Search Conferences

Type in any word, words or author name. This searchs through the abstract title, keywords and abstract text and authors. You may search all conferences or just select one conference.

 All Conferences
 EMAC 2019 Annual Conference
 EMAC 2020 Annual Conference
 EMAC 2020 Regional Conference
 EMAC 2021 Annual Conference
 EMAC 2021 Regional Conference
 EMAC 2022 Annual
 EMAC 2022 Regional Conference
 EMAC 2023 Annual
 EMAC 2023 Regional Conference

EMAC 2019 Annual Conference

I Dislike Your Country, but I Love Its Art-- Investigation on the Impact of Consumer Animosity on Art Evaluation and Willingness to Consume

Published: May 28, 2019


Yu Chen, State University of New York, Farmingdale


Animosity; Asthetic; Consumption Mode


To shed light on finding remedies to weaken the animosity, the present research studies its impact on art evaluation and willingness to consume, mediated by aesthetics and consumption modes. The findings illustrate that even though consumers form their general art value evaluation based on their animosity level, their evaluation for highly aesthetic artworks is not impacted by the animosity effect. Further, while animosity does have a significant impact on consumers’ willingness to purchase, it does not have significant impact on consumers’ willingness to visit.