Search Conferences

Type in any word, words or author name. This searchs through the abstract title, keywords and abstract text and authors. You may search all conferences or just select one conference.


 All Conferences
 EMAC 2019 Annual Conference
 EMAC 2020 Annual Conference
 EMAC 2020 Regional Conference
 EMAC 2021 Annual Conference
 EMAC 2021 Regional Conference
 EMAC 2022 Annual
 EMAC 2022 Regional Conference
 EMAC 2023 Annual
 EMAC 2023 Regional Conference
 EMAC 2024 Annual
 EMAC 2024 Regional Conference

EMAC 2019 Annual Conference


MOTIVATIONS BEHIND SOCIAL MEDIA USE BY ELDERLY PEOPLE
(A2019-8588)

Published: May 28, 2019

AUTHORS

EDA ?ENCEYLAN, Boğaziçi University; Aysegul Toker, Bogazici University

KEYWORDS

Social; Media; Elderly

ABSTRACT

The present research aims to define and categorize the motivations shaping the social media attitude of elderly group, and understand the impact of social media use on this specific demographic segment’s perceived psychological well-being. We not only offer fresh insights regarding their approach towards using social technologies through qualitative data analysis, but also explore the impact of social technology use with a conceptual framework. Having identified three motivations Social Interaction, Social Influence, and Social Surveillance, we define a new construct called Reduced Perceived Obsolescence, and investigate the relationship between social media attitude of older adults and their level of perceived obsolescence with data collected from the designed survey instrument. The constructs presented in our conceptual model serve as a basis to further explore motivational, emotional, and behavioral correlates of social media attitude of the elderly.