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Treating Employees like Robots: The Effect of Political Ideology on Consumer Response to Employee Agency Control (A2022-107995)
Hung Dao, University of Liverpool; Aristeidis Theotokis, University of Leeds; J. Joško Brakus, University of Leeds
Advocating Beyond Call of Duty: How to Unlock the Potential of Employee Advocacy Platforms (A2022-107543)
Laura De Kerpel, Ghent University; Anneleen Van Kerckhove, Ghent University; Gudrun Roose, IESEG School of Management
The boomerang effect of pharmaceutical treatment on the willingness to adopt healthy lifestyle (A2022-107555)
Amir Heiman, The Hebrew university of Jerusalem; Eyal Ert, The Hebrew University of Jerusalem; Yacov Tsur, The Hebrew University of Jerusalem; Hillit Feldmand, The Hebrew University of Jerusalem
"Hot from the Press!": Crash Coverage as a Psychological Barrier to Autonomous Vehicle Adoption (A2022-107490)
Thomas Teychenie, TSM-Research, Université Toulouse Capitole, CNRS; Julien Cloarec, iaelyon School of Management, Université Jean Moulin Lyon 3, Magellan; Lars Meyer-Waarden, Toulouse School of Management Research -CNRS University Toulouse 1 Capitole
"The Power of Emotional Messages": The Influence of Affective Content in Brand’s Social Media Posts on Consumer Decision Making in High-Involvement Services (A2022-107643)
Hai-Anh Tran, Aston University; Heiner Evanschitzky, Alliance Manchester Business School The University of Manchester; Andrew Farrell, Aston Business School; Bach Nguyen, Aston University; Anna Ackfeldt, Aston University
A Bird in the Hand is Yours: Psychological Proximity influences Feelings of Ownership (A2022-107630)
Bart Claus, IESEG School of Management; Jiska Eelen, Vrije Universiteit Amsterdam; Luk Warlop, BI Norwegian Business School; Michail Kokkoris, Vrije Universiteit Amsterdam
A Comparison of Perceived Environmental Sustainability of Brick-and-Mortar Retailing and Online Retailing (A2022-107258)
Patrick Klein, Saarland University, Department of Business Administration, in particular Retail Management; Bastian Popp, Saarland University
A Conceptualisation of Consumer Multiculturation (A2022-107577)
Duong Nguyen, Newcastle University; Qionglei Yu, Newcastle University; Natalia Yannopoulou, Newcastle University
A Dark Side of Hope: Understanding Why Investors Cling onto Losing Stocks (A2022-106555)
Siria Xiyueyao Luo, Vrije Universiteit Amsterdam; Femke van Horen, Vrije Universiteit Amsterdam; Kobe Millet, Vrije Universiteit Amsterdam; Marcel Zeelenberg, Vrije Universiteit Amsterdam and Tilburg University
A Field Experiment in Retailing on the Effect of Variety During Display Promotions (A2022-107460)
Mareike Sachse, Humboldt University Berlin; Sebastian Oetzel, University of Applied Sciences, Fulda, Germany; Daniel Klapper, Humboldt University Berlin, Germany
A Framework to Inspire Research on Justifying Indulgent Choice Over Time (A2022-106468)
Sven Feurer, Bern University of Applied Sciences; Kelly Haws, Owen Graduate School of Management
A meaningful reminder on sustainability: when explicit and implicit packaging cues meet. (A2022-105699)
Giulia Granato, Wageningen University; Arnout Fischer, Wageningen University; Hans Trijp, Wageningen University
A Meta-analysis of the Antecedents of Social Media Influencers' Impact (A2022-107189)
Jiseon Han, City, University of London; George Balabanis, City University of London
A NEGLECTED STRATEGY OF PARTIAL SERVICE TERMINATION AND ITS IMPACT ON CUSTOMERS’ PATRONAGE (A2022-107227)
Mathieu Béal, Grenoble Ecole de Management; charlotte lecuyer, University of Lyon; Caroline Bayart, University of Lyon; Denis Clot, University of Lyon
A new brand present in the customer journey (A2022-107288)
Aline Simonetti, Universitat de Valencia; Enrique Bigné, Universitat of Valencia
A Risky Sense of Comfort? How Device Type Affects Decision Quality and Product Returns in E-Commerce (A2022-107479)
Alisa Keller, University of Passau; Dirk Totzek, University of Passau; Alexander Keller; Andre Marchand, Leipzig University
A segmentation of consumer attitudes toward augmented reality as a shopping tool (A2022-106851)
Beatrice Romano, Swinburne University; Sean Sands, Swinburne University; Jason Pallant, Swinburne University
A Seller Perspective on Economic and Non-Economic Satisfaction Elements in Formalising B2B Relationships in Spain (A2022-106602)
Nils Høgevold, School of Communication, Leadership and Marketing, Kristiania University College, Oslo; Mornay Roberts-Lombard, Department of Marketing Management, University of Johannesburg; Carlos Ferro-Soto, Department of Business Organization and Marketing, University of Vigo, Vigo; Carmen Padin, Department of Applied Economics, University of Vigo, Vigo; Göran Svensson, School of Communication, Leadership and Marketing, Kristiania University College, Oslo
A Similarity Contingency Model of Country Stereotypes: Agonistic Emotions and Punitive Intent Following Company Misconduct (A2022-106578)
Camilla Barbarossa, Toulouse Business School; Cristian Buzeta, University of Antwerp; Patrick De Pelsmacker, University of Antwerpen; Ingrid Moons, University of Antwerp
A Socio-Psychological Perspective on Design Thinking in Online Environments: The Promises and Perils (A2022-107608)
Alice Minet, Chair of Marketing, RWTH Aachen University; Stefan Raff, Institute for Digital Technology Management, Business School, Bern University of Applied Sciences, Bern, Switzerland; Daniel Wentzel, Chair of Marketing, RWTH Aachen University
A Taxonomy of Marketing Instruments in E-Commerce (A2022-107646)
Benjamin Klink, University of St.Gallen; Thomas Rudolph, University of St. Gallen, Institute of Retail Management
Acceptance of Augmented Reality in Interactive e-Shopping Apps (A2022-107527)
Vincent FAVARIN, Toulouse School of Management Research - Université Toulouse 1 Capitole; Lars Meyer-Waarden, Toulouse School of Management Research -CNRS University Toulouse 1 Capitole; Julien Cloarec, iaelyon School of Management, Université Jean Moulin Lyon 3, Magellan
Acceptance of Cryptocurrencies in E-Commerce: Consumers’ Perspective Using a Proposed Cryptocurrency Technology Acceptance Model (CCTAM) (A2022-107456)
Michael Hollaus, University of Applied Sciences Wiener Neustadt, Campus Wieselburg; Lisa Lampert, University of Applied Sciences Wiener Neustadt, Campus Wieselburg; Ulrich Urak, University of Applied Sciences Wiener Neustadt, Campus Wieselburg
Advantages and disadvantages of virtual museums: deeper insights into young visitors' experiences (A2022-106332)
Tanja Komarac, University of Zagreb, Faculty of Economics & Business; Durdana Ozretic-Dosen, University of Zagreb, Faculty of Economics & Business, Marketing Department
Agile Mindset and Agile Slack: Impact on Marketing Effectiveness And International Performance (A2022-105701)
Yoel Asseraf, Ruppin Academic Center; Itzhak Gnizy, Ono Academic College
AI in Public: The Effects of Technology Bias, Fears of Public Surveillance, and Moral Tradeoffs on Privacy Concerns (A2022-107885)
Matilda Dorotic, BI Norwegian Business School; Emanuela Stagno, University of Sussex
AI-based Re-identification of Behavioral Clickstream Data (A2022-106830)
Stefan Vamosi, WU Vienna University of Economics and Business; Michael Platzer, MOSTLY AI; Thomas Reutterer, WU Vienna University of Economics and Business
Am I digitally included? The conceptualization of user’s digital self-inclusion (A2022-106714)
Léa CAUCHARD, Université de Montpellier; Gilles N'Goala, Institut Montpellier Management
Ambiguity and Herd Behavior Drive Uptake of New Technology Vaccines (A2022-106534)
Laura Zimmermann, IE University; Jeeva Somasundaram, IE Business School; Barsha Saha, Indian Institute of Management Shillong
An exploration of social media audience interactions with virtual influencer content on Instagram. A Netnography study. (A2022-107811)
Sara Kennedy, Trinity Business School; Laurent Muzellec, Trinity College Dublin
Analyzing Perceived Corporate Social Responsibility Effects across Nations: Do Country-Specific Differences Matter? (A2022-106716)
Lukas Zimmer, Trier University; Bernhard Swoboda, Trier University
Analyzing Purchase Decisions Using Dynamic Location Data (A2022-107327)
Tal Shoshani, University of Southern California; Peter Pal Zubcsek, Tel Aviv University; Shachar Reichman, Tel Aviv University
ANTECEDENTS TO THE ADOPTION OF OLFACTIVE DEVICES (A2022-107166)
Jean-Michel SAHUT, IDRAC Business School; Patricia Baudier, EM Normandie Business School, Métis Lab; Najoua MANITA, Ecole de Management Léonard De Vinci; Marie HAIKEL-ELSABEH, Ecole de Management Léonard De Vinci; Eric Braune, Omnes Education
Applying channel preferences as a mediating and segmentation variable in the case of sports goods customers – an omnichannel behaviour perspective (A2022-107609)
Akos Nagy, University of Pécs Faculty of Business and Economics; Ildikó Kemény, Corvinus University of Budapest; Krisztian Szucs, Faculty of Business and Economics, Univeristy of Pecs; Judit Simon, Corvinus University of Budapest
Approaches to Modelling the Relationship between Total Distribution and Market Share for Consumer Packaged Goods (A2022-106532)
Sebastian Göbl, University of Cologne; Martin Hirche, University of Cologne; Giang Trinh, Ehrenberg-Bass Institute University of South Australia
Are e-retailer brands affected by the manufacturer brands they offer? The case of beauty subscription boxes (A2022-107329)
Richard Huaman-Ramirez, EM Strasbourg Business School; Jean-François TOTI, Université de Lille - IAE
Are you selling me access to my property!? How perceptions of betrayal may undermine internal product upgrades (A2022-107532)
Janina Garbas, University of Passau; Sebastian Schubach, University of Passau; Martin Mende, Florida State University; Maura Scott, Florida State University; Jan Schumann, University of Passau
Artificial Intelligence: Service Employees Skills and Fear of Replacement (A2022-106728)
Darina Vorobeva, NOVA IMS; Yasmina El Fassi, NOVA IMS; Diego Costa Pinto, NOVA Information Management School; Diogo Hildebrand, Baruch College, CUNY; Anna Mattila, School of Hospitality Management, Pennsylvania State University, University Park, Pennsylvania, USA; Márcia Herter, Universidade Europeia, Lisboa
Assessing customer journeys with survey-based attribution modelling (A2022-106455)
Anssi Tarkiainen, Lappeenranta University of Technology
Athlete Endorsements: They Cannot Hurt, Can They? (A2022-107417)
Jochen Eckert, RheinMain University of Applied Sciences; Florian Görlich, RheinMain University of Applied Sciences
Avoiding greenwashing: should fashion brands create a separate sustainable collection to present their eco-friendly products? (A2022-107606)
Natacha Kahan, Université Libre de Bruxelles, Solvay Brussels School of Economics & Management; Virginie Bruneau, Université libre de Bruxelles; Catherine Janssen, Solvay Brussels School of Economics and Management - Université libre de Bruxelles
Back to nature: the role of mindfulness interventions in improving well-being in automated driving contexts (A2022-107588)
Frederica Janotta, Katholische Universität Eichstätt-Ingolstadt; Jens Hogreve , Katholische Universität Eichstätt-Ingolstadt ; Anders Gustafsson, BI Norwegian Business School; Line Lervik-Olsen, BI Norwegian Business School
Blurring the Boundary between Humans and Consumption Objects: Dehumanizing Consequences of Anthropomorphism (A2022-106675)
Alican Mecit, SKEMA Business School; L. J. Shrum, HEC Paris; Tina Lowrey, HEC Paris
Body size similarity between model and shopper: mitigating the risk in online clothes purchasing (A2022-107308)
Iina Ikonen, University of Bath; Jiska Eelen, Vrije Universiteit Amsterdam
Brand attitudes versus pro-environmental intentions: The tension brought by financial rewards and penalties (A2022-107740)
Maja Fors, Stockholm School of Economics; Catalina Wache, Freie Universität Berlin; Alexander Mafael, Stockholm School of Economics
Brand purpose: a marketing agency perspective (A2022-107205)
Alessandro Feri, Edinburgh Napier University; Nicholas Ind, Kristiania University College; Nathalia C Tjandra, Edinburgh Napier University
Brand-Influencer Collaborations and Change in Content Strategy (A2022-107283)
Anwesha De, Bocconi University; Beth Fossen, Indiana University
BRANDS IN RAP MUSIC: WHEN NEGATIVE BRAND MENTIONS BENEFIT THE BRAND. (A2022-108169)
Ghizlane Kasmi, IAE Paris-Sorbonne Paris 1 Panthéon Sorbonne; Géraldine Michel, IAE Paris-Sorbonne, Université Paris 1 Panthéon-Sorbonne; Valérie Zeitoun, IAE Paris-Sorbonne, Université Paris 1 Panthéon-Sorbonne
Brazilian transgender population vulnerable experiences when medically transitioning: insights from an emerging country (A2022-107728)
Andres Veloso, University of Sao Paulo; Vívian Marangoni, Universidade do Estado do Amazonas; Sofia Ferraz, ESPM
Building green brand trust of environmental-conscious consumers by using identity-based brand management on the example of natural cosmetic brands (A2022-107455)
Melina Alexandra Schmidt, FHWN - Campus Wieselburg; Robert Fina, Austrian Marketing University of Applied Sciences, Campus Wieselburg der Fachhochschule Wiener Neustadt GmbH
Buying Clothes in Smaller Sizes Elevates Weight Loss Motivation (A2022-107398)
Nukhet Taylor, Ryerson University; Donya Shabgard, York University; Theodore J. Noseworthy, York University
Call Me Robot: The Effect of Automation Name on Consumers’ Evaluation of Service Failure (A2022-107268)
Emanuela Stagno, University of Sussex; Ada Maria Barone, Goldsmiths, University of London; Carmela Donato, Luiss University
Can Consumers’ Desire for Newness in Fashion Reconcile with the Growing Need for Sustainability? (A2022-106318)
DENIZ ATIK, University of Texas Rio Grande Valley; Zeynep Ozdamar Ertekin, Izmir University of Economics; Lena Cavusoglu, University of North Carolina at Pembroke
Can event studies be applied to non-stock listed organizations? – The impact of COVID-19 on social media p2p fundraising (A2022-108163)
Beatrice Martin, WHU - Otto Beisheim School of Management; Christian Schlereth, WHU - Otto Beisheim School of Management
Can perceptions of brand authenticity induce an urge to participate in online brand communities? (A2022-106530)
Vikas Kumar, Indian Institute of Management Sirmaur; Arun K. Kaushk, IIM Amritsar; Vikrant Kaushal, IIM Sirmaur
Can readers judge the trustworthiness of online product reviews based on positive versus negative emotional terms? (A2022-106815)
Xzavier He, Vlerick Business School; Barbara Briers, IESEG School of Management
Can “Buy Local” Campaigns in Times of COVID Backfire? A Reactance Theory Perspective (A2022-106467)
Michela Matarazzo, Marconi University; Adamantios Diamantopoulos , University of Vienna; Andreas Raff, University of Vienna
Can’t wait to use it- the role of time convenience and anticipated emotions in augmented reality application usage intention (A2022-106554)
Gaukhar Chekembayeva, Modul University Vienna; Marion Garaus, MODUL University Vienna; Orsolya Schmidt, Modul University Vienna
Cashback in retail? Effects of promotions via app in the buying behaviour of retail consumers (A2022-107773)
Carlos Lourenco, Fundacao Getulio Vargas; lucas sakajiri, FGV-EAESP; Isotilia Costa, Universidad Adolfo Ibanez
Causal impact of digital display ads on advertiser performance (A2022-108183)
Koen Pauwels, Amazon Ads; Manuele Caddeo, Amazon Ads; German Schnaidt, Amazon Ads
Characterizing design styles: Which design style is it and why? (A2022-107727)
Mona Frermann, Technische Universität Berlin; Katrin Talke, TU Berlin; Sabrina Fischenich, Technical University Berlin; Max Klimm, Technische Universität Berlin
Characterizing smart tracking-based self-service technologies (STB SSTs) and their acceptance antecedents : a systematic literature review. (A2022-106094)
Virginie Schweitzer, Université de Haute-Alsace, Faculté de Marketing et d'Agrosciences
Chosen from the crowd: task complexity and attraction effects (A2022-107513)
Mark Pasquine, Norwegian University of Science and Technology (NTNU)
Clustering Patients According to their Medication Preference based on Conjoint Analysis (A2022-107659)
Zsuzsanna Kun, Corvinus University of Budapest; Tamás Pusztai, Corvinus University of Budapest; Ildikó Kemény, Corvinus University of Budapest; Bence Kovács, Corvinus University of Budapest; Judit Simon, Corvinus University of Budapest
Co-creation in B2B branding: a systematic literature review (A2022-107549)
Yuqian Qiu, ESADE Business School; Oriol Iglesias, ESADE Business School; Stefan Markovic, Copenhagen Business School; Cristina Sancha, Esade Business School
Cognitive underpinnings of COVID-19 vaccine hesitancy (A2022-107517)
Daniela Cristian, Bayes Business School (formerly Cass); Sinem Acar-Burkay, USN Business School
Combining Human and Digital in Online Customer Support: the Role of Regulatory Focus (A2022-106479)
Aleksandra Petelina-Walsh, University of Reading, Henley Business School
COMMUNICATING ON ETHICS IN THE TEXTILE MARKET: RESULTS OF AN EXPLORATORY STUDY ON CORPORATE COMMUNICATION AND COMMUNICATION ON SOCIAL NETWORKS OF FAST FASHION AND ETHICAL FASHION ACTORS (A2022-107644)
Stéphanie MONTMASSON, Université de TOULON, FRance; Sandrine Hollet-Haudebert, University of Toulon; Brigitte Müller, University of Toulon, IAE, Cergam
Comparing Value Propositions and Reference Cases for Persuading Customers in Business Markets (A2022-106946)
Dominik Ebinger, Karlsruhe Institute of Technology
Competition and unethical firm behavior (A2022-106538)
Lars Gemmer, University of Cologne; Alexander Edeling, KU Leuven; Marc Fischer, University of Cologne
CONSUMER ATTITUDES TOWARDS BEING ANONYMOUS (CABA): SCALE DEVELOPMENT AND VALIDATION (A2022-106983)
Tam Dinh, Koc University; Nilufer Aydinoglu, Koc University; Zeynep Gürhan-Canli, Koç University
Consumer discrimination in service situations: its influence on word of mouth and the desire for revenge (A2022-107237)
Simoni Rohden, Portuguese Institute of Marketing Management - IPAM; Cristiane Pizzutti, Federal University of Rio Grande do Sul (UFRGS)
Consumer Engagement and the Change to a Sustainable Transport Consumption Pattern (A2022-106421)
John Thøgersen, Aarhus University; Ting Zhang, Sun Yat-sen University, Business School
Consumer Engagement in Sustainable Initiatives through Crowdfunding (A2022-106580)
Natalia Maehle, Western Norway University of Applied Sciences; Pia Piroschka Otte, Ruralis - Institute for Rural and Regional Research
Consumer knowledge about brand origin on the food market (A2022-107649)
Pawel Bryla, University of Lodz
Consumer materialism in times of Covid-19: How does it influence consumers’ reactions and the evolution of their consumption patterns? (A2022-106486)
GILLES SERE DE LANAUZE, MONTPELLIER UNIVERSITY; Jeanne Lallement, University of La Rochelle; Béatrice Siadou-Martin, University of Montpellier; Florence DE FERRAN, La Rochelle University
Consumer perceptions and personal characteristics that affect the adoption of m-health applications (A2022-107315)
Magdalini Soureli, Piraeus Bank SA; Ioannis Chaniotakis, Piraeus Bank; Maria Salamoura, University of the Aegean, Business School
Consumer perceptions of sustainability labels for alternative consumer networks (A2022-107425)
Birgit Teufer, IMC University of Applied Sciences Krems; Martin Waiguny, IMC University of Applied Sciences Krems; Sonja Grabner-Kräuter, Alpen-Adria-Universität Klagenfurt
Consumer-activity identification: Identifying antecedents and outcomes (A2022-107012)
Matthew Hawkins, ICN Business School; Anastasia Thyroff, Powers College of Business, Clemson University; Alexandra Rome, ICN Business School
Consumers’ Reaction to Taste-based Product Modification (A2022-106151)
Elisa Solinas, University of Southern California; Francesca Valsesia, University of Washington; Joseph C. Nunes, University of Southern California
Consumers’ Responses to Corporate Motives: Is Covid-19 A Good CSR Initiative? (A2022-106987)
Ha Tran, RMIT University Vietnam; Long Nguyen, RMIT University Vietnam; Duy Dang-Pham, RMIT University Vietnam; Huy Pham, RMIT University Vietnam
Consumers’ Usage Intention of Refill-Stations: An Empirical Examination of Station Design Aspects (A2022-107015)
Louisa Pfeifer, University of Hamburg; Jennifer Zeißler, University of Hamburg
Consumer’s attitude to moral framed advertisements when brands are taking stand on socio-environmental issues (A2022-107153)
Babak Sarabi, UiT the Arctic University of Norway; Anders Wien, UiT the Arctic University of Norway; Tarje Gaustad, BI Norwegian Business School
Consumption in virtual worlds: Extending identity into digital markets (A2022-107214)
Bernadett KOLES, IÉSEG SCHOOL OF MANAGEMENT; Peter Nagy, Arizona State University; Center for Science and the Imagination
Content Distribution in the Netflix Era: Contingency-based Revenue Maximization Across Channels for Filmed Home Entertainment (A2022-107472)
Paul-Vincent Mayr, Chair of Marketing & Media | Westfälische Wilhelms-Universität Münster; Ronny Behrens, WWU Münster, Germany; Thorsten Hennig-Thurau, University of Münster; Raoul Kübler, Marketing Center Münster
Context Matters – Even in Virtuality: Perception of Object Proximity and Ownership in Augmented Reality (A2022-107756)
David Finken, University of Lucerne; Reto Hofstetter, University of Lucerne; Aradhna Krishna, University of Michigan; Florian von Wangenheim, ETH Zürich
Conversational Interfaces Reduce Financial Planning Stress (A2022-107747)
Meike Zehnle, Doctoral Candidate/University of St. Gallen/Institute of Marketing; Christian Hildebrand, University of St. Gallen
Coronavirus Ethics: Pandemic Severity and Judgments of Marketing Ethics (A2022-108090)
Yvetta Simonyan, University of Bath; Craig Smith, INSEAD
Corporate Social Responsibility: Does the Chief Marketing Officer Matter? (A2022-107887)
Dionne Nickerson, Indiana University; Atanas Nikolov, Appalachian State University
Country stereotypes as mediators of the countervailing influences of consumer xenocentrism and animosity on purchase behaviors (A2022-107228)
Giada Mainolfi, University of International Studies of Rome (UNINT); Adamantios Diamantopoulos , University of Vienna; Alessandro De Nisco, University of International Studies of Rome - UNINT; Stephen Oduro, University of International Studies of Rome, Italy; Dragana Milivojevic, University of Wien
Creatives’ Brand Attitudes Affect Forecasting Accuracy (A2022-107789)
Cátia Alves, Nova School of Business and Economics; Irene Consiglio, Nova School of Business and Economics
Cultural adaptation and consumer acculturation - double filter approach (A2022-107832)
Eszter Bogáromi, Corvinus University of Budapest; Erzsebet Malota, Associate Professor, Corvinus University Budapest; Tamás László, Eötvös Loránd University Faculty of Social Science
Culture of Innovation: A Comprehensive Literature Review Using Latent Dirichlet Association (A2022-107986)
Serena Pugliese, Bocconi University; Verdiana Giannetti, Leeds University Business School; Sourindra Banerjee
Customer Concentration and Firm Performance: Findings from a Meta-analysis (A2022-107397)
Ljubomir Pupovac, UNSW; Hauke Wetzel, UNSW; François Carrillat, HEC Montréal; Manjunath Padigar, University of Groningen
Customer Evaluation of Interactive Recommendation Systems: the Leveraging Role of Perceived Personalization (A2022-107465)
Claire Deventer, University of Namur; Pietro Zidda, University of Namur
Customer experience management in the higher education context: Why focusing on the relationship level is important for student retention and customer loyalty (A2022-107413)
Svetlana De Vos, Australian Institute of Business; Bora Qesja, Australian Institute of Business
CUSTOMER LOYALTY IN THE FACE OF AN OBJECTIVELY SUPERIOR SERVICE OFFERING: HOW TO REDUCE CUSTOMER SWITCHING (A2022-106420)
Barbara Duffek, Imperial College Business School; Thomas Foscht, Karl Franzens University of Graz; Andreas Eisingerich, Imperial College Business School
Customer Value for Second-Hand Luxury Products: Conceptualization and measurement. (A2022-106562)
Mona Mrad, Lebanese American University; George Balabanis, City University of London
Customer visibility in the service encounter can produce resistance to using services (A2022-108157)
Magnus Söderlund, Stockholm School of Economics; Mattias Hjelm, Stockholm School of Economics, Sweden
Customer–Salesperson Price Negotiations During Unexpected Demand Contractions: A Power–Dependency Perspective (A2022-107003)
Claire Cardy, Karlsruhe Institute of Technology; Johannes Habel, University of Houston; Nawar Chaker, Louisiana State University; Martin Klarmann, Karlsruhe Institute of Technology (KIT); Olaf Plötner, ESMT Berlin
Days-of-the-week effect in temporal judgments (A2022-108166)
Tatiana Sokolova, Tilburg University
Deepfakes For Digital Marketing of Brands: Take It but With A Pinch of Salt! (A2022-107769)
Nanda Choudhury, Fore School of Management New Delhi
Defining the Area of Construct - Development of the Definition of Media Brands and Media Brand Trust underlying the Scale Development Process (A2022-107569)
Steffen Heim, Helmut-Schmidt-University; Sylvia Chan-Olmstedt, College of Journalism and Communications, University of Florida; Claudia Fantapié Altobelli, Helmut-Schmidt-University; Michael Fretschner, Nordakademie University of Applied Sciences; Lisa-Charlotte Wolter, IUBH Internationale Hochschule
Delight my eyes and my brain: Affective and cognitive responses to attractive social media influencers (A2022-106676)
Sara Volkmer, Technical University of Munich; Martin Meißner, Technical University of Munich
Designing Persuasive Crowdfunding Videos (A2022-107605)
Hannah Chang, Singapore Management University; Anirban Mukherjee, Cornell University; Amitava Chattopadhyay, INSEAD
Designing Vulnerable Conversational Agents: The Impact of Trembling Vocal Cues on Empathic Concern and Prosocial Behavior (A2022-107693)
FOTIOS EFTHYMIOU, University of St Gallen; Christian Hildebrand, University of St. Gallen; William Hampton, Institute of Marketing, University of St. Gallen
Destination love: Conceptualization, scale development and validation (A2022-107427)
DIMITRA MARGIETA LYKOUDI, UNIVERSITY OF PIRAEUS; MARKOS TSOGAS, University of Piraeus
Determinants and Impacts of Practices Adopted in Restaurants Related to Food Loss and Waste: A Systematic Review (A2022-108178)
Alessandro Silva, ESPM - Escola Superior de Propaganda e Marketing; LUCIANA DE ALMEIDA, ESPM
Digital marketing effects on customer repurchase intentions following the pandemic. A strategic marketing analysis of customer equity dimensions (A2022-107224)
Meletios Niros, Department of Business, Hellenic American University, 436 Amherst st, Nashua, NH 03063, USA.; ???????? Giannakis, Hellenic American University; Angelica Niros, Department of Business Administration, Athens University of Economics & Business, 76 Patision st, Athens, 10434, Greece.
Digital Technology Usage as a Driver of Servitization Paths in Manufacturing Industries (A2022-107662)
Andreas Eggert, Freie Universität Berlin; Lisa Harrmann, Freie Universität Berlin; Eva Böhm, TU Dortmund University
Digital transformation and sports marketing: a case study of the Turkish Airlines Euroleague Basketball Final Four 2021 (A2022-107592)
Marcela Garza Segovia, La Salle - URL; Chris Kennett, La Salle - URL
Disease Cause Attribution and Patients’ Preference for Low versus High Self-Management Treatments (A2022-107791)
Tom Kim, Yonsei University - Mirae Campus; Jaehwan Kim, University of California, Davis; Anastasiya Ghosh, University of Arizona
Disrespectful Promotions: How Identity-Linked Price Promotions Backfire for Marginalized Consumer Groups (A2022-107514)
Guanzhong Du, University of British Columbia; Kobe Millet, Vrije Universiteit Amsterdam; Aylin Aydinli, Vrije Universiteit Amsterdam; Jennifer Argo, University of Alberta
Do green traffic-light labels signal healthy, tasty, and filling? How traffic-light labels impact food perception and food choice in self-service canteens (A2022-107133)
Lisa-Marie Merkl, University of Bayreuth; Larissa Diekmann, University of Bayreuth; Claas Christian Germelmann, University of Bayreuth
Do hotels' circular economy efforts really attract guests? (A2022-107486)
Florent Girardin, Ecole hôtelière de Lausanne, HES-SO University of Applied Sciences and Arts Western Switzerland; Luciano Lopez, Ecole hôtelière de Lausanne, HES-SO University of Applied Sciences and Arts Western Switzerland; Marie Gillet, Ecole hôtelière de Lausanne, HES-SO University of Applied Sciences and Arts Western Switzerland
Do Memes impact Brand Coolness perceptions? Examining hedonic versus utilitarian products (A2022-106669)
Aihoor Aleem, UCP - Católica Lisbon School of Business and Economics; Marta Aguiar, Iscte-InstItuto Universitário de Lisboa; Sandra Loureiro, ISCTE-IUL
Do we want robocars? Understanding consumer acceptance of autonomous vehicles (A2022-107589)
Nicole Bulawa, ESCP Business School; Frank Jacob, ESCP Europe; Charlotte Müller, Capgemini Invent
Do you want to be creative? Be stupid first (A2022-105886)
Tatiana Karpukhina, WU Vienna; Martin Schreier, WU Vienna; Ayelet Fishbach, University of Chicago Booth School of Business
Does Anthropomorphism in Chatbots Enhance Customers' Willingness to Pay? First Evidence from a Preliminary Study (A2022-107541)
Lennart Seitz, Leuphana University Lueneburg; Sigrid Bekmeier-Feuerhahn, Leuphana University Lueneburg
Does engaging content marketing help generate more B2B leads? (A2022-107378)
Amelia Dash, University of Eastern Finland; Tommi Laukkanen, University of Eastern Finland
Does Marketing Experience in Corporate Board Make Firm Innovative? (A2022-105955)
Byeonggwan (Ben) Lee, Indiana University; Shekhar Misra, Grenoble Ecole de Management; Christophe Haon, Grenoble Ecole de Management
Does price reduction on suboptimal food increase food waste at home? Analysis of the subsequent perceived value (A2022-106928)
Louise Dumont, UCLouvain; Karine Charry, UClouvain; Valérie Swaen, UCLouvain
Driving Brand Communion through Brand Agency and Brand Conservative-Progressive Beliefs: The ABC Model of Consumer Stereotypes about Brands (A2022-106454)
Petar Gidakovi?, University of Ljubljana, School of Economics and Business; Mateja Kos Koklic, University of Ljubljana, School of Economics and Business; Mila Ze?evi?, University of Ljubljana, School of Economics and Business; Vesna Zabkar, Faculty of Economics, University of Ljubljana
Driving the Reach of Research in the Pharmaceutical Industry (A2022-107249)
Philip Pollmann-Schweckhorst, University of Cologne; Marc Fischer, University of Cologne; Alexander Edeling, KU Leuven
Dynamic capabilities in the realization of omni-channel retailing (A2022-107782)
birgit solem, University of South-Eastern Norway; Jan Ivar Fredriksen, University of South-Eastern Norway; Øystein Sørebø, University of South-Eastern Norway
Dynamic Pricing: Consumer Reactions and Effective Retailer Responses (A2022-106709)
Arnd Vomberg, University of Mannheim; Christian Homburg, University of Mannheim; Panagiotis Sarantopoulos, Alliance Manchester Business School, The University of Manchester
Dynamics of brand relevance in category – an analysis of macroeconomic factors and product-market characteristics (A2022-107320)
Zeynep Karagür, University of Cologne; Dirk Buttke, Chair for Marketing and Market Research (Prof. Dr. Marc Fischer), University of Cologne; Marc Fischer, University of Cologne
Dynamics of Firm-Consumer Interactions on Social Media Platforms (A2022-107698)
Saehoon Chang, Queen's University; Ceren Kolsarici, Queen's University
Educating marketing students for sustainability through inclusion of NGO partners (A2022-107596)
Katalin Ásványi, Corvinus University of Budapest; Ágnes Zsóka, Corvinus University of Budapest
Effects of authenticity on customer retention of AI-powered branded app: A conceptual paper (A2022-107401)
Diem-Trang Vo, RMIT University Vietnam; Long Nguyen, RMIT University Vietnam; Duy Dang-Pham, RMIT University Vietnam; Ai-Phuong Hoang, RMIT University Vietnam
Effects of IoT usage on consumer empowerment: A qualitative study in the healthcare sector (A2022-107671)
Julien Francois, Université du Québec à Montréal; Anne Françoise Audrain, ESG -UQAM; Loick Menvielle, EDHEC Business School; Myriam Ertz, Université du Québec à Chicoutimi
Effects of message design adaptations in voice shopping (A2022-107508)
Lea Sollfrank, Goethe University Frankfurt; Ju-Young Kim, Goethe-Universität Frankfurt
Ego Depletion and Product Saliency Moderate the Effect of Sponsorship Disclosure on Persuasion Knowledge Activation in Social Media Influencer Posts (A2022-106817)
Jasper David Brüns, Technical University of Munich, School of Management; Martin Meißner, Technical University of Munich; Dorian Quelle, Oxford Internet Institute, University of Oxford
Elaboration of an Idea towards New Product Success in User Innovation (A2022-106956)
Suyun Mah, Singapore Management University
Employers’ changing needs for digital marketing: Results of an n-gram analysis of job advertisements (A2022-106984)
József Hubert, Corvinus University of Budapest; András Bauer, Corvinus University of Budapest
Enduringly Adjusting B2B Sales and Purchasing Channels? Lessons from the Global Pandemic Crisis (A2022-106630)
Christine Falkenreck, Hof University; Grzegorz Leszczy?ski, Poznan University of Economics and Business; Marek Zieli?ski, Pozna? University of Economics and Business
Engagement Quality: An Automated Measure of User Responses to Social Media Marketing Posts to Indicate Marketing Performance (A2022-107011)
Daniel Bruns, University of Wuppertal; Steffen Prior, University of Wuppertal
Evaluating the Use of E-Marketing in B2B Businesses Performance: Driving effect of Market Orientation, Top Management Support and Competitive Pressure (A2022-106450)
Adnan Ahmed Sheikh, Department of Business Administration, Air University Multan Campus; Beenish Tariq, Institute of Business Administration, Karachi; Muhammad Suffyan Siddiqui, Department of Business Administration, Air University Multan Campus
Examining the Dynamics of Pre and Post-release User-generated Content to Explain New Product Adoption (A2022-105493)
Julia Kampani, University of Cyprus; Marios Theodosiou, University of Cyprus; Christos Nicolaides
Experiential Purchases as a Status Signal: Exploring the Role of Intrinsic Motivation (A2022-107750)
Evrim Yanar, University of Lausanne; Felicitas Morhart, HEC Lausanne
Exploring Airbnb user preferences during the pandemic: a Choice based Conjoint Analysis approach (A2022-108162)
Stelios Tsafarakis, Technical University of Crete; Georgios Bekos, Alliance Manchester Business School, The University of Manchester
Exploring Customer Journeys in B2B: Proactively Managing Value Creation (A2022-107526)
Harald Brege, Department of Management and Engineering, Linköping University; Lisa Lundin, Linköping University; Daniel Kindström, Department of Management and Engineering, Linköping University
Exploring the Twitter Myth: The Value of Twitter-generated Variables on Forecasting Tourist Arrivals (A2022-107583)
Yuanming Qiu, University of Edinburgh Business School; Jake Ansell, J.Ansell@ed.ac.uk; Ewelina Lacka, University of Edinburgh Business School
Extraverts love Alexa, Neurotics adore Google: Personality as a Determinant for Smart Speaker Brand Preferences (A2022-107601)
Friederike Paetz, Clausthal University of Technology; Carsten Schultz, FernUniversität in Hagen
Factors of Customers’ Channel Choice in an Omnichannel Environment: A Systematic Literature Review (A2022-106350)
Lukas Wolf, Friedrich-Alexander-Universität Erlangen-Nürnberg; Martina Steul-Fischer, Friedrich-Alexander-Universität Erlangen-Nürnberg
Fair trade in unfair times - Do we only buy ethically when we are feeling well? (A2022-107639)
Philipp Dieckmann, RWTH Aachen University; Moritz Jörling, EMLYON Business School; Daniel Wentzel, Chair of Marketing, RWTH Aachen University
Fear and Loathing in Food Meaning Markets: Socio-Evolutionary Responses Elicited by Users of Symbolically Loaded Products (A2022-107017)
Harri Luomala, University of Vaasa, School of Marketing and Communication; Anne Matilainen, University of Helsinki, Ruralia Institute; Leena Viitaharju, University of Helsinki, Ruralia Institute; Lähdesmäki Merja, University of Helsinki, Ruralia Institute; Sami Kurki, University of Helsinki, Ruralia Institute
First Amongst Equals? A Study on How Dynamic Ranks Influence Consumer Perceptions (A2022-107562)
Arpita Pandey, IIM Bangalore, India; Sanjeev Tripathi, Indian Institute of Management, Indore, India; Shailendra Jain, University of Washington
Flexibility moderates choice overload: Consumer satisfaction and purchase rate increase when choice from large assortments is “flexible” as opposed to “constrained” (A2022-108083)
Elena Reutskaja, IESE Business School; Barbara Fasolo, London School Of Economics and Political Science; Raffaella Misuraca, University of Palermo
Foe or Friend: Flat-Rate Pricing and Market Outcome (A2022-106993)
Wei Miao, University College London; Junhong Chu, National University of Singapore
Forgoing Consumption of Products that Others Cannot Access (A2022-107171)
Kirla Ferreira, City University of London; Janina Steinmetz, Cass Business School; Irene Scopelliti, City, University of London
From box-movers to lacemakers: When logistics becomes the backbone of BtoB distributors’ marketing strategy (A2022-107454)
Elsa DESSAIGNE, Excelia Business School; Catherine Pardo, EM Lyon Business School; Gilles Paché, CERGAM Aix-Marseille University
Frontline Employee Inspiration: How Inspired Frontline Employees Impact Customers during Service Encounters (A2022-107294)
Kathrin Neumueller, University of St.Gallen; Kristina Kleinlercher, Institute of Retail Management, University of St.Gallen; Heiner Evanschitzky, Alliance Manchester Business School The University of Manchester; Thomas Rudolph, University of St. Gallen, Institute of Retail Management
Functional product design: Fluency effects on perceived functionality and ease of use (A2022-107169)
Fabian Rüger, Goethe University Frankfurt; Jan Landwehr, Goethe University Frankfurt
Future incentives to reduce mobile phone usage (A2022-107665)
Jeeva Somasundaram, IE Business School; Laura Zimmermann, IE University; Quang Duc Pham, IE Business School
Gambling quit apps to the rescue: Considerations of app features for help-seeking problem gamblers. (A2022-107376)
Luke Brownlow, Flinders University; Roberta Crouch, Flinders University; Naser Pourazad, Flinders University, Australia; Svetlana De Vos, Australian Institute of Business
Game on! Factors Influencing Adoption and Consumer Behavior of Online Games (A2022-107595)
Mihai Orzan, Bucharest University of Economic Studies; Zara Adina, Bucharest University of Economic Studies, Marketing Faculty; Gheorghe Orzan, Bucharest University of Economic Studies; Stefan Caescu, Bucharest University of Economic Studies
Gamification and visitor engagement in smart exercise travel: A spatial approach (A2022-106437)
Seongsoo Jang, Cardiff University; Jinwon Kim, University of Florida
Gen Zers: slacktivists or boycotters? An investigation of how teenagers engage in boycotting behaviors online and offline. (A2022-107614)
Giandomenico Di Domenico, University of Portsmouth; Annamaria Tuan, University of Bologna; Marco Visentin, University of Bologna
Grateful and elevated or angry and contemptuous? The role of moral emotions in consumer responses to brand activism (A2022-107034)
Eliana Esposito, Technische Hochschule Mittelhessen; Stefanie Wannow, Technische Hochschule Mittelhessen; Martin Haupt, Justus-Liebig-Universität Giessen
Green products in the fashion industry (A2022-107241)
Laura Martinez-Huete, Universidad Pública de Navarra; Maria Elena Aramendia Muneta, Universidad Pública de Navarra
Guilty or Not Guilty that Is the Question: Effect of Guilt Relieving Opportunity on Consumer-Brand Relationships (A2022-107623)
Didem Isiksal, Istanbul Aydin University; Elif Karaosmanoglu, Istanbul Technical University; Zeynep Gürhan-Canli, Koç University
Happier thanks to my virtual friends? The virtuous effect of SMI genuineness on followers and brands (A2022-107070)
Pauline Claeys, UCLouvain; Karine Charry, UClouvain; Tina Tessitore, IESEG School of Management
Has the COVID-19 Pandemic Made Us More Materialistic? The Effect of COVID-19 and Lockdown Restrictions on the Endorsement of Materialism (A2022-106560)
Olaya Moldes, Cardiff University; Denitsa Dineva, Cardiff University; Lisbeth Ku, De Montfort University
Health campaign strategies against COVID-19 and young Spaniards attitudes: An empirical study on the role of self-efficacy (A2022-106625)
Natividad Crespo-Tejero, ESIC University- ESIC Business Marketing School; Ruth Fernández-Hernández, ESIC University-ESIC Marketing & Business School; Susana Fernández-Lores, ESIC University-ESIC Business & Marketing School; Fernando E. García-Muiña, Rey Juan Carlos University, Madrid, Spain
Healthy first, unhealthy out: the impact of health-based product sorting and product filtering on shopping basket healthiness (A2022-107725)
David Olk, University of Groningen; Koert van Ittersum, University of Groningen; Tammo Bijmolt, University of Groningen
History Sells: How Positive History Shapes Consumers’ Preferences for Used Products (A2022-108149)
Yang Cao, Xiamen University; Charis Li, Grenoble Ecole de Management; Jun Ye, Xiamen University
How a “China-made” Label Influences Chinese Youth’s Product Evaluation: The Priming Effect of Patriotic and Nationalistic News (A2022-105407)
ANQI YU, University of Antwerp; SHUBIN YU, BI Norwegian Business School; Huaming Liu, Departamento de Organización de Empresas I, University of Granada, Campus Universitario de Cartuja, 18071 Granada,Spain
How app aesthetics shape emotions and recommendation behaviour: SOBC theory approach (A2022-106982)
Sushant Kumar, Indian Institute of Management Raipur
How Can We Create Safe Smart Cities? A Qualitative Analysis from a Multiple Stakeholders' Perspective (A2022-107196)
Emanuela Stagno, University of Sussex; Matilda Dorotic, BI Norwegian Business School
How Compassion Influences Privacy-Related Decision-Making – Prosocial Data Disclosure in Covid-19 Contact Tracing Apps (A2022-107681)
Klara Greinwald, University of Passau; Eileen Dauti, University of Passau; Alisa Keller, University of Passau; Eva Pieringer, University of Passau; Dirk Totzek, University of Passau
How cool is to be engaged with Drunk Elephant? An analysis of user-generated content campaigns on Instagram (A2022-106606)
Ricardo Godinho Bilro, Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL).; Sara Serras, ISCTE - Instituto Universitário de Lisboa; Sílvia Cavalinhos, Instituto Universitário de Lisboa (ISCTE-IUL); Luis Miguel, ISCTE-IUL; Susana Marques, Iscte - instituto universitário de Lisboa
How corporate irresponsibility affects negative word of mouth: the moderated mediation approach (A2022-107515)
Grzegorz Zasuwa, The John Paul II Catholic University of Lublin; Magdalena Stefa?ska, Pozna? University of Economics and Business
How Cultural Dimensions affect Purchase Intention on Social Commerce (A2022-106966)
Giang Dao, University of Twente; Agata Leszkiewicz, UNIVERSITY OF TWENTE; Efthymios Constantinides, University of Twente
How do Brands evolve? An Exploration of Brand Co-Creation Performances (A2022-107103)
Lars Griebel, University of Bayreuth; Tim Ströbel, University of Bayreuth
How Do Consumers Compare Prices? (A2022-107161)
Gilles Laurent, ESSEC Business School; Marc Vanhuele, HEC Paris; Madhav Arora, ESSEC Business School
How do consumers react to store social atmosphere? An analysis of the mediating role of transactional satisfaction: Abercrombie & Fitch store case study (A2022-107349)
Karim Errajaa, ESG UQAM; Anne Françoise Audrain, ESG -UQAM; Sabrina Hombourger-Barès, École des Sciences de l’Administration Université TÉLUQ
How does it fit? Investigating effects of regulatory fit on innovation adoption behavior (A2022-107611)
Nina Gospodinova, Saarland University; Slawka Jordanow, Saarland University; Sven Heidenreich, Saarland University
How Does Media’s Reporting Tone Influence Consumption? Evidence from the US-China Trade War (A2022-107079)
Celina Proffen, Goethe University Frankfurt; Lukas Jürgensmeier, Goethe University Frankfurt
How does robot gender affect men’s and women’s technological acceptance? (A2022-106481)
Rubén Huertas-Garcia, University of Barcelona – UB; Santiago Forgas-Coll , University of Barcelona; Antonio Andriella, Institut de Robòtica i Informàtica Industrial CSIC-UPC; Guillem Alenyà , Institut de Robòtica i Informàtica Industrial CSIC-UPC
How embarrassing! What can I do about it? Experiencing Embarrassment as a Public vs. Private Emotion and Symbolic Coping Behavior (A2022-107742)
Meikel Soliman, Leuphana University Lüneburg; Marie-Lena Fech, Leuphana University Lüneburg
How ensembles affect consumer preferences – The role of aesthetic consistency (A2022-107718)
Saskia Walz, Technische Universität Berlin; Katrin Talke, TU Berlin
How Firms Can Steer Social Media Conversations (A2022-107788)
Mohammad Saljoughian, University of Tennessee; Kelly Hewett, University of Tennessee; Harald van Heerde, University of New South Wales Sydney; Bill Rand, North Carolina State University
How human desire for belonging and state of high versus low power influence masstige luxury consumption (A2022-105629)
Shayan Shaikh, University of Warwick; Michaela Gummerum, University of Warwick
HOW INFLUENCER-BRAND RELATIONSHIP CAN BE PERCEIVED AS AUTHENTIC (A2022-107243)
Gwarlann De Kerviler, IESEG SCHOOL OF MANAGEMENT LEM-CNRS (UMR 9221); Raphaelle BUTORI, ESSEC
HOW INTERACTIVE TECHNOLOGIES FOR CHANNEL INTEGRATION GIVING ACCESS TO ENLARGED ASSORTMENT IMPACT IN-STORE SHOPPERS (A2022-107504)
Nathalie Demoulin , IESEG SCHOOL OF MANAGEMENT, LEM-CNRS (UMR 9221); Gwarlann De Kerviler, IESEG SCHOOL OF MANAGEMENT LEM-CNRS (UMR 9221)
How Luxury Content Becomes Viral on Social Media: The Positive Role of Disfluency (A2022-107375)
Zitian Qiu, HEC Lausanne; Felicitas Morhart, HEC Lausanne
How May I Help You? Chatbots Implementation in Marketing (A2022-106955)
Svetlana Bialkova, Liverpool Business School
How need for interaction and self-regulated learning influence the acceptance of online education in an UTAUT framework (A2022-107245)
Ágnes Halász, Corvinus University of Budapest; Zsofia Kenesei, Corvinus University Budapest
How Product Ensembles Affect the Value Perception of Products (A2022-107900)
Katrin Talke, TU Berlin; Miriam Deufel, Technische Universität Berlin
How self- and other-oriented benefits and sacrifices shape anticonsumption in leisure air travel (A2022-107755)
Vanessa Frenser, Technical University of Brunswick/ Chair of Services Management; Barbara Seegebarth, Technische Universität Braunschweig; David Woisetschläger, Technische Universität Braunschweig; Susanne Robra-Bissantz, Technische Universität Braunschweig
How veganism impacts tourists attitudes toward tourism destinations: an empirical study (A2022-107751)
Sílvia Cavalinhos, Instituto Universitário de Lisboa (ISCTE-IUL); Ricardo Godinho Bilro, Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL).; Luis Miguel, ISCTE-IUL
How visual perception influences hedonic shopping experience in a 360-virtual store? (A2022-107518)
Nino Ruusunen, University of Eastern Finland; Heli Hallikainen, University of Eastern Finland; Tommi Laukkanen, University of Eastern Finland
How VR can Boost Inspiration and Increase Donations (A2022-106627)
Mariana Berga Rodrigues, Iscte-Instituto Universitário de Lisboa and Business Research Unit (BRU-IUL); Flávia Lopes, ISCTE - Instituto Universitário de Lisboa; Sandra Loureiro, ISCTE-IUL
Humanizing Health Apps to Promote Usage Among the Elderly: The Roles of Human-Technology Relationship and Anticipated Emotions (A2022-107086)
Shuili Du, University of New Hampshire; Chunyan Xie, Western Norway University of Applied Sciences; Richard Bagozzi, University of Michigan ; Kristi Bjornes Skeie, University of Stavanger; Tatiana Iakovleva, University of Stavanger Business School together with Valide; Elin M. Oftedal, University of Stavanger
Humorous response to consumer complaints: an ally or an enemy? (A2022-107293)
SHYNAR DYUSSEMBAYEVA, UNIVERSITY OF PORTSMOUTH; Marta Nieto García, University of Portsmouth; ALI SELCUK CAN, UNIVERSITY OF PORTSMOUTH
I am One of the Good Ones, Forgive Me! The Impact of CSR on Brand Forgiveness (A2022-107547)
Martin Ohlwein, International School of Management; Pascal Bruno, International School of Management (ISM)
I and AI: Towards a Typology of Relationships between the Self and Anthropomorphised AI (A2022-107077)
Amani AlAbed, Newcastle University; Ana Javornik, University of Bristol; Diana Gregory-Smith, Newcastle University; Rebecca Casey, Newcastle University
I said I would not buy it, but here I go again… Why ethically minded consumers consume when having decided otherwise? (A2022-107101)
Eleni Papaoikonomou, University Rovira and Virgili; Matias Ginieis, University Rovira and Virgili
Impact of Global Brand CMOs’ CSR and Socio-Political Activism Communication on Twitter (A2022-108164)
Peren Ozturan, Ozyegin University; Amir Grinstein, Northeastern University
In Companies We Trust: Consumer Adoption of Artificial Intelligence Services and the Role of Company Trust and AI Autonomy (A2022-106906)
Darius-Aurel Frank, Aarhus University; Lina Jacobsen, MAPP-Centre, Aarhus University; Helle Alsted Sondergaard, Aarhus University
Influence of individual cultural orientations on privacy protective responses: the mediating role of concern for privacy breaches (A2022-107478)
Christelle Aubert Hassouni, ESCP Business School; Béatrice Parguel, CNRS; Sandrine Macé, ESCP Business School
Influence of Regain Management Practices and Cultural Framework Conditions on Customer Recovery Success in Professional Service Firms (A2022-107122)
René Schleus, Freie Universität (FU) Berlin; Doreén Pick, University of Applied Sciences Merseburg
Information Processing Patterns during Choice: The Effect of Choice Design Complexity and Product Category Involvement on Attribute Non-Attendance (A2022-107634)
Alaa Elgayar, Institute of Marketing, School of Business and Economics, Humboldt University Berlin; Narine Yegoryan, Humboldt University Berlin
Innovative Decision Aids in the Context of Online Size Selection (A2022-107447)
Jan-Lukas Selter, University of Siegen; Julian Schmitz, University of Siegen; Tobias Roeding, University of Siegen; Hanna Schramm-Klein, University of Siegen
Instagram's influence on beauty standards adoption by young women (A2022-107411)
Sergio Moraes, ESPM; Paola Amalfi, ESPM; Maria Luiza Gouveia, ESPM; Beatriz Penati, ESPM; Alessandra Sister, ESPM
Integrating branding theory under the novel concepts of Brand Genetics, Brand Genotype and Brand Phenotype. (A2022-107420)
Bernardo Pontes, Carleton University; Aron Darmody, Carleton University
Internal Branding in Tourism: A State-of-the-art Review (A2022-107550)
Karin Foidl-Mehrlaender, Fachhochschule Salzburg GmbH
Internal determinants of social media followers’ willingness to pay a premium price: A moderated mediation model (A2022-106608)
Filipe Coelho, University of Coimbra, CeBER, Faculty of Economics; Concepción Varela-Neira, Fac. CC. Económicas e Empresariais, Universidade de Santiago de Compostela, Spain; Zaira Camoiras-Rodríguez, Fac. CC. Económicas e Empresariais, Universidade de Santiago de Compostela, Spain
International franchising governance mode choice: A stakeholder perspective (A2022-107233)
Vanessa Bretas, National University of Ireland - Galway; Ilan Alon, University of Agder; Thelma Rocha, ESPM; Jefferson Galetti, University of Johannesburg
Internationalization of Italian wine products in China: The role of digital platforms in a service ecosystem (A2022-108170)
Lala Hu, Università Cattolica del Sacro Cuore Milano; Roberta Sebastiani, Universita' Cattolica del Sacro Cuore; Marta Galli
Investigating Control Perceptions in AI-Based Data Disclosure Processes (A2022-107073)
Johanna Zimmermann, University of Passau; Jan Schumann, University of Passau; Thomas Widjaja, Universtity of Passau; Kelly Martin, Colorado State University, USA
Investigating the effect of external reference prices on consumer price evaluation and purchase decision: A multi-method approach. (A2022-106622)
Lilla Lipták, University of Szeged Faculty of Economics and Business Administration; Szabolcs Prónay, University of Szeged Faculty of Economics and Business Administration
Investigation of sense of community in case of Hungarian cyclists (A2022-108161)
Eva Bundsag, University of Szeged, Faculty of Economics and Business Administration; Sandor Huszar, University of Szeged, Faculty of Economics and Business Administration
Is an organic line extension interesting for consumers? (A2022-106752)
Maria-Luisa Hernandez-Olalla, Universidad Pontificia Comillas; Carmen Valor, Universidad Pontificia Comillas; Carmen Abril, Universidad Complutense de Madrid
Is Gossip Always Bad for Human Branding? Unexpected Consequences of Celebrity Gossip (A2022-106981)
Gaia Giambastiani, Vrije Universiteit Amsterdam; Andrea Ordanini, Bocconi University; Joseph C. Nunes, University of Southern California
Is human likeness always best? Human- vs. cartoon-like virtual models (A2022-107219)
Claudia Franke, Saarland University, Institute for Consumer & Behavioral Research; Andrea Gröppel-Klein, Saarland University, Institute for Consumer & Behavioral Research; Julian Dincher, Saarland University, Institute for Consumer & Behavioral Research; Annika Ecker, Saarland University, Institute for Consumer & Behavioral Research
Is nudging an effective tool to reduce food waste intention among young consumers? An application of the VBN theory (A2022-107037)
Elena Fraj-Andres, University of Zaragoza; Carolina Herrando, University of Zaragoza; Laura Lucia-Palacios, University of Zaragoza; Raul Perez-Lopez, Universidad de Zaragoza
Is relative power between Marketing & Sales associated with departmental authority, conflict and company performance? (A2022-107390)
Konstantinos Lionakis, Athens University of Economics & Business; Maria Psimouli, ACG; Ioannis Rizomyliotis, University of West Attica; Kleopatra Konstantoulaki, St Petersburg State University
It’s safe and healthy! Increasing consumers’ willingness to consume aging produce (A2022-107575)
Christina Neubig, Technical University of Munich; Jutta Roosen, Technical University of Munich
It’s Time to Adapt: How Salespeople’s Time Perspective Alter their Adapted Behaviors (A2022-108158)
Laurianne Schmitt, EM Strasbourg Business School
I’m Off: Advergames’ Potential to Stimulate Attitude, Visiting Intention, and Recommendation in Traveling (A2022-107343)
Maria Madlberger, Webster Vienna Private University; Maja Stipetic, University of Rijeka
Just Name it: How Naming Humanoid Service Robots can Decrease Eeriness and Increase Repurchase Intent (A2022-107438)
Malak El Halabi, Grenoble Ecole de Management; Olivier Trendel, Grenoble Ecole de Management
Label design for non-alcoholic wines in Germany – an eye tracking case study (A2022-106997)
Yvonne Zajontz, Baden-Wuerttemberg Cooperative State University; Naïla Wagner, Baden-Wuerttemberg Cooperative State University
Language properties of successful collaborative conversations (A2022-106376)
Alisa Wu, Columbia University; Melanie Brucks, Columbia University
Laser Marking as New Technology in Organic Labelling: Cognitive Dissonance as Hindrance of More Sustainable Consumption (A2022-108173)
Olga Untilov, Audencia Business School; Jean Pfiffelmann, EM Strasbourg Business School
Latent Models for Brand Equity Metrics (A2022-106390)
pablo marshall, puc
Lay beliefs about the impact of brand activist campaigns on consumer moral self (A2022-107287)
Souha Itani, Toulouse School of Management; Sylvie Borau, Toulouse Business School
Letting go to be me: Carving a unique path of ethical consumerism through Danshari (A2022-108145)
Charis Li, Grenoble Ecole de Management; Xiao-xiao Liu, Xiamen University; Jun Ye, Xiamen University; Siyu Zheng, Xiamen University; Chien Yu Lin, Xiamen University; Songyin Cai, Xiamen University
LINKING TRAVEL DESTINATION RECOMMENDATION WITH UNLEARNING THROUGH DESTINATION IMAGE (A2022-106428)
Clara Cubillas-Para, Universidad Politécnica de Cartagena; Eva Tomaseti-Solano, Universidad Politécnica de Cartagena; Juan Gabriel Cegarra-Navarro
Live Healthy and Get Rewarded – The Impact of Reward Type and Timing in Pay-As-You-Live Pricing (A2022-107046)
Franziska Unger, Friedrich-Alexander-Universität Erlangen-Nürnberg; Martina Steul-Fischer, Friedrich-Alexander-Universität Erlangen-Nürnberg
Location-Based Interactions with Geographically Targeted Advertising (A2022-107729)
Lennard Schmidt, Brandenburg University of Technology; Erik Maier, HHL Leipzig Graduate School of Management; Florian Dost, Brandenburg University of Technology
Lookalike the tutor: Pet keeping characterization in consumption practices context on the relationship between aged and their dogs. (A2022-107620)
Helton da Silva, ESPM - Escola Superior de Propaganda e Marketing; Ricardo Zagallo Camargo, ESPM - Escola Superior de Propaganda e Marketing
Lost and found: How the conversion between gains and losses impacts consumers' purchase decisions (A2022-107248)
Yan Meng, Grenoble Ecole de Management; Stephen J. Gould, Baruch College, The City University of New York; Lei Song, The Pennsylvania State University Abington; Hua Chang, College of Business & Economics, Towson University; Shiva Vaziri, Grenoble École de management
Lost in translation? Effects of multilingual packaging on consumers’ product and brand evaluation (A2022-107074)
Rafael Munz, University of Hohenheim; Verena Hüttl-Maack, University of Hohenheim
Loyalty Formation Towards A Global Retailer in Different Markets: A Systems Perspective (A2022-107712)
Karin Teichmann, University of Innsbruck; Kurt Matzler, University of Innsbruck; Andreas Strobl, Lancaster University
Loyalty- or Variety-Prone? Re-examining Consumer Choice Consistency across FMCG Categories (A2022-106721)
Andreas Plank, UMIT - The Tyrolean Private University; Oliver Koll, University of Innsbruck
Making decisions with AI in a service context: conceptualization and perceived shared agency (A2022-106456)
Marion Sangle-Ferriere, CY Cergy Paris Université; Benjamin Voyer, ESCP Europe; Laszlo Sajtos, University of Auckland; Billy Sung, Curtin University
MAKING SENSE OF THE METAVERSE: AN EMPIRICAL INVESTIGATION OF REAL-TIME MULTISENSORY SOCIAL INTERACTIONS IN A NEW COMPUTER-MEDIATED ENVIRONMENT (A2022-107493)
Dorothea Aliman, University of Münster; Thorsten Hennig-Thurau, University of Münster; Alina Marie Herting, University of Münster; Gerrit Cziehso, Münster University; Marc Linder, University of Münster; Raoul Kübler, Marketing Center Münster
Managerial Heuristics in Service Recovery Decisions (A2022-107564)
Sabrina Gottschalk, Bayes Business School, City, University of London; Simoni Rohden, Portuguese Institute of Marketing Management - IPAM
Managing Customer Relationships While Providing for Customer Wellbeing (A2022-107540)
Agata Leszkiewicz, UNIVERSITY OF TWENTE; V. Kumar, Indian School of Business; Angeliki Herbst, California State University
Managing Product Recall Effectiveness (A2022-107494)
Alexander Mafael, Stockholm School of Economics; Sascha Raithel, Freie Universität Berlin; Stefan J. Hock, University of Connecticut
Managing Product Returns in Swiss Online Apparel Retailing: A Multiple Case Study Approach (A2022-106733)
Karyna Gaidarzhy, Graduate MScBA Online Business & Marketing, Lucerne School of Business; Thomas Wozniak, Institute of Communication and Marketing, Lucerne School of Business; Matthias Schu, Institute of Communication and Marketing, Lucerne School of Business
Mapping the fashion research landscape: a bibliometric analysis (A2022-107065)
Ana Büttner, Student/ESPM; Suzane Strehlau, ESPM
Market Entry and Consumer Reviews: The Case of the Restaurant Industry (A2022-107574)
Keyvan Dehmamy, Goethe University Frankfurt; Sergey Turlo, Goethe University Frankfurt
Marketing and Financial Analysts (A2022-107552)
Paul Hilfrich, Goethe University Frankfurt; Simone Wies, Goethe University Frankfurt
Marketing capabilities and market effectiveness of the exporting SMEs, a two-country study (A2022-107433)
Izabela Kowalik, Warsaw School of Economics; Lidia Danik, Warsaw School of Economics; Agnieszka Ple?niak, Warsaw School of Economics
Mass customization’s online sales configurator capabilities and purchase intention: the roles of psychological empowerment and ownership (A2022-107316)
Marwa Meddeb, aix marseille university; Jean-louis Moulins, Aix Marseille Université
Mass-Customization Strategies in a Multi-Market Oligopoly (A2022-107749)
Dinah Cohen-Vernik, University of Houston Downtown; Amit Pazgal, Rice University
Maximization, Acquisition Value, Transaction Value, and Consumers' Behavioral Response to Price (A2022-107483)
Nitin Soni, Indian Institute of Management Raipur; Jagrook Dawra, IIM Raipur; Kanupriya Katyal, Goa Institute of Management
Measuring and triggering price sensitivity of disruptive technologies (A2022-107394)
Anett Erdmann, ESIC University; José Manuel Mas, ESIC University; María de las Mercedes de Obesso Arias, ESIC University; Anhui Hu, ESIC Business & Marketing School
Measuring awe using online user comments (A2022-107619)
Felicitas Morhart, HEC Lausanne; Zitian Qiu, HEC Lausanne; Francine Espinoza Petersen, HEC Lausanne
Measuring Consumers’ Willingness-to-Pay with Reaction Times & Mouse Tracking (A2022-107078)
Jonathan D'hondt, Ghent University; Jasper Dezwaef, Ghent University; Barbara Briers, IESEG School of Management
Measuring Fair Competition on Digital Platforms (A2022-107066)
Lukas Jürgensmeier, Goethe University Frankfurt; Bernd Skiera, Goethe-University Frankfurt, Germany
Measuring the Return of Experiential Marketing (A2022-107500)
Holly Barry, Munster Technological University; Rose Leahy, Munster Technological University; Pio Fenton, Munster Technological University
Mediated communication and the impact on frontline employee learning (A2022-107720)
Anne Cordts, Karlsruhe Institute of Technology (KIT); Martin Klarmann, Karlsruhe Institute of Technology (KIT); Johannes Habel, University of Houston
Mental Imagery and Privacy-related Issues in the Context of Vivid Product Presentations (A2022-107637)
Julian Schmitz, University of Siegen; Jan-Lukas Selter, University of Siegen; Tobias Roeding, University of Siegen; Hanna Schramm-Klein, University of Siegen
Meta-Analysis on the impact of Corporate Social Responsibility Initiatives on Consumer Behavior (A2022-107556)
Rita Coelho do Vale, Universidade Católica Portuguesa, Catolica Lisbon- School of Business and Economics; Pedro Verga Matos, Universidade de Lisboa, ISEG - Lisbon School of Economics and Management; Filipa Almeida, Universidade Católica Portuguesa, Catolica Lisbon- School of Business and Economics
Micro, Small, Medium Enterprises and their Marketing Capabilities (A2022-107492)
SARITA UNIYAL, Indian Institute of Management Udaipur; Prakash Satyavageeswaran, Indian Institute of Management Udaipur; Ashish Galande, Indian Institute of Management, Udaipur
Mining the Text of Online Consumer Reviews to Analyze Brand Image, Brand Positioning and Market Structure (A2022-107087)
Miriam Alzate, Universidad Publica de Navarra; Javier Cebollada, Public University of Navarre; Marta Arce, Universidad Publica de Navarra
Motivational Antecedents of User Willingness to Invest Effort into Complex Online Services (A2022-106936)
Orsolya Sadik-Rozsnyai, ESSCA School of Management; Barbara Caemmerer, ESSCA School of Management
Motivators function as catalysator for the use of smart home devices. A user perspective. (A2022-107726)
Anja Janoschka, Institute of Communication and Marketing, Lucerne School of Business; remo kälin, Institute of Communication and Marketing; Thomas Wozniak, Institute of Communication and Marketing, Lucerne School of Business; Larissa Dahinden, Institute of Communication and Marketing, Lucerne School of Business
Multi-actor touchpoints in the customer journey (A2022-107426)
Lisa Lundin, Linköping University; Daniel Kindström, Department of Management and Engineering, Linköping University; Harald Brege, Department of Management and Engineering, Linköping University
Multisensory experiences and ethical brand behaviour in mobile marketing (A2022-107748)
Daria Plotkina, EM Strasbourg, University of Strasbourg; Margot Racat, IDRAC Business School
Narcissism, faith in humanity, and product reuse: The moderating role of subjective norms (A2022-107618)
giuseppe musarra, University of Leeds; Karen T. Bowen, University of Leeds
Negative relationships in the interactions between consumers and smart objects (A2022-107352)
Luigi Monsurrò, Sapienza University of Rome; Ilaria Querci, Ca' Foscari University of Venice, Bliss - Digital Impact Lab, Department of Management; Silvia Grappi, Department of Communication and Economics - University of Modena and Reggio Emilia; Simona Romani, Luiss University; Giacomo Gistri, University of Macerata
New Sales Practices: Are Salespeople Value Co-Creator? (A2022-106927)
Laure Guigard, Magellan Laboratory, Jean-Moulin Lyon 3 University
No shackles story: the case of Sustainable Born Global firms (A2022-107496)
Nemkova Ekaterina, IESEG; Milena Micevski, Copenhagen Business School; Marc Herz, Kleinundpläcking GmbH; Alva Angeli, Accenture Interactive
Not all kosher: Consumption on the edge of religious prescriptions (A2022-108159)
Rajesh Nanarpuzha, Indian Institute of Management Udaipur; Arti Srivastava, Indian Institute of Management Udaipur; Prakash Satyavageeswaran, Indian Institute of Management Udaipur
Not even Amazon is always right – How to drive private-label brand architecture decision-making (A2022-106741)
Michael Schade, University of Bremen; Christopher Kanitz, University of Applied Sciences Upper Austria, School of Business and Management, Study Programme Global Sales and Marketing; Eike Abraham, University of Bremen; Christoph Burmann, University of Bremen
Not in control, will take the set: How sets impact purchase quantities (A2022-107674)
Shweta Jha, Indian Institute of Management, Indore, India; Sanjeev Tripathi, Indian Institute of Management, Indore, India; Sudipta Mandal, Indian Institute of Management, Indore, India
Notre-Dame is burning: Coping with the destruction of heritage (A2022-107689)
DAMIEN CHANEY, EM NORMANDY; PASCAL BRASSIER, UNIVERSITE CLERMONT AUVERGNE - CleRMa Lab
NOW, TAKE YOUR HANDS FROM THE STEERING WHEEL! HOW TRUST, WELL-BEING AND PRIVACY CONCERNS INFLUENCE INTENTION TO USE SEMI- AND FULLY AUTONOMOUS CARS (A2022-107534)
Giulia Pavone, Toulouse School of Management Research-UMR 5303 CNRS University Toulouse 1 Capitole; Julien Cloarec, iaelyon School of Management, Université Jean Moulin Lyon 3, Magellan; Marc Kuhn, Baden-Wuerttemberg Cooperative State University Stuttgart; Lars Meyer-Waarden, Toulouse School of Management Research -CNRS University Toulouse 1 Capitole; Andreas Munzel, Université de Montpellier
Nudge mystery – Are consumers aware and consciously affected? (A2022-107581)
Zsófia Gyulai, University of Szeged - Faculty of Economics and Business Administration, Department of Business Studies; Anita Kéri, University of Szeged; Balazs Revesz, University of Szeged
Obesity and Ethicality Perceptions: Obese Employees Are Stigmatized as Unethical (A2022-107647)
Benjamin Boeuf, IESEG School of Management, Univ. Lille, CNRS, UMR 9221 - LEM - Lille Economie Management; Francois Durivage, EHESP, Arènes UMR 6051
Olfactory priming in consumer research: Bibliometric literature review (A2022-107503)
Marianna Halinen, University of Eastern Finland; Nino Ruusunen, University of Eastern Finland; Heli Hallikainen, University of Eastern Finland; Tommi Laukkanen, University of Eastern Finland
Omnichannel Customer Journeys - Fragments of a Never-Ending Story? (A2022-107453)
Alina Both, Department of Management / Aarhus University / Aarhus BSS; Sascha Steinmann, Aarhus University, Department of Management; Polymeros Chrysochou, Aarhus University
On Temporarily Reducing Digital Consumption: Development of a Scale to Assess Digital Detox Intentions (A2022-106539)
Svenja Winkler, Goethe University Frankfurt; Lisa Eckmann, Goethe University Frankfurt; Torsten Bornemann, Goethe University Frankfurt; Jan Landwehr, Goethe University Frankfurt
On the determination of the own and competitive effects of different platforms and content on market shares (A2022-106766)
Annamaria Tuan, University of Bologna; Daniele Dalli, University of Pisa; Peter S.H. Leeflang, University of Groningen; Yuri Peers, Vrije Universiteit Amsterdam
On the Edge of a Virtual Event Era: Consumer Willingness to Pay for Virtual Event Tickets (A2022-107935)
Sören Bär, University of Leipzig; Sarp Boyac?o?lu, HMKW Berlin
Online Consumer Reviews (OCRs): A systematic literature review and develop future research agendas using the TCCM approach (A2022-108113)
Robin Roy, Indian Institute of Management Jammu; Ateeque Shaikh, Indian Institute of Management Jammu
Online Shopping Cart Abandonment: Placing Self-Expressive Products in the Shopping Cart Reduces Product Interest (A2022-106183)
Liat Hadar, Tel Aviv University; Yael Steinhart, Tel Aviv University; Gil Appel, George Washington University; Yaniv Shani, Tel Aviv University
Opportunity Neglect (A2022-107393)
Emily Prinsloo, Harvard Business School; Kate Barasz, ESADE; Leslie John, Harvard Business School; Michael Norton, Harvard Business School
Optimal Price Targeting (A2022-107391)
Adam Smith, University College London; Stephane Seiler, Imperial College London & CEPR; Ishant Aggarwal, Lloyds Bank
Optimizing Pricing Delegation to External Sales Forces via Commissions: An Empirical Investigation (A2022-107539)
Christopher Amaral, University of Bath; Ceren Kolsarici, Queen's University; Mikhail Nediak, Queen's University
Organizing for Customer Analytics Excellence in Firms of Different Ages: Complementarity of Outside-in and Inside-out Resources (A2022-107347)
Hamed Mehrabi, Kingston University; Abbas Keramati, Ryerson University; Yongjian (Ken) Chen, Trent University
Overcoming consumption barriers for conscious food products: The influence of sustainability and health-related product information on sensory acceptance differentiated according to diets (A2022-107092)
Kathrin Heim, University of Applied Sciences, Campus Wieselburg of Fachhochschule Wiener Neustadt GmbH; Katharina Janecek, University of Applied Sciences, Campus Wieselburg of Fachhochschule Wiener Neustadt GmbH
Overcoming disorientation: Coping with the sudden deprivation of sociality in everyday commercial and public places during the Covid-19 lockdown (A2022-106806)
Catherine Demangeot, IESEG School of Management, Univ. Lille, CNRS, UMR 9221 - LEM - Lille Economie Management; Thomas Leicht, University of Leicester School of Business
Pacing in Real-Time Bidding for Online Display Advertising (A2022-106684)
Ugurcan Dündar, WU Vienna; Nadia Abou Nabout, WU Vienna; Bernd Skiera, Goethe-University Frankfurt, Germany
Packed to persuade. The persuasiveness of colors and claims to make food and drinks seem healthy or sustainable. (A2022-107501)
Lotte Hallez, KU Leuven/ Institute for Media Studies; Helena Vansteenbeeck, KU Leuven; Filip Boen, KU Leuven; Tim Smits, Institute for Media Studies, KU Leuven
Parenting Motivation and Pro-environmental Behavior (A2022-107612)
Nan Liu, School of Management, Jinan University; Hongwei He, Alliance Manchester Business School, The University of Manchester; Sumin Kim, Alliance Manchester Business School, The University of Manchester; Ai-mei Li, Jinan University
Perceived Channel Integration in the Pre-purchase Stage and the Purchase Stage: Links and Effects (A2022-107567)
Nils Fränzel, Trier University; Bernhard Swoboda, Trier University
Perceived Financial Well-Being as Antecedent of Psychological Well-Being: Evidence from Brazil (A2022-106211)
Mateus Ponchio, Fundacao Getulio Vargas / Escola de Administracao de Empresas de Sao Paulo; Simoni Rohden, Portuguese Institute of Marketing Management - IPAM; Frederike Mette, PUCRS
Platform Monetization and Unintended Consequences on its Ecosystem: Evidence from a Two-sided Market for Books (A2022-107554)
Qiaoni Shi, Bocconi University; Kai Zhu, McGill University; Shrabastee Banerjee, Tilburg University
Political Ideology and Charitable Giving: Impact on the Amount and Frequency of Donations for Different Forms of Giving (A2022-106745)
Daniel Fernandes, Catholic University of Portugal; Ana Minguez, University of Zaragoza; F. Javier Sese, University of Zaragoza
Post-Pandemic Luxury Shopping (A2022-106962)
Sona Klucarova, Montpellier Business School; Xin He, University of Central Florida; Baiyun Gong, Nova Southeastern University
Predicting the Virality of Fake News at early stage of diffusion. (A2022-106544)
Lisbeth Jimenez Rubido, Universidad Carlos III de Madrid; Mercedes Esteban-Bravo, Universidad Carlos III de Madrid; Jose Vidal-Sanz, Universidad Carlos III de Madrid
Probing the efficacy of match and rebate subsidies for charitable giving in a real effort experiment (A2022-107680)
Ursa Bernardic, University of Geneva; Maël Lebreton, University of Geneva; Giedre Lideikyte-Huber, University of Geneva; Henry Peter, University of Geneva; Giuseppe Ugazio, University of Geneva
Promotional marketing strategies through social media and internet (A2022-107084)
Maria Botey Fullat, ESIC University; Cristina Marín-Palacios, ESIC-University (Spain)
Purchasing Behaviour in Sustainable Financial Services (A2022-107571)
Jonas Jahnert, Doctoral Candidate/University of St. Gallen/Institute of Insurance Economics; Hato Schmeiser, University of St. Gallen; Meike Zehnle, Doctoral Candidate/University of St. Gallen/Institute of Marketing
Quantifying the Benefits of Syncing Search Engine and Television Ads (A2022-106341)
Ivan Guitart, EM-Lyon Business School; Guillaume Hervet, Université de Lausanne
Racial Diversity in Advertising (A2022-107529)
Nick Bombaij, University of Amsterdam; Sadaf Mokarram Dorri, University of Amsterdam; Mana Stutchbury, Gisou
Reaching for the stars: Identifying drivers of online reviews for proactive customer review management. (A2022-106299)
Konstantin Kremslehner, Department of Marketing / Vienna University of Economics and Business Administration; Filipe Sengo Furtado, Department of Marketing / Vienna University of Economics and Business Administration; Nadine Schröder, WU Wien; Thomas Reutterer, WU Vienna University of Economics and Business
Reactivation of Dormant Donors: Can Geographic Profiles Substitute Donation Data in Predictive Accuracy? (A2022-108168)
Shameek Sinha, EMLV Business School, DVRC, Business Group; Sumit Malik, Monash University, Malaysia School of Business; Vijay Mahajan, Red McCombs School of Business, The University of Texas at Austin; Frenkel ter Hofstede, Red McCombs School of Business, The University of Texas at Austin
Reconceptualizing Digital Marketing Capabilities: A Systematic Literature Review (A2022-107706)
Onur Osmano?lu, Koç University; Ay?egül Özsomer, Koç University
Red, Blue, or Green?: CEOs Political Orientation and Sustainable Innovation (A2022-106150)
KAI LESAGE, Grenoble Ecole de Management; Christophe Haon, Grenoble Ecole de Management; Shekhar Misra, Grenoble Ecole de Management
Relative importance of value-added product attributes across international lifestyle consumer segments (A2022-107279)
Violeta Stancu, Aarhus University, Denmark; Rikke Nyland Christensen, MAPP Centre, Department of Management, Aarhus BSS, Aarhus University, Fuglesangs Allé 4 8210, Aarhus V, Denmark; Karen Brunsø, MAPP Centre, Department of Management, Aarhus BSS, Aarhus University, Fuglesangs Allé 4 8210, Aarhus V, Denmark; Athanasios Krystallis, American College of Greece (ACG), Management and International Business, School of Business and Economics, 6, Gravias str., GR 153 42, Greece; Irene Peral, AZTI, New Foods, Bizkaiko Zientzia eta Teknologia Parkea, Astondo Bidea E609. 48160 Derio (Bizkaia) Spain; Luis Guerrero, IRTA, Finca Camps i Armet, Edificio A E-17121 Monells (Girona), Spain
Replicating the Advertising-Empowerment-Model: Does Drug Advertising Empower Consumers? (A2022-107505)
Isabell Koinig, University of Klagenfurt; Sandra Diehl, Alpen-Adria-University Klagenfurt; Barbara Mueller, San Diego State University
Resource Sharing in Business-to-Business Contexts: A Conceptualisation and Guide for Future Research (A2022-106949)
Karina Von dem Berge, Lucerne School of Business / Lucerne University of Applied Sciences and Arts; Uta Juettner, Lucerne School of Business / Lucerne University of Applied Sciences and Arts; Stan Maklan, Cranfield School of Management
Responsibility beyond the point of sale – How product stewardship forges sustainable consumption behavior (A2022-107548)
Anna-Karina Schmitz, WHU - Otto Beisheim School of Management; Lukas Schnabl, WHU - Otto Beisheim School of Management; Katharina Göring-Lensing-Hebben, WHU - Otto Beisheim School of Management; Martin Fassnacht, WHU - Otto Beisheim School of Management
Responsible Consumption Behavior of Generation Z: An Investigation of Its Drivers with the Extension of KAB Framework (A2022-107146)
Sze Lok Choi, Hong Kong Baptist University; Kimmy Chan, Hong Kong Baptist University; Kwong Yin Henry Fock, Hong Kong Baptist University
Revisiting the Concept of Targeting Strategy: The Role of Regulatory Focus Orientation (A2022-107629)
Marina Kyriakou, University of Piraeus; MARKOS TSOGAS, University of Piraeus
Risk of cash payment and retail support in mobile payment acceptance during the pandemic (A2022-107704)
Agardi Irma, Corvinus University of Budapest; Mónika Alt, Babe?-Bolyai University
Role of identity appeals on pro-environmental self-identity and sustainable consumer behaviours (A2022-107109)
Catalin Stancu, Aarhus University, Aarhus BSS, Department of Management, MAPP Research Center
Satisfaction Surveys or Online Sentiment: Which Best Predicts Firm Performance? (A2022-107257)
Evert de Haan, University of Groningen
Self versus Silicone: How identity motives influence the preferred breast reconstruction technique (A2022-107262)
Fabienne Krywuczky, PhD Candidate, Vrije Universiteit Amsterdam; Kobe Millet, Vrije Universiteit Amsterdam; Jiska Eelen, Vrije Universiteit Amsterdam
Self-branding or employer branding? The impact of employees’ social media posts on employer brand perceptions and talent acquisition (A2022-107599)
Lorena Blasco-Arcas, ESCP Business School; Almudena Cañibano, ESCP Business School; Hsin-Hsuan Lee, ESCP Business School
SHAME IS A BRAND EATING EMOTION: NEGATIVE EFFECTS OF CONSUMER-BRAND IDENTIFICATION IN THE AFTERMATHS OF BRAND FAILURES (A2022-106522)
Wolfgang Weitzl, University of Applied Sciences Upper Austria; Clemens Hutzinger, Seeburg Castle University, Department of Management
Sharing Data for Social Good: The Role of Construal Level and Communication Framing (A2022-107686)
Claudia Wenzel, University of Zurich; Anne Scherer, University of Zurich
Sharing emotions: Empathy and its influence on Selling skills (A2022-107763)
Ilona Pezenka, FHWien der WKW University of Applied Sciences for Management & Communication; Christian Weismayer, Modul University; David Bourdin, FHWien der WKW
Sharing one’s Customization Experience Increases Affective Reactions Toward the Customized Product (A2022-107616)
Rocio Alarcon-Lopez, Erasmus University, Rotterdam School of Management; Anne-Kathrin Klesse, Erasmus University, Rotterdam School of Management; Inés López-López, Universidad de Murcia; Salvador Ruiz de Maya, University of Murcia
Should Brands Protest or Celebrate with Pride? The Impact of Representation Format on Consumer Responses to Pride Branding (A2022-107604)
Raian Razal, Aarhus University; Polymeros Chrysochou, Aarhus University; Tobias Otterbring, University of Agder
Should manufacturers publish online reviews in their own online shops? (A2022-107642)
Katharina Kessing, University of Wuppertal; Ina Garnefeld, University of Wuppertal; Eva Böhm, TU Dortmund University
Should Salespeople Disclose Their Sales Incentives? The Effect of Incentive Transparency on Sales Performance. (A2022-107626)
Itir Bozkurt Umur, University of Lucerne; Leif Brandes, University of Lucerne; Sascha Alavi, University of Bochum
Silver-tongued users? The impact of source nature and credibility on fact-checking effectiveness (A2022-107516)
Ambre Gambin, Université de Montpellier; Andreas Munzel, Université de Montpellier
SKIPPABLE AND NON-SKIPPABLE ADS – THE YIN AND YANG OF DIGITAL VIDEO ADVERTISING (A2022-107730)
Julian Wichmann, University of Cologne
Small businesses and neighbourhood satisfaction (A2022-107685)
Ágnes Somosi, -; Luk Warlop, BI Norwegian Business School; Alfred Stiassny, Vienna University of Economics and Business; Krisztina Kolos, Corvinus University of Budapest
Social Comparison Effects on Exercise Performance and Happiness: A Two-Mechanism Model (A2022-107520)
Karen T. Bowen, University of Leeds; J. Joško Brakus, University of Leeds; Yi-Chun Ou, Institute of Service Science, National Tsing Hua University
Social media endorsers and brand stereotypes: the role of endorser-brand fit (A2022-106540)
Ifigeneia Leri, University Of Vienna; Arnd Florack, University of Vienna; Adamantios Diamantopoulos , University of Vienna
Social Media Marketing Communication of Tourism Destinations before and during COVID-19: An Application of Media Richness Theory (A2022-107273)
Ursula Scholl-Grissemann, UMIT TIROL Private University for Health Sciences, Medical Informatics and Technology, Division for Management in Health and Sport Tourism; Reinhard Grohs, Seeburg Castle University; Christoph Pachucki, Seeburg Castle University
Stage-Dependent Customer Engagement in Dual-Stage Data Disclosure Decisions: An Evaluation of Affective versus Cognitive Appeals (A2022-107184)
Lea Postel, University of Passau; Thomas Widjaja, Universtity of Passau; Jan Schumann, University of Passau
Stakeholder Valuation of Local Foods on Social Media: A Canadian Study Using Twitter (A2022-107404)
Marilyne Chicoine, University of Quebec in Montreal (UQAM); Francine Rodier, ESG UQAM; Fabien Durif, University of Quebec in Montreal (UQAM); R. Sandra Schillo, University of Ottawa; Laurette Dube, McGill University
Suspicious online product reviews and brand and product characteristics: An empirical analysis with Amazon review data (A2022-107220)
Eunhee Ko, Northwestern University; Douglas Bowman, Emory University
Sustainability approaches of European contemporary art museums based on their mission statements (A2022-107330)
Zsuzsanna Fehér, Corvinus University of Budapest, Institute of Marketing ; Katalin Ásványi, Corvinus University of Budapest
Sustainable Design for Food Well-Being (A2022-107226)
Yating Tian, University of Twente; Qeis Kamran, ISM International School of Management GmbH
Tell Me How to Drive Safer, but Not Now! - The Effect of Timely-Disconnected Feedback on Driving Behaviour (A2022-107236)
Sybilla Merian, University of Zurich; Patrick Bachmann, ETH Zurich; Erika Meins, ETH Zurich; Martin Natter, University of Zurich, Deparment of Business Administration, Chair of Marketing
The (Authentic?) Past in Marketing: A Conceptual Review and Future Research Agenda (A2022-106470)
Christian Dam, University of Gothenburg; Katja H. Brunk, Europa-Universität Viadrina; Benjamin Hartmann, University of Gothenburg
The appearance of digital dynamic visual identities in the marketing of tourist destinations (A2022-108171)
Balázs Fekete, PhD Student, Corvinus University of Budapest, Marketing Institute; Kitti Boros, Assistant Lecturer, PhD Student, Corvinus University of Budapest, Marketing Institute
The attitude – behaviour gap in eWOM: the paradoxical Generation Z (A2022-107319)
David D'Acunto, University of Pisa; Raffaele Filieri, Audencia Business School
The Authenticity Discount of Firm Growth: Consumer Inferences on Diversification and Expansion (A2022-107660)
Christian Schaefer, Goethe University Frankfurt; Dominik Hettich, Goethe University Frankfurt; Torsten Bornemann, Goethe University Frankfurt
The Consumer’s Cognitive Flexibility Scale – Scale development and validation (A2022-107717)
Nadine Benninger, Chair of Marketing and Consumer Research / Technical University of Munich; Jutta Roosen, Technical University of Munich
The development of a typology for voices in marketing communications (A2022-107759)
Maximilian Bruder, University of Augsburg; Michael Paul, University of Augsburg
The Double-Edged Sword of Self-Trackers: How Self-Quantification Affects Self-Control in Narcissistic versus Non-Narcissistic Consumers (A2022-107675)
Eline L.E. De Vries, University Carlos III of Madrid; Sahar Karimi, University of Liverpool
The Economic Value of User-Tracking Data for Publishers (A2022-107594)
René Laub, Goethe University Frankfurt; Klaus Miller, HEC Paris; Bernd Skiera, Goethe-University Frankfurt, Germany
The effect of different types of self-tracking on motivation in health (A2022-107737)
Malaurie Fauré, Toulouse School of Management, University Toulouse Capitole, TSM?Research, CNRS, Toulouse, France; Sandra Laporte, TSM Toulouse School of Management
The Effect of Implicit Packaging Design - A Meta-Analytic Study (A2022-107542)
Timpe Callebaut, KU Leuven; Kathleen Cleeren, KULeuven; Kelly Geyskens , Maastricht University
The Effect of Self-construal on Engagement in Cause-related Marketing Campaigns (A2022-107141)
Haitham Merhi, Universitat Autònoma de Barcelona; Josep Rialp, Universitat Autònoma de Barcelona
The effect of simultaneous and sequential decision mode on the number of food choices (A2022-107498)
Sadaf Mokarram Dorri, University of Amsterdam; Siegfried Dewitte, KU Leuven
The Effect of Sustainable Packaging Communication on Perceived Brand Ethicality (A2022-107429)
Christina Nguyen, Oxford Brookes University; Maheshan De Silva Kanakaratne, Oxford Brookes University
The Effects of Price Promotions on New Customer Acquisition for Information Goods (A2022-107531)
Daniela Schmitt, Nova School of Business and Economics; Rom Schrift, Kelley School of Business, Indiana University; Raghu Iyengar, The Wharton School, University of Pennsylvania; Florian Stahl, University of Mannheim
The end of the road or an open highway? Brand narratives of retirement and their impact on consumer empowerment (A2022-106921)
Monika Hajdas, Marketing Management Department, Wroclaw University of Economics and Business; Ryszard K?eczek, Wroc?aw University of Economics and Business; Joanna Radomska, Strategic Management Department, Wroc?aw University of Economics and Business; Aleksandra Szpulak, Wroc?aw University of Economics and Business
The experience of anticipating the use of a technology. The case of digital tools in stores (A2022-107266)
BECHTEL SOKI, Université de Bourgogne - CREGO EA 7317
The feedback effect of masstige extensions’ authenticity on luxury parent brand status signaling (A2022-106529)
Jean Boisvert, American University of Sharjah; Nicholas J. Ashill, Victoria University of Wellington, School of Marketing and International Business
The Impact of Corporate Social Irresponsibility on Ethical Consumer Behavior (A2022-106545)
Sumin Kim, Alliance Manchester Business School, The University of Manchester; Hongwei He, Alliance Manchester Business School, The University of Manchester; Anders Gustafsson, BI Norwegian Business School
The impact of Gamex on brand loyalty and the intention to use: The mediating role of customer brand engagement (A2022-107733)
Salma Habachi, IQS School of Management/Universitat Ramon Llull; Ramon Palau-Saumell, IQS School of Management Barcelona; Jorge Matute Vallejo, IQS School of Management, URL
The impact of goal congruence on in-store mobile app ad perceptions and subsequent product purchase intention. What is the moderating role of shopping motivation? (A2022-106960)
Gauthier Casteran, Universiy of Limoges; FRANÇOIS ACQUATELLA, UNIVERSITY OF LIMOGES; Vincent Joliver, University of Limoges; Martine Hlady-Rispal, University of Limoges
The Impact of Goal Enabling Technology Adoption on Customer Lifetime Value (A2022-106499)
Jake An, UNSW Sydney; Andre Bonfrer; Christine Eckert, University of Technology Sydney
The impact of green strategies and greenwashing on trust and purchase intention in companies once caught in moral transgressions (A2022-107399)
Christian Munaier, FEAUSP - University of São Paulo; Fernando Miyazaki, FEAUSP - University of São Paulo; Jose Mazzon, University of Sao Paulo
The impact of innovation failures on brand sales. (A2022-106588)
Lisa Zaeuner, Goethe University Frankfurt; Simone Wies, Goethe University Frankfurt
The Impact of Manufacturer Brands on Retailer Brand Image - The Moderating Role of the Number of Manufacturer Brands Offered by the Retailer (A2022-106451)
Patrick Rossmann, Duale Hochschule Baden-Württemberg - Ravensburg; Michael Schade, University of Bremen; Christoph Burmann, University of Bremen
The impact of marketing on regulatory investigations (A2022-106942)
Samuel Stäbler, Tilburg University; Vivek Astvansh, Indiana University
The Impact of Personalization and Transparency Information Levels on Perceived Creepiness (A2022-107586)
Kevin Krause, University of Siegen; Andrea Gröppel-Klein, Saarland University, Institute for Consumer & Behavioral Research; Sophie Nike Friderich, Saarland University, Institute for Consumer and Behavioral Research Germany
The Impact of Pre-Release Consumer Buzz Dynamics on New Product Success (A2022-107580)
Carolin Haiduk, University of Hamburg; Thomas Schreiner, University of Hamburg; Timo Mandler, Toulouse Business School
The Impact of Rap Endorsers on Luxury Brand Personality (A2022-108160)
Gaëlle Pantin-Sohier, université angers; Romain Sohier, EM Normandie Business School; Alice Sohier, Université de Rouen – NIMEC; Julian Hofmann, EM Normandie Business School
The Impact of Sales-related Costs on confusion, hesitation and store-visit postponement (A2022-107551)
Maali BENHISSI, EDC Paris Business School
The Impact of SMEs’ Multidimensional Proximity towards Marketing Knowledge Sharing Via Coopetition: A Proposed Conceptual Model (A2022-108143)
Mohammad Reza Mazandarani, Unoversity of Valencia; MARCELO Vela, UNIVERSIDAD DE VALENCIA
The Impact of Temporal Framing on Motivation in Nonspecific Goal Pursuits. (A2022-107487)
Almira Abilova, Erasmus University Rotterdam; Christophe Lembregts, RSM Erasmus University
The Impact of User Design on Attitudes and Purchase Intentions toward Museum Cultural and Creative Products: The case of The Chinese Palace Museum (A2022-107511)
Menglu Ma, Toulouse School of Management (TSM); Vellera Cyrielle, Toulouse School of Management; Julien Cloarec, iaelyon School of Management, Université Jean Moulin Lyon 3, Magellan
The Influence of a Price Matching Guarantee on Consumers’ Fairness Perceptions of Dynamic Pricing (A2022-107022)
Anna Priester, TU Kaiserslautern; Stefan Roth, Technische Universität Kaiserslautern
The influence of children's socialisation on shopping behaviour in the context of a computer-based shopping simulation (A2022-107672)
Theresia Mennekes, University of Siegen; Maria Bergmann, University of Siegen; Hanna Schramm-Klein, University of Siegen; Michael Schuhen, University Siegen; Gunnar Mau, DHGS German University of Health and Sports; Philine Drake, German Institution of Educational Research; Johannes Hartig, German Institution of Educational Research; Manuel Froitzheim, University of Siegen
The influence of club leadership in the behavioral and attitudes of soccer club supporters (A2022-107838)
Cláudia Simões, University of Minho; Ana Costa, University of Minho; Marcelo Perin, FGV EAESP
The influence of social media photo-sharing on social capital in mitigating loneliness in older consumers (A2022-107736)
Gabriele Baima, University of Turin - Department of Management; rebecca pera, university of turin; Sarah Quinton
The Influence of the Season on Consumers’ Feeling of Groundedness and Product Attractiveness (A2022-107131)
Christopher Schraml, University of St.Gallen; Matthias Eggenschwiler, University of St.Gallen; Thomas Rudolph, University of St. Gallen, Institute of Retail Management
The influencing chain of physician rating website usage: a cross-sectional study in Austria (A2022-107368)
Sonja Bidmon, Alpen-Adria-Universitaet Klagenfurt; Bernhard Guetz, Alpen-Adria-Universitaet Klagenfurt | Carinthia University of Applied Sciences
The Measurement of Pro-Environmental Behavior: convergent validity and stability of existing measurements (A2022-106556)
Berre Deltomme, Ghent University; Karen Gorissen, Vrije Universiteit Amsterdam; Bert Weijters, Ghent University
The Moderating Role of Holistic-Analytic Thinking Style on the Relationship between Product Incongruencies and Word of Mouth (A2022-107560)
David Santos, IE University; Eda Sayin, IE Business School; Blanca Requero, Universidad Autónoma de Madrid; Eduarda Uliana, IE University
The Overconfidence Bias on Social Media: How Non-diagnostic Cues for Knowledge Trigger a Miscalibration of News Knowledge (A2022-107673)
Andrea Bublitz, University of Zurich; Anne Scherer, University of Zurich
The picture of the science - path meta-modelling. An example of management sciences (A2022-106861)
Przemys?aw Tomczyk, Kozminski University
The PLUS Framework of Personal Selling (A2022-106416)
Soo Yeong Ewe, Monash University Malaysia; Helen Hui Ping Ho, Monash University Malaysia
The Precise-Unique Intuition: Semantic Precision Signals Product Uniqueness (A2022-106831)
Ann Kronrod, University of Massachusetts, Lowell; Guang-Xin Xie, University of Massachusetts; Harald Brege, Department of Management and Engineering, Linköping University
The Price of Friction in Multi-Channel Retail: Insights for Retail Operations Managers (A2022-107732)
Aneesh Banerjee, Bayes Business School, City, University of London; Sabrina Gottschalk, Bayes Business School, City, University of London; Joerg Ries, Bayes Business School, City, University of London
The production phase in the buying process as research gap (A2022-107719)
Elisabeth Kuhn, Technische Universität Ilmenau
The psychological conflict loop of sustainable consumption: A systematic literature review and research agenda (A2022-106476)
Marta Pizzetti, emLyon Business School; diletta acuti, University of Portsmouth
The relative importance of environmental aspects vs. social aspects in defining sustainability vs. driving consumer boycott behavior (A2022-107114)
Ole Schacht, Ghent University; Bert Weijters, Ghent University; Berre Deltomme, Ghent University; Frank Goedertier, Vlerick Business School; Joeri Van den Bergh, InSites Consulting
The resale of luxury goods in the second-hand market: How emotional detachment and professionalization involved in resale affect consumers’ perceived value of luxury brands ? (A2022-107690)
Camille BARDIN, Université d'Aix-Marseille, CERGAM, IAE; Aurélie KESSOUS, Aix Marseille Univ, Université de Toulon, CERGAM, Aix-en-Provence, France
The role of Cosmopolitanism in the Erasmus enrolment decisions (A2022-107802)
Susana Silva, Universidade Católica Portuguesa; Miriam Salomão, IPAM; José Côto, Católica Porto Business School
The role of COVID anxiety in case of intention to use e-health services (A2022-107635)
Ildikó Kemény, Corvinus University of Budapest; Zsuzsanna Kun, Corvinus University of Budapest; Kulhavi Nikoletta Márta, Corvinus University of Budapest; Ádám Konstantin Rojkovich, Corvinus University of Budapest; Judit Simon, Corvinus University of Budapest
The Role of Emotions as Impression Management Device in the Sharing Economy (A2022-107082)
Camille Lacan, IAE - University of Perpignan Via Domitia; Olga Goncalves, IAE - University of Perpignan Via Domitia
The role of empathy for the perception of threats regarding the use of personal data by AI devices (A2022-107632)
Corina Pelau, Bucharest University of Economic Studies, Romania; Dan-Cristian Dabija, Babes-Bolyai University Cluj-Napoca, Romania, Faculty of Economics and Business Administration, Department of Marketing; Mihaela Stanescu, Bucharest University of Economic Studies, Romania
The role of Integrated Marketing Communications in creation of destination brand equity during the COVID-19 pandemic (A2022-107445)
Maja Šeri?, University of Valencia, Department of Marketing and Market Research, Spain; Josip Mikuli?, University of Zagreb, Department of Tourism, Croatia
The role of market pressure on nature-driven agility and sustainable food production (A2022-107300)
Moreno Frau, Corvinus University of Budapest, Institute of Marketing, Department of Marketing Management; Ludovica Moi, Università degli studi di Cagliari; Tamara Keszey, Corvinus University of Budapest; Francesca Cabiddu, Università degli studi di Cagliari
The Role of Marketing Activities and Searching Behavior Driving New Users Toward Acquisition (A2022-107688)
Carla Freitas Silveira Netto, University of Bologna; Elisa Montaguti , University of Bologna ; Sara Valentini, Bocconi University, Italy; Federica Vecchioni, Data Reply
The role of preference for moderation and de-ownership orientation in explaining the usage of sharing economy services (A2022-107291)
Barbara Culiberg, University of Ljubljana, School of Economics and Business; Mateja Kos Koklic, University of Ljubljana, School of Economics and Business; Petar Gidakovi?, University of Ljubljana, School of Economics and Business
The Role of Regulatory Focus on Consumer Response to Minimum Purchase Requirement Sales Promotion (A2022-106220)
SITONG JIANG, DURHAM UNIVERSITY; Arezou Ghiassaleh, Durham University ; Ji (Karena) Yan, Durham University
The Role of Self-Rewarding Behavior in Cashback Loyalty Programs (A2022-107664)
Maren Becker, ESCP Business School; Nico Wiegand, VU Amsterdam; Lena Steinhoff, University of Rostock; Ksenija Baidina, 4Data Analyst, Yandex Go
The role of technology infusion among small and medium-sized tourism organizations (SMEs) in a smart world (A2022-107463)
Estrella Díaz, University of Castilla-La Mancha; AGUEDA ESTEBAN-TALAYA, University of Castilla-La Mancha; Rocío Carranza, Universidad International de La Rioja; Carlos Sánchez-Camacho, Universidad International de La Rioja; David Martín-Consuegra, University of Castilla-La Mancha
The role of Twitch betting on gambling behaviours amongst esport spectators (A2022-105841)
Jamie Thompson, Edinburgh Napier University
The separate and joint effect of influencer marketing and giveaways (A2022-107753)
Lisa Martinez Sanchez, University of Antwerp; Cristian Buzeta, University of Antwerp; Nathalie Dens, University of Antwerp
The Strategic Value of Weather Changes in Social Media and Sales Analytics (A2022-107745)
M. Tolga Akçura, Professor of Marketing, Özye?in University; I??l Büdeyri Turan, PhD Student, Özye?in University
The Use of CSR Advertisements by Different Business Models and Its Effects on the Perception of Corporate Credibility (A2022-106616)
Verena Batt, Lucerne University of Applied Sciences and Arts; Finja Fischenbeck, Unity AG; Adrienne Schäfer, Lucerne University of Applied Sciences and Arts; Karina Von dem Berge, Lucerne School of Business / Lucerne University of Applied Sciences and Arts; Katharina Windler, Lucerne University of Applied Sciences and Arts; Anja Zimmermann, Lucerne University of Applied Sciences and Arts
The use of parental control tools to monitor teenager screen time: effects on parental well-being and underlying mechanisms (A2022-107576)
Leila Elgaaied-Gambier, TBS Business School; Laurent Bertrandias, Toulouse Business School; Yohan Bernard, University of Franche-Comté
The Use of Voice Assistants for Online Shopping: Consumers’ Benefits and their Trust in and Identification with the Operator Brand (A2022-107707)
Bastian Popp, Saarland University; Florian Weyerhäuser, Saarland University; Carsten Schultz, FernUniversität in Hagen; Linus Halberstadt, Saarland University
THE ‘VEGETARIAN PROTEIN = LESS NOURISHING’ INTUITION: WHEN THE CHOICE OF VEGETARIAN PROTEIN INCREASES CALORIE CONSUMPTION (A2022-107572)
Sumayya SHAIKH, Grenoble Ecole de Management; Amanda Pruski Yamim, Grenoble Ecole de Management; Carolina Werle, Grenoble Ecole de Management
The “Dark Side” of CSR: Brands’ Irresponsible Business Practices and Consumers’ Price Responses (A2022-106736)
Maria Montanari, University of Vienna; Ilona Sz?cs, University of Vienna
This Can Happen to Me: The Importance of Activity-Target Congruence in Driving Consumer’s Response to Arousal-Inducing Stimuli (A2022-106583)
Arash Talebi, Assistant Professor of Marketing, EDHEC Business School; Sourjo Mukherjee, Audencia Business School; Gopal Das, Associate Professor of Marketing, Indian Institute of Management Bangalore
This is Awesome so I’ll Have the Regular: Feeling Awe Decreases Preferences for Limited Edition Products (A2022-106596)
Aysu Senyuz, Central European University; Jonathan Hasford, University of Tennessee Knoxville; Ze Wang, University of Central Florida
Through the storm: Mapping Customer – Management Expectations, Interactions, and Interpretations of a social media storm in tourism (A2022-107029)
Konstantinos Rigopoulos, Democritus University of Thrace, Department of Economic Sciences; Konstantinos Kottikas, Prague University of Economics and Business; Pernille Rydén, IT University of Copenhagen; Efthymia Kottika, Prague University of Economics and Business; Ioannis G. Theodorakis, Paris School of Business
Thumbs up: An Empirical Analysis on Employee’s Intention to Interact with Corporate Content (A2022-107563)
Jesse Bächler, ZHAW School of Management and Law; Manuel Benz, VZ VermögensZentrum; Nina-Monique Heim, ZHAW School of Management and Law
Tidy your room! The Impact of Product Evaluation Context on Augmented Reality’s Effectiveness in E-Commerce (A2022-107573)
Alexander Pfaff, LMU Munich School of Management, Ludwig-Maximilians-Universität München; Martin Spann, Ludwig-Maximilians-Universität München
Time for action: Implied-action does it! (A2022-107002)
Gudrun Roose, IESEG School of Management; Maggie Geuens, Ghent University
To Split or not to split? The impact of the Breadth of Giving on Perceived Morality (A2022-107715)
Matilde Lucheschi, Bayes Business School (formerly Cass); Oguz Acar, City University of London
Too good to be true! The effects of number of followers and language intensity on consumer responses to influencers’ sponsored content (A2022-107284)
Giovanni Luca Cascio Rizzo, PhD Student/LUISS Guido Carli University; Rumen Ivaylov Pozharliev, Assistant Professor/LUISS Guido Carli University; Matteo De Angelis, Luiss University; Francisco Villarroel Ordenes, Assistant Professor / LUISS Guido Carli University; Michele Costabile, Full Professor / LUISS Guido Carli University
Touchless technology for contactless hospitality – A real post-COVID alternative? (A2022-107285)
Zsofia Hajnalka Cserdi, Corvinus University of Budapest; Zsofia Kenesei, Corvinus University Budapest
Traditional Masculinity, Identity and Male Preference for Meat (A2022-107598)
Paul Naughton, Edinburgh Napier University; Ashleigh Logan-McFarlane, Edinburgh Napier University
Trait affect and online shopping cart abandonment: A mediated model (A2022-107615)
Cristela Bairrada, University of Coimbra, CeBER, Faculty of Economics; Nuno Fortes, Polytechnic of Coimbra, ESTGOH; Pedro Silva, University of Coimbra, CeBER, Faculty of Economics; Filipe Coelho, University of Coimbra, CeBER, Faculty of Economics
Travelling Intention at the time of COVID-19: an extension of the Theory of Planned Bahavior (A2022-107714)
Elena Bellio, Management Department - Ca' Foscari University, Venice; Francesca Checchinato, Management Department - Ca' Foscari University, Venice; Debora Slanzi, Ca' Foscari University Venice
Understanding Customers’ Interest in Influencer Discount Codes on Social Media and its Influence on Attitude to Advert and Purchase Intention (A2022-107739)
Davina Weintz, Saarland University, Chair for Business Administration, in particular Retail Management; Bastian Popp, Saarland University
Understanding Fashion Product Sales Using Product Images and Convolutional Neural Networks (A2022-107691)
Daniela Mast, University of Tübingen; Stefan Mayer, University of Tübingen; Aseem Behl, University of Tübingen; Dominik Papies, University of Tübingen
Understanding how familiarity and motivation to avoid new foods influence meat substitute consumption: a survey among French consumers (A2022-105752)
ANDREA SANCHEZ, Université Clermont Auvergne; Richard Ladwein, University School of Management, Université de Lille
Understanding the impacts of emotions and knowledge on the consumer’s behaviour towards sustainable clothing – a Brazilian’s perspective. (A2022-107558)
Ana Raquel Pinzon de Souza, University of Leeds; Iva Bimpli, University of Leeds; Mariana Bassi Suter, Toulouse Business School; Yanyan CHEN, Toulouse Business School
Understanding touchpoint criticality in customer churn journeys (A2022-107497)
Roelof Hars, University of Groningen; Hans Risselada, University of Groningen; Jaap Wieringa, University of Groningen
Use of nutritional labels and claims during COVID-19: the moderating effect of risk perception (A2022-107091)
Lara Bou Fakhreddine, Public University of Navarra; Marian Garcia, University of Kent; Mercedes Sanchez, Public University of Navarra
Users’ engagement in a serious game. Empirical study in public management education (A2022-107440)
PASCAL BRASSIER, UNIVERSITE CLERMONT AUVERGNE - CleRMa Lab; Véronique Favre-Bonté, Université Savoie Mont Blanc; PATRICK RALET, Université Clermont Auvergne - CleRMa Lab
Variable Opaque Products—How Adapting the Outcome of Opaque Products Influences Consumers Pre- and Post-Purchase Behavior (A2022-107663)
Isabel-Sophie Lazarovici, University of Passau; Florian Brodschelm, University of Passau; Sebastian Schubach, University of Passau; Jan Schumann, University of Passau
Visual illusion of truth effect: A process dissociation procedure framework (A2022-107709)
Farhana Tabassum, BI Norwegian Business School; Klemens Knoeferle, BI Norwegian Business School; Luk Warlop, BI Norwegian Business School
What Are You? Investigating the Importance of Human-likeness of Digital Voice Assistants through a Qualitative Approach (A2022-107446)
Katja Wagner, University of Siegen; Hanna Schramm-Klein, University of Siegen
What do I think about this sustainable Gucci? Product- or company-focused sustainability association, self-efficacy, and attractiveness of luxury products (A2022-106008)
Dikla Perez, Bar Ilan University; Amir Grinstein, Northeastern University; Inbar Elia, Bar-Ilan; Neeru Paharia, Georgetown University
What Drives Brand Stereotypes? Investigating the Role of Consumer Characteristics on Brand Warmth and Brand Competence (A2022-105817)
Ilona Sz?cs, University of Vienna; Adamantios Diamantopoulos , University of Vienna; Goran Luburic, University of Vienna
What makes people watch unwrapping products? – An Analysis of the motives for the consumption of unboxing videos (A2022-107568)
Lisa Auerbach, University of Wuppertal; Ina Garnefeld, University of Wuppertal
What’s in it for me? Consumer perception of diversity communication in retailing. (A2022-107044)
Anne Peschel, Aarhus University; Lina Jacobsen, MAPP-Centre, Aarhus University; Sascha Steinmann, Aarhus University, Department of Management
When a Robot Asks for Help: The Impact of a Healthcare Robot Admitting a Weakness on Patients’ and Caregivers’ Intention to Use the Robot (A2022-107656)
Elena Dreßler, Saarland University, Institute for Consumer & Behavioral Research; Anja Spilski, HS PF Pforzheim University; Andrea Gröppel-Klein, Saarland University, Institute for Consumer & Behavioral Research; Tobias Greff, August-Wilhelm Scheer Institute
When adding regret to fear appeals harms message effectiveness: The moderating role of consumers’ risk perception (A2022-107593)
Sandra Praxmarer-Carus, Universität der Bundeswehr München ; Stefan Wolkenstoerfer, Universität der Bundeswehr München
When is disclosure good for online ad effectiveness? The crowd safety effect of collective-based transparency statements (A2022-106643)
Bo Chen, Sungkyunkwan University; Junjun Cheng, Shanghai University
When is Marketing Artificial Intelligence Perceived to be Manipulative? An Empirical Investigation about the Role of Concept of Human Nature (A2022-107708)
Robin Pade, Karlsruhe Institute of Technology (KIT), Marketing & Sales Research Group; Martin Klarmann, Karlsruhe Institute of Technology (KIT)
When the Unexpected Happens: How People React to Unbudgeted Time Savings (A2022-107473)
Maria Giulia Trupia, IESE Business School; Isabelle Engeler, IESE Business School
When Zeros Count: Confounding in Preference Heterogeneity and Attribute Non-Attendance (A2022-108022)
Narine Yegoryan, Humboldt University Berlin; Daniel Guhl, HU Berlin; Friederike Paetz, Clausthal University of Technology
Who made it? How the producer’s gender affects product preferences (A2022-105913)
Benedikt Schnurr, TUM School of Management, Technical University of Munich; Georgios Halkias, Copenhagen Business School
Why Aren't All Marketers Bayesians? (A2022-107311)
Charles Hofacker, Florida State University
Why do consumers discard products prematurely? A Consumer Value Perspective (A2022-107467)
Pia Furchheim, ZHAW School of Management and Law; Nicole Kreidler, West Virginia University
Why Do People Condemn and Appreciate Experiments? (A2022-106218)
Burcak Bas, Bocconi; Rachele Ciulli, University of Pennsylvania; Joachim Vosgerau, Bocconi
Why do Retailers Charge Different Prices for Identical Products Across Countries? An Investigation in the CPG Industry (A2022-106594)
Anne ter Braak, Maastricht University; Barbara Deleersnyder, University of Tilburg
Why Low-Complexity Numbers Appeal to Consumers (A2022-107469)
Elinor Amit, Tel Aviv University; Meyrav Shoham, Tel Aviv University; Yael Steinhart, Tel Aviv University; Uriel Cohen Priva, Brown University
Why Opt-Out Defaults Diminish Living Organ Donations (A2022-107697)
Pascal Güntürkün, Vienna University of Economics and Business; Sinika Studte, University of Hamburg; Eva-Maria Merz, Department of Sociology, Vrije Universiteit Amsterdam, 1081HV Amsterdam, The Netherlands; Michel Clement, University of Hamburg, Germany; Jonathan H. W. Tan, Department of Economics, School of Social Sciences, Nanyang Technological University, Singapore 639798, Singapore; Eamonn Ferguson, School of Psychology, University of Nottingham, Nottingham NG7 2RD, UK
Winning the War for Sales Talent: How to Dispel Lay Beliefs, Fight the Stigma, and Create a Profession of Choice (A2022-106084)
Aline Lanzrath, University of Mannheim; Christian Homburg, University of Mannheim; Robin-Christopher Ruhnau, University of Mannheim
Winning without losing? The feedback effect of brand extension and co-branding strategies on current and potential customers (A2022-107430)
Rico Piehler, Macquarie University; Michael Schade, University of Bremen; Marius Diegel, University of Bremen; Christoph Burmann, University of Bremen
Withholding Product Features: An Alternative Rationale for Sequential Product Introductions of Increasing Quality (A2022-107491)
Mahmood Pedram, Grenoble Ecole de Management; Subramanian Balachander, University of California, Riverside
WOM and Loyalty: Differences Between Package-buyers and Self-packers (A2022-107722)
Cecilie Andersen, University of Agder; Marit Engeset, University of South-Eastern Norway; Ellen Nyhus, University of Agder
Words Meet Photos: When and Why Visual Content Increases Review Helpfulness (A2022-106902)
Kristin Diehl, University of Southern California; Gizem Ceylan, University of Southern California; Davide Proserpio, University of Southern California
Would an Expert Driver Get an Autonomous Car? The Impact of Consumers’ Task Expertise on the Intention to Adopt Autonomous Products (A2022-107281)
Radu Dimitriu, Trinity Business School, Trinity College Dublin; Fred Selnes, BI Norwegian Business School; Adeel Tariq, University of Southeastern Norway; Tobias Heußler, Wiesbaden Business School; Christof Backhaus, Edinburgh Napier University Business School; David Dose, University of Exeter Business School
You Better Believe it: The Impact of Social Identity Based Naïve Theories in Reward Based Crowdfunding (A2022-106971)
Stefan Rose, Bern Univeristy of Applied Sciences; Daniel Wentzel, Chair of Marketing, RWTH Aachen University
You’re One in a Million: Uniqueness of Mass-Customized Products (A2022-107670)
Jonas Goergen, University of St. Gallen; Emanuel de Bellis, University of St.Gallen; Franziska Krause, EBS University of Business and Law; Nikolaus Franke, WU University ; Gerald Häubl, University of Alberta
‘What do food and sustainability mean to you?’: an exploration of environmental food behaviours in the home. (A2022-107546)
Chris Moran, Department of Management & Marketing, Cork University Business School, University College Cork; Professor Mary McCarthy, Department of Management & Marketing, Cork University Business School, University College Cork.; Claire O'Neill, University College Cork
“Enough is Enough”: An understanding of the effort breakpoint in consumers’ decision-making process in hyperchoice settings (A2022-107523)
Nathalie Dumont, University of Namur, NADI Research Institute, Center for Research on Consumption and Leisure (CeRCLe); Alain Decrop, University of Namur, NaDi Research Institute, Center of Research on Consumption and Leisure (CeRCLe)
“I Did It! I Feel Guilty!”: Expressing Guilt and Facing Less Punishment by Independent Observers (A2022-107752)
Afra Koulaei, Inland Norway University of Applied Sciences; Arash Talebi, Assistant Professor of Marketing, EDHEC Business School
“I Will Not Forgive You!” - Investigating Consumer Unforgiveness and Avoidance of Airlines (A2022-107407)
Lin Yang, University of Tasmania; Fandy Tjiptono, Victoria University of Wellington ; Andhy Setyawan, Universitas Surabaya, Indonesia
“It’s a Metter of Perception”: Extraverts’ Tendency to Perceive Purchases as Experiences versus Material Objects Brings Them Greater Happiness (A2022-107743)
Wilson Bastos, Universidade Catolica Portuguesa; Fernando Machado, Universidade Catolica Portuguesa
“Our AI might have failed, but did better than humans”: Using the better-than-humans response after discriminating AI actions (A2022-107212)
Andrea Weihrauch, University of Amsterdam; Chunya Xie, Renmin University of China
“Will High Expectations Backfire?”—The Role of Overoptimism, Disconfirmation, and Affective Reactions When Resolving a Mystery Deal (A2022-107280)
Florian Brodschelm, University of Passau; Sebastian Schubach, University of Passau; Jan Schumann, University of Passau; Verena Hüttl-Maack, University of Hohenheim