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A Latent Allocation Model for Mindset Variables (R2020-83486)
pablo marshall, puc
A Meta-Analysis of the Effects of Background Music on Customers of Tourism Services (R2020-83534)
Maria-Angeliki Trompeta, Athens University of Economics and Business; Kalypso Karantinou, Athens University of Economics & Business; Christos Koritos, ALBA Graduate Business School - The American College of Greece; Tammo Bijmolt, University of Groningen
Adaptive Choice-Based Conjoint Analysis of Marketing Master Student’s Job Preferences (R2020-84938)
Zsuzsanna Kun, Corvinus University of Budapest; Judit Simon, Corvinus University of Budapest; Tamás Pusztai, Corvinus University of Budapest
An application of means-end and extended self theories to explore enablers and inhibitors of autonomous car adoption (R2020-83400)
Radu Dimitriu, Trinity Business School, Trinity College Dublin; Benedetta Crisafulli, Birkbeck University; Rodrigo Guesalaga, Pontificia Universidad Católica de Chile
An empirical investigation into the influence of Emotional Intelligence on Consumer Behavior (R2020-84515)
Altani Panagiotopoulou, Athens University of Economics and Business
An experimental approach to analyzing gender, sex appeal and idealized bodies in advertising (R2020-85178)
Willian Feitosa, IFSP; Susana Silva, Universidade Católica Portuguesa; Carlos Lourenco, Fundacao Getulio Vargas; ´Noemi Sunago, FGV; Ligia Resende, FGV
An investigation into the extent to which evolving digital marketing has enhanced manipulative marketing and the impacts on vulnerable consumers (R2020-84749)
Irene Garcia, Glasgow Caledonian University; Chloe Campbell, Glasgow Caledonian University; Marián Navarro-Beltrá, Universidad Católica de Murcia (UCAM)
Analysing the parent-child differences in evaluating the eating behaviour of primary school pupils (R2020-83397)
Dalma Peto, University of Szeged Faculty of Economics and Business Administration; Norbert Buzás, University of Szeged Faculty of Medicine; Szabolcs Prónay, University of Szeged Faculty of Economics and Business Administration; Lilla Lipták, University of Szeged Faculty of Economics and Business Administration
Are Influencers’ Causes Authentic? How Influencer-Cause Fit Shapes Followers’ Attitudes (R2020-84332)
Márcia Herter, Universidade Europeia, Lisboa; Raquel Soares, Universidade Europeia; Diego Costa Pinto, NOVA Information Management School; Carlota Abreu, Universidade Europeia; Maria do Carmo Leal, Universidade Europeia
Brand representation and symbolism understanding – perceived differences among young consumers (R2020-85067)
Ezeni Brzovska, Faculty of economics - Skopje; Stojan Debarliev, Faculty of economics - Skopje, Ss. Cyril and Methodius University in Skopje ; Durdana Ozretic-Dosen, University of Zagreb, Faculty of Economics & Business, Marketing Department
CHILDREN'S FOOD WELL-BEING: THE INFLUENCE OF PARENTS AND SCHOOL ON FOOD LITERACY (R2020-83438)
Andres Veloso, University of Sao Paulo; Rodolfo Rocha, University of Sao Paulo; Roberto Falcao, UNIALFA; Daniel Chaim, University of Sao Paulo
Consumer Identity Expressiveness in Marketing: Triggers and Outcomes (R2020-85046)
Dandan Zhu, Loubrough University ; Nina Michaelidou, Loughborough University; Belinda Dewsnap, Loughborough University; John Cadogan, Loughborough University
Consumer reaction to products with reused materials: examining different routes of contamination (R2020-84953)
Isadora do Carmo Stangherlin, Aarhus University, Department of Management; Klaus Grunert, Aarhus University, MAPP Centre, Department of Management; Marcia De Barcellos, Universidade Federal do Rio Grande do Sul / PPGA
Consumers’ De-ownership as a Predictor of Dark-side Digital Acquisition and Digital Piracy Behavior (R2020-83675)
Monika Kukar-Kinney, University of Richmond; Mateja Kos Koklic, University of Ljubljana, School of Economics and Business; Irena Vida, University of Ljubljana
Customer knowledge asset: A systematic review of leading marketing journals in 1997-2019 (R2020-84743)
Tamara Keszey, Corvinus University of Budapest; Silja Korhonen-Sande, NMBU School of Economics and Business, Norwegian University of Life Sciences
Customer Lifetime Value in the Context of Classical Music: Scenarios Testing Based on Musical Genre and Artists’ Popularity (R2020-85103)
Marie Vítová Dušková, University of Economics, Prague; Lubomír Št?pánek, Department of Statistics and Probability, Faculty of Informatics and Statistics, University of Economics, Prague; Lucie Šperková, University of Economics, Prague; Martin Víta, University of Economics, Prague; Miroslav Karlí?ek, University of Economics, Prague
Deep Choice: A Deep Learning Approach to Consumer Choice (R2020-83654)
Gijs Overgoor, University of Amsterdam; Bill Rand, North Carolina State University
Developing and Testing a new Framework for Targeting Strategies: An Exploratory Research (R2020-83358)
Marina Kyriakou, University of Piraeus; MARKOS TSOGAS, University of Piraeus
Differential effect of e-WOM on consumer adoption decisions (R2020-84779)
Camille Lacan, IAE - University of Perpignan Via Domitia
Digital books should be cheaper than printed: perceived price fairness effects on intention to purchase and willingness to buy (R2020-84890)
Gedas Ku?inskas, ISM University of Management and Economics; Indr? Pikturnien?, ISM university of management and economics
Disposing of an object: how choosing between redistribution or garbage (R2020-83750)
Eva Cerio, Université Paris-Est / Marne-la-Vallée
Do store flyers trigger cross-category sales? The moderating role of categories’ relatedness (R2020-83124)
Saeid Vafainia, ESCP EUROPE; Els Breugelmans, KU Leuven; Tammo Bijmolt, University of Groningen
Does your Cause Fit my Heart? Self-expansion, Self-Concept, and Brand Engagement in Cause Related Marketing (R2020-83003)
Carlos Rodriguez, College of Business Delaware State University; Shalini Bariar, VESIM Business School
Dominant Motives and Perceptual Drivers of Social Media Advertising Response: Are Users More Receptive to Advertising on Facebook or YouTube? (R2020-84704)
Nina Michaelidou, Loughborough University; Milena Micevski, University of Vienna; Georgios Halkias, University of Vienna
DYNAMIC MARKETING CAPABILITIES AND EXPORTING SME’s PROFITABILITY GROWTH: CONDITIONAL EFFECTS OF DIVERSIFICATION STRATEGIES (R2020-84467)
Dario Miocevic, University of Split, Faculty of Economics, Business and Tourism
Electric car purchase as a response to climate change - How green are European consumers? (R2020-84269)
Ljiljana Boži?, The Institute of Economics, Zagreb
Emotional contagion and the spread of negative eWOM on SNS (R2020-83415)
sarah zaraket, Université Paris I Panthéon Sorbonne; Regine Vanheems, IAE Lyon
Employee Advocacy in Generation Y - How to Use the Young Employee’s Voice in Social Media (R2020-84908)
Christina Reich, FOM - University of Applied Sciences, ifes Institute; Silvia Boßow-Thies, FOM - University of Applied Science, ifes Institute; Bianca Krol, FOM - University of Applied Science, ifes Institute
Exploring the implications of Consumer Use of Voice Search Technology on Marketing Practice (R2020-85040)
Janina Zarbock, Griffith College Dublin; Mary Loonam, Technological University Dublin
Exploring the Role of Functions of Attitude toward Perceived Cultural Distance in Intercultural Service Encounters (ICSE) (R2020-83837)
Zahra Daneshfar, Curtin University; Piyush Sharma, Curtin University; Russel Kingshott, Curtin University
Eyes Wide Shut? Understanding and Managing Consumers’ Visual Processing of Country-of-Origin Cues (R2020-83555)
Georgios Halkias, University of Vienna; Adamantios Diamantopoulos , University of Vienna; Arnd Florack, University of Vienna; Johanna Palcu, Vienna University of Economics and Business
Facing Alexa, the powerful lower their guard: anthropomorphization of smart personal assistants decreases privacy concerns for people with high sense of power (R2020-83250)
Ertugrul Uysal, University of Neuchâtel; Valéry Bezençon, University of Neuchâtel; Sascha Alavi, University of Bochum
Facing turbulences with organizational slacks in a corporate scandal: Firm value and risks (R2020-85208)
Dimitri Simonin, UTS Business School; Jan Hohberger, ESADE Business School
Factors Assisting the Use of Technology among older adults (R2020-84329)
Zsofia Kenesei, Corvinus University Budapest; Krisztina Kolos, Corvinus University of Budapest
Factors Contributing to International Student Loyalty – Is It Satisfaction With The University Solely (R2020-83391)
Anita Kéri, University of Szeged; Klára Kazár, University of Szeged; Balázs Révész, University of Szeged
Following my heart or my head? Managing customer retention through customer experience and lock-in (R2020-83337)
Lily(Xuehui) Gao, University of Zaragoza; Evert de Haan, University of Groningen; Iguácel Melero Polo, University of Zaragoza; F. Javier Sese, University of Zaragoza
Fount It! Brand Familiarity Improves Visual Search Performance (R2020-85022)
Ursa Bernardic, University of Geneva; Benjamin Scheibehenne, University of Geneva
Gamification as a method to provide deeper insights in the CX market research (R2020-84914)
Michal Scibor-Rylski, University of Warsaw, Faculty of Management
Globalization Orientations and Backlashes (R2020-83417)
Mark Cleveland, University of Western Ontario; Georgia McCutcheon, University of Western Ontario
How (differently) are smart products perceived? – An empirical investigation (R2020-83370)
Antje Fricke, Technische Universität Braunschweig; Nadine Pieper, Technisch; David Woisetschläger, Technische Universität Braunschweig
How Device Type Affects Product Returns in E-Commerce (R2020-83382)
Alisa Keller, University of Passau; Dirk Totzek, University of Passau
How do online brand communities generate customer loyalty in the fashion industry? (R2020-84500)
Wilson Ozuem, University of Cumbria; Michelle Willis, University of Cumbria; Silvia Ranfagni, University of Florence
How does customer satisfaction with service elimination influence repatronage intention? (R2020-84980)
Ágnes Somosi, John von Neumann University; Krisztina Kolos, Corvinus University of Budapest
How Golden is my Silence? The Effect of Companies’ Communication of Customers’ Data-Use and Handling in Product Presentation (R2020-85073)
Tobias Roeding, University of Siegen; Julian Schmitz, University of Siegen; Hanna Schramm-Klein, University of Siegen
How providing personal information about the producer on food packaging affects consumer responses (R2020-83621)
Dennis Gawlik, University of Hohenheim; Verena Hüttl-Maack, University of Hohenheim
Impact of Age on the Willingness to Disclose Personal Data in E-Shopping (R2020-84569)
Ignas Zimaitis, Faculty of Economics and Business Administration, Vilnius University; Sigitas Urbonavicius, Faculty of Economics and Business Administration, Vilnius University; Mindaugas Degutis, Faculty of Economics and Business Administration, Vilnius University; Vaida Kaduskeviciute, Faculty of Economics and Business Administration, Vilnius University
Impact of Interactive Recommendation Systems on Shopping Outcomes: the Moderating Role of Trust, Innovativeness and Self-expressiveness (R2020-83346)
Claire Deventer, SkalUP & University of Namur; Pietro Zidda, University of Namur
Influence of national culture on complaint for personal data protection breach (R2020-84902)
Christelle Aubert Hassouni, emlyon business school; Sandrine Macé, ESCP Business School; Béatrice Parguel, CNRS
Insights into managing marketing mix: The perspective of artist-entrepreneur (R2020-82968)
Tanja Komarac, University of Zagreb, Faculty of Economics & Business; Braslav Bradi?, University of Zagreb
Internal brand communication for transforming employees into brand champions: The role of knowledge and value congruence (R2020-83957)
Maja Kone?nik Ruzzier, School of Economics and Business, University of Ljubljana; Katja Terglav, X LAB; Robert Kaše, School of Economics and Business, University of Ljubljana
Investigating Perceptions of Manufacturers’ Brands Versus Private Labels by Using Implicit and Explicit Measures (R2020-84479)
Morana Fuduric, University of Zagreb, Faculty of Economics & Business Zagreb; Sandra Horvat , University of Zagreb, Faculty of Economics & Business; Akos Varga, Corvinus University of Budapest; Vatroslav Skare, University of Zagreb, Faculty of Economics & Business
Is Fast Feminine?: The Effect of Speed of Observed Hand-Motor Actions on Consumer Judgment and Behaviors (R2020-83361)
Sumit Malik, IE Business School, IE University, Spain; Eda Sayin, IE Business School
Is student experience in classroom a customer experience? Linking it with satisfaction, intention to repeat, and word of mouth communication. (R2020-84812)
Marina Psiloutsikou, Athens University of Economics & Business; George Siomkos, Athens University of Economics & Business
Is there a link between personality, emotions and sales performance? (R2020-83588)
Ilona Pezenka, FHWien der WKW University of Applied Sciences for Management & Communication; David Bourdin, FHWien der WKW
Leveraging the resources of others: Social purpose organizations as engagement platforms (R2020-83717)
Franziska Kullak, University of Bayreuth; Jonathan Baker, Auckland University of Technology; Herbert Woratschek, University of Bayreuth
Matrix type product display: Its concept and effectiveness (R2020-84896)
Takeshi Moriguchi, Waseda University; Hisashi Kawamata, Graduate School of Commerce, Waseda University; Shuzo Abe, Waseda University
Model of perceived private label authenticity (R2020-84488)
Sandra Horvat , University of Zagreb, Faculty of Economics & Business; Tanja Komarac, University of Zagreb, Faculty of Economics & Business; Durdana Ozretic-Dosen, University of Zagreb, Faculty of Economics & Business, Marketing Department
On the Evolution of Pre-Release Consumer Buzz and New Product Success (R2020-83403)
Carolin Haiduk, University of Hamburg; Thomas Schreiner, University of Hamburg; Timo Mandler, Toulouse Business School
On the Interplay of Brand Origin, Brand and Brand User Stereotypes (R2020-83474)
Adamantios Diamantopoulos , University of Vienna; Martin Egger, University of Vienna; Arnd Florack, University of Vienna; Petar Gidakovi?, Faculty of Economics, University of Ljubljana; Živa Kolbl, University of Vienna; Ilona Sz?cs, University of Vienna; Vesna Zabkar, Faculty of Economics, University of Ljubljana
One More Time: Does Country Image Influence Consumers’ Willingness to Pay? (R2020-84338)
Adamantios Diamantopoulos , University of Vienna; Michela Matarazzo, Università degli Studi Guglielmo Marconi; Anastasiya Petrychenko, University of Vienna
Opt-in or Opt-out? – Effects of Choice Architecture on Chatbot usage and Consumer Attitudes within the E-commerce (R2020-84926)
Martin Haupt, Justus-Liebig-Universität Giessen; Alexander Haas, Justus-Liebig-Universität Giessen; Jan Freidank, Technische Hochschule Mittelhessen
Overcoming consumption barriers for conscious food products: The relevance of measures encouraging individual sensory imagery (R2020-85037)
Thomas Poscher, Austrian Marketing University of Applied Sciences, Campus Wieselburg der FH Wiener Neustadt GmbH; Roswitha Enzelberger, Fachhochschule Wr. Neustadt GmbH, Campus Wieselburg; Kathrin Heim, Austrian Marketing University of Applied Sciences, Campus Wieselburg der Fachhochschule Wiener Neustadt GmbH; Robert Fina, Austrian Marketing University of Applied Sciences, Campus Wieselburg der Fachhochschule Wiener Neustadt GmbH; Elisabeth Steiner, Austrian Marketing University of Applied Sciences, Campus Wieselburg der Fachhochschule Wiener Neustadt GmbH; Udo Wagner, University of Vienna
Partitioned country of origin effect on consumer behavior: a meta-analytic review of empirical evidence (R2020-84077)
Alessandro De Nisco, University of International Studies of Rome - UNINT; Stephen Oduro, University of International Studies of Rome - UNINT
Perception of Privacy in the light of GDPR (R2020-85181)
Mirkó Gáti, Corvinus University of Budapest; Attila Simay, Corvinus University of Budapest
Perfectly Imperfect – The Moderating Role of Product Type and Power Distance Beliefs in Consumers’ Evaluation of Brands Using Atypical Endorsers (R2020-83364)
Svenja Hünies, Chair of Marketing, RWTH Aachen University; Daniel Wentzel, Chair of Marketing, RWTH Aachen University
Physicians and Institutional Work: Unpacking the Black Box of Institutionalization at the Front Lines of Healthcare (R2020-83627)
Bettina Kriegl, University of Applied Sciences Ingolstadt; Herbert Woratschek, University of Bayreuth; Andrea Raab, University of Applied Sciences Ingolstadt
Positive alcohol outcome expectancies: Does personal binge drinking experience matter? (R2020-85019)
Marija Cutura, University of Mostar; Mirna Leko Simic, The Josip Juraj Strossmayer University of Osijek; Emir Agic, University of Sarajevo
Predicting Adoption Choices Using Choice Probability Elicitation (R2020-85205)
Keyvan Dehmamy, University of Groningen; Thomas Otter, Goethe University; Günter Hitsch, Full Professor of Marketing at University of Chicago; Peter Kurz, bms marketing research + strategy
Price fairness, consumer involvement, emotional and behavioural responses: how do goods and services compare? (R2020-84998)
Domen Malc, University of Maribor; Borut Milfelner, University of Maribor; Aleksandra Selinšek, University of Maribor
Profiling digital marketing professionals – a study on demanded skills (R2020-84941)
Zsuzsa S?pl?can, Babe?-Bolyai University; Mónika Anetta Alt, Babe?-Bolyai University
Reacting to market conditions, or shaping them instead? Analyzing the fundamental outcomes of market-driving strategy. (R2020-84899)
Konstantinos Kottikas, Athens University of Economics and Business; Vlasis Stathakopoulos, Athens University of Economics and Business; Grigorios Painesis, Athens University of Economics and Business; Ioannis Theodorakis, INSEEC Grand École INSEEC U.; EFTHYMIA KOTTIKA, University of Economics, Prague
Reading a Salesperson’s Face: An Experimental Study Employing Real-Time Response Measurement (R2020-84191)
Sandra Pauser, Post-doctoral researcher/University of Vienna/Chair of Marketing; Udo Wagner, University of Vienna
Real or not, doesn’t matter, as long as you are hot- exploring the perceived credibility of an Instagram virtual influencer (R2020-83600)
Marcin Awdziej, Kozminski University; Jolanta Tkaczyk, Kozminski University; Dagmara Plata-Alf, Kozminski University
Reciprocity and Commitment in the Sharing Economy (R2020-83591)
Dinara Davlembayeva, Newcastle University Business School; Savvas Papagiannidis, Newcastle University Business School; Eleftherios Alamanos, Newcastle University Business School
Responses to adblockers in online advertising (R2020-83448)
Gloria Aznar, CEU SAN PABLO; Ignacio Redondo, Universidad Autónoma de Madrid
Responsive and proactive market orientation and SMEs’ export venture performance: The mediating role of marketing capabilities (R2020-84905)
Mateja Bodlaj, University of Ljubljana, School of Economics and Business; Barbara ?ater, University of Ljubljana, School of Economics and Business
Revisiting Brand Origin Misperceptions: A Comprehensive Model with Mediating and Moderating Effects (R2020-84755)
Timo Mandler, Toulouse Business School; Fabian Bartsch, Ieseg School of Management; Katharina Zeugner-Roth, IESEG School of Management
Robots are “alive”? Effect of loneliness on the intention to adopt social robots (R2020-83379)
Ngoc Bich Dang, Université Toulouse 1 Capitole, Toulouse School of Management; Laurent Bertrandias, Toulouse Business School
Salesperson-reported versus Customer-perceived Sales Force Adoption of Industrial Innovations: Main and Moderating Effects (R2020-83672)
Herbert Endres, University of Regensburg; Christine Hofstetter, University of Regensburg ; Roland Helm, University of Regensburg
Schools, TV and Children’s Implicit and Explicit Attitudes to Food (R2020-83696)
Ruzica Brecic, University of Zagreb, Faculty of Economics and Business; Dario Cven?ek, University of Washington/ Institute for Learning and Brain Sciences; Matthew Gorton, Newcastle University Business School; Sun?ana Piri Rajh, Faculty of Economic and Business - University of Zagreb; Miroslav Mandi?, Faculty of Economic and Business - University of Zagreb; Irena Pandža Bajs, Faculty of Economics and Business - University of Zagreb; Tanja Komarac, University of Zagreb, Faculty of Economics & Business
Seamless Shopping in Omnichannel Retailing: The effect of Channel Integration on Consumers’ Responses (R2020-85061)
Helen Cocco, IESEG School of Management LEM-CNRS (UMR 9221); Nathalie Demoulin , IESEG SCHOOL OF MANAGEMENT, LEM-CNRS (UMR 9221)
Shopping benefits of the digitalization of physical stores and the moderating role of product type (R2020-83798)
Nathalie Demoulin , IESEG SCHOOL OF MANAGEMENT, LEM-CNRS (UMR 9221); Gwarlann De Kerviler, IESEG SCHOOL OF MANAGEMENT LEM-CNRS (UMR 9221)
So close, yet so far? A methodological investigation of the potential of and optimal sample sizes for the application of napping as rapid sensory method in marketing contexts (R2020-84947)
Kathrin Heim, Austrian Marketing University of Applied Sciences, Campus Wieselburg der Fachhochschule Wiener Neustadt GmbH; Robert Fina, Austrian Marketing University of Applied Sciences, Campus Wieselburg der Fachhochschule Wiener Neustadt GmbH; Roswitha Enzelberger, Fachhochschule Wr. Neustadt GmbH, Campus Wieselburg; Elisabeth Steiner, Austrian Marketing University of Applied Sciences, Campus Wieselburg der Fachhochschule Wiener Neustadt GmbH; Alexander Höftberger, Fachhochschule Wr. Neustadt GmbH, Campus Wieselburg
Social Media Optimization Complexity: The Counterintuitive Strength of Passive Engagement (R2020-84290)
Satadruta Mookherjee, NEOMA Business School; Sean Massey, Binghamton University SUNY
Social robot acceptance in Entertainment and Hospitality Services (R2020-84053)
Rubén Huertas-Garcia, University of Barcelona – UB; Santiago Forgas-Coll , University of Barcelona; Antonio Andriella, Institut de Robòtica i Informàtica Industrial CSIC-UPC; Guillem Alenyà , Institut de Robòtica i Informàtica Industrial CSIC-UPC
Students’ career decision-making self-efficacy: Lessons for recruitment marketing in different cultures (R2020-84992)
Andreas Zehetner, University of Applied Sciences Upper Austria; Daniela Zehetner , Simon Kuznets Kharkiv National Univerisity of Economics ; Tetyana Lepeyko, Simon Kuznets Kharkiv National University of Economics
Tactical Churn in Contractual Service Relationships: When Customers Break up Without Leaving (R2020-83373)
Mona Hagebölling, Technische Universität Braunschweig; Barbara Seegebarth, Technische Universität Braunschweig; David Woisetschläger, Technische Universität Braunschweig
The Antecedents of the Value Co-Destruction – A Holistic Perspective (R2020-83723)
Hao Zheng, University of Nottingham Ningbo China; Chenchen Weng, Nottingham University Business School China; Jun Luo, University of Nottingham Ningbo China; Martin Liu, University of Nottingham Ningbo China
The boomerang effect of pharmaceutical treatment on the willingness to adopt healthy lifestyle (R2020-85001)
Amir Heiman, The Hebrew university of Jerusalem; Eyal Ert, The Hebrew University of Jerusalem; Yacov Tsur, The Hebrew University of Jerusalem; Ofra Kalter Leibovich , Gertner Institute; Kathleen Abu-Saad, Gertner Institute
The Compensatory Influences of Country Stereotypes and the Global/Local Nature of Brands on Consumer Responses: An Extended Framework (R2020-84125)
David Bourdin, FHWien der WKW; Georgios Halkias, University of Vienna; Attila Yaprak, Wayne State University
The concept and construct of salesforce agility in the insurance sector (R2020-85118)
MARKOS TSOGAS, University of Piraeus; Marina Kyriakou, University of Piraeus; Gerasimos Bogris, University of Piraeus
The Dark Sides of FinTech: The Misuse of Online Loan Services in China (R2020-85277)
May WANG, BNU-HKBU United International College
The Effects of Brand Endorsements in YouTube-videos on Young Viewers: The Role of Sponsorship Disclosure and Parental Mediation (R2020-83367)
Bianca Harms, University of Groningen; Tammo Bijmolt, University of Groningen; Janny Hoekstra, University of Groningen
The Evolution of Virtual Trade Shows: A Literature Review from the UK Medical Device Industry (R2020-85079)
Matthew Edge, Bournemouth university ; Sid Ghosh, Bournemouth University; Danni Liang, Bournemouth University
The impact of edutainment on the perceived authenticity of museum visitor experience (R2020-83579)
Tanja Komarac, University of Zagreb, Faculty of Economics & Business; Durdana Ozretic-Dosen, University of Zagreb, Faculty of Economics & Business, Marketing Department; Vesna Zabkar, Faculty of Economics, University of Ljubljana
The Impact of Mobile Advertising on Consumers' Purchase Intention: The Role of Consumer Innovativeness (R2020-83714)
Ivan-Damir Ani?, The Institute of Economics, Zagreb; Ivana Kursan Milakovi?, University of Split, Faculty of Economics, Business and Tourism; Mirela Mihi?, University of Split, Faculty of Economics, Business and Tourism, Split; Nicoletta Corrocher, ICRIOS, Bocconi University, Milan
The impact of packaging transparency and product texture on perceived healthiness and product trust (R2020-83825)
SOFIA LARAICHI, université angers; Gaëlle Pantin-Sohier, université angers
The Influence of Marketing Communications in Social Networks on Electronic Word-of-Mouth (R2020-83085)
Anna Bianchi, University of Warsaw / Faculty of Management
The Necessary and Sufficient Conditions of Customer Loyalty: The Role of Broad-Scope Trust (R2020-85214)
Ksenia Golovacheva, Saint Petersburg State University, Graduate School of Management; Maria Smirnova, Saint Petersburg State University, Graduate School of Management
The Quantification of Mobile Phone Usage: Does Screen Time Tracking Actually Help? (R2020-83121)
Laura Zimmermann, IE University School of Human Sciences and Technology
The Relationship between Service Staff Accents and Customer Participation: An Examination of Mediators (R2020-83948)
Christina Sichtmann, University of Vienna; David Bourdin, FHWien der WKW
The Reviewer Motivation Problem – How to Improve the Relationship with this User Group? (R2020-85007)
Victoria-Anne Schweigert, Karlsruhe Institute of Technology
The role of communities in sustainable consumption and well-being: literature review (R2020-84989)
Tamás Veress, Corvinus University of Budapest; Orsolya Lazányi, Corvinus University of Budapest; Gabriella Kiss, Corvinus University of Budapest; Kata Kasza-Kelemen, Marketing Insitute / Corvinus University of Budapest; Agnes Neulinger, Marketing Institute/ Corvinus University of Budapest
The Role of Positive and Negative eWOM for Restaurant Information Search Process and Visit Intentions (R2020-84917)
Melika Husi?-Mehmedovi?, University of Sarajevo, School of Economics and Business; Maja Arslanagic-Kalajdzic, University of Sarajevo; Alisa Mujki?, School of Economics and Business Sarajevo
The Role of Sound in Brand Perception: a Mixed?Methodology Approach (R2020-84815)
Elizaveta Zotova, Lomonosov Moscow State University; Alexander Pakhalov, Lomonosov Moscow State University
The role of trust in online B2B information gathering Are decision-makers in the B2B sector giving up information gathering for partnerships? (R2020-85043)
Zsófia Gyulai, University of Szeged - Faculty of Economics and Business Administration, Department of Business Studies
The Unresolved Uncertainty Effect: Do Brands Gain or Lose Stars When Consumers Have to Wait for Resolution of Brand-Led Uncertainty? (R2020-83349)
Arash Talebi, PhD Candidate, ESSEC Business School; Sonja Prokopec, Professor and LVMH Chaired Professor of Marketing; Ayse ONCULER, Professor, Marketing Department, ESSEC Business School
Too Much of a Good Thing? Customer Participation and Supplier Commitment in a Project Business Context (R2020-83445)
Vishal Kashyap, University of Graz, Institute of Marketing; Stefan Hurtak, University of Graz, Institute of Marketing; Michael Ehret, Nottingham Trent University/ Nottinham Business School
TRANSMITTING POWER OF BRAND LOVE: THE RELEVANCE OF HEDONIA-EUDAIMONIA ASPECT (R2020-84977)
Alisa Mujki?, School of Economics and Business Sarajevo; Maja Arslanagic-Kalajdzic, University of Sarajevo; Vesna Babic-Hodovic, University of Sarajevo
Understanding Brand Hate Internationally: A Validation Study from Slovenia (R2020-84794)
Sabina Ivanov , School of Economics and Business, University of Ljubljana; Maja Kone?nik Ruzzier, School of Economics and Business, University of Ljubljana; Marc Fetscherin, Rollins College; Mitja Ruzzier, University of Primorska, Faculty of Management
Understanding online and offline customer experience of shared vs. public mobility services – A semiautomated content analysis of user reviews (R2020-85133)
Jana Staudt, Technische Hochschule Mittelhessen; Martin Haupt, Justus-Liebig-Universität Giessen; Stefanie Wannow, Technische Hochschule Mittelhessen
Using controversial values in CSR communication – analysing the Coca-Cola #loveislove campaign (R2020-83385)
Lilla Lipták, University of Szeged Faculty of Economics and Business Administration; Szabolcs Prónay, University of Szeged Faculty of Economics and Business Administration
Value Co-creation and Co-destruction Behaviour: Relationship with Basic Human Values (R2020-83570)
Olabode Ogunbodede, Newcastle University Business School; Savvas Papagiannidis, Newcastle University Business School; Eleftherios Alamanos, Newcastle University Business School
Volunteer emotions and motivations during mega events: the case of Rio 2016 Olympics (R2020-83441)
Marcos Silva, Faculdade Instituto de Administração; Andres Veloso, University of Sao Paulo; Marcelo Silva, University of São Paulo; Guilherme Shiraishi, Universidade de São Paulo
What Does It Mean to Be Myself (Away From Home)? Bridging the Gap to Hedonic Consumption (R2020-84923)
Faheem Ahmed, Université Grenoble Alpes; Pierre VALETTE-FLORENCE, Université Grenoble Alpes - IAE
What drives m-banking clients to continue using m-banking services? (R2020-85031)
Anita Ciunova-Shuleska, Ss. Cyril and Methodius University in Skopje, Faculty of Economics - Skopje; Nikolina Palamidovska-Sterjadovski, Ss Cyril and Methodius University in Skopje, Faculty of Economics; Jana Prodanova, Universidad de Burgos
What Explains Credit Card Delinquency: Mental Accounts or Rational Financial Planning? (R2020-84962)
Håvard Huse, BI Norwegian Business School; Sven Haugland, NHH Norwegian School of Economics; Auke Hunneman, BI Norwegian Business School
What if high is too high: the role of regulation of emotion in sales interactions (R2020-83597)
Zoran Latinovic, MIT Sloan School of Management ; Milena Micevski, University of Vienna; Selma Kadic-Maglajlic, Copenhagen Business School
What is Business Development? – Possible Ways Forward in Theory Building, Methods and Future Research (R2020-84719)
Jonas Steffl, Bauhaus-Universität Weimar; Jutta Emes, Bauhaus-Universität Weimar
Willingness to Disclose Personal Data as a Case of Negotiated Social Exchange (R2020-84887)
Sigitas Urbonavicius, Faculty of Economics and Business Administration, Vilnius University; Mindaugas Degutis, Faculty of Economics and Business Administration, Vilnius University; Ignas Zimaitis, Faculty of Economics and Business Administration, Vilnius University; Vaida Kaduskeviciute, Faculty of Economics and Business Administration, Vilnius University; Vatroslav Skare, University of Zagreb, Faculty of Economics & Business
YOUNG ADULTS’ CAUSE RELATED BEHAVIOR ACROSS COUNTRIES: THE ROLE OF INDIVIDUAL CHARACTERISTICS (R2020-84647)
Maja Arslanagic-Kalajdzic, University of Sarajevo; Selma Kadic-Maglajlic, Copenhagen Business School; Jasmina Dlacic, University of Rijeka, Faculty of Economics and business; Vesna Zabkar, Faculty of Economics, University of Ljubljana
‘Responsible Co-Development’: The Dual Potential of Involving Customers in Innovation (R2020-84563)
Lisa Welzenbach, Ludwig-Maximilians-University Munich, Institute for Innovation Management; Jelena Spanjol, Ludwig-Maximilians-Universität (LMU) Munich
“United We Brand”: Internal brand orientation, interdepartmental conflict and performance implications (R2020-83960)
Lamprini Piha, University of Athens; Vasileios Davvetas, University of Leeds; Karolos Papadas, University of York