Search Conferences

Type in any word, words or author name. This searchs through the abstract title, keywords and abstract text and authors. You may search all conferences or just select one conference.

 All Conferences
 EMAC 2019 Annual Conference
 EMAC 2020 Annual Conference
 EMAC 2020 Regional Conference
 EMAC 2021 Annual Conference
 EMAC 2021 Regional Conference
 EMAC 2022 Annual
 EMAC 2022 Regional Conference

EMAC 2019 Annual Conference

Export Market Orientation: An Integrative Review of the Empirical Research

Published: May 28, 2019


İlayda İpek, Dokuz Eylül University; Nilay Bıçakcıoğlu, Dokuz Eylül University / Faculty of Business


Export market orientation; Literature review; Content analysis


In recent years, there has been a growing inclination toward understanding the export market orientation concept, which reflects a wealth of research in the extant literature. In this sense, this study endeavors to examine the pertinent empirical research concentrating on export market orientation, via conducting a systematic and comprehensive review in terms of empirical issues. Within the scope of this review, 81 export market orientation-related articles published between 1998 and 2008 were content analysed. The results of the review reveal that despite the important progress in the knowledge of export market orientation, a particular attention should be devoted to certain empirical areas in an effort to make this stream of research to move toward maturity.