Search Conferences

Type in any word, words or author name. This searchs through the abstract title, keywords and abstract text and authors. You may search all conferences or just select one conference.

 All Conferences
 EMAC 2019 Annual Conference
 EMAC 2020 Annual Conference
 EMAC 2020 Regional Conference
 EMAC 2021 Annual Conference
 EMAC 2021 Regional Conference
 EMAC 2022 Annual
 EMAC 2022 Regional Conference

EMAC 2019 Annual Conference

Corporate social responsibility and hypocrisy: A stereotype content model perspective

Published: May 28, 2019


Haiming Hang, University of Bath, U.K.; Zhifeng Chen, University of Bedfordshire


CSR; CSI; hypocrisy


When firms have both corporate social responsibility (CSR) and corporate social irresponsibility (CSI), it can lead to perceived corporate hypocrisy. This study argues the essence of corporate hypocrisy is the behavioral inconsistency performed in bad faith (an ulterior motive). Guided by Stereotype content model (SCM), our two experiments demonstrate firms with superior CSR performance can lead to higher perception of warmth after a CSI event, mitigating a perception of an ulterior motive. This, in turn, leads to a reduced likelihood of perceived corporate hypocrisy and greater consumer shopping intention. However, our results also suggest this is only evident among consumers who hold strong CSR beliefs, and when CSR and CSI are in different domains.