg
You’d Use It More than Me: Overestimating Products’ Usefulness to Others Because Of Self-Serving Materialism Attributions (A2020-49268)
Ignazio Ziano, Grenoble Ecole de Management; Daniel Villanova, University of Arkansas
ZAPPING IN TV ADVERTISING – THE ROLE OF CONTENT (A2020-64436)
Manuel Berkmann , University of Cologne ; Maren Becker , Vrije Universiteit Amsterdam ; Werner Reinartz, University of Cologne
‘Fashionably’ Late: Signaling Sociometric Status Through Conspicuous Consumption of Leisure Time (A2020-59192)
Kivilcim Dogerlioglu-Demir, Sabanci University; Andy Ng, Sabanci University; Cenk Koçaş, Sabanci University
‘Responsible Co-Development’: The Dual Potential of Involving Customers in Innovation (A2020-64085)
Lisa Welzenbach, Ludwig-Maximilians-University Munich, Institute for Innovation Management; Jelena Spanjol, Ludwig-Maximilians-Universität (LMU) Munich
“How Much in Advance Do You Book Your Accommodation?” – An Empirical Analysis of Planning Time (A2020-64379)
Christof Backhaus, Aston Business School; Tobias Heußler, Wiesbaden Business School; Valeria Croce, MODUL University Vienna
“I believe but I do not follow!”: Experience of deviant consumption in context of religion (A2020-62990)
Arti Srivastava, Indian Institute of Management Udaipur; Rajesh Nanarpuzha, Indian Institute of Management Udaipur; Prakash Satyavageeswaran, Indian Institute of Management Udaipur
“I Like It, But Won’t Be Caught Dead Using It”: Negative Press, Image Concerns, and Post-Purchase Usage (A2020-63326)
Matthew Philp, Ryerson University; Marcelo-Vinhal Nepomuceno, HEC Montréal
“I'm not impatient; - I just got suspicious!” How can suspicion affect consumer behaviour? (A2020-63056)
Athanasios Polyportis, Athens University of Economics and Business; Artemis Panigyraki, Imperial College Business School; Nikolaos Kyriakopoulos, Athens University of Economics and Business
“it’s not only mine but also ours”: exploring collective psychological ownership in cooperative context (A2020-64769)
Ons BELAID, Univeristy of Lyon; Sonia CAPELLI, University Lyon3, IAE lyon, Magellan, Lyon; William SABADIE, iaelyon School of Management
“It’s out of stock”: Impact of service failure messages on customer satisfaction in online grocery retailing (A2020-62462)
Reema Singh, Stockholm School of Economics; Magnus Söderlund, Stockholm School of Economics; Sofie Sagfossen, STOCKHOLM SCHOOL OF ECONOMICS
“Make an Effort to Show Me Love” The Effects of Indexical and Iconic Authenticity on Consumer Perceived Ethicality (A2020-63905)
Gwarlann De Kerviler, IESEG SCHOOL OF MANAGEMENT LEM-CNRS (UMR 9221); Nico Heuvinck, IESEG School of Management; ELODIE GENTINA, IESEG SCHOOL OF MANAGEMENT
“Status-Effect” on Review Platforms: How do Gaining or Losing Status Awards Affect Reviewers’ Behaviour? (A2020-63548)
Ali Tamaddoni, Deakin Business School; Satheesh Seenivasan, Senior Lecturer/Monash University; Jason Pallant, Swinburne University; Bernd Skiera, Goethe-University Frankfurt, Germany
“The Company We Keep:” Endogenous Network Formation and Peer Effects in Churn (A2020-59621)
Yulia Nevskaya, Washington University in St. Louis; Yijun (Sally) Chen, Washington University in St. Louis