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EMAC 2019 Annual Conference

Regional ethnocentrism on the food market as a pattern of sustainable consumption

Published: May 28, 2019


Pawel Bryla, University of Lodz


regional ethnocentrism; sustainable development; local food


The paper aims to assess the level and predictors of regional ethnocentrism on the market of regional food products as well as relate this phenomenon to sustainable development. We conducted a survey in a representative sample of 1000 inhabitants of Poland with the use of the CAWI methodology. In a multiple regression model, 8 statistically significant predictors of the regional ethnocentrism were identified: the importance of brand, and retailer trust on the food market, the importance of quality signs in regional food purchases, opinion that insufficient marketing constitutes an important barrier to the development of the regional food market, buying regional products in shops owned by producers, rather than large distribution networks, frequency of purchasing regional products as a tourist, and, national ethnocentrism on the regional food market. These predictors are strongly related to the three major pillars of sustainable development: economic, social, and ecological.


The author’s research study was funded by the National Science Centre within an Opus research grant no. 2017/25/B/HS4/00031.