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EMAC 2019 Annual Conference

Possible selves Theory: For a better understanding of consumption during liminal periods.

Published: May 28, 2019


Corinne Faure, TSM; Malas Ziad, Toulouse 3


possible selves; future time perspective; consumer behaviour


Increasing our knowledge about the self is crucial for a better understanding of consumer choice. The possible selves theory gives the opportunity to combine what we know about the self, through the malleability self and the concept of time perceptive, to predict how an individual will act in the future.