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"Hot from the Press!": Crash Coverage as a Psychological Barrier to Autonomous Vehicle Adoption (A2022-107490)
Thomas Teychenie, TSM-Research, Université Toulouse Capitole, CNRS; Julien Cloarec, iaelyon School of Management, Université Jean Moulin Lyon 3, Magellan; Lars Meyer-Waarden, Toulouse School of Management Research -CNRS University Toulouse 1 Capitole
"The Power of Emotional Messages": The Influence of Affective Content in Brand’s Social Media Posts on Consumer Decision Making in High-Involvement Services (A2022-107643)
Hai-Anh Tran, Aston University; Heiner Evanschitzky, Alliance Manchester Business School The University of Manchester; Andrew Farrell, Aston Business School; Bach Nguyen, Aston University; Anna Ackfeldt, Aston University
A Bird in the Hand is Yours: Psychological Proximity influences Feelings of Ownership (A2022-107630)
Bart Claus, IESEG School of Management; Jiska Eelen, Vrije Universiteit Amsterdam; Luk Warlop, BI Norwegian Business School; Michail Kokkoris, Vrije Universiteit Amsterdam
A Comparison of Perceived Environmental Sustainability of Brick-and-Mortar Retailing and Online Retailing (A2022-107258)
Patrick Klein, Saarland University, Department of Business Administration, in particular Retail Management; Bastian Popp, Saarland University
A Conceptualisation of Consumer Multiculturation (A2022-107577)
Duong Nguyen, Newcastle University; Qionglei Yu, Newcastle University; Natalia Yannopoulou, Newcastle University
A Dark Side of Hope: Understanding Why Investors Cling onto Losing Stocks (A2022-106555)
Siria Xiyueyao Luo, Vrije Universiteit Amsterdam; Femke van Horen, Vrije Universiteit Amsterdam; Kobe Millet, Vrije Universiteit Amsterdam; Marcel Zeelenberg, Vrije Universiteit Amsterdam and Tilburg University
A Field Experiment in Retailing on the Effect of Variety During Display Promotions (A2022-107460)
Mareike Sachse, Humboldt University Berlin; Sebastian Oetzel, University of Applied Sciences, Fulda, Germany; Daniel Klapper, Humboldt University Berlin, Germany
A Framework to Inspire Research on Justifying Indulgent Choice Over Time (A2022-106468)
Sven Feurer, Bern University of Applied Sciences; Kelly Haws, Owen Graduate School of Management
A meaningful reminder on sustainability: when explicit and implicit packaging cues meet. (A2022-105699)
Giulia Granato, Wageningen University; Arnout Fischer, Wageningen University; Hans Trijp, Wageningen University
A Meta-analysis of the Antecedents of Social Media Influencers' Impact (A2022-107189)
Jiseon Han, City, University of London; George Balabanis, City University of London
A NEGLECTED STRATEGY OF PARTIAL SERVICE TERMINATION AND ITS IMPACT ON CUSTOMERS’ PATRONAGE (A2022-107227)
Mathieu Béal, Grenoble Ecole de Management; charlotte lecuyer, University of Lyon; Caroline Bayart, University of Lyon; Denis Clot, University of Lyon
A new brand present in the customer journey (A2022-107288)
Aline Simonetti, Universitat de Valencia; Enrique Bigné, Universitat of Valencia
A Risky Sense of Comfort? How Device Type Affects Decision Quality and Product Returns in E-Commerce (A2022-107479)
Alisa Keller, University of Passau; Dirk Totzek, University of Passau; Alexander Keller; Andre Marchand, Leipzig University
A segmentation of consumer attitudes toward augmented reality as a shopping tool (A2022-106851)
Beatrice Romano, Swinburne University; Sean Sands, Swinburne University; Jason Pallant, Swinburne University
A Seller Perspective on Economic and Non-Economic Satisfaction Elements in Formalising B2B Relationships in Spain (A2022-106602)
Nils Høgevold, School of Communication, Leadership and Marketing, Kristiania University College, Oslo; Mornay Roberts-Lombard, Department of Marketing Management, University of Johannesburg; Carlos Ferro-Soto, Department of Business Organization and Marketing, University of Vigo, Vigo; Carmen Padin, Department of Applied Economics, University of Vigo, Vigo; Göran Svensson, School of Communication, Leadership and Marketing, Kristiania University College, Oslo
A Similarity Contingency Model of Country Stereotypes: Agonistic Emotions and Punitive Intent Following Company Misconduct (A2022-106578)
Camilla Barbarossa, Toulouse Business School; Cristian Buzeta, University of Antwerp; Patrick De Pelsmacker, University of Antwerpen; Ingrid Moons, University of Antwerp
A Socio-Psychological Perspective on Design Thinking in Online Environments: The Promises and Perils (A2022-107608)
Alice Minet, Chair of Marketing, RWTH Aachen University; Stefan Raff, Institute for Digital Technology Management, Business School, Bern University of Applied Sciences, Bern, Switzerland; Daniel Wentzel, Chair of Marketing, RWTH Aachen University
A Taxonomy of Marketing Instruments in E-Commerce (A2022-107646)
Benjamin Klink, University of St.Gallen; Thomas Rudolph, University of St. Gallen, Institute of Retail Management
Acceptance of Augmented Reality in Interactive e-Shopping Apps (A2022-107527)
Vincent FAVARIN, Toulouse School of Management Research - Université Toulouse 1 Capitole; Lars Meyer-Waarden, Toulouse School of Management Research -CNRS University Toulouse 1 Capitole; Julien Cloarec, iaelyon School of Management, Université Jean Moulin Lyon 3, Magellan
Acceptance of Cryptocurrencies in E-Commerce: Consumers’ Perspective Using a Proposed Cryptocurrency Technology Acceptance Model (CCTAM) (A2022-107456)
Michael Hollaus, University of Applied Sciences Wiener Neustadt, Campus Wieselburg; Lisa Lampert, University of Applied Sciences Wiener Neustadt, Campus Wieselburg; Ulrich Urak, University of Applied Sciences Wiener Neustadt, Campus Wieselburg
Advocating Beyond Call of Duty: How to Unlock the Potential of Employee Advocacy Platforms (A2022-107543)
Laura De Kerpel, Ghent University; Anneleen Van Kerckhove, Ghent University; Gudrun Roose, IESEG School of Management
Agile Mindset and Agile Slack: Impact on Marketing Effectiveness And International Performance (A2022-105701)
Yoel Asseraf, Ruppin Academic Center; Itzhak Gnizy, Ono Academic College
AI in Public: The Effects of Technology Bias, Fears of Public Surveillance, and Moral Tradeoffs on Privacy Concerns (A2022-107885)
Matilda Dorotic, BI Norwegian Business School; Emanuela Stagno, University of Sussex
AI-based Re-identification of Behavioral Clickstream Data (A2022-106830)
Stefan Vamosi, WU Vienna University of Economics and Business; Michael Platzer, MOSTLY AI; Thomas Reutterer, WU Vienna University of Economics and Business
Am I digitally included? The conceptualization of user’s digital self-inclusion (A2022-106714)
Léa CAUCHARD, Université de Montpellier; Gilles N'Goala, Institut Montpellier Management
Ambiguity and Herd Behavior Drive Uptake of New Technology Vaccines (A2022-106534)
Laura Zimmermann, IE University; Jeeva Somasundaram, IE Business School; Barsha Saha, Indian Institute of Management Shillong
An exploration of social media audience interactions with virtual influencer content on Instagram. A Netnography study. (A2022-107811)
Sara Kennedy, Trinity Business School; Laurent Muzellec, Trinity College Dublin
Analyzing Perceived Corporate Social Responsibility Effects across Nations: Do Country-Specific Differences Matter? (A2022-106716)
Lukas Zimmer, Trier University; Bernhard Swoboda, Trier University
Analyzing Purchase Decisions Using Dynamic Location Data (A2022-107327)
Tal Shoshani, University of Southern California; Peter Pal Zubcsek, Tel Aviv University; Shachar Reichman, Tel Aviv University
ANTECEDENTS TO THE ADOPTION OF OLFACTIVE DEVICES (A2022-107166)
Jean-Michel SAHUT, IDRAC Business School; Patricia Baudier, EM Normandie Business School, Métis Lab; Najoua MANITA, Ecole de Management Léonard De Vinci; Marie HAIKEL-ELSABEH, Ecole de Management Léonard De Vinci; Eric Braune, Omnes Education
Applying channel preferences as a mediating and segmentation variable in the case of sports goods customers – an omnichannel behaviour perspective (A2022-107609)
Akos Nagy, University of Pécs Faculty of Business and Economics; Ildikó Kemény, Corvinus University of Budapest; Krisztian Szucs, Faculty of Business and Economics, Univeristy of Pecs; Judit Simon, Corvinus University of Budapest
Approaches to Modelling the Relationship between Total Distribution and Market Share for Consumer Packaged Goods (A2022-106532)
Sebastian Göbl, University of Cologne; Martin Hirche, University of Cologne; Giang Trinh, Ehrenberg-Bass Institute University of South Australia
Are e-retailer brands affected by the manufacturer brands they offer? The case of beauty subscription boxes (A2022-107329)
Richard Huaman-Ramirez, EM Strasbourg Business School; Jean-François TOTI, Université de Lille - IAE
Are you selling me access to my property!? How perceptions of betrayal may undermine internal product upgrades (A2022-107532)
Janina Garbas, University of Passau; Sebastian Schubach, University of Passau; Martin Mende, Florida State University; Maura Scott, Florida State University; Jan Schumann, University of Passau
Artificial Intelligence: Service Employees Skills and Fear of Replacement (A2022-106728)
Darina Vorobeva, NOVA IMS; Yasmina El Fassi, NOVA IMS; Diego Costa Pinto, NOVA Information Management School; Diogo Hildebrand, Baruch College, CUNY; Anna Mattila, School of Hospitality Management, Pennsylvania State University, University Park, Pennsylvania, USA; Márcia Herter, Universidade Europeia, Lisboa
Assessing customer journeys with survey-based attribution modelling (A2022-106455)
Anssi Tarkiainen, Lappeenranta University of Technology
Athlete Endorsements: They Cannot Hurt, Can They? (A2022-107417)
Jochen Eckert, RheinMain University of Applied Sciences; Florian Görlich, RheinMain University of Applied Sciences
Avoiding greenwashing: should fashion brands create a separate sustainable collection to present their eco-friendly products? (A2022-107606)
Natacha Kahan, Université Libre de Bruxelles, Solvay Brussels School of Economics & Management; Virginie Bruneau, Université libre de Bruxelles; Catherine Janssen, Solvay Brussels School of Economics and Management - Université libre de Bruxelles
Back to nature: the role of mindfulness interventions in improving well-being in automated driving contexts (A2022-107588)
Frederica Janotta, Katholische Universität Eichstätt-Ingolstadt; Jens Hogreve , Katholische Universität Eichstätt-Ingolstadt ; Anders Gustafsson, BI Norwegian Business School; Line Lervik-Olsen, BI Norwegian Business School
Blurring the Boundary between Humans and Consumption Objects: Dehumanizing Consequences of Anthropomorphism (A2022-106675)
Alican Mecit, SKEMA Business School; L. J. Shrum, HEC Paris; Tina Lowrey, HEC Paris
Body size similarity between model and shopper: mitigating the risk in online clothes purchasing (A2022-107308)
Iina Ikonen, University of Bath; Jiska Eelen, Vrije Universiteit Amsterdam
Brand attitudes versus pro-environmental intentions: The tension brought by financial rewards and penalties (A2022-107740)
Maja Fors, Stockholm School of Economics; Catalina Wache, Freie Universität Berlin; Alexander Mafael, Stockholm School of Economics
Brand purpose: a marketing agency perspective (A2022-107205)
Alessandro Feri, Edinburgh Napier University; Nicholas Ind, Kristiania University College; Nathalia C Tjandra, Edinburgh Napier University
Brand-Influencer Collaborations and Change in Content Strategy (A2022-107283)
Anwesha De, Bocconi University; Beth Fossen, Indiana University
BRANDS IN RAP MUSIC: WHEN NEGATIVE BRAND MENTIONS BENEFIT THE BRAND. (A2022-108169)
Ghizlane Kasmi, IAE Paris-Sorbonne Paris 1 Panthéon Sorbonne; Géraldine Michel, IAE Paris-Sorbonne, Université Paris 1 Panthéon-Sorbonne; Valérie Zeitoun, IAE Paris-Sorbonne, Université Paris 1 Panthéon-Sorbonne
Brazilian transgender population vulnerable experiences when medically transitioning: insights from an emerging country (A2022-107728)
Andres Veloso, University of Sao Paulo; Vívian Marangoni, Universidade do Estado do Amazonas; Sofia Ferraz, ESPM
Building green brand trust of environmental-conscious consumers by using identity-based brand management on the example of natural cosmetic brands (A2022-107455)
Melina Alexandra Schmidt, FHWN - Campus Wieselburg; Robert Fina, Austrian Marketing University of Applied Sciences, Campus Wieselburg der Fachhochschule Wiener Neustadt GmbH
Buying Clothes in Smaller Sizes Elevates Weight Loss Motivation (A2022-107398)
Nukhet Taylor, Ryerson University; Donya Shabgard, York University; Theodore J. Noseworthy, York University
Call Me Robot: The Effect of Automation Name on Consumers’ Evaluation of Service Failure (A2022-107268)
Emanuela Stagno, University of Sussex; Ada Maria Barone, Goldsmiths, University of London; Carmela Donato, Luiss University
Can Consumers’ Desire for Newness in Fashion Reconcile with the Growing Need for Sustainability? (A2022-106318)
DENIZ ATIK, University of Texas Rio Grande Valley; Zeynep Ozdamar Ertekin, Izmir University of Economics; Lena Cavusoglu, University of North Carolina at Pembroke
Can event studies be applied to non-stock listed organizations? – The impact of COVID-19 on social media p2p fundraising (A2022-108163)
Beatrice Martin, WHU - Otto Beisheim School of Management; Christian Schlereth, WHU - Otto Beisheim School of Management
Can perceptions of brand authenticity induce an urge to participate in online brand communities? (A2022-106530)
Vikas Kumar, Indian Institute of Management Sirmaur; Arun K. Kaushk, IIM Amritsar; Vikrant Kaushal, IIM Sirmaur
Can readers judge the trustworthiness of online product reviews based on positive versus negative emotional terms? (A2022-106815)
Xzavier He, Vlerick Business School; Barbara Briers, IESEG School of Management
Can “Buy Local” Campaigns in Times of COVID Backfire? A Reactance Theory Perspective (A2022-106467)
Michela Matarazzo, Marconi University; Adamantios Diamantopoulos , University of Vienna; Andreas Raff, University of Vienna
Can’t wait to use it- the role of time convenience and anticipated emotions in augmented reality application usage intention (A2022-106554)
Gaukhar Chekembayeva, Modul University Vienna; Marion Garaus, MODUL University Vienna; Orsolya Schmidt, Modul University Vienna
Cashback in retail? Effects of promotions via app in the buying behaviour of retail consumers (A2022-107773)
Carlos Lourenco, Fundacao Getulio Vargas; lucas sakajiri, FGV-EAESP; Isotilia Costa, Universidad Adolfo Ibanez
Causal impact of digital display ads on advertiser performance (A2022-108183)
Koen Pauwels, Amazon Ads; Manuele Caddeo, Amazon Ads; German Schnaidt, Amazon Ads
Characterizing design styles: Which design style is it and why? (A2022-107727)
Mona Frermann, Technische Universität Berlin; Katrin Talke, TU Berlin; Sabrina Fischenich, Technical University Berlin; Max Klimm, Technische Universität Berlin
Characterizing smart tracking-based self-service technologies (STB SSTs) and their acceptance antecedents : a systematic literature review. (A2022-106094)
Virginie Schweitzer, Université de Haute-Alsace, Faculté de Marketing et d'Agrosciences
Chosen from the crowd: task complexity and attraction effects (A2022-107513)
Mark Pasquine, Norwegian University of Science and Technology (NTNU)
Clustering Patients According to their Medication Preference based on Conjoint Analysis (A2022-107659)
Zsuzsanna Kun, Corvinus University of Budapest; Tamás Pusztai, Corvinus University of Budapest; Ildikó Kemény, Corvinus University of Budapest; Bence Kovács, Corvinus University of Budapest; Judit Simon, Corvinus University of Budapest
Co-creation in B2B branding: a systematic literature review (A2022-107549)
Yuqian Qiu, ESADE Business School; Oriol Iglesias, ESADE Business School; Stefan Markovic, Copenhagen Business School; Cristina Sancha, Esade Business School
Cognitive underpinnings of COVID-19 vaccine hesitancy (A2022-107517)
Daniela Cristian, Bayes Business School (formerly Cass); Sinem Acar-Burkay, USN Business School
Combining Human and Digital in Online Customer Support: the Role of Regulatory Focus (A2022-106479)
Aleksandra Petelina-Walsh, University of Reading, Henley Business School
COMMUNICATING ON ETHICS IN THE TEXTILE MARKET: RESULTS OF AN EXPLORATORY STUDY ON CORPORATE COMMUNICATION AND COMMUNICATION ON SOCIAL NETWORKS OF FAST FASHION AND ETHICAL FASHION ACTORS (A2022-107644)
Stéphanie MONTMASSON, Université de TOULON, FRance; Sandrine Hollet-Haudebert, University of Toulon; Brigitte Müller, University of Toulon, IAE, Cergam
Comparing Value Propositions and Reference Cases for Persuading Customers in Business Markets (A2022-106946)
Dominik Ebinger, Karlsruhe Institute of Technology
Competition and unethical firm behavior (A2022-106538)
Lars Gemmer, University of Cologne; Alexander Edeling, KU Leuven; Marc Fischer, University of Cologne
CONSUMER ATTITUDES TOWARDS BEING ANONYMOUS (CABA): SCALE DEVELOPMENT AND VALIDATION (A2022-106983)
Tam Dinh, Koc University; Nilufer Aydinoglu, Koc University; Zeynep Gürhan-Canli, Koç University
Consumer discrimination in service situations: its influence on word of mouth and the desire for revenge (A2022-107237)
Simoni Rohden, Portuguese Institute of Marketing Management - IPAM; Cristiane Pizzutti, Federal University of Rio Grande do Sul (UFRGS)
Consumer Engagement and the Change to a Sustainable Transport Consumption Pattern (A2022-106421)
John Thøgersen, Aarhus University; Ting Zhang, Sun Yat-sen University, Business School
Consumer Engagement in Sustainable Initiatives through Crowdfunding (A2022-106580)
Natalia Maehle, Western Norway University of Applied Sciences; Pia Piroschka Otte, Ruralis - Institute for Rural and Regional Research
Consumer knowledge about brand origin on the food market (A2022-107649)
Pawel Bryla, University of Lodz
Consumer materialism in times of Covid-19: How does it influence consumers’ reactions and the evolution of their consumption patterns? (A2022-106486)
GILLES SERE DE LANAUZE, MONTPELLIER UNIVERSITY; Jeanne Lallement, University of La Rochelle; Béatrice Siadou-Martin, University of Montpellier; Florence DE FERRAN, La Rochelle University
Consumer perceptions and personal characteristics that affect the adoption of m-health applications (A2022-107315)
Magdalini Soureli, Piraeus Bank SA; Ioannis Chaniotakis, Piraeus Bank; Maria Salamoura, University of the Aegean, Business School
Consumer perceptions of sustainability labels for alternative consumer networks (A2022-107425)
Birgit Teufer, IMC University of Applied Sciences Krems; Martin Waiguny, IMC University of Applied Sciences Krems; Sonja Grabner-Kräuter, Alpen-Adria-Universität Klagenfurt
Consumer-activity identification: Identifying antecedents and outcomes (A2022-107012)
Matthew Hawkins, ICN Business School; Anastasia Thyroff, Powers College of Business, Clemson University; Alexandra Rome, ICN Business School
Consumers’ Reaction to Taste-based Product Modification (A2022-106151)
Elisa Solinas, University of Southern California; Francesca Valsesia, University of Washington; Joseph C. Nunes, University of Southern California
Consumers’ Responses to Corporate Motives: Is Covid-19 A Good CSR Initiative? (A2022-106987)
Ha Tran, RMIT University Vietnam; Long Nguyen, RMIT University Vietnam; Duy Dang-Pham, RMIT University Vietnam; Huy Pham, RMIT University Vietnam
Consumers’ Usage Intention of Refill-Stations: An Empirical Examination of Station Design Aspects (A2022-107015)
Louisa Pfeifer, University of Hamburg; Jennifer Zeißler, University of Hamburg
Consumer’s attitude to moral framed advertisements when brands are taking stand on socio-environmental issues (A2022-107153)
Babak Sarabi, UiT the Arctic University of Norway; Anders Wien, UiT the Arctic University of Norway; Tarje Gaustad, BI Norwegian Business School
Consumption in virtual worlds: Extending identity into digital markets (A2022-107214)
Bernadett KOLES, IÉSEG SCHOOL OF MANAGEMENT; Peter Nagy, Arizona State University; Center for Science and the Imagination
Content Distribution in the Netflix Era: Contingency-based Revenue Maximization Across Channels for Filmed Home Entertainment (A2022-107472)
Paul-Vincent Mayr, Chair of Marketing & Media | Westfälische Wilhelms-Universität Münster; Ronny Behrens, WWU Münster, Germany; Thorsten Hennig-Thurau, University of Münster; Raoul Kübler, Marketing Center Münster
Context Matters – Even in Virtuality: Perception of Object Proximity and Ownership in Augmented Reality (A2022-107756)
David Finken, University of Lucerne; Reto Hofstetter, University of Lucerne; Aradhna Krishna, University of Michigan; Florian von Wangenheim, ETH Zürich
Conversational Interfaces Reduce Financial Planning Stress (A2022-107747)
Meike Zehnle, Doctoral Candidate/University of St. Gallen/Institute of Marketing; Christian Hildebrand, University of St. Gallen
Coronavirus Ethics: Pandemic Severity and Judgments of Marketing Ethics (A2022-108090)
Yvetta Simonyan, University of Bath; Craig Smith, INSEAD
Corporate Social Responsibility: Does the Chief Marketing Officer Matter? (A2022-107887)
Dionne Nickerson, Indiana University; Atanas Nikolov, Appalachian State University
Country stereotypes as mediators of the countervailing influences of consumer xenocentrism and animosity on purchase behaviors (A2022-107228)
Giada Mainolfi, University of International Studies of Rome (UNINT); Adamantios Diamantopoulos , University of Vienna; Alessandro De Nisco, University of International Studies of Rome - UNINT; Stephen Oduro, University of International Studies of Rome, Italy; Dragana Milivojevic, University of Wien
Creatives’ Brand Attitudes Affect Forecasting Accuracy (A2022-107789)
Cátia Alves, Nova School of Business and Economics; Irene Consiglio, Nova School of Business and Economics
Cultural adaptation and consumer acculturation - double filter approach (A2022-107832)
Eszter Bogáromi, Corvinus University of Budapest; Erzsebet Malota, Associate Professor, Corvinus University Budapest; Tamás László, Eötvös Loránd University Faculty of Social Science
Culture of Innovation: A Comprehensive Literature Review Using Latent Dirichlet Association (A2022-107986)
Serena Pugliese, Bocconi University; Verdiana Giannetti, Leeds University Business School; Sourindra Banerjee
Customer Concentration and Firm Performance: Findings from a Meta-analysis (A2022-107397)
Ljubomir Pupovac, UNSW; Hauke Wetzel, UNSW; François Carrillat, HEC Montréal; Manjunath Padigar, University of Groningen
Customer Evaluation of Interactive Recommendation Systems: the Leveraging Role of Perceived Personalization (A2022-107465)
Claire Deventer, University of Namur; Pietro Zidda, University of Namur
Customer experience management in the higher education context: Why focusing on the relationship level is important for student retention and customer loyalty (A2022-107413)
Svetlana De Vos, Australian Institute of Business; Bora Qesja, Australian Institute of Business
CUSTOMER LOYALTY IN THE FACE OF AN OBJECTIVELY SUPERIOR SERVICE OFFERING: HOW TO REDUCE CUSTOMER SWITCHING (A2022-106420)
Barbara Duffek, Imperial College Business School; Thomas Foscht, Karl Franzens University of Graz; Andreas Eisingerich, Imperial College Business School
Customer Value for Second-Hand Luxury Products: Conceptualization and measurement. (A2022-106562)
Mona Mrad, Lebanese American University; George Balabanis, City University of London
Customer visibility in the service encounter can produce resistance to using services (A2022-108157)
Magnus Söderlund, Stockholm School of Economics; Mattias Hjelm, Stockholm School of Economics, Sweden
Customer–Salesperson Price Negotiations During Unexpected Demand Contractions: A Power–Dependency Perspective (A2022-107003)
Claire Cardy, Karlsruhe Institute of Technology; Johannes Habel, University of Houston; Nawar Chaker, Louisiana State University; Martin Klarmann, Karlsruhe Institute of Technology (KIT); Olaf Plötner, ESMT Berlin
Days-of-the-week effect in temporal judgments (A2022-108166)
Tatiana Sokolova, Tilburg University
Deepfakes For Digital Marketing of Brands: Take It but With A Pinch of Salt! (A2022-107769)
Nanda Choudhury, Fore School of Management New Delhi
Defining the Area of Construct - Development of the Definition of Media Brands and Media Brand Trust underlying the Scale Development Process (A2022-107569)
Steffen Heim, Helmut-Schmidt-University; Sylvia Chan-Olmstedt, College of Journalism and Communications, University of Florida; Claudia Fantapié Altobelli, Helmut-Schmidt-University; Michael Fretschner, Nordakademie University of Applied Sciences; Lisa-Charlotte Wolter, IUBH Internationale Hochschule
Delight my eyes and my brain: Affective and cognitive responses to attractive social media influencers (A2022-106676)
Sara Volkmer, Technical University of Munich; Martin Meißner, Technical University of Munich
Designing Persuasive Crowdfunding Videos (A2022-107605)
Hannah Chang, Singapore Management University; Anirban Mukherjee, Cornell University; Amitava Chattopadhyay, INSEAD
Designing Vulnerable Conversational Agents: The Impact of Trembling Vocal Cues on Empathic Concern and Prosocial Behavior (A2022-107693)
FOTIOS EFTHYMIOU, University of St Gallen; Christian Hildebrand, University of St. Gallen; William Hampton, Institute of Marketing, University of St. Gallen
Destination love: Conceptualization, scale development and validation (A2022-107427)
DIMITRA MARGIETA LYKOUDI, UNIVERSITY OF PIRAEUS; MARKOS TSOGAS, University of Piraeus
Determinants and Impacts of Practices Adopted in Restaurants Related to Food Loss and Waste: A Systematic Review (A2022-108178)
Alessandro Silva, ESPM - Escola Superior de Propaganda e Marketing; LUCIANA DE ALMEIDA, ESPM
Digital marketing effects on customer repurchase intentions following the pandemic. A strategic marketing analysis of customer equity dimensions (A2022-107224)
Meletios Niros, Department of Business, Hellenic American University, 436 Amherst st, Nashua, NH 03063, USA.; ???????? Giannakis, Hellenic American University; Angelica Niros, Department of Business Administration, Athens University of Economics & Business, 76