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EMAC 2019 Annual Conference

Patient behaviour and social support – whether the health literacy can influence the adherence of patients

Published: May 28, 2019


Judit Simon, Corvinus University of Budapest; Zsuzsanna Kun, Corvinus University of Budapest


health behaviour; health literacy; patient adherence


The relationship between social support and health has received a great deal of research attention in health psychology and behavioral medicine, as in health care marketing as well. Adherence (or compliance) involves patient acceptance and follow-through with treatment recommendations. There are several studies measuring the adherence and to investigate the factors influencing the health behaviour of patients. The aim of ABC study was complex, from finding consensus in definition of adherence to the recommendations to healt care policy regarding improvement of adherence of patients. As the adherence and health literacy studies show not favourable results for the Hungaraian patients, we will focus in our research on the relationship of health literacy of patients and on the improvement possibilites of adherence of patients. As the case studies on melanome and diabetes mellitus show, the health literacy, the education of patients have an important role in improvement of adherence.