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A Healthy Cold-Colored Restaurant: The Impact of the “Cold Ambient Color = Healthy” Intuition on Consumer Food Choice (A2024-119355)
Yining Yu, Xi'an Jiaotong-Liverpool University; Bingjie Li, Warwick Business School; Miaolei Jia, University of Warwick; Lei Wang, Zhejiang University
Distilling the Factors Influencing the Adoption of Sustainable Disruptive Innovations: The Case of No or Low-Alcoholic Spirits (A2024-119605)
Alba Ramírez Pagès, University Ramon Llull - Blanquerna; Belén Derqui, IQS Universitat Ramon Llull; Marc Polo López, Ramón Llull
Multicategory Choice Modeling by Recurrent Neural Nets (A2024-118711)
Harald Hruschka, University of Regensburg
"To be mechanical or to be human? Analyzing how chatbots reinforce customer experience" (A2024-119408)
jesus cambra fierro, Pablo de Olavide; Lily(Xuehui) Gao, University of Zaragoza; Iguácel Melero Polo, University of Zaragoza
2D Virtual Reality tour of a UNESCO Site: A Promotional Attraction or a Substitute? The Case of the Lascaux Cave (France) (A2024-118482)
Stéphane Bourliataux-Lajoinie, Conservatoire National des Arts et Métiers; Marie-France Gauthier-Peiro, Université de Limoges; Koffi Agbokanzo, Université Catholique de l'Ouest; Bruno Mazières, Université de Limoges
A Balancing Act: The Tradeoff Between Information Richness and Rating Distortion caused by Abandonment of Online Reviews (A2024-118079)
Ann-Kathrin Polenz, University of Mannheim; Andreas Bayerl, Erasmus School of Economics, Erasmus University; Yaniv Dover, Hebrew University; Florian Kraus, University of Mannheim
A Cognitive-Affective Framework of Fear of Missing Out (FOMO): Bridging Trait and State Perspectives (A2024-118455)
Miriam Etz, Aalto University; Tomas Falk, Aalto University; Siggi Gudergan, James Cook University; Jan Klein, IESEG School of Management
A Conceptual Model for Evaluating AI Implementation in Marketing Strategy: A Comprehensive Study (A2024-118668)
Nima Taraghi, University of Padova; Enrico Scarso, University of Padova
A Deep Dive into the Metaverse: Exploring People’s willingness to Enter the Metaverse in Relation to their Overall Knowledge on Web3, Blockchain & Cryptocurrency (A2024-118875)
Michael Hollaus, University of Applied Sciences Wiener Neustadt, Campus Wieselburg; Meri Grant, University of Applied Sciences Wiener Neustadt, Campus Wieselburg
A Longitudinal Study of Consumer Animosity: A Panel Analytic Examination (A2024-117849)
Tinka Krüger, Kiel University; Ipek Nibat, Sabanci University; Robert Mai, Grenoble Ecole de Management; Olivier Trendel, Grenoble Ecole de Management; Wassili Lasarov, Audencia Business School; Mike Lee, The University of Auckland; Stefan Hoffmann, Kiel University
A Meta-Analytical Review of the Effect of Cosmopolitanism on Consumers’ Global/Domestic/Foreign Product Preference (A2024-119619)
Katharina Zeugner-Roth, SKEMA Business School; Fabian Bartsch, Montpellier Business School; Claudiu Dimofte, San Diego State University
A Network View of Customer Browsing and Purchase Decisions (A2024-119459)
Laxminarayana Yashaswy Akella, Indian Institute of Management Ahmedabad; praveen kopalle, Dartmouth College; Anirban Adhikary, Indian Institute of Management Udaipur; Sourav Borah, Indian Institute of Management Ahmedabad; Amalesh Sharma, Mays Business School, Texas A&M University
A Rising Tide that Lifts All Boats: The Effects of Collective Recognition Programs on E-Commerce Sellers (A2024-119806)
Wei Miao, University College London; Liqiang Huang, Zhejiang University; Chris Tang, UCLA; Xuchu Xu, Zhejiang University
A sociocultural perspective on wine: identification of four dimensions of wine consumption value (A2024-118823)
Gwarlann De Kerviler, IESEG SCHOOL OF MANAGEMENT LEM-CNRS (UMR 9221); Barry BABIN, Ole Miss Business School; Pol SOLANELLES, Ole Miss Business School
A study of Science of Brand Growth applied to Baby care marketing strategies via Gen Z mothers needs (A2024-119729)
Douglas de Moura, ESPM; Ricardo Zagallo Camargo, ESPM - Escola Superior de Propaganda e Marketing
A sustainability rationale: Getting consumers on board with strict online return policies (A2024-118173)
Bonnie Simpson, Western University; Scott Connors, Western University; Michelle Li Chen, Western University
A-sentiment-analysis-of-Michelin-3-star-Restaurants (A2024-119467)
Gabriella Man Wai Au, University of Macao; Joseph Sy-Changco, University of Macau
Account-Based Marketing in B2B markets: Conceptualization, key drivers and outcomes (A2024-119890)
Silvio Cardinali, Università Politecnica delle Marche; Joel Mero, University of Jyväskylä; Simone Severini, Università degli Studi di Macerata; Harri Terho, Tampere University
Achieving generational product innovativeness: The role of intentional cannibalization, technological capability, and agility (A2024-119513)
Nikolaos Kyriakopoulos, Delft University of Technology; Paraskevas Argouslidis, Athens University of Economics & Business, School of Business, Department of Marketing & Communication; ERIK JAN HULTINK, DELFT UNIVERSITY OF TECHNOLOGY; EUIYOUNG KIM, TU Delft
Activating Persistence-Licensing Response Measure in Sustainable Consumptions (A2024-119307)
Ngoc Nguyen, University of Lincoln; Louise Hassan, University of Birmingham; Edward Shiu, Bangor University
Activating thoughts about healthy eating: repeated exposure to picture temptations results in lower consumption of indulgent foods (A2024-118432)
Yunxin Liu, ESSCA School of Management; Jackson Dian Zhang, Tsinghua University
Add on or Move on: Do in-game purchases help or hurt upgrading to newer game versions? (A2024-119865)
Olga Ungureanu, Vrije Universiteit Amsterdam; Rutger van Oest, BI Norwegian Business School; Nico Schauerte, Vrije Universiteit Amsterdam
Additional Price Metrics in Retail: Their Impact on Calculation Accuracy, Fairness Perceptions, and Word-of-Mouth Intentions (A2024-119717)
Marcel Mallach, University of Kaiserslautern-Landau; Stefan Roth, Technische Universität Kaiserslautern
Adoption of Facial Pattern Recognition Applications by Fashion Retailers (A2024-119716)
Amir Heiman, Hebrew University; Udo Wagner, University of Vienna
Adoption of innovative AI-based recycling technology: The role of visual design dimensions (A2024-119621)
Sinem Acar-Burkay, USN Business School; Marit Engeset, University of South-Eastern Norway; Ajmal Hafeez, University of South-Eastern Norway; Luying Zhou, University of South-Eastern Norway
Advancing and Integrating Value-Based Selling Research in Industrial Marketing: New Theories, Methods, and Perspectives (A2024-119362)
Joona Keränen, RMIT University; Edwin Nijssen, Eindhoven University of Technology; Michel Van der Borgh, Copenhagen Business School; Harri Terho, Tampere University; Eva Böhm, Paderborn University; Néomie Raassens, Eindhoven University of Technology; Roland Kassemeier, University of Warwick; Christian Kowalkowski, Linköping University
Advancing empirical understanding on zoo visitors’ moral emotions, satisfaction experience and their adoption of proconservation behaviour (A2024-119888)
Georgiana Grigore, University of Leicester; Mike Molesworth, University of Birmingham; Imran Ali, Northumbria University, Newcastle; Paul Baines, University of Leicester School of Business
Advertised Savings – Does the EU Price Indication Directive Make a Difference? (A2024-119419)
Jan Heinemann, University of Hamburg; Karen Gedenk, University of Hamburg
Advertising Effectiveness within the Business Cycle (A2024-119628)
Minxiong Huang, University of Groningen; Maarten Gijsenberg, University of Groningen
AI and analytics in the multidisciplinary marketing ecosystem (A2024-119733)
Maria Petrescu, Embry-Riddle Aeronautical University; Brooke Reavey, Dominican University, River Forest, IL, USA; Philipp Brüggemann, FernUniversität in Hagen; Mihai Orzan, Bucharest University of Economic Studies
AI Augmented Reality Digital Assistants: How using an anthropomorphized digital assistant influences phygital service experiences (A2024-118873)
Hannah Marriott, Cardiff University; Graeme McLean, University of Strathclyde; Jennifer Barhorst, College of Charleston
AI Gender Bias in Decision Making Process (A2024-119358)
Mariano Méndez Suárez, ESIC University; Belén Fraile, ESIC University
AI or Not AI: Navigating Consumer Distrust in Automated Product Descriptions and Purchase Intention (A2024-119814)
Julia Eisner, Fachhochschule Wiener Neustadt, Campus Wieselburg; Sandra Holub, University of Applied Sciences Wiener Neustadt, Campus Wieselburg, Institute of Marketing, Austria; Florian Goller, Fachhochschule Wiener Neustadt, Campus Wieselburg; Elisabeth Steiner, University of Applied Sciences Wiener Neustadt, Campus Wieselburg, Institute of Marketing, Austria
AIn’t it real? Using textual paralanguage to identify fake AI-generated electronic word-of-mouth (A2024-118289)
Tobias Maiberger, Darmstadt University of Applied Sciences
Algorithmic Delegation in Service Encounters: The Underlying Role of Impression Management Concern (A2024-119808)
Wooyun Yang, University College Dublin; Suhas Vijayakumar, University College Dublin; Marius Claudy, University College Dublin
Allow or Deny: The Impact of Information Access Mode on Willingness to Share Personal Information (A2024-119891)
Ana Scekic, Erasmus University; Tatiana Sokolova, Tilburg University; Aradhna Krishna, University of Michigan
Am I being 'spied' on? A Systematic Comparison of Consumer Reactions Between Retargeting and Digital Eavesdropping Incidences (A2024-119598)
Kevin Krause, Saarland University, Institute for Consumer and Behavioral Research; Andrea Gröppel-Klein, Saarland University, Institute for Consumer & Behavioral Research
Ambivalence and irresponsibility: Implications for the insurance value of a reputation for corporate social responsibility (A2024-118292)
Haiming Hang, University of Bath, U.K.; Zhifeng Chen, University of Southampton, U.K.
An environmental feebate policy in the car market and its effects on pollution and welfare (A2024-119586)
Yanai Ankaoua, Ben-Gurion University of the Negev; Stav Rosenzweig, Ben-Gurion University of the Negev; Ofir Rubin, Ben-Gurion University of the Negev; Aviv Steren, Ben-Gurion University of the Negev; Ziv Bar-Nahum, The Hebrew University of Jerusalem
Application of Convolutional Neuronal Networks in Customer Base Analysis (A2024-119378)
Shahrzad Kurbiel, University Duisburg-Essen
AR experience in industrial marketing: Understanding and measuring its perceived value (A2024-118479)
Elodie Massa, Université de Sherbrooke; Riadh Ladhari, Laval University
AR/VR Application in Online Retailing: A Meta-Analysis of the Influence of AR/VR Attributes on Consumer Purchase Stages (A2024-118197)
MINGHAO LI, University of Nottingham Ningbo China; Ruolan Chen, University of Nottingham Ningbo China; Ruizhi Yuan, University of Nottingham Ningbo China; Bo Huang, University of Nottingham Ningbo China
Are Consumers More or Less Averse to Wasting Organic Food? (A2024-119500)
Aylin Aydinli, Vrije Universiteit Amsterdam; Kobe Millet, Vrije Universiteit Amsterdam; Kristina Nadricka, Vrije Universiteit Amsterdam
Are Gifts a Delight or an Overhead Cost? Impact of Donor Motivations on Preference for Gifts (A2024-118683)
Sourav Borah, Indian Institute of Management Ahmedabad; sai siddharth, Indian Institute of Management Ahmedabad; Arvind Sahay, Indian Institute of Management, Ahmedabad
Art 2.0: How fear-of-missing-out drives consumers’ NFT artwork investments. (A2024-118327)
Jan Meyer, IQS School of Management Barcelona; Felix Friederich, Ramon Llull University, IQS School of Management; Jorge Matute Vallejo, IQS School of Management, URL; Michelle Schwarz, IQS School of Management, Universitat Ramon Llull; ying ni, University ramón Llull
Arts and Marketing: Insights from Secondary Data and Experiments (A2024-118865)
Aulona Ulqinaku, Leeds University Business School; Verdiana Giannetti, Leeds University Business School; Alessandro Biraglia, Leeds University Business School; Anastasia Nanni, Aalto Business School
Assessing the Antitrust Liability of Vertical Restraints (A2024-119821)
Anthony Dukes, University of Southern California; Aishwarya Joshi, University of Michigan; Daniel Sokol, University of Southern California
Assessing the Digital Pulse: A Comprehensive Evaluation of European Universities´Digitalization Using the IDDI Model (A2024-119708)
Andrés GÓMEZ, Esic University; José Ponzoa, Universidad Complutense de Madrid (UCM)
Authenticity of SMIs – Construction and Validation of a Holistic SMI Authenticity Construct (A2024-118118)
Luisa Mahn, University of Bremen; Kristina Klein, University of Bremen; Michael Schade, University of Bremen; Christoph Burmann, University of Bremen
Automating Science: Exploring the Potential and Limits of AI-based Applications in Systematic Literature Reviews (A2024-119691)
Przemyslaw Tomczyk, Kozminski University; Philipp Brüggemann, FernUniversität in Hagen; Tymoteusz Doligalski, Warsaw School of Economics
Avatars in Marketing – A Conceptual Framework and Literature Review (A2024-119039)
Annika Kroos, University of Passau; Johanna Zimmermann, University of Passau; Jan Schumann, University of Passau
Barbie: the success of a social media campaign (A2024-118328)
Javier Bustos Díaz, ESIC Business and Marketing Schoo; Lara Martin-Vicario, ESIC Business & Marketing School; Marc Perelló Sobrepere, ESIC Business & Marketing School
Bases of Firm Competitive Advantage: Assessment and New Insights (A2024-118000)
Abhi Bhattacharya, University of Alabama; Valerie Good, Grand Valley State University; Neil Morgan, University of Wisconsin, Madison; Lopo Rego, Indiana University
Behind the Purchase: Antecedents and Consequences of Post-Purchase Consumer Exposure to Electronic Word-Of-Mouth (A2024-119728)
Agnieszka Kacprzak, University of Warsaw; Lalin Anik, Vrije Universiteit Amsterdam; Katarzyna Dziewanowska, University of Warsaw; Krzysztof Nowak, University of Warsaw
Behind the Scenes with Virtual Influencers: Unveiling Managerial Perspectives on the Utilization of Virtual Influencers by Companies (A2024-118717)
Jomar Duchain, Toulouse Business school; Alexandra Polyakova, Toulouse Business School; Marion Garnier, GEM - GRENOBLE ECOLE DE MANAGEMENT
Being like a child – whether, how and for whom we buy toys from nostalgic brands (A2024-119549)
Kamil Lubiński, Politechnika Lodzka; Magdalena Grębosz-Krawczyk, Politechnika Lodzka
Beyond Ink and Paper: Exploring the Motivational Potential of Bullet Journals in Consumer Goal Attainment (A2024-119709)
Malaurie Fauré, Toulouse School of Management, University Toulouse Capitole, TSM‐Research, CNRS, Toulouse, France
Beyond SENS(E)ation: Exploring Sensory Language Effectiveness in Virtual Influencers’ Product Endorsements (A2024-119610)
Christina Okoutsidou, University of Muenster; Nadine Eckel, University of Muenster / Chair of Marketing Management; Dipayan Biswas, University of South Florida
Beyond the Bargain: Deciphering the Complexities of Food Choices in Light of Consumer Identity (A2024-119696)
Sedigheh Monavari, Warwick Business School, University of Warwick, UK; Iman Ahmadi, Warwick Business School, the University of Warwick; Nick Lee, The University of Warwick; SeyedAlireza Mirbagheri, Sharif University of Technology; John Rudd, Warwick Business School
Beyond the Rollercoaster: Theme Park Satisfaction Changes Beyond the Pandemic (A2024-119536)
Juan Pedro Mellinas, University of Murcia; Isabel Riquelme, University of Murcia; Manuela Lopez-Perez, University of Murcia
Beyond the Sustainability-Liability Effect: Real Consumer Choices Favor Sustainable Products (A2024-119435)
Hege Landsvik, Norwegian School of Economics; Siv Skard, Norwegian School of Economics; Lars Jacob Pedersen, Norwegian School of Economics; Sveinung Jørgensen, Norwegian School of Economics; Hallgeir Sjåstad, Norwegian School of Economics & SNF (Center for Applied Research at NHH)
Beyond Transactions: Tailoring Strategies for B2B Relationship Building (A2024-119448)
Andreea Trifu, CUNEF University; jesus cambra fierro, Pablo de Olavide
Beyond Words: How Foreign Language Influences the Perceived Social Presence of Anthropomorphized Service Chatbots (A2024-119581)
Katharina Saile, University of Hohenheim; Verena Hüttl-Maack, University of Hohenheim
Big Data Analytics Capability, Marketing Agility, and Firm Performance: A Conceptual Framework (A2024-119707)
Mikko Vesterinen, Jyväskylä University School of Business and Economics; Joel Mero, University of Jyväskylä; Mika Skippari, Jyvaskyla University School of Business
Brand Activism and Inclusivity (A2024-119870)
Gijs Overgoor, Southern Methodist University; Gijs Overgoor, Rochester Institute of Technology; Yakov Bart, Northeastern University; Koen Pauwels, Amazon Ads; Ludovica Scalco, BI Norwegian Business School
BRANDED ENTERTAINMENT: CONCEPTUALIZATION, INSIGHTS FROM PRACTICE, AND RESEARCH AGENDA (A2024-119805)
Henrik Holzmann, EBS Universität für Wirtschaft und Recht; Jan Klein, IESEG School of Management; Sven Henkel, EBS Universität für Recht und Wirtschaft
Branding Horizons Unleashed: A Cross-Cultural Odyssey in FMCG Strategy Prioritization (A2024-119395)
Karan Patel, University of Barcelona; Ram Dhurkari, IIM Sirmaur; Jaime Gil - Lafuente, University of Barcelona; Francisco-Javier Arroyo-Cañada, University of Barcelona
Brands in the Rap Subculture: How Artistic Creations Can Mitigate the Effects of Brand Criticism (A2024-119753)
Ghizlane Kasmi, ISCAE Morroco; Valérie Zeitoun, IAE Paris-Sorbonne, Université Paris 1 Panthéon-Sorbonne; Géraldine Michel, IAE Paris-Sorbonne, Université Paris 1 Panthéon-Sorbonne
Brands, Don’t Try Too Hard: How Internet Slang Impacts Evaluations of Brand Messages (A2024-119555)
Matilde Rapezzi, University of Bologna; Gabriele Pizzi, University of Bologna; Peeter Verlegh, Vrije Universiteit Amsterdam, School of business and Economics
Breaking the taboo: The role of online reviews for adoption of online mental health services. (A2024-119724)
René Kerschbaumer, CAMPUS 02 University of Applied Sciences; Alice Danglmaier, CAMPUS 02 University of Applied Sciences; Silvia Geier, CAMPUS 02 University of Applied Sciences; Dietmar Kappel, CAMPUS 02 University of Applied Sciences
Bridging Perception Gaps for Continuous Retail Bank Quality Improvement (A2024-119404)
Chrysi Alexiadou, University of Macedonia; Chris Vassiliadis, University of Macedonia; Katerina Gotzamani, University of Macedonia; Maro Vlachopoulou, University of Macedonia
But I see your true Colors shining through – CSR as Moderator of the Impact of Rainbow Washing (A2024-117736)
Pascal Bruno, International School of Management; Martin Ohlwein, International School of Management
Can a Chatbot Be Your Friend? Using Topic Modeling to Examine Customer Reaction to Feeling AI (A2024-119826)
Salma André, University Jean Moulin Lyon 3, iaelyon School of Management, UR Magellan; Margherita Pagani, Skema Business school
Can I Trust This? Credibility Strategies in Product-Related CSR Communication in Social Media (A2024-119644)
Judith Derenthal, Georg-August-University Göttingen; Waldemar Toporowski, University of Goettingen
Can we trust that groups make sustainable purchase decisions? (A2024-119725)
Alicia Gerlach, Karlsruher Institut für Technologie - Marketing & Sales Research Group; Martin Klarmann, Karlsruhe Institute of Technology (KIT)
Caring & Belonging: how the biological need to connect shapes food choices in consumer acculturation. (A2024-119827)
Gabriela Lima, UFES; Juliana Maria Magalhães Christino, UFMG
Categorization and Waste Management: More Complex Recycling Systems Lead to Less Wasting (A2024-119662)
Martina Cossu, University of Bocconi; Elena Bocchi, Bayes Business School (formerly Cass), City University of London; Irene Scopelliti, City, University of London
Challenges in the Interpretation of Research Results: Errors, Biases, and Temporal Dynamics (A2024-119545)
Irene Scopelliti, City, University of London; Shwetha Mariadassou, Erasmus University Rotterdam; Guy Voichek, Imperial College London; Kristin Diehl, University of Southern California
Changing systems through mental model leverage points: Creating faster, deeper action on the climate emergency (A2024-119853)
Iain Black, University of Strathclyde; Julia Leventon, Institute of Global Change Research of the Czech Academy of Sciences; Craig Anderson, University of Stirling Management School
Choosing is Losing: Children's Food Choice Independence Triggers the Development of the Unhealthy = Tasty Intuition (A2024-119615)
Jonathan D'hondt, Ghent University; Barbara Briers, University of Antwerp
City Digitalization and Corporate Environmental Investment: Evidence from China (A2024-118815)
Wei Jiang, Xiamen University; Bingkun Zhang, bkzhang@connect.hku.hk; Kevin Zheng Zhou, the University of Hong Kong
Click Green, Choose Greener: Investigating the Spillover Effect of Voluntary Carbon Offsetting on subsequent Pro-Environmental Decisions (A2024-119567)
Ann-Kathrin Nies, Leuphana University Lueneburg; Monika Imschloss, Leuphana University Lueneburg; Jacob Hörisch, Leuphana University Lueneburg
Clienteling in fashion luxury retailing (A2024-119692)
Katherine Sresnewsky, University of São Paulo; Andres Veloso, University of Sao Paulo
Coherence between saying and acting: The role of self-serving motives and consumer skepticism in corporate hypocrisy and CSR reputation (A2024-119321)
Barbara Culiberg, University of Ljubljana, School of Economics and Business; Mateja Kos Koklic, University of Ljubljana, School of Economics and Business; Mila Zečević, University of Ljubljana, School of Economics and Business; Petar Gidaković, IESEG School of Management, Univ. Lille CNRS; Vesna Zabkar, School of Economics and Business, University of Ljubljana
Collateral Impact of Geo-Political Armed Conflict in Emerging Market Retailing: Coexistence of Advantage and Disadvantage (A2024-119572)
Rafid Ur Rahman, Leeds University Business School, University of Leeds; Martin Heinberg, Leeds University Business School, University of Leeds; Sourindra Banerjee, University of Leeds; Constantine Katsikeas, Leeds University Business School
Communication Preferences When Seeking Medical Care: Embarrassment Decreases Preferences for Sociable Doctor-Patient Interactions (A2024-119525)
Selin Goksel, Vrije Universiteit Amsterdam; Sydney Scott, Washington University in St. Louis; Jonathan Berman, London Business School
Comparing the Ideation Quality of Humans With Generative Artificial Intelligence (A2024-119705)
Jan Joosten, Nuremberg Institute of Technology; Volker Bilgram, Nuremberg Institute of Technology; Alexander Hahn, Nuremberg Institute of Technology; Dirk Totzek, University of Passau
Conceptualising Predictive Influence of Mimicry on Consumer's Purchase Intention (A2024-119607)
Muhammad Hassan Khan, Western Sydney University; Michael Lwin, Western Sydney University; Omar Mubin, Western Sydney University; Aila Khan, Western Sydney University; Min Teah, curtin university
Conceptualizing customers’ responses to innovations: how adoption and resistance differ (A2024-118112)
Juliette van Acker, Nijmegen School of Management, Radboud University; Bas Hillebrand, Radboud University; Simone Ritter, Radboud University; Mark Wiering, Radboud University; Rob Holland, Radboud University
Configurations of Stakeholder Marketing Capabilities and their Effect on Organizational Performance (A2024-119552)
Gisela Otto, Radboud University; Oliver Koll, University of Innsbruck; Paul H. Driessen, Institute for Management Research, Radboud University, Nijmegen, The Netherlands; Bas Hillebrand, Radboud University
Construal Level Theory and its Role in Shaping Negative Affective Expectations: An Extension from the Rosy View Phenomenon (A2024-118353)
Aleksandar Blečić, University of Mannheim; Sabine Kuester, University of Mannheim; Alexander Rupertus, University of Mannheim
Consumer Behavior Patterns in the Face of Economic Crisis: Evidence from Poland, Hungary and Slovenia (A2024-119527)
Katarzyna Dziewanowska, University of Warsaw; Agnieszka Kacprzak, University of Warsaw; Anita Kéri, University of Szeged; Gregor Pfajfar, University of Ljubljana, School of Economics and Business
Consumer Behavior Related to Artificial Intelligent Health Science Applications (A2024-118827)
Dimitra Skandali, National and Kapodistrian University of Athens; Ornela Ramasauskaite, Mykolas Romeris University; Anastasios Magoutas, National and Kapodistrian University of Athens; George Tsourvakas, National and Kapodistrian University of Athens
Consumer Motives to Buy Pre-owned Products: The Role of Sustainability and Other Relevant Factors (A2024-119755)
Laurin Krempel, Saarland University; Bastian Popp, Saarland University
Consumer Perspectives: True Price Acceptance in the Shift Towards Sustainable Food Systems (A2024-119004)
Sjoukje Goldman, Amsterdam University of Applied Sciences; Jesse Weltevreden, Amsterdam University of Applied Sciences; Florian Buehler, Vorarlberg University of Applied Sciences
Consumer Value of Mindfulness Experience and Quality-of-Life through a Transformative Service Research perspective (A2024-119407)
BERTA TUBILLEJAS-ANDRÉS, UNIVERSIDAD DE VALENCIA; Jessica Stanton, University of North Carolina Wilmington; Martina Gallarza, University of Valencia
Consumer-Centric Perspectives on Chronic Patients' Decision-Making: Navigating Emotional Trauma, Sharing Experiences, and Shaping Healthcare Journeys (A2024-119522)
Saeedeh Rezaee Vessal, Leonard de Vinci Pôle Universitaire, Research Center; Judith PARTOUCHE-SEBBAN, PARIS SCHOOL OF BUSINESS; Insaf Khelladi, EMLV Business School
Consumers Prefer Donating Possessions Close to Their Hearts to ‎Distant ‎Others (A2024-118550)
Itai Linzen, Tel Aviv University; Yael Steinhart, Tel Aviv University; Ziv Carmon, INSEAD
Consumers' Trust in The Food Supply Chain: The Role of Growth Mindset (A2024-119648)
Kim Penias, Technion - Israel Institute of Technology; Liat Levontin, Technion, Israel Institute of Technology; Richard Bennett, University of Reading
Consumers’ Perceived Corporate Social Responsibility in Online Retailing: Scale Development and Validation (A2024-119763)
Patrick Klein, Saarland University, Department of Business Administration, in particular Retail Management
Consumer’s Perceptions of Foods’ Biodiversity Footprints (A2024-119529)
Sybilla Merian, University of Zurich; Sabrina Stöckli, University of Zurich; Geraldine Holenweger, University of Berne; Martin Natter, University of Zurich
Consumer’s Self-Extension with Smart Technologies: Scale Development and Validation (A2024-119368)
Min Yan, University of essex; Raffaele Filieri, Audencia Business School; Matthew Gorton, Newcastle University; Artyom Golossenko, Cardiff Business School
Consumption communities. Critical review and theoretical implications (A2024-119566)
Daniele Dalli, University of Pisa
Coping Through Precise Labeling of Emotions: A Deep Learning Approach to Studying Emotional Granularity in Language (A2024-119336)
Ali Faraji-Rad, University of Maryland; Ali Tamaddoni, Deakin Business School; Atefeh Jebeli, University of Maryland, Baltimore County
Coping with Self-Conscious Emotions in Toxic Service Encounters: A Service Frontline-Employee Perspective (A2024-119484)
Ahmed Khalil Ben Ayed, Telfer School of Management; Marc-Alexandre Tomiuk, HEC-Montreal
Corporate Executive Career Progression: Shooting for the Top (A2024-119772)
Otto Afiuc, Universidad Carlos III de Madrid; Mercedes Esteban-Bravo, Universidad Carlos III de Madrid; Jose Vidal-Sanz, Universidad Carlos III de Madrid; Donald Lehmann, Columbia Business School
Corporate Raiders or Partners? Exploring the Role of Hedge Funds in Driving Firm Performance and Product Market Outcome (A2024-117937)
Shekhar Misra, Grenoble Ecole de Management; Alok Saboo, Georgia State University
Corporate Sociopolitical Debate Strategies and Customer Responses: The Mediator Strategy as Solution to the Corporate Activism Dilemma (A2024-118330)
Janne Geertje Skamel, University of Augsburg; Michael Paul, University of Augsburg
Craft beers in Spain: from territorial to digital (A2024-119868)
Fernando Garcia Chamizo, ESIC University; José Manuel Lòpez-Agulló Pérez Caballero, ESIC University; Belén Rodríguez de Mier, ESIC University
Craft vs. industrial. A consumer perspective (A2024-119517)
Antea Gambicorti, University of Pisa; Daniele Dalli, University of Pisa
Cross-Cultural Negotiation Dynamics in Laos: Examining the Impact of Cultural and Institutional Factors (A2024-119437)
Laszlo Jozsa, Pannon University - Szechenyi Istvan University; Annamária Sasné Grósz, University of Pannonia; Sengsouly Homedahack, Pannon University
Cross-National Comparisons of Country-of-Origin Influence on Product and Service Evaluations (A2024-119499)
Johan Bruwer, University of South Australia, UniSA Business Division, Ehrenberg-Bass Institute for Marketing Science, Adelaide, Australia; Martin Hirche, University of Cologne
Crowdfunding as an alternative mindful consumption behavior: Evidence from Kickstarter (A2024-119439)
María Eizaguirre Diéguez, ESIC University; Ana Gómez Olmedo, ESIC University
CSR Associations and Market Value: The Moderating Role of Market Competition (A2024-119816)
Franziska Frese, markstones Institute of Marketing, Branding & Technology, University of Bremen; David Brüninghaus, markstones Institute of Marketing, Branding & Technology, University of Bremen; Iván Arribas, Department of Economic Analysis, Universitat de València; Fernando García, Polytechnic University of Valencia, Faculty of Business Administration and Management; Christoph Burmann, University of Bremen; Michael Schade, University of Bremen; Marieke Schewe, University of Bremen; Anna Sophie Hollstein, Markstones Institute of Marketing, Branding & Technology, University of Bremen; Alexander Steding, markstones Institute of Marketing, Branding & Technology, University of Bremen
Cultivating Community: Elevating Supermarket Appeal Through Regionally Sourced Products (A2024-118804)
Tom Wielheesen, University of Groningen; Laurens Sloot, University of Groningen; Tammo Bijmolt, University of Groningen; Jun Yao, Macquarie University
Customer Concentration and Firm R&D (A2024-117730)
Xinming He, Durham University; Shan Zhao, 121 Baidi Road, Nankai District 300071 China Email:; Baichao Ma, School of Economics and Management
Customer Experience Management in B2B Markets: CX Value Propositions and Archetypal CXM Strategies (A2024-119688)
Christian Kowalkowski, Linköping University; Jochen Wirtz, NUS Business School/National University of Singapore; Maria Holmlund, Hanken School of Economics; Wolfgang Ulaga, INSEAD; Tanvir Ahmed, Linköping University; Elina Jaakkola, University of Turku
Customer Experiences in Brand Interactions within the Metaverse (A2024-119859)
Lijun Xie, SKEMA BUSINESS SCHOOL; Margherita Pagani, Skema Business school
Customer Journey Segments and Shopping Motives – Insights from Western and Eastern Europe (A2024-119443)
Stephan Zielke, University of Wuppertal; Marcin Komor, University of Economics in Katowice
Customer or Prosumer – Who am I? Role Acceptance in Emerging Service Business Models (A2024-119591)
Corinna Braun, University of Passau; Jan Schumann, University of Passau
Customer-Centric Salespeople: Exploring Goal Orientation and Customer Evaluation in B2B and B2C contexts (A2024-119353)
Yu-Tse Lin, Fu Jen Catholic University (Depat. of Business Administration); Irene Hsia, Chunghwa Association of Public Affairs Communication Development, Taiwan
De-biasing electric vehicle adoption with personalized nudging (A2024-119894)
Ursa Bernardic, ETH Zürich
Deciphering the Emotional Code of Employee-Customer Conversations using Voice Analytics (A2024-119740)
Saskia Jacob, Karlsruher Intitute of Technology (KIT); Martin Klarmann, Karlsruhe Institute of Technology (KIT); Anne Cordts, Karlsruhe Institute of Technology (KIT)
Decisions for an Individual or for a Group: Preference Shifts between Algorithmic and Human Decision-Makers (A2024-119303)
Xuesong Shang, Zhengzhou University; Xilin Li, China Europe International Business School; Tian Qiu, East China Normal University; Jingyi Lu, East China Normal University
Decoding Brand Trust: Perspectives from Non-adopters, Users, and Discontinuers of Mobile Money Services (A2024-118518)
Pilar Carbonell, York University; Ana Rodriguez-Escudero, University of Valladolid
Decomposing Spillover Effects in Shopping Malls (A2024-119163)
Manuel Weber, WHU - Otto Beisheim School of Management; Christian Schlereth, WHU - Otto Beisheim School of Management
Designing memorable synchronous technology-mediated tourism experience: Insights from hosts (A2024-119295)
Cenhua Lyu, University of Nottingham Ningbo China; Yangyang Jiang, The University of Nottingham Ningbo China; M S Balaji, Rennes School of Business
Destigma-vertising: The Role of Homophily In Transformative Advertising to Impact Societal Norms and Practices (A2024-119462)
Karen Middleton, University of Portsmouth; Shanjita Shawrin, University of Portsmouth; Judith Fletcher-Brown, University of Portsmouth; Sarah Turnbull, University of Portsmouth
Determinants of the intention to use chatbots as online complaints channel (A2024-119409)
Rania Fakhet, ESC Tunis; Manel HAMOUDA, EDC Paris Business School
Determining online community engagement based on diversity communication (A2024-119779)
Anne Peschel, Aarhus University; Lina Jacobsen, MAPP-Centre, Aarhus University; Ekaterina Salnikova, Aarhus University; Marija Banovic, Aarhus University; Klaus Grunert, Aarhus University, MAPP Centre, Department of Management
Developing a Typology of B2B Customer Journeys (A2024-119524)
Christina Kuehnl, University of Stuttgart; Marco Weippert, University of Stuttgart; Moritz Tischer, BCG
Development of a Customer-based Brand Competitiveness Scale (A2024-118240)
Gaki Wangmo, Macquarie University; Rico Piehler, Macquarie University; Chris Baumann, Macquarie University
Different Strategies to Meat Reduction: A Consumer Segmentation Approach (A2024-119857)
Maureen Schulze, Copenhagen Business School; Meike Janssen, Copenhagen Business School
Digital Alternative Food Networks – The Future of Sustainable Food Retailing? (A2024-119611)
Viktorija Viciunaite, Western Norway University of Applied Sciences; Aruna Tatavarthy, NHH Norwegian School of Economics; Rosalie Lai, NHH Norwegian School of Economics
Digital footsteps: Insights from organizational information search for sales lead qualification (A2024-117891)
Julia Gyorffy-Schäfer, Aalborg University Business School; Poul Andersen, Aalborg University Business School, Norwegian University for Science and Technology (NTNU); Dr. Holger Roschk, Aalborg University Business School
Digital Marketing and social media (A2024-119833)
Brikena Berisha, University of Ljubljana
Digital Platforms Characteristics and Privacy Research: A Systematic Review and Future Directions (A2024-119777)
Nour Shaaban, University of Passau; Johanna Zimmermann, University of Passau; Jan Schumann, University of Passau; Thomas Widjaja, Universtity of Passau
Digital Sales Assistants in ‘Bricks & Clicks’ – Deciphering Relative Feature Importance for Shopper Engagement (A2024-119563)
Anna Ulrichshofer, Technische Hochschule Ingolstadt; Michael Jungbluth, Technische Hochschule Ingolstadt; Patrick Cato, Technische Hochschule Ingolstadt; Carolin Kaiser, Nuremberg Institute for Market Decisions
DIGITAL SLAM DUNK: UNDERSTANDING COLLECTING DYNAMICS AND TENSIONS FOR DIGITAL COLLECTIBLES (A2024-119785)
Bibek Guha Sarkar, Indian Institute of Management Calcutta; Saravana Jaikumar, Indian Institute of Management Calcutta
Digitalization in Global Public Crisis: Literature Review, Synthesis, and Reflections on Ways to Move Forward (A2024-119380)
Guojun HE, SKEMA Business School; Thi Thanh Huong Tran, SKEMA School of Business; Leonidas Leonidou, University of Cyprus
Dignity-armoring: Subsistence entrepreneurs’ defense in transactional marketplaces (A2024-118267)
Sarthak Mohapatra, Indian Institute of Management Calcutta; Srinivas Venugopal, University of Vermont; Ramendra Singh, IIM Calcutta
Direct and indirect effects of firm generated content on brand sales: an empirical investigation on low-involvement product categories (A2024-119623)
Annamaria Tuan, University of Bologna; Yuri Peers, Vrije Universiteit Amsterdam; Peter S.H. Leeflang, University of Groningen; Daniele Dalli, University of Pisa
Disabled Social Media Influencers and Perceptions of Product Luxury (A2024-119515)
Sona Klucarova, University of Nebraska at Omaha
Disclosure under (dis)fluent conditions (A2024-119840)
Carolina Cuervo-Robert, Toulouse School of Management; Sandra Laporte, TSM Toulouse School of Management; Matthieu Bouvard, Toulouse School of Management
Discourse, service type and social value orientation: How do they determine the effects of CSR communication on consumers? (A2024-118361)
Andrea Pérez, University of Cantabria; Carlos López-Gutiérrez, University of Cantabria
Disgusted by the target: Emotion based approach of the repulsion effect (A2024-119505)
Youngwon Hahn, Korea University; Jongwon Park, Korea University Business School
Distilling Robust Processing Fluency Manipulations: A Direct and Conceptual Replication Approach (A2024-119797)
Lennart Kehl, Goethe University Frankfurt; Jan Landwehr, Goethe University Frankfurt
Do Consumers Always Choose the Best Condition? (A2024-119471)
Hui-Yi Lo, National Chung Hsing University (NCHU); Hua Hsu, National Chung Hsing University (NCHU)
Do lower-income consumers prefer longer or shorter duration loans? (A2024-119461)
Farah Diba Abrantes-Braga, Insper; Diogo Hildebrand, Baruch College, CUNY; Manuela Dantas, California State University Northridge
Do NFTs add value to customer reward schemes? (A2024-118252)
Achilleas Boukis, University of Birmingham
Do Product Returns Make Maximisers More Loyal to the E-tailer? A Serial Mediation Model (A2024-119379)
Shilpi Saxena, Indian Institute of Management Ranchi; Vaibhav Chawla, Indian Institute of Technology, Madras
Do they walk the talk? Consumers’ perceptions of sustainable companies (A2024-118040)
Francine Zanin Bagatini, FGV EAESP; Marcelo Perin, FGV EAESP
Do we differ in our social media activity and concern for privacy? A comparative study of Thai and UK consumers (A2024-119369)
Khanyapuss Punjaisri, Mahidol University; Anabel Gutierrez, Royal Holloway University of London; Simon O'Leary, Canterbury Christ Church University
Does flash mob marketing encourage intention to participate in politics? (A2024-119907)
Sören Bär, University of Bayreuth; Khizar Hayat, HMKW Berlin; Markus Kurscheidt, University of Bayreuth
Does innovativeness matter in the relationship between lobbying and customer satisfaction? (A2024-119919)
M. Abrahim Zaka, Avans University of Applied Sciences
Does Smart Service Recovery Harm Customer Orientation: A Feeling Economy Perspective (A2024-119606)
Mariana Girão Carrilho, NOVA Information Management School; Rafael Wagner, NOVA Information Management School; Diego Costa Pinto, NOVA IMS Lisbon; Hector González, ESCP Business School; Khaoula Akdim, Cunef University
Does Time of Day Affect Consumers’ Price Sensitivity? (A2024-119801)
Sha Zhang, University of Chinese Academy of Sciences; Xiting Wu, University of Chinese Academy of Sciences; Peiqi Jiang, University of Chinese Academy of Sciences
Don't Judge A Book By Its Cover:Facial Attractiveness Effect in Online Consultation Services (A2024-119477)
Yi Zhang, University of International Business & Economics; Yi Xie, University of International Business & Economics; Qixing Qu, University of International Business & Economics
Don’t Distract Me When I’m Detoxing! The Effects of Social Media Detox on Attention to Instagram Ads (A2024-119803)
Lennart Borgmann, University of Wuppertal; Julian Kopka, University of Wuppertal; Tobias Langner, University of Wuppertal
Drivers of customer satisfaction and recommendation in B2B context: A moderated sequential-mediation model using text mining in user-generated content (A2024-119341)
Swagato Chatterjee, Queen Mary University of London, UK; Prathamesh Kittur, Indian Institute of Technology Madras; Sehar Aejaz ., National Institute of Technology Srinagar; Shaza Kawoosa, National Institute of Technology Srinagar
Dynamic Pricing using Shape Constrained Nonparametric Bandits (A2024-119556)
Ian Weaver, National University of Singapore; Vineet Kumar, Yale School of Management
Eating our eco-anxieties away: How climate change threat and collective impotence fuel the consumption of vice food (A2024-119322)
Maria Carmen Di Poce, Sapienza University of Rome; Camilla Barbarossa, Toulouse Business School; Alberto Pastore, Sapienza University of Rome
Ecoresponsability Profile of Whale-watching Cruise Participants. (A2024-119440)
Josée Laflamme, University of Quebec - Rimouski; Camille Brisson, University of Quebec - Rimouski
Educational selling: a constructivist departure from mainstream selling (A2024-119866)
Antti Lähtevänoja, University of Helsinki; Essi Pöyry, Helsingin yliopisto; Jani Holopainen, University of Eastern Finland; Petri Parvinen, University of Helsinki; Joona Keränen, RMIT University
Effect of Cognitive Bias and Gender on Digital Voice Assistant Shopping (A2024-119445)
Gaia Rancati, Middle Tennessee State University; Carsten Schultz, University of Hagen; Maurizio Mauri, Università Cattolica del Sacro Cuore
Effective Influencer Marketing I (A2024-119421)
caio vieira, HEC; Francesca Sotgiu, Vrije Universiteit Amsterdam, School of Business and Economics; Dingli Wu, KU Leuven; Yanting He, Imperial College London
Effective Influencer Marketing II (A2024-119398)
Lingling Zhang, China Europe International Business; Ulrike Phieler, WU Vienna; Yuhua Liu, Renmin Business School; Amy Pei, Northeastern University
Effective Influencer Marketing III (A2024-119530)
Arvin Moazemi, Bocconi University; Peter Pal Zubcsek, Tel Aviv University; Rupali Kaul, INSEAD Business School
Effective Influencer Marketing IV (A2024-119343)
Giovanni Luca Cascio Rizzo, University of Southern California; Xueqi Bao, INSEAD; Roman Antoschin, WHU - Otto Beisheim School of Management; Maximilian Beichert, University of Mannheim
Effective Influencer Marketing V (A2024-119434)
Jan Klostermann, University of Cologne; Renana Peres, HEBREW UNIVERSITY OF JERUSALEM SCHOOL OF BUSINESS ADMINISTRATION MOUNT SCOPUS CAMPUS; Daniel Ringel, University of North Carolina at Chapel Hill
Effective Technology Licensing: Managing Double-sided Agency Problems (A2024-119294)
Amir Hassanzadegan, The University of Melbourne; Erik Mooi, The University of Melbourne; Jan Heide, Wisconsin-Madison
Effectiveness of front-of-package labels on choice healthiness in partially-labeled product assortments (A2024-119676)
David Olk, University of Groningen; Koert van Ittersum, University of Groningen; Tammo Bijmolt, University of Groningen; Mike Palazzolo, UC Davis Graduate School of Management
Effects of Generic Marketing on Brand Sales: The role of Generic Websites, Generic Publicity, and the Interplay of Generic and Brand Advertising (A2024-119573)
Nhat Le, Norwegian School of Economics; Magne Supphellen, Norwegian School of Economics
Effects of Interactive Product Presentations on Consumer Responses in e-Commerce: A Meta-Analysis (A2024-118879)
Kim Uhlendorf, German Sport University Cologne, Chair of Sport Business Administration // University of Cologne, Chair in Marketing and Brand Management; Franziska Völckner, University of Cologne; Sebastian Uhrich, German Sport University Cologne
Embracing Digitalization in the Culture Sector: The Case of Cultural Crowdfunding (A2024-118635)
Natalia Maehle, Western Norway University of Applied Sciences; Anders Rykkja, University of Agder; Rotem Shneor, University of Agder; Ziaul Haque Munim, University of South-Eastern Norway
Embracing the Digital Wave: Navigating Emotional Dynamics in B2B Relationship-Building (A2024-119564)
Anja Schiller, Interhyp Gruppe; Piotr Kwiatek, University of Applied Sciences Upper Austria
Emerging Decarbonization, Energy Justice and Marketing (A2024-119414)
Ralitza Nikolaeva, University of St Andrews
Emerging Markets, Informal Economy and the Battle against Inequality (A2024-119622)
Sourindra Banerjee, University of Leeds
Enchantment of the economic cult –the rhetoric lures of crypto influencers (A2024-119807)
Heini Vanninen, LUT University; Jaan-Pauli Kimpimäki, LUT University, School of Business and Management; Paavo Ritala, LUT University
Enclothed Cognition: The Impact of Clothing Style on Consumer Behaviour (A2024-119860)
Tatiana Kozlova, Technische Universität Berlin; Katrin Talke, TU Berlin
ENCOURAGING CONSUMER WELL-BEING AND EQUALITY IN MARKETING (A2024-119612)
Klara Greinwald, University of Passau; Alisa Keller, University of Passau; Eileen Dauti, University of Passau; Stefan Hoffmann, Kiel University; Nicky Coucke, Ghent University; Anna Török, Corvinus University of Budapest
Encouraging Sustainable Packaging Choices: The Impact of Nudging on Online Shoppers’ Decision for Reusable Packaging (A2024-119782)
Thomas Wozniak, Institute of Communication and Marketing, Lucerne School of Business; Mirjam Stieger, Institute of Communication and Marketing, Lucerne School of Business; Simone Griesser, Institute of Communication and Marketing, Lucerne School of Business; Somara Gantenbein, University of Applied Sciences and Arts Northwestern Switzerland, Institute for Market Supply and Consumer Decision-Making; Dorothea Schaffner, School of Applied Psychology
Enhancing customer willingness to pay for digital services through the application of free-to-fee choice architecture (A2024-119347)
Joona Keränen, RMIT University; Anna Salonen, University of Jyväskylä; Harri Terho, Tampere University; Juha Munnukka, University of Jyväskylä
Entitlement: conceptual domain, its role in marketing and implications for research (A2024-119361)
Yanyan CHEN, Toulouse Business School; Alexandra Polyakova, Toulouse Business School; Arne DE KEYSER, EDHEC Business School
Escaping from market fundamentalism - Lessons from Karl Polanyi on marketing theory (A2024-119324)
József Berács, Corvinus University of Budapest
Escaping the Green Dilemma: Marketing Interventions on Sustainability Adoption (A2024-119344)
Ziqi Zhong, The London School of Economics and Political Science; Xiaolin Li, The London School of Economics and Political Science
Evolving Healthcare Practices: A Meta-Analytic Review of Value Co-Creation's Impact on Consumer Adherence (A2024-119526)
Jiancai Liao, Aalto University; Petra Paasonen, Aalto University School of Business; Sanna-Katriina Asikainen, Aalto University; Tomas Falk, Aalto University
eWOM influence an analysis of homophily and social identity effect on streaming consumption. (A2024-119027)
Iker Oquinena, Universidad Complutense Madrid; Joaquín Sánchez Herrera, Universidad Complutense de Madrid (UCM); Abel Monfort, ESIC Business & Marketing School
Examining When and How Taking Charge Invigorates or Depletes Service Frontline Employees (A2024-119444)
Wing Lam, The University of Manchester; Ziguang Chen, University of Derby; Kan Ouyang, Shanghai University of Finance and Economics
Expectations vs Reality: Sensory incongruence’ impact on emotions & shopping behaviours in the online shopping context. (A2024-119008)
Prithwiraj Nath, Northumbria University; Brendan Emmerson, Leeds Beckett University; Cathy Barnes, Salford University
Experience Matters When Not Restricted: The impact of product type and COVID-19 restrictions on pop-up store visits (A2024-119359)
Nayoung Yoon, Department of Marketing, Aalto University; Jaewoo Joo, Department of Marketing, Kookmin University
Experiences of Blind People in Supermarkets: Insights from Transformative Service Research (A2024-119376)
Adriana Madeira, University Presbyterian Mackenzie; DOUGLAS MELO, UFES; Guilherme Shiraishi, Universidade de São Paulo
Exploring AR Liminoid Spaces: A Study on Consumer Possible Selves in the Metaverse (A2024-119843)
Ruyu Yun, Loughborough University; Jie Meng, Loughborough University
Exploring Brand Transgressions and Consumers’ Emotional Responses in Online Environments (A2024-119509)
Anna-Marie Klütz, MSB Muenster School of Business; Carmen-Maria Albrecht, MSB Muenster School of Business
Exploring digital artwork value creation in the NFT context (A2024-118318)
Felix Friederich, Ramon Llull University, IQS School of Management; Maximilian Gerrath, University of Leeds; Jan Meyer, IQS School of Management Barcelona
Exploring intention to recommend mobile grocery shopping applications (MGSA) using a text mining approach (A2024-119887)
Rituparna Basu, International Management institute, Kolkata; Arghya Ray, International Management Institute Kolkata
Exploring new perspectives of technological and marketing capabilities emergence in high-tech startups (A2024-119599)
Alessandra Costa, University of Messina; Veronica Marozzo, University of Messina; Tindara Abbate, University of Messina
Exploring Psychological Factors in Non-Compliant Account-Sharing on Streaming Platforms (A2024-119415)
Meta Dev Prasad Murthy, Indian Institute of Management Kozhikode; Vishnu V, Indian Institute of Management Kozhikode; Atanu Adhikari, Indian Institute of Management Kozhikode
Exploring sustainable consumer behaviour in purchasing and disposing of mobile phones: the role of perceived green self-identity and extended self (A2024-118094)
Jan Jensen, University of Southern Denmark; Yingkui Yang, University of Southern Denmark
Exploring the Impact of Informational and Transformational Message Styles in Menstrual Communication (A2024-119428)
Vita Kadile, University of Leeds; Christina Papadopoulou, University of Leeds; Gabrielle Malone, University of Leeds
Exploring the Impact of Procurement Modes on Loyalty towards Luxury Brands among Chinese MZ Generations Consumers (A2024-119766)
Juhua CUI, University of Lyon 2; Isabelle Prim-Allaz, University of Lyon 2
Exploring the impact of Social Media Influencers on purchase intentions for luxury products through Human Brand Theory (A2024-119464)
Yan Danni Liang, Bournemouth University; Yumei Yang, Bournemouth University; Saqib Shamim, Queen Marry University of London
Exploring the Influence of Digital Technologies on the Operations and Synergies of Sales and Marketing Divisions in Technical B2B Companies (A2024-118843)
Andreas Zehetner, University of Applied Sciences Upper Austria; Christopher Kanitz, University of Applied Sciences Upper Austria, School of Business and Management, Study Programme Global Sales and Marketing
Exploring the influence of message framing on brand evangelism in purchase-triggered donation purchases (A2024-119883)
Ahmad Aljarah, Bahcesehir Cyprus University; Manuela Lopez-Perez, University of Murcia; Eva Lahuerta-Otero, University of Salamanca; Rebeca Cordero-Gutiérrez, Pontifical University of Salamanca
Exploring the Perception of AI-Altered Personalities and Their Evocative Ties to the Nostalgic Past (A2024-119810)
Vanessa Lau, Brandenburg University of Technology Cottbus-Senftenberg; Florian Dost, Brandenburg University of Technology
Exploring tourist sentiments and emotions: an analysis of social media engagement in urban and rural areas in Spain (A2024-119778)
Elisa Baraibar-Diez, University of Cantabria; María Bernal Salazar, University of Cantabria; Jesús Collado Agudo, University of Cantabria
Exploring users' perceptions of Web 3.0: an analysis of motivations and expectations (A2024-119570)
Annalisa Fraccaro, TBS Business School; Philippine Loupiac, TBS Business School
Extended Reality along the B2B Customer Decision Journey – A Perspective of Salespeople and Buying Center Stakeholders (A2024-119569)
Janina Riether, University of Mannheim; Robin-Christopher Ruhnau, Catholic University of Eichstaett-Ingolstadt; Christian Homburg, University of Mannheim
Facts over stories: How sustainability storytelling can backfire (A2024-118948)
Melina Burkert, University of Hohenheim; Verena Hüttl-Maack, University of Hohenheim
Farewell, old Friend: A Field Analysis of Customer Reactions to the Elimination of Paper Brochures in German Grocery Retailing (A2024-119804)
Eric Schell, University of Siegen; Tobias Roeding, University of Siegen; Julian Schmitz, University of Siegen; Hanna Schramm-Klein, University of Siegen; Gerhard Wagner, University of Siegen; Frank Hälsig, htw saar
Feeling Attached? Shopping Motives, Place Attachment, and Behavioural Loyalty in Offline and Online Retail Stores (A2024-119373)
Julie Horáková, University of Jyväskylä; Outi Uusitalo, University of Jyväskylä; Juha Munnukka, University of Jyväskylä
Feeling Mixed, Choosing Mild? Mixed Emotions Increase Preferences for Low-Arousal Products in Online Product-Recommendation Settings (A2024-119681)
Jana-Verena Gerhart, Johannes Gutenberg University Mainz; Oliver Emrich, Johannes Gutenberg-Universität Mainz
Flagging Frequently Returned Products under Consumer Information Processing (A2024-119646)
Sergey Turlo, Goethe University Frankfurt
Food Consumption Confusion: understanding the process (A2024-118363)
Axelle Dorisse, UCLouvain - LouRIM