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EMAC 2019 Annual Conference

Social Media Site User Autoethnography

Published: May 28, 2019


Brendan Canavan, University of Huddersfield ; Robin Robin, University of Huddersfield


Social Media; User Engagement ; Autoethnography


Analytic auto-ethnography is adopted in this article as a novel approach for studying social media site user experience and engagement. Findings reassert the importance of community interaction and content involvement in defining social media. However research reveals engagements with and gratifications taken from these to be unstable and variable. Promiscuity of social media use and frequent abandonment of platforms is highlighted. So too is the often limited nature of either interaction or involvement. Social media site user engagement thus emerges as more diverse, uncertain and nuanced than is often appreciated.